A well-planned exclusive event that oozes class, sophistication, and luxury becomes possible with our event ticketing system by your side. Whether it’s an awards ceremony, auctions, conferences or a VIP night at a casino, Yapsody helps your guests feel extra special when it comes to seamless event creation and ticket selling through a host of enterprise-grade features. Here’s how. 

1. Make It Personal

It’s 2020 and no event organizer is leaving any tricks under the bed to impress their event attendees. Believe us when we tell you that making your event marketing approach more personal has a higher success rate for increasing their happiness quotient. Being an exclusive event, you can design an emailer with our Mailchimp integration for that personal touch. 

2. An Invite-Only Event

An event that oozes class and sophistication gets an added layer of exclusivity with invite-only access. Guests feel extra special knowing that they were considered for your event. By setting up access codes for your events, you can give limited access only to a few chosen event attendees. Less is more when it comes to exclusivity.

3. VIP Reservations Anyone?

Nothing arouses your guest’s curiosity more than a VIP event. Imagine a VIP after-party for your exclusive event. Up the ante by creating a reserved seating event and holding tickets for your VIP’s and artists who might show up to your event as a shock value for your other guests. Remember, VIP’s never stand in line so make their event entry as easy as possible.

These were just 3 ways you can use our event ticketing platform to make your guests feel extra special. As an event presenter, there are no limits to what you can do for your attendees. From a simple thank you note to an invite for your future events, never stop surprising your guests. 

Looking to create a stellar event experience? SIGN UP WITH US.

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Invite a Local Band

People love live music. It can change the entire ambiance of your cafe. While it will attract all the music lovers, you can encourage your customers to shake a leg or two if they like the music played.  You can approach a couple of local bands and keep giving your customers a mix of all types of music. For example, every Friday, the local Jazz band can put up a great show, while the weekend can be saved for the type of music preferred by most of your customers.

Stand-Up Comedy

Laughing your guts out once in a while is great for health, besides de-stressing you from work and responsibilities. Invite comedy artists at your cafe to perform a stand-up comedy act. If your budget permits, we’d recommend you to invite celebrity comedians like Rob Schneider to perform at your cafe. Make sure you promote your events on social media, send out email invites and watch your cafe become popular overnight. 

Theme Party

There are 100’s of themes available if you want to plan a themed party at your cafe. Check out our blog on ‘21 themes for your next event’. One of the themes that’s on the top of our mind is the retro theme. Let your customers dress up polka dots and floral prints. If your cafe has enough space to create a ramp, you can have a fashion show with retro music in the background. 

Wine Tasting Event

Do you want to see people flocking to your cafe? Organize a wine tasting event, offer a great deal and promote it on social media. You’ll be surprised to see the turn out at your cafe. Don’t turn off the mood by offering your customers cheap quality tasteless wines. It’s an opportunity to convert these customers into your fans. Offer different varieties and good quality wines for your event. 

Candlelight Dinner for Couples  

Due to work and responsibilities, couples tend to spend less time together. Allow them to spend a romantic evening at your cafe. Organize a candlelight dinner. Play soft music in the background and let the mood set in. Create an ambiance your guests will fall in love with. Offer your guests a check-in discount. For example, every couple can get a 20% off on their bill for checking in on your social media profile. 

Sports Night

Be it office colleagues or a group of friends, people love watching a game together. During the day, you can run a regular cafe, but as the sun sets, your cafe converts into a sports bar. But if you think a regular sports cafe can be challenging, you can host sports nights during popular events like the World Cup or the Olympics.

Holiday Parties 

The holiday season is arriving soon. You can organize holiday parties for adults, kids, and families. Host games and fun activities that’ll spread joy and warmth this holiday season. If you’re looking for Christmas party games ideas for adults or kids, we’ve got plenty. Read our blog ‘9 Party Games for Christmas: Adult Edition’ and ‘12 Ultimate Christmas Party Games Ideas for Kids’ to know more. In addition to that, you can also organize Christmas lunch parties for offices and make it engaging with some office party games.

Cook-Off 

Organizing an ordinary cook-off is no fun. You can add a twist to it. Give the participants the names of a few popular dishes from your cafe and ask them to recreate it themselves. Participants who manage to create the same dish or whoever is the closest tastewise is the winner. The chef can be the judge at this event.

