Have A Look At Some of The Premium Event Ticketing Features To Create Events In The COVID Era

1. Reserved Seating

Considering social distancing rules with mandatory masks becomes the norm in the upcoming months, organizing a reserved seating event where your attendees can choose their seats makes a lot of sense. Create seating maps with seating arrangements that adhere to 6 feet of distancing and your event good to go.

2. Pass On Fees

Enable the ‘Pass On’ fees feature to add the ticketing fee to your attendee’s ticket cost. We understand it has been a dry run for many event organizers which is why this feature will help stabilize your cash flow on the road to recovery.

3. Access Codes / Invite Only

An invite-only event will be in demand for the upcoming months where exclusivity runs high. With our Access Codes feature, sell event tickets only to those who have received your invite or access code through our event ticketing system. 

4. Questionnaires & Surveys 

Willing to go the extra mile and accommodate your event attendee’s wishlist? Make full use of our Survey feature to create logic-based questionnaires to gardener the best insights that can be leveraged at your next event. 

5. Discount Options

Event attendees are definitely looking forward to attending live concerts and shows, but need an attractive price point. Using different types of discounts, you can boost your ticket sales in a short amount of time.

6. Mailchimp Integration

Tell your loyal fans and audience that you’re back! Announce it all over your social media but make sure you drop them a personal message through our Mailchimp integration. An email with all the necessary information such as ticket prices, locations, and safety rules are crucial for all your upcoming events. 

7. Accept Donations

Times are tough which is why your community might come together for a charity event to help those in need. Accept donations easily with our Accept Donation feature available on the Online Ticket Store and Virtual Box Office. The best part is, there are “no Yapsody fees” on Donations. All the proceeds are directly transferred to your account and will not be charged for in your monthly invoice.

We’re sure these features will elevate all your upcoming event creation and ticketing needs. Don’t forget to explore all our 30+ Premium Features that might be well suited for your venue or event type.

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1. Create A Continuous Cycle Of Engagement

When you’re actively trying to stabilize your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your brand portals for more information. Keep your eyes and ears open across all your social media platforms through social listening tools for easy two-way engagement. 

2. Use Surveys & Feedbacks 

We can’t stress enough on this powerful yet simple tactic that has been doing wonders for many event organizers and hospitality entities all over. With the COVID pandemic changing the future of event gatherings, your event attendee’s needs will also shape your brand presence accordingly. Using surveys & feedbacks in a timely manner to gain insights, you too can mold your brand offering in the COVID era.

If you wish to understand your audience better and elevate your event standards, download our full infographic here – Audience Expectations In A Post-COVID Era.

3. Broadcast Your Safety & Sanitization Programs

No mask = no event will be the norm at any event gathering in the upcoming months. Unless we’re close to finding a vaccine sure, social distancing rules and mandatory masks will remain constant. Giving out free masks with each ticket? Or perhaps a branded PPE kit at your next conference? Maybe you sanitize your event venue before and after each event? Broadcast it to your audience so that they’re aware of your safety and sanitization programs. 

4. Create Loyalty & Retention Programs 

Depending on the economic health of your region, your event attendees might feel skeptical about shelling out money for your upcoming events. However, with a little bit of investment from your side, you can acquire and retain your audience by creating loyalty and retention programs in the form of discounts, offers, long-term benefits plans, and so on. Make them feel like you’re invested in them and they will flock to your brand. 

Looking for a quick turnaround on your marketing and branding strategy? Learn more about our marketing suite of services that have been meticulously designed to suit a diverse range of requirements unique to the hospitality & entertainment industry.

The post Event Marketing Tactics To Improve Brand Presence In The COVID Era appeared first on Yapsody.

We believe this report will not only facilitate strategic decision making for US-based venue presenters and concert organizers. You can download our full infographic here – US Concert Insights In A Post COVID-19 Era.

For those wanting to briefly glance through respondent likelihood in the USA, here’s what you need to know.

1. State-wise Likelihood For Attending Live Concerts

States across the western & central region of the USA appear to have a higher inclination compared to other parts. Highly populous states like California and smaller states like Idaho and Utah also appear to have a sizable audience willing to attend concerts.

2. Likelihood of Attending Live Concerts With or Without Regulations

While fans are likely to attend concerts, they appear to prefer having safety measures at the venue. The likelihood of attending indoor concerts with regulations is lower than that of attending an outdoor concert without or minimal regulations.

