A well-planned exclusive event that oozes class, sophistication, and luxury becomes possible with our event ticketing system by your side. Whether it’s an awards ceremony, auctions, conferences or a VIP night at a casino, Yapsody helps your guests feel extra special when it comes to seamless event creation and ticket selling through a host of enterprise-grade features. Here’s how. 

1. Make It Personal

It’s 2020 and no event organizer is leaving any tricks under the bed to impress their event attendees. Believe us when we tell you that making your event marketing approach more personal has a higher success rate for increasing their happiness quotient. Being an exclusive event, you can design an emailer with our Mailchimp integration for that personal touch. 

2. An Invite-Only Event

An event that oozes class and sophistication gets an added layer of exclusivity with invite-only access. Guests feel extra special knowing that they were considered for your event. By setting up access codes for your events, you can give limited access only to a few chosen event attendees. Less is more when it comes to exclusivity.

3. VIP Reservations Anyone?

Nothing arouses your guest’s curiosity more than a VIP event. Imagine a VIP after-party for your exclusive event. Up the ante by creating a reserved seating event and holding tickets for your VIP’s and artists who might show up to your event as a shock value for your other guests. Remember, VIP’s never stand in line so make their event entry as easy as possible.

These were just 3 ways you can use our event ticketing platform to make your guests feel extra special. As an event presenter, there are no limits to what you can do for your attendees. From a simple thank you note to an invite for your future events, never stop surprising your guests. 

Looking to create a stellar event experience? SIGN UP WITH US.

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There should be no slip-ups as far as event experiences are concerned. This is why we’re here with your 2020 event venue checklist that’ll put things in perspective.  

1.Understand Your Audience Persona 

Study your audience before planning anything else. We’ve seen countless presenters not considering this crucial piece of recon that would’ve earned them brownie points from their event attendees. Maybe your audience prefers an open-air gig than a club or a cafe. Organizing an event that is preferred by your audiences and fits other logistical criteria is an event presenter’s dream come true. Our Questionnaires & Surveys feature makes it easier for you to ask your audience logic-based questions or just simple feedback.

Click here to learn How To Build Audience Personas For Your Event. 

2. Zero In On A Budget

Make sure you have a ballpark figure in mind whenever planning any event. Especially when it involves a venue that can make or break your event. Venues calculate their prices differently based on indoor/outdoor seating, cost per person and so on. Have a clear picture in mind before negotiating to seal the deal. 

3. Pick a Convenient Location

Don’t pick a venue where your artist can’t reach within 30 minutes. One of the most infuriating emotions to put your event attendees through is make them wait for the artist or even worse cancel the main headliner because they get caught up in traffic. Pick a convenient location that can be easily accessed by road.

4. Mind the Weather 

You can’t parley with the rain gods at the last minute due to your lack of research. Study your location’s weather trends. Even if it rains, make sure your venue has a contingency plan to continue the event indoors. 

5. Calculate Your Event Capacity  

Don’t oversell your event and end up disappointing your attendees with a cramped experience. Ask for a venue and seating chart from the venue owner to make sure you sell the right quantity of tickets. It’s very important to understand the collective impact of all your attendees in once space. Ask yourself, will they prefer a spaced-out seating arrangement or love to walk around freely in your venue? Should you opt for General Admission or Reserved Seating? 

6. That WOW Factor

Just ask yourself this – “Will they do it for the Gram?” For you, an event venue might be just another event venue. For many of your attendees, it might be the first of many. Their first live concert, conference, music festival, or a fundraiser event. It’s your chance to choose an electric venue that truly wows them, even if it’s a small art installation in your restroom. A venue with that X factor will turn your event attendees into your event marketer and recurring ticket buyers.  

We hope this quick checklist helps you choose your next venue wisely. For those still looking for an event ticketing platform that ticks all the boxes, SIGN UP HERE. 

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The World of Showbiz

It’s not just about slot machines and high-stakes gambling in every casino. Casinos rake in a lot of money on the regular from in-house entertainment, concerts, music gigs, stand-up comedians, and entertainers. Some of the hottest names in the world of showbiz perform in the casinos of Vegas. These performances pull in those crowds that may or may not be in for the gambling. Now, how does a casino manage all of these on their own? They surely do not possess the bandwidth of managing the casino and other artists on their gaming floor, right? This is where talent buyers come in. 