Karaoke Event 

People love karaoke nights. You can organize one to keep everyone entertained. It works best when there are large groups at your event. All you have to do is arrange for a mic and a projector and your karaoke night will turn into a fun night for all. To ensure maximum participation, you can have a lucky draw for the singers. A meal or a drink on the house can be a great prize.

Singles Night

Singles night is another great way of attracting customers to your cafe. Organize singles night with a lot of fun activities and games. Organizing speed dating is also a superb way of letting singles meet up at your cafe. This way the singles can meet a lot more people in a single evening. Through fun activities, they can spend enough time to know each other before they move on to the next date. 

While you host several activities, do make sure you connect with your customers and maintain a relationship with them. Use social media to promote all events you organize. Offer promo codes and discounts like we offer. If you’re planning regular events at your cafe, sell tickets online and make the most of our event ticketing system. Yapsody offers some of the best features at a great price.

Read our blog – ‘8 Reasons Why You Must Choose Yapsody For your Next Event’, to know more. With every event created at your cafe, you can save a lot on your ticketing fees with our holiday season offers. Sign up with Yapsody and use our promo code – HOLIDAY25 to avail 25% off on your ticketing fees.

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The World of Showbiz

It’s not just about slot machines and high-stakes gambling in every casino. Casinos rake in a lot of money on the regular from in-house entertainment, concerts, music gigs, stand-up comedians, and entertainers. Some of the hottest names in the world of showbiz perform in the casinos of Vegas. These performances pull in those crowds that may or may not be in for the gambling. Now, how does a casino manage all of these on their own? They surely do not possess the bandwidth of managing the casino and other artists on their gaming floor, right? This is where talent buyers come in. 

Who are Talent Buyers?

Talent buyers are crucial in the casino industry for their unmatched attention to all the ancillary services. The primary goal of a talent buyer is to source the right kind of entertainment while keeping the casino’s business goals in mind. A good talent buyer knows exactly which artist works best for their audience and knows how to get them to perform at their venue.

A great talent buyer automates the entire process of talent sourcing through a concert and ticketing platform like Yapsody.
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What Does It Mean For Your Casino?

Concerts and musical performances on the gaming floor are meant to draw people in so that they can dine in the restaurants, have a luxurious experience either by sitting in the lounge having a drink, groove to a live band, or simply strolling through the gaming floor. They all serve one purpose: to give people a fun experience and keep them in the casino. 

Total Control Of Talent Buying

With Yapsody, you can take control of your talent buying with data-driven insights, feasible routing points, and access a large database of artists with the most favorable terms. Also, equipped with an expert analytics team, Yapsody leverages data that determines a talent’s true value and cuts down the overall production cost. This methodology cuts down all the risk profiles which maximize your casino profit. If your concert requires ticketing or invite based entry, Yapsody automates that as well, so that you don’t have to deal with promoters. Not only that, our marketing team explores all the digital marketing possibilities to bring in more customers. A talent buyer who realizes the true potential of this tool can truly run your casino like a boss. 

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MasterChef 

Food is a multicultural social glue that binds communities together. Masterchef fundraisers are perfect for supporting an upcoming local restaurant or any other cause. Gather all your foodie friends and family to participate with an entry fee. It could be a food fest too if the nearby food joints sponsor and let teams participate in cook-offs based on their popular menu items. 

Musical Fundraiser

Benefit concerts are a great crowd puller. Whether you live in a small town or a huge cultural hub, a musical evening coupled with food and booze will guarantee a heavy footfall. Also, you never know which record label might turn up scouting for raw talent. Invite your local bands to rock out those riffs while the other participants have a go at the karaoke section. Keep the fundraiser open to a wide spectrum of genres. 

Casino Royale 

A bit of a posh affair, a black-tie affair themed around the British spy requires a lot of effort. With precise planning, a Casino Royale fundraiser offers dozens of ways to raise funds including poker tournaments, individual sponsorships, corporate sponsorships, and ticket sales. Keep these events high priced to keep the guest list exclusive and attract a wealthy roster. 

Movie Night 

With different genres to choose from, you can alternate your movie screenings based on the demography. All you need is a comfy location, inflatable movie screen, film rentals, and projection equipment. Setting up a private movie screening at a theatre that serves food and beverages also works wonders. Make sure you use Yapsody’s ticketing platform to streamline the process and get a FLAT 50% rebate. 