The mandatory regulation of wearing face masks and maintaining a distance of 6 feet from strangers appears to be the most preferred amongst survey respondents. Learn more about Choosing An Indoor or Outdoor Venue In The New Normal. 

3. Region-wise Likelihood of Attending Live Concerts

The likelihood of attending concerts, in general, appears to be higher amongst concert attendees in the West and Midwest when compared to those from the Southeast, Southwest, and Northeast.

The likelihood of attending outdoor concert performances is higher compared to indoor concert performances across fan categories.

4. Top States Most Likely To Attend Indoor & Outdoor Live Concerts 

Respondents from US states which are smaller in size and less affected by COVID-19 appear more likely to attend a live concert over other states.

Fans in Wyoming and South Dakota are more likely to attend concerts once they resume. Idaho, Utah, and Louisiana residents are particularly likely to attend indoor concerts, while Kansas, Tennessee, and West Virginia residents prefer outdoor concerts.

We hope our US Concert Survey Infographic helps you plan your upcoming summer concerts with the best outcomes in a safe manner. For more event industry insights during the COVID era, check out our event ticketing blog.

The post How Likely Is It For The People Of USA To Attend Live Concerts? appeared first on Yapsody.

If you wish to understand your audience better and elevate your safety standards, download our full infographic here – Audience Expectations In A Post-COVID Era.

For those wanting to briefly glance through their attendee expectations in the “New Normal”, here’s what you need to know. 

1. Choice of Venue

Based on our reports, your choice of venue will play a key role in attracting older and newer audiences. The likelihood of attending outdoor events or shows is higher compared to indoor shows across fan categories. It’s natural to see event attendees wanting to be more distant and spaced out from other guests.

The likelihood of attending events also seems higher among regular concert-goers when compared to those who attend 2 or fewer events in a year. Learn more about Choosing Between Indoor & Outdoor Venues here.

2. Mandatory Face Masks At The Event

Goes without saying, attendees are expecting safety masks to be one of the most basic rules at your next event. No Mask = No Entry should be the norm.

The mandatory regulation of face masks with 6 feet of social distancing from strangers appears to be the most-preferred among participants for both indoor and outdoor concerts. 

 3. Regular Sanitisation & Disinfection

Your attendees not only need standard safety precautions like above but they also expect event organizers and venue owners to do their part. How? By investing in regular disinfection and sanitization programs. This will not only garner loyalty towards your brand but also keep their peace of mind intact. 

As one of the industry leaders, we can definitely tell you that following these guidelines will help you stay ahead of your competitors and acquire newer audiences. Once you’re ready to create your upcoming events, don’t forget to use our COVID Recovery Offer that will help you stabilize your cash flow.

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

Create Your Event Now

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Our guide to creating safer live events and shows will help you stay ahead of the curve. Here’s what you need to take care of:

1. Make Social Distancing & Masks Mandatory 

Until and unless there is a vaccine in the upcoming months, event organizers will have to strictly incorporate 6 feet distancing with mandatory masks at their live events. The best-case scenario given the current climate would be to make wearing masks obligatory while maintaining safe distances. Not only the attendees but also your on-ground staff should be proactive in adapting to PPE kits and necessary safety gear.

Our US concert survey yielded some very important figures that will help you plan better in terms of event safety in the coming months. 

2. Choose The Right Venue 

The most crucial element that has major payoff when it comes to your overall event experience. Being an event organizer, this one of the major dilemmas being faced even by industry professionals. 

In a recent survey conducted by us, we gathered insights to help you choose between an indoor or an outdoor venue. More than half of the US survey participants are more likely to attend live concerts outdoors whereas approximately 33% percent were happy to be in an indoor setting with mandatory social distancing rules. Learn more about Choosing Between Indoors & Outdoor Venues. 

3. Thorough Thermal Scanning At The Multiple Touchpoints

Apart from the regular sanitization of multiple touchpoints at your event venue, you need to conduct thermal scanning along with your ticket scanning process. Invest in a piece of good quality equipment that reads temperature accurately. 

4. Place Sanitization Stations Strategically 

Whether you choose to go with an indoor or outdoor event venue, your attendees will expect sanitization stations at multiple touchpoints such as entry, exit, balcony, smoking area, restrooms, lounge, and dining areas. Choose spots where your attendees can maintain social distancing while getting sanitized without hesitation. 

5. Go For Pre-Packaged Food Options

No event would be complete without food and dining options to satiate your event attendees’ appetite. However, given the circumstances, opt for pre-packaged meals that are included in the price of your ticket. But in case you plan on going for a buffet, monitor your queues to make sure social distancing is being followed. 