Who are Talent Buyers?

Talent buyers are crucial in the casino industry for their unmatched attention to all the ancillary services. The primary goal of a talent buyer is to source the right kind of entertainment while keeping the casino’s business goals in mind. A good talent buyer knows exactly which artist works best for their audience and knows how to get them to perform at their venue.

A great talent buyer automates the entire process of talent sourcing through a concert and ticketing platform like Yapsody.
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What Does It Mean For Your Casino?

Concerts and musical performances on the gaming floor are meant to draw people in so that they can dine in the restaurants, have a luxurious experience either by sitting in the lounge having a drink, groove to a live band, or simply strolling through the gaming floor. They all serve one purpose: to give people a fun experience and keep them in the casino. 

Total Control Of Talent Buying

With Yapsody, you can take control of your talent buying with data-driven insights, feasible routing points, and access a large database of artists with the most favorable terms. Also, equipped with an expert analytics team, Yapsody leverages data that determines a talent’s true value and cuts down the overall production cost. This methodology cuts down all the risk profiles which maximize your casino profit. If your concert requires ticketing or invite based entry, Yapsody automates that as well, so that you don’t have to deal with promoters. Not only that, our marketing team explores all the digital marketing possibilities to bring in more customers. A talent buyer who realizes the true potential of this tool can truly run your casino like a boss. 

The post Why Does Your Casino Need A Talent Buyer appeared first on Yapsody.

Save Time
When you sell conference tickets online, you don’t need to manually go to different corporates to sell your tickets. You simply have to sign up with Yapsody, create your event and your conference tickets are up for sale. Secondly, when you’re validating your conference attendees on the d day, you can again save time by using mobile apps at the entry and exit points. The manual process is time-consuming and can create chaos for your conference attendees. You can also add the Yapsody Widget to redirect ticket buyers to your online ticket store which has your personalized subdomain. You can also customize your ticket store with your own brand colors thereby making it a ticket booking experience seamless for your conference attendees.

Professional Event Ticketing System
A professional event calls for a professional event ticketing system. Opting for an ordinary event ticketing system can ruin your image and the event experience for your attendees. With decades of industry knowledge and experience, Yapsody is known for its professional approach and excellent service. When you sign up with Yapsody, your attendees get access to our 24/7 customer support who delivers unexceptional service for any query, be it related to parking or about booking tickets online. Additionally, you can customize your conference event tickets based on the theme you choose.

Save Money
As an event presenter, you’d want your conference to be successful and save costs at the same time. When you sell your conference tickets online through us, you can save a lot on your fees through our best holiday season offers. Conference tickets can turn out to be expensive, especially if it’s a 2 or 3-day affair but since you save a whole lot of ticketing fees using our low priced ticketing system, you can charge your attendees a low fee so they can save that amount and use it for an after-conference party.

Easy Promotion
In the era of LinkedIn, Facebook and Twitter, when most of your attendees are online, promoting your conference can mean a sold-out event. You can target different industries, states and countries. Promote your conference in advance so attendees’ traveling from different parts of the world can make travel plans accordingly. Alternatively, you can sign up with Yapsody and we will promote your events on our social media profiles and the same can be shared by you on yours. You can also use our MailChimp integration to send out conference invites, reminders and access codes for your conference attendees.

Book Anytime, Anywhere
When you plan an international conference, you don’t want your attendees’ to land a day prior only to book the conference. Luckily, today that’s not the case. When you sell tickets online, your attendees can book the conference tickets well in advance from anywhere, anytime.

Pay using Different Options
Have you come across attendees’ who have a hard time booking event tickets online? We make the entire booking process simple, easy and convenient. Your attendees can choose to pay using multiple payment options. At Yapsody, we support multiple payment gateways including PayPal, WePay, Stripe, Braintree and many others for payment processing across 60 countries while supporting 170+ currencies. Whether your conference is in Canada or Australia, we make selling conference tickets a breeze. Our 24/7 customer support is ever-willing to help you and your conference attendees while they are booking tickets on Yapsody, in case you have any queries while booking.