Trivia Night 

This one works well with smaller groups as a monthly affair. Hosting a trivia night for the history and sci-fi aficionados at your local pub or a pizza joint won’t pinch you financially as an event manager. A fundraiser like these harbors community building and brings a lot of business for the pub or restaurant which they can contribute to your cause as well. A win-win. Take our quiz if you’re a whizz-kid. 

Book Sale 

Another fundraiser that strikes a chord with the intellectuals and doesn’t demand strong finances. This fundraiser should bring together those who are cleaning out their bookshelves with those who like to read for a bargain price. Connect with your local authors, coffee shops, schools, and colleges to collaborate on the fundraiser. A book reading and signing should do the trick. 

Get Artsy 

Not every artist gets visibility for their work which is why these fundraisers work in their favor. Have an art opening where people buy a ticket to attend an auction of different art pieces. To make it more engaging, allow participants to try their hand at painting, pottery, calligraphy and so on. 

Go Green 

The need of the hour is saving our planet. A fundraiser in the form of a flea market that sells plants, organic and solar-energy products, seeds, and re-usable shopping bags are in demand. The proceeds should be directed towards planting more trees in environmentally sensitive areas. 

Gamers Unite 

You can start a general fundraiser or rally your fellow gaming brethren to launch a support campaign through an annual competition where a portion of their winnings is given away for charity. Approach gamers, YouTubers, and techies for these events for marketing it. 

Junk Donation Fundraiser

An old school trick that is relevant right now. Gather a group of volunteers that have the time and tact to go from door to door and round up unused junk like scrap metal, newspapers, and plastics. Bringing them to the recyclers will get a few extra bucks and make the community clutter-free. 

If you are an NGO or a non-profit company planning a fundraiser, you can avail 50% off on your ticketing fees with Yapsody's ticketing system for a streamlined process.
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1. Simplified Ticket Booking Flow
You’ve invited the best band in town. A potential attendee wants to buy tickets online, but your event isn’t showing up online. Now that can be disappointing for anyone. That’s not the case with Yapsody. When you sign up with Yapsody, you can create your own online ticket store from the virtual box office. You can use our SEO integration to optimize your content in a way that it will appear first when your attendees try to search your event online on Google or any other search engine. This way your events are easily found and attendees can easily book their tickets through your online ticket store. It displays all your club events with date, time and location along with the exact location on the map. Your attendees can easily find your events online and buy tickets from anywhere and anytime.

2. Effective Ticket Revenue Collection
You’ve worked tirelessly to put up a great club event. You definitely don’t want your attendees to abandon the online transaction because they couldn’t find a way to pay for their tickets. At Yapsody, we support multiple payment gateways, 15 prominent languages and 170+ currencies so your attendees have no reason not to buy the tickets. Moreover, our 24/7 customer support is always there to help you or your attendees. Whether you need help while setting up your event or if your attendees have any queries about the parking or food, we are always there to help you.

3. Create Multiple Club Events with Ease
The holiday season is here! Which means a line up of parties for your attendees. You don’t have the whole day to sit in front of your computer to create each event from scratch. Instead, use our virtual box office to create your event, you can copy the same event and edit it to add your future events.

4. Reserved Seating
Whether your attendees are celebrating their friend’s last day as a bachelor or are simply at the club to party with their friends, your attendees will thank you for offering reserved seating. We’ll tell you why. As the DJ pumps up the party with great music, people will love to dance endlessly. But once the music stops, they’d want to grab a seat after a tiring dancing session. That’s why always offer reserved seating. At Yapsody, we offer your attendees a seating layout so they can choose their preferred seats well in advance. Your club security has one less problem to worry about.

5. Multiple Ticket Types
Club events attract all types of attendees. From VIPS to the regulars, you can create multiple tickets types with our online ticketing system. While some may want to party, others may prefer drinks, party and food in their tickets. Yapsody lets you create unlimited ticket categories of tickets. You can choose to offer your attendees entry tickets with no cover or offer bundled tickets with meals and drinks inclusive in the ticket price.

6. Ticket Customization
Tickets you design and create can be the reason for your attendee’s happiness. Be it a DJ battle or live band performing at your club, customize your ticket using our ticket customization feature. You can either have the photos of both the DJs (DJ Battle) or of the artists from the live band on the ticket and personalize it the way you like.