We hope this guide gets you started for planning your upcoming events in the second half of 2020. Learn more about Audience Behavior In A Post-COVID Era here.

The post A Guide To Creating Safer Live Events In The New Normal appeared first on Yapsody.

Having conducted a survey to gauge live concert attendee preferences in the USA, here’s some data that’ll help you choose whether you should opt for an Indoor or Outdoor venue. 

1. Indoor Venues

Considering the critical situation that we’re in, it would seem that about 66% of live concert attendees would not prefer it whereas the rest 33% would be likely to attend an indoor event. 

Apart from that, 48% of attendees also made it clear that they would only attend an indoor event if mandatory face mask + 6 feet distancing was strictly followed. Whereas 38% were happy with just a mandatory facemask rule at the venue. For those presenters who are looking to start small in their indoor venues, this is a great opportunity to up your regulations and get going.

2. Outdoor Venues 

Outdoor events were always the choice favorites among event attendees with or without the COVID pandemic coming into effect. However, now more than ever approximately half of U.S. respondents are likely to attend live concerts outdoors. The likelihood of attending concerts seems higher among regular concert-goers when compared to those who attend 2 or fewer events in a year.

Apart from that, 57% of attendees made it clear that they would only attend an outdoor event if mandatory face mask + 6 feet distancing was strictly followed. Whereas 48% were happy with just a mandatory facemask rule. This is a good sign for event presenters and venue owners to take this data into consideration while planning their outdoor events. 

We understand how event presenters around the world are rightfully skeptical about springing back into action. With businesses coming to halt in the past few months, one might feel doubtful about breaking into their investments for an upcoming event. However, based on our survey conducted for the US, a good percentage of event attendees are looking forward to your events.

To take the load off your back, we’re extending our COVID Recovery Offer to every entity out there needing help with their cash flow at the moment. Our goal is to jump-start the event community back on its feet, collectively. 

COVID RECOVERY OFFER 

Our recovery offer is part of our unwavering support in helping every hospitality-based entities to spring back in action by organizing their upcoming events and maintain their cash flow as well.

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

Create Your Event Now

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Here’s What Your Event Attendees Expect In The New Normal

1. Facemask & Social Distancing Norms 

The number one concern for event attendees for attending an indoor or outdoor event – Mandatory facemask with social distancing protocols in place. Unless you make it clear in your marketing communications about these rules and regulations, event attendees are highly unlikely to attend your event. We suggest starting off with a smaller group of attendees as a test run to see if protocols are diligently adopted. 

A recent US survey created by us showcases audience preferences that will help you stay ahead. 

2. Discounts and Pricing Packages 

The global economy taking a hit, it’s natural that many of your event attendees and guests would expect a discount or a lucrative pricing package that makes it easier on their pocket to attend your upcoming events. Our event ticketing platform makes it easier for you to add different types of discounts for your ticket buyers. As an event presenter, this strategy will help you retain your existing audience and maybe even acquire newer ones. 

3. Regular Sanitisation of Venues 

Live entertainment events have been known to disturb the hygiene and there’s nothing you can do to avoid it. However, you can invest in certain post-event sanitization programs for your audience’s peace of mind. Don’t forget to communicate about it to your event attendees as they would be eager to attend events in venues following strict hygiene standards.  

4. Better Seating Arrangements

Regulations are easing off gradually as we speak, but the question remains – indoor venus or outdoor venues? This depends entirely on the type of event and the size of the audience. A larger outdoor venue is suited for a food fair or a drive-in concert where people don’t need to be seated, whereas you might consider an indoor venue for a smaller conference or an exhibition where seating is spaced out accordingly.   

5. Gift Cards Against Ticket Refunds & Cancellation

An answer to event cancellations that surged during the peak of the COVID pandemic, gift cards are going to be the savior for many event presenters. You can transfer the amount of the ticket value into a gift card which can be availed by them later at your venue. This strategy will not only save your event investments but also retain your attendee’s loyalty towards you.  A venue-specific branded gift card creates a strong brand recall in their minds as well. 

P.S. – The Gift Card feature is scheduled to be available on our event ticketing platform really soon.

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

Create Your Event Now

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Our White-Labeled Customer Care is one of the key pillars of the recovery program. We put top-notch customer support at the forefront to help you acquire, engage, and retain your loyal patrons. We make this possible through different types of support which are provided by our team of customer care specialists through one of the best in class software out there. 