Avoid Overpricing and Fake Tickets
When you’ve invited a great speaker for your conference event, business professionals, freelancers and individuals look forward to it. If it’s a manual ticketing process, your attendees may end up getting fake tickets or overpriced ones through scalpers. When you choose to sell conference tickets with Yapsody, it’s a transparent process. Every ticket has a QR code, which means no fake tickets. Using our online ticketing system, your attendees can buy event tickets from your online ticket store, where you can display multiple ticket types along with the ticket price. Paperless tickets are another advantage of selling tickets online, no hassle of losing your tickets, it’s safe in the email and you can access it anytime.

Reserved Seating
Whether your conference attendee lives 2 blocks ahead or is taking a 4-hour flight to be at your conference, you don’t want them to behave unprofessionally for a seat. Another advantage of selling tickets online is that using our reserved seating feature, they can choose their seats and pay for it online from anywhere. That way, they can attend the event stress-free and enjoy the conference from their favorite spot.

Offers
With most people using the internet for buying groceries, online shopping and socializing, announcing offers online can be an effective way of selling conference tickets online. Besides, who doesn’t love offers? Be it a CEO or an executive at a pharmaceutical company, offers like the early bird, group discounts and buy one get one can easily get you a large audience at the conference. That being said, if you’re planning a conference, we’ve got some great offers for you, check our offers page to know more.

Multiple Language Support
Let’s say you want to host a medical conference in Canada and the official language is french. Using our online ticketing system, you can choose from our 15 prominent languages and create your medical conference event. That way, your conference attendees don’t waste time translating the page and set your language right at the start. Your attendees’ too have an option to change the language as per their needs.

Reporting
When you plan your conference event, there’s a number you probably plan to achieve, the basis which you strategize. With online ticketing, you can track your sales conversions and marketing campaign performance instantly. Alter your marketing or sales strategy to achieve the targeted goal. Once you sign up with Yapsody, you can access our mobile app, YapStats that gives you detailed reports to achieve your target.

You have multiple reasons to make your conference better, one of them is Yapsody. Sign up with us to create some great conferences together. Use our promo code – HOLIDAY25 to avail a flat 25% off on your event ticketing fees.

The post Why You Should Sell Conference Tickets Online appeared first on Yapsody.

Step 1: Get Planning
Start planning early. For large conferences, plan a year in advance. Create an event checklist of everything you’ll need. From venue, date, budgets to the speaker, food management, event ticketing and event technology, note down every minute aspect, so you don’t miss out on anything last minute.

Step 2: Pick your Theme
Be it a tech conference or educational conference, decide your theme. It doesn’t need to be a brain racker. Here are a few things that can help you choose your theme.

• What message do you want to convey through your conference?
• Who are you targeting?
• What’s the key takeaway from your conference?

The main focus should be to connect with your attendees through your theme. For example, if you’re organizing a career counseling conference, your theme can be “Kickstart your Career”. Add a hashtag like #kickstartyourcareer to make it popular.

Step 3: Recruit your Team
Organizing a conference isn’t a one-man show unless you’re Dr.Banner(Hulk) from Avengers. The most complex tasks can be achieved through effective planning and delegation. To make your conference event successful, you’ll need multiple teams for each task. Recruit teams for planning, administration, marketing and volunteers. Coordinate and delegate tasks for each team and track the completion to ensure there’s no delay.

Step 4: Define your Budget
Whether this is your first or your 50th conference planning, you should know that budget is an important aspect based on which other decisions are taken. From booking the venue, food caterer to paid marketing ads and the speaker for your conference, consider all aspects while deciding on your budget. Keep an extra margin to cover any emergency and take insurance to cover any damage or injury caused during the conference. Planning the budget is not enough. Monitor your expenses to ensure you’re not cash trapped at the last minute.

Step 5: Book the Venue & Date
If your conference is going to attract a huge audience, ensure to book the venue well in advance. There are a few questions you need to ask yourself while booking your venue

• What’s the distance from the airport?
• Is the location easily accessible?
• Is parking available for attendees?
• Is it in your budget?
• Does it take hours(due to traffic) to get to the venue?