7. Easy Promotion
Watching your club full of attendees grooving to the music is your dream? Make it happen. Promote your event well in advance. If you’ve invited a popular band at the club, make sure you announce it on social media. The benefit of using the best club event ticketing system is that while you sell tickets online, you can promote your events through them. When you sign up with Yapsody, you can use our premium event listing feature to post your club events for free. Additionally, you can use our MailChimp integration to send out personalized emails to your attendees. Did we mention that we share your events on our social media profiles? We promote your event on social media, so your club events get the maximum coverage. That’s not it. We also feature your club events on our blogs. that way, your event are promoted through every medium and your online ticket sales numbers are way better than what you expected.

8. Quick Validation
You planned a great marketing technique and your dream has partially come true. You see the crowd gathering at the door. With the delay in validation, your attendees are now restless and ‘boom!’ your reputation just went down the drain. That’s the last thing you’d ever want. Let’s repeat the same scenario but with a happy ending. Your attendees are at the door, all excited to enter. You use our mobile app – YapScan, validate each attendee and let them in without wasting any time. You just offered them a great experience right before the party could even start. Next time they know you’re hosting a party, check the response you’ll receive because of the experience you offered.

9. Easy Reporting
As the crowds pour in at the club, your smile only gets wider. But you’d surely want to know your online ticket sales numbers. With Yapsody’s mobile app – YapStats, you can easily track your sales conversions and track your sales data in real-time. Apart from YapStats, our integration with Google Analytics lets you track your marketing campaigns, so you know if your marketing strategies are working or needs a change.

10. Low Fees
Booking a popular DJ, arranging crafted beers, cocktails, the best food, promotion costs along with high event ticketing fees can put your budget off track. We at Yapsody offer you premium features at an incredibly low price. If you sell more than 1000 tickets, you’re eligible for much higher discounts that you can avail for an entire year through our loyalty program. Choose our “Pass on Fee” feature and make event ticketing absolutely free for you.

11. Great Offers
Who doesn’t love offers? With Yapsody as your ticketing partner, you enjoy our low pricing and our ongoing offers. Since you’re saving on your ticketing fees, you can either roll out some crazy offers like the early bird or a group discount. The potential attendees will not just book a single ticket but convince their entire clan to avail of the group discount and enjoy a DJ night with them. Using our online ticketing system, you can roll out multiple discount codes to your attendees and share them via email marketing or social media.

If you’ve welcomed your attendees well at the door, given them the best music and experience, there’s no reason they won’t come back for more. Planning a club event? Here’s your chance to use our premium online ticketing system. Easily create your next club event, sign up with Yapsody and claim your offer. We have the best holiday season offers going on right now. Use our promo code HOLIDAY25 and avail a 25% off on your event ticketing fees.

The post Know Within 5 Minutes Why Online Ticketing is a MUST for Club Events! appeared first on Yapsody.

1. How to look for your audience

Where are you likely to find your audience? Trace out areas where they hang out the most. These days, most of us are online and is possible that people you are looking for are already out there. It’s just about letting them know, ‘hey, we’ve got something for you’. To begin with, the hunting game, keep an eye on your competitors. Who visits and spends a good time on their profile, the keywords they use, how they make themselves visible to their audience and how they get along with them, follow their profile pages and blogs.

Asking your friends, colleagues, business partners where they hang out the most online will also provide you with a vital clue. Google Alerts is another interesting tool to get alert about what your competitors are updating.

2. Analyze your existing traffic

Study your website traffic through our Google Analytics integration and know where your visitors are coming from. Are most of your visitors coming from social networking sites or through advertising campaigns? Make an in-depth analysis of these sources and identify the areas where you can invest.

3. Be active on social media

As part of Social Media Marketing, the first mantra is to make the appearance of your company on social media. Create a profile of your company on social media and track down who visits and follows your page. Strike a conversation and keep them engaged on your page with interesting posts and updates.

If you are not new in this industry and have already hosted a club event, bring out all the stocks of the database of your event audience. Find out where and how they come to know about you? This piece of information will let you know what efforts you need to put for roaring ticket sales. Also, asking where they heard about the event while registering for it can become handy in exploring marketing areas for your next event.