Types of Support Provided by Our Customer Care Services

1. General Queries 

Whether it’s your hotel reservations queries, player services, concierge services, or just general Q&A, our support team is available 24/7 as part of our white-labeled services to represent your brand name and solve queries with maximum satisfaction scores.

2. Technical Queries

Not everyone can be a tech-savvy person nor have a lot of patience when there are technical difficulties arising on your software or apps.  Not only do we help troubleshoot the technical issues, but our tech support experts also escalate the problem to the respective departments for a speedy resolution. 

3. Transactional & Billing Collection

With many events and performances being canceled or postponed, it’s obvious that your loyal patrons will be looking to speak to a dedicated customer service expert for ticket refunds or voucher related queries. 

Our customer care team is highly trained to adhere to your business protocols and handle your transactional, pricing, or discount related questions. We also provide an outbound billing collection process in place through our experts for handling all your bill collection. 

4. Webinar Support 

Our support team is replete with specialized Subject Matter Experts who conduct webinars on a weekly and on-demand basis to demonstrate correct usage of your on-site apps and software that makes attendee experience on your venue or event more streamlined and enjoyable. 

Schedule a discussion with us and we will be happy to share more about our suite of services for Native American Casinos. 

FLAT 40% COVID RECOVERY OFFER 

Our recovery offer is part of our unwavering support in helping every event and hospitality-based entity to spring back in action by organizing their upcoming events without breaking their bank. 

CHECK OFFER

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Tips To Build and Retain Your Online Event Community DuringThe COVID Era

1. Keep A Pulse On The Social Media Landscape 

With online engagement rates going through the roof during the COVID era, it’s absolutely imperative that you keep an eye out for trending topics, industry updates, and conversations that your audience indulges in. Once you get into their train of thoughts, it becomes easier to connect with them. 

2. Participate Actively Through Event Forums 

To further your community building and retention activities, go for a targeted approach of participating in event forums. Being active in forums that are frequented by your target audience helps you solidify your presence as a brand that cares about what event attendees want. Retain your existing audience by sharing thought pieces and build new leads by showcasing what they can expect from your upcoming events in the post-COVID era.  

3. Ramp Up Your Lines Of Communication

When you’re actively trying to build your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your online help desk for more information. This the time when you should keep your eyes and ears open across all your social media platforms. Learn more about Ramping Up Your Marketing Efforts in the COVID Era.  

4. Ask Relevant Questions

Not only is your online community of looking for the safest venue to attend future events, but they’re also wanting to share their personal thoughts and ideas as to what they would expect from you as an event organizer. Make full use of this opportunity to use our Questionnaires & Surveys feature to gather useful insights that will help you plan better for the post COVID era of events. 

We hope our community building and retention tips help you during this critical phase. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. We also have a wide suite of marketing services that can help you build your online community with tailor-made solutions.

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

Create Your Event Now

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We presented our COVID-19 Resources for Event Presenters two months prior which helped a lot of event organizers and venue owners to streamline their offering accordingly. In this blog, we will help you further enhance your online event offerings. 

Here’s How You Can Create Value Through Your Online Events In The COVID Era 

1. Understand The New Landscape

We’ve witnessed many event organizers jumping on the bandwagon of creating online events across any and every platform to keep their brand presence alive. It’s understandable considering that your event revenue has taken a hit, but it’s crucial to identify the purpose of every platform and why you’re audience is on it and create events accordingly. Learn more about Choosing The Right Platform For Live Streaming Online Events. 

2. Dial-Up The Engagement 

Once you’ve zeroed in on your choice of online platforms, you need to create an engagement calendar with content pieces that would be tailored to your audience. Dialing up your engagement levels is crucial to building your brand presence in this new competitive landscape. Be honest about what your attendees really value from your events and it will become easier for you. 

3. Deliver Unexpected Experiences

People attend events and shows with the excitement of experiencing something new or meeting someone new. Running into something new and exciting should be a norm for your online event as well otherwise every other live stream will start running stale. Think of creative ways to pack a punch and leave them wanting more. 

4. Highlight Key Sessions On Social 

Just like how you would post a highlight reel and stories on your Instagram after an event is done, similarly, your online event attendees expect a certain level of remembrance tokens on social media for your online events. Maybe you could have a Q&A session with them or take requests or ideas for your next event. This keeps the ball rolling and keeps your engagement levels high.

We hope these highlights help you amp up your strategy for the coming months. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. 

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

Create Your Event Now

The post Creating Value Through Your Online Events In The COVID Era appeared first on Yapsody.