While you book the venue, decide the date at the same time. Ensure your conference doesn’t conflict with any important event or festival days. Also, check with the speaker if he/she is available during the time.

Step 6: Vendor Management
Typically, conferences are held at hotels and they provide onsite catering facilities. However, if you’re venue doesn’t offer food arrangements, find a caterer close to the venue. Decide on what refreshments you’re planning to offer your attendees. You can use our questionnaires and surveys to find out if any of your attendees have any food restrictions or are on a diet. Other than that, think of other vendors you’ll need for the conference. Don’t jeopardize the conference due to technical glitches. Imagine the conference is about to begin and the projector stops working. Find a vendor to take care of all the technical aspects related to the conference.

Step 7: Choose the Right Speaker
After the venue is booked and the dates are decided, finalize the speaker. The speaker is the face of your brand and can make or break your event. Create a difference to your attendees with an inspirational and motivational speaker. Check the availability well in advance if it’s a popular influencer. Choose a speaker who’ll keep your attendees engaged throughout, either through activities or experience sharing. Check the previous performance, the reviews and how well he delivers content to the audience before selecting the speaker. To know about “How to make your conference event fun”- Read our blog

Step 8: Promote your Conference
Want maximum attendees at the conference? Leave no stone unturned when it comes to your conference promotion. Your conference may change someone’s life, so we recommend you start early. Read our blog on “When is the right time to promote your event”. That way, your attendees can plan their trip and book their tickets well in advance if it’s an international affair. Use LinkedIn, Facebook, Twitter and Instagram to officially announce details about your conference. Roll out offers, contests and discounts to engage with your attendees. Additionally, you can list your events with us using our premium event listing feature or simply sign up with us and we can promote your event on our social media profile. We also recommend you to use our effective MailChimp integration to let your attendees know about the most awaited conference.

Step 9: Target the Right Audience
Publicizing your event on social media without targeting the right audience is as good as not promoting your event. Let’s say you’re organizing a medical conference for doctors. Create a social media campaign to promote your event on popular social media platforms. Select the right audience by choosing the industry as health and medical services. That way, you’ll cover all doctors, be it an MD or an MBBS. You can also target a specific location, for example, you’re hosting your conference in New York, you can add Ohio, New Jersey and Maryland so attendees’ from those states can attend your conference. Planning a medical conference, host it like the Canadian Dental Student Conference and give your attendees a great experience.

Step 10: Ticket Pricing
Pricing your conference ticket can be tricky. Even the experts tend to falter when it comes to ticket pricing. Your conference may attract attendees from different parts of the world, overpricing your ticket can simply woo them. Once you have defined your budgets, know your expenses and the number of attendees expected at the conference, you can use our event pricing strategy to set up the price of the tickets. Give your attendees a choice of multiple ticket types to choose from. Roll out exciting offers like early bird offer or bundled pricing to sell more tickets online.

Step 11: Choose an Ideal Event Ticketing Partner
With multiple tasks on your plate, event ticketing can add up to your stress if you don’t have the right ticketing partner. You’ll need a ticketing system that offers multiple payment gateways, multiple language support, and easy validation process to offer a seamless experience for your conference attendees and Yapsody gives you just that. Moreover, you can create your own online ticket store so your attendees can see all your conferences on one page and buy tickets instantly. Our mobile app – YapsScan easily lets you track and monitor real-time ticket sales numbers and alter your sales strategy if needed. Additionally, we’ve rolled out our holiday season offers that’ll give you a flat discount of 25% on your event ticketing fees or you can go for free event ticketing using our “Pass on fee” feature. Using this feature, you can add the cost of your event ticketing fee to the ticket price which is a small amount, making event ticketing free for you.

Step 12: Final Check
With every item ticked in your event checklist, do a final check once again to ensure nothing is missed. Few hours left for your conference to start? Coordinate with the caterer to check if everything is going as planned. Check the venue to avoid any technical glitches. Ensure you send reminders to all the vendors a week before the conference so you have everything arranged well in advance.