To be more specific in SMM, using the geo filter feature on Facebook helps you narrow down your search area. Running a Facebook ad campaign at the location from where most of the visitors have registered would indeed be productive.

So, get set and start finding your target audience online.

The post How to Find your Target Audience for Club Event appeared first on Yapsody.

Event marketing isn’t as easy as it seems – it is not just about using the resources at hand, like social media, to advertise your event, it is about having a marketing strategy that is driven by a solid timeline and clever tactics. Remember, no two events are the same; never make the mistake of generalizing your event strategies, that would be a grave error on your part. If you’re still confused about how to proceed with event campaign, these pointers could come in handy.

Pre-Event Planning

The pre-event stage is critical since this will make or break your event. Most people make the mistake of starting the marketing campaign when the event is ready to be launched. You need to get the word out even before the details of the event have been finalized. So what if the trivial details haven’t been decided yet? You can still start a page online, and keep updating the page as and when the details are finalized. For example, you could have your page SEO optimized, and that would definitely increase the traffic to your page. Blog posts to the official page also form an important part of the marketing campaign.

An important part of pre-event marketing is partner outreach. You must reach out to as many companies and collaborators for partnership; that would amp up your resources which would be helpful in the next stage of the planning.

The Main Event

Just before the launch of the event, you could start an email campaign, that would reach out to your target audience. When people visit the page you’ve created, they get the option of signing up. You could send out an email blast to all those who’ve signed up, including your potential clients.

If you have some idea about PR, you’ll know how important a press release is. When your event has been launched, you could send out an official press release to all the eminent media houses to ensure maximum publicity. For more press coverage, you could even opt for search engine optimization which would bring your event into the spotlight.

It’s A Continuous Process

Paid promotion is a continuous process; you need to take every day into account and plan your strategy beforehand. For instance, you could make use of social posts and blogging to give your marketing a boost.

You have your attendee referral, don’t you? Keep that in mind while devising your marketing plans. Google adverts and Google AdWords would be a great way to promote your event in this particular stage.  This is a trying time for you as an event manager, you need to pull your socks up and give it all you’ve got!

The above roadmap could come to your rescue if you’re totally lost about how to plan your event marketing strategy. Official pages, blogs, email marketing, social posts, SEO, attendee referrals, paid promotion – there’s so much to take into consideration! Only a well thought out plan could help you with your endeavor. So go ahead, chalk out the perfect marketing strategy for your upcoming event!

The post How To Devise The Event Marketing Strategy For Upcoming Event appeared first on Yapsody.

Originality Is Always Preferred

Creative events are original events. It is as simple as that. You cannot copy an idea that was executed a few years ago and expect to get away with it. Audiences have a sharp memory when it comes to good events. You need to think of original events, something which hasn’t been done before, something which will shock and amuse the audience. There is nothing better than the look on their faces when you do the unexpected!

Visualizing Is Key

An important part of event analysis is visualizing. If you’ve got an original plan in mind, congratulations. Now before you implement it, you need to visualize and try to picture what you want your event to look like. A glimpse at the bigger picture would help you organize your event better. Imagine all possible scenarios in your head, take into consideration the “how” and the “what if’s”. Make sure you’re ready for what may come.

Cultivating Creativity

Now you might argue that creativity is an innate quality, but you couldn’t be more wrong. There are ways how you can cultivate creativity. Read a good book for inspiration. Listen to your favorite songs. We all have that particular song in our playlist which uplifts our mood when we’re feeling down. You never know when inspiration strikes, do you? Read up on all the greatest ideas by event gods. Brainstorming this way will not only give you the idea you need but also help you understand that even the people, who are great today, were once stuck, just like you.

Fix Yourself to Boundaries

Now, this might seem a bit out of the ordinary, but hey, you need to think out of the box, don’t you? Most people function well when margins are set for them. Because then they are forced to work with what they have. That is usually when creativity strikes. In fact, some of the most well-known event professionals believe in this strange but useful tactic. Limit yourself, test your patience and rack your brains. That is the best way to come up with amazing and innovative ideas.

Good event management is all about originality and creativity. These small but useful tips might help spark your imagination and help you come up with a landmark idea. Isn’t that how all great men are born, anyway?

With Yapsody, you’re not only getting an online event registration platform but also an event management tool. Sign Up now.

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