Step 13: Take a Feedback
Your attendees are a projection of your hard work. Once the event is over, take feedback about how the overall conference was, about the speaker, the arrangements and what they didn’t like. That way you can use the feedback to improve your next conference and make it successful with their valuable tips. Also, thank your attendees for taking the time out for the event and attending the conference. With appreciation emails and the conference experience, your attendees feel valued and look forward to attending the next conference with more zest.

While you add value and knowledge to your attendees, we’d like to add value to your conference. Once you’ve planned your conference, sign up with Yapsody and avail the best features at an incredibly low price. Choose from the different offers we have and get a discount on your event ticketing fees. Use our promo code HOLIDAY25 and get a flat 25% off. Create your conference now.

The post 13 Smart Steps to Organize a Successful Conference appeared first on Yapsody.

Customize your Ticket
Don’t let this be just another conference that your attendees have to attend. Here’s your opportunity to create excitement for your conference event. It may not be a direct ticket to fame, but your conference will add value to their success. Customize your tickets according to your theme using our ticket customization feature. Sign up with Yapsody and create your ticket to success.

Ice Breakers
Most attendees feel awkward when they are in a room full of strangers. You can have a fun session soon after your introduction to break the ice. For example, you can share 3 sets of questionnaires asking questions like ‘Who among the participants have gone bungee jumping’, ‘knows 5 languages’ or ‘write 5 names of people who have tattoos’ Your attendees will have to check with everyone at the conference to understand whose names will go on that sheet. In say 10 minutes, they already know a few things about each other.

Make it Interactive
If it’s just the speaker doing the talking, the conference can get boring after a while. Instead, make it a two-way communication, where you ask questions to the participants and let them share their experiences. Let’s say, it’s a medical conference you’re organizing and you’ve invited doctors to be a part of it. To make the conference interesting, you can have a few doctors share funny experiences of patients that could lighten the mood of the audience.

Fun Emcee
One person who can add great value to your conference is the Emcee. Since he/she spends the maximum time interacting with your attendees getting a fun and engaging emcee makes a lot of sense. Attendees generally tend to create a perception of the speaker in the first 15 minutes. If you have an emcee doing an average job, you’re bound to lose out on your attendees’ attention. A good emcee knows what is the objective of the conference and how to impart knowledge without getting the audience bored.

Storytelling
People love stories. Depending on the type of conference you’re organizing, create a story to draw your attendees’ attention. For example, you want to introduce a new technology at the conference, you can explain the concept effectively through a story. Grab your attendees’ attention through a story that’s fun to hear. Be it in schools or companies, the storytelling method always works effectively to create interest and explain the concept at the same time.

Activities
All work and no activity makes your conference dull and monotonous. Organize activities at certain intervals of the conference to help attendees move out of their comfort zone. Networking is yet another reason why people attend conferences and through activities like human spectrogram or crowd polling, they meet the purpose. Human spectrogram helps you understand your audience through questions you throw at them and they pick a side depending on who agrees and who doesn’t. Whereas, crowd polling is a fun way to compare opinions through mobile apps.

Creative Video Presentations
Begin your conference with a creative video presentation. It should be inspiring enough to latch their minds to your conference. For example, if you’re planning a tech conference, say for women, you can motivate them with inspiring video presentations showing successful women, how they work their way from rags to riches. Such videos will get everyone in the theme of the conference and motivate them to learn from it.

World Cafe
Organize a world cafe at your conference to ensure maximum participation of attendees. World cafe is a way of starting a conversation between large groups, allowing attendees to learn from each other’s experiences. All you have to do is allocate a topic per table and let the attendees discuss it for 15 minutes, post which they move to the next table and the process continues. It allows knowledge-sharing and is effective in educational conferences where people discuss how to improve the academic curriculum.

Use Props, Handouts and Pictures
For a change, keep the powerpoint presentations away. Different people learn differently. While some attendees will love text content, some will grasp quicker through props or handouts. Depending on the type of conference you’re hosting, you could use pictures or props to convey your message.

Entertainment
The lunch break and the great food you organized can divert your attendees’ attention from the conference. To help them get back into the conference, entertain them with light music, shake them up a bit till they are active. Once you’ve got their attention, begin the conference from where you left before the break.

Host a Quiz and Give Away Goodies
Most conferences go for hours and attendees get tired sitting for long and listening to a speaker throughout the session. Make it interesting. Before you end the conference, host a quiz with questions about the conference. That way, you’ll gauge how many attendees have truly enjoyed the conference. You can either choose to give away goodies to the quiz winners or give away souvenirs to all depending on the volume of attendees and your budget.

Step & Repeat Wall
Everyone loves taking pictures, be at a photo booth or in front of a step and repeat wall. Create a backdrop with a step and repeat logo of your company for your conference event. Maybe for a while, your attendees can feel like they’re at the Cannes International Film festival. That way, your attendees can have a great time taking selfies for your social media profiles and indirectly end up promoting your brand online.

With these fun ideas, you’re sure to give your attendees knowledge, networking and memories of a great conference. Join our privileged conference presenters to host your own conference with Yapsody. Sign up with Yapsody and we will promote it for you through our social media sharing and blogs. Avail our holiday season offers using our promo code HOLIDAY25 and get a 25% off on your event ticketing fees, sell tickets for your conference in minutes. Get started today!

The post How to Make your Conference Event Interesting in 10 Ways appeared first on Yapsody.

1. Target the Right Audience
   If you try to sell cookies to customers with diabetes, they’re going to remain unsold, unless they’re sugar-free. Similarly, not focussing on the right audience will lead to no lead generation. Conference audience includes a mix of individuals, from an executive to business owners and CEOs. As a conference event presenter, choose groups keeping in mind their likes and dislikes. Because if your content isn’t relevant enough and doesn’t interest them, all your efforts become meaningless. If you strike the right chord, your attendees will look forward to registering for future conferences.
2. Create a Solid Event Promotion Strategy
   Once you know your audience, it’s time to come up with an effective promotion strategy. When it comes to event promotion, social media is the most powerful tool. Use ticketing systems that offer you a direct option to promote your event. Yapsody’s online ticketing system helps you sell tickets as well as promote your event online. Achieve better results with short videos about what the conference is all about and how it will add value to them. Videos get more attention as compared to a post filled with text. You can also send out personalized emails about your conference to your target audience with creative subject lines. Read our detailed blog about effective email marketing tips to know more.
3. Create a Landing Page
   Make ticket-purchasing for your attendees, simple, easy and quick. Create a landing page for your conference event so they don’t end up wandering on the homepage not knowing where to go. The whole purpose of event promotion and marketing is lost if your landing page doesn’t have a clear CTA. Whether it is ‘Buy now’ or ‘Register now,’ keep a clear CTA, so your attendees know what is expected from them. At Yapsody, we offer our presenters with a personalized online ticket store that helps you showcase all your events and sell your tickets online. From adding your brand colors to creating an appealing event description, you can do it all here. The best part, you get your own subdomain, so your attendees feel they’re on another page of your website. To know more, read our “Guide to getting started”. Use SEO to increase the visibility of your landing page. This will help attendees discover your event when they search online. Read our SEO blog to know more about “How to Get your Event Ranked First on Search Engine“.
4. Ease the Sign-Up Process
   Did you know that 35% of online customers abandon a transaction due to the compulsory registration process? Avoid lengthy registration forms. Keep it short and just ask the required information from your attendees. In fact, giving your attendees an option to checkout as a guest can help them easily book their tickets. All they have to do is give their email address to receive the tickets. To know more about how this works, read our complete blog on “Increase Ticket Sales With The “Checkout As Guest’ Feature!”
5. Giveaway Cool Swags
   With top speakers at your conference, you are definitely adding value to your attendee’s professional life. Apart from those meaningful learnings, give away cool swags so your attendees cherish your conference for another decade. To ensure your giveaways don’t land up in the trash, use questionnaires and surveys to understand what your attendee’s views on giveaways are. In fact, you can also use these logic-based surveys to know more about what your attendees are looking for in a conference. Whether you choose to give a gift bag or a thoughtful book, make it a giveaway your attendee would love to keep.

With these tips in mind, you’re sure to get some great leads at your next conference. Planning a conference? Try Yapsody’s premium event ticketing system and make use of the best features for your next event. While we don’t offer giveaways, we’re constantly running deals we’re sure you’d love. Sign up Now and sell your first 50 conference tickets for free.

The post 5 Key Tips to Generate Leads for Conferences and Events appeared first on Yapsody.

Are you an event speaker? Then you really should study the work of some of the greatest speakers in history. You’ll notice that they make it a point to involve their audiences in the speech at some point or the other, and that’s really an important aspect of attendee engagement. Here are a few things you should keep in mind if you’re speaking at an event sometime soon.

1. Having A Social Presence

This is important. When the details of your event are released, the first thing your attendees would be doing is looking you up on social media. They want to know more about you before the event starts. Naturally, you should take the necessary steps to ensure that you have an impactful online presence. A smart and organized profile, a popular page on the top social media platforms, blogs and so on and so forth- these are a must if you’re trying to make it big as a conference speaker.

2. Keep Your Audiences Hooked

You need to show sufficient interest in your attendees if you want the event to be a success. What you say should reach out to every single person sitting out there on a deeper level, even if you don’t know them well enough. Your speech should make them feel that you know them in and out so that you can connect to them on an emotional level. It should make them go “Hey, that’s exactly how I feel! How did he know?” Keeping your audiences hooked is an important part of conference speaking.

3. Pay Attention To The Content

If the speaker at your event is speaking to promote an event of some kind, then make sure that the content has been checked and approved. It should be fun, light-hearted and cleverly written. Incorporating your event into the speech is also an important part of the speech. It should be done in such a way that it doesn’t look too obvious, yet gets the message across. The speech should start with an introduction to the speaker, and give a brief background about him.

4. Involve Your Audience

Make the audience a part of your speech. Simply going up on the podium, delivering your speech and getting it over with would not help. You should make the attendees partake in the speech. You could prepare some little activities that require audience participation. It also creates excitement amongst the audience and makes them enthusiastic. Forming associations is important. You should really make an effort to involve your audience if you haven’t done so in the past.

5. Event Promotion

If the conference speaker is speaking on behalf of an event company, then they should come up with clever ways of promoting the event without making it too obvious. It should be subtle, yet powerful enough to leave an impression. If you look at some of the best event hosts, you’ll see that they mention the event at certain points in their speech to ensure event engagements.

There you go, these are the five things that a conference speaker must do to make sure that his speech is successful, and one that wouldn’t be forgotten for years to come.

Organizing any conference events? Sign up with our online event registration platform to sell your conference tickets online.

The post Expert Tips For Speaking At A Conference appeared first on Yapsody.

Online searches:

Gone are the days when people got leaflets to register for conferences, these days’ organizers create event pages for their conference putting it up on the Web for interested people to register. The conference goers too, search the internet for conferences that they are interested in. Unless you are making use of the SEO strategy, it is unlikely that your conference will get noticed above the hundred others. SEO will make sure that your event tops the list of searches. The interested people once they notice your conference will visit your event page and try to learn about it. People generally tend to check the results in the first page only. Only if your event is at the first page, then only can you be sure that the conference will attract the interested people. Getting noticed is half the job done. As a conference organizer the biggest challenge is to rake in the crowds. SEO makes your job easier.

Long term:

Unlike some other online hacks, SEO event marketing is a long term investment. The search engines keep altering their algorithms to provide the users with best results. In case, some past rookie online move you made kept you at the top today, it can equally get you out of the list tomorrow. SEO ensures that you reach the top and stay there. So if you want your event marketing to be impeccable, you can’t afford not to invest in SEO.

Tested:

It has been proven that conference planners who invested in SEO have reaped benefits. The number of registrations had been phenomenal. Conference SEO and event SEO is becoming a common thing for event managers these days. And if you are one, you definitely can’t ignore this boon that will transform your conference.

Lastly, you shouldn’t be too impatient if registrations aren’t coming from day one, SEO might take a little time, but it is a definite strategy and will eventually ensure that you get the maximum registrations for your event.

The post The Ultimate Guide To SEO For Conference Organizers appeared first on Yapsody.

Set Clear Goals

The first thing on your mind – to have clear goals for your event planning ideas. Depending upon the kind of goals you want to achieve with this event, you can proceed to decide what kind of event would be suitable. Later, you also have to take into account the attributes of your target audience, the impression you want to create on them, and what can you attendees gain from your event.

Team Up

For small business owners, events can be a little heavy on your pockets. Collaborate with similar businesses to share the workload, expenses, and of course, the benefits. You could even hire a professional event organizer to make sure your event is remembered by all your attendees. Also, ensure that the marketing needs of each of the businesses are met during the event.

Help Is Given To Who Ask For It 

And if this is your first time organizing an event, you need to ask for it. Most people think – “How much effort is it going to take me to put up an event that’s only going to last a few hours?” and the answer is A LOT. Setting a date, finding a venue, organizing a team and allotting tasks, finding caterers, putting up decorations, sending invites – it’s a seemingly endless list. Don’t panic; ask event organizers or those who have done it before to help you out. In such cases, collaborations can be highly beneficial.

The Right Kind Of Promotion 

More than what you say or how you say it, the right kind of promotion relies on where you say it. Once you know who your target audience is, you’ll be able to find out their online and offline hangouts and carry out promotional activities there. Facebook, Twitter, and Instagram are regulars when it comes to social media marketing. Apart from these, you could go up to your customers and clients and get the word out about your event face-to-face, encouraging your team members to do the same, too.

Incentivize Event Attendees

Even after the right kind of promotion, you might want to be on the safer side and ensure attendance by offering the right kind of incentives. A remarkable guest speaker, a quirky theme or venue, interesting interactive sessions, all pose as points that intrigue attendees and make them register for events. In fact, they might even recommend your event to their friends, boosting people to buy tickets for your event and filling up your venue.

Return Gifts

Who doesn’t like gifts, now? All kinds of freebies make event attendees happy. You don’t have to necessarily provide them with expensive ones. Promotional goodies, product samples, information packets, all are real charmers. They create brand recall after your corporate events are done.

Get Feedback

Where there is scope of being better, there is scope for growth. Getting feedback from your attendees is extremely important so that you can figure out your flaws and correct them, and polish the things you did right. Yapsody lets you have a personalized FAQ section on your online ticket platform, and you can even mail your attendees a short questionnaire. Apart from that, publish blog posts and update your Facebook and Twitter with the highlights of your event, so that your attendees have access to the wonderful moments they spent at your event.

The post What Makes A Corporate Event Successful? appeared first on Yapsody.

SPEAKERS CROWDSOURCING PLATFORM

Having attendees vote for their favorite speakers isn’t an entirely new trend, and has been adopted by many event organizers on existing platforms. But, a dedicated platform to crowdsource speakers remains absent (to the best of my knowledge, that is). Event organizers would love a platform where the registered attendees could vote for their favorite speakers.

COLLABORATIVE PLANNING

Many event planners have used Facebook apps for involving attendees while planning events, but they have usually been informal ones. The existence of a system where event planners could use a range of tools for involving attendees in planning their event would solve many hassles. With Facebook polls and the debuting Twitter polls, asking for yes or no opinions is easy, but voting, venue hunting, setting the event ticket price, project management, and sponsor sourcing could all be pooled together on one single platform dedicated to collaborative planning.

VIP CHECK IN NOTIFICATION

Being an event presenter, you might be well aware of what it means when a VIP checks in or registers for your event. Having an influential person attending your event could alter your registration process, and also send out a message to your social media management team to get in touch with them online. Probably depending upon their social/online presence and followers, one could single out VIPs from the list of attendees.

EVENT SPECIFIC SOCIAL MEDIA TOOLS

Yes, the internet is flooded with tools to monitor Facebook and Twitter. And that’s the problem. Event presenters are not selling products, they’re offering services. They want to know if they’ve created an impact, and provided a good experience to their attendees – ALL IN ONE PLACE. Social media tools that can be used by event managers to improve the experience they’re offering would be different from the usual marketing tools, and this needs to be addressed.

Lastly, there is a possibility I might have missed out on other real problems that can be solved by young entrepreneurial minds. On the other hand, the issues I’ve mentioned above may have already been addressed by applications, systems, or tools that I’m not aware of. In either case, please drop in a comment to enlighten me (and others like me), because you may just be saving a presenter from a lot of hassles.

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