Event presenters have been using our MailChimp integration to build event momentum and boost their ticket sales. From the time you push out your big event invite to sealing the deal with an exclusive discount, here’s how you can stay consistent in building event momentum through email marketing.

1. The Big Announcement

Don’t confuse the big announcement with a big reveal. You need to reveal only so much to whet their appetite. Imagine a good movie teaser that makes you long for more. Your announcement should stir up their imagination only to be experienced fully on your event day. Time this mail two months in advance to help your potential attendees plan better.

2. What’s Going To Happen

A continuation of your announcement mail should extend itself with more details such as dates, ticket price, venue, location, headliners, keynote speakers, and so on to solidify their ticket-buying decision. Keep this email short and succinct with CTA’s placed for registration and RSVP smartly. 

3. For The Early Birds

Now that your audience knows about your event, it’s time to accelerate the momentum by pushing a discount. Our event ticketing platform makes it easier to create different types of discounts and tickets to match various phases of your event marketing campaign. These emailers are handy for any type of event where they weren’t entirely convinced of buying your ticket. Early birds are a way to quickly sell out tickets and create that sense of urgency among others

4. The Invite Your Friends Email

The initial phases of your email marketing worked in full effect and so did you discount emails. It’s time to keep that momentum going by creating a FOMO. Events are best experienced with family and friends. Give them a group discount and see your last batch of seats sell out like hotcakes. Invitations and referrals work really well because it’s vetted from someone they know and trust. You’re also turning ticket buyers into event marketers by further spreading the word and boosting your event momentum. 

5. The Know Before You Go Email

With decades of experience in helping event managers create successful events all over, it’s our tried and tested advice to keep everything crystal clear before your actual event happens. Your event attendees could use every last bit of detail that makes their event experience smoother. Expecting a bit of drizzle on your event day? Shoot out this mail at least one week prior to your event that’ll help your guests and attendees plan better. 

All good things come to end but that shouldn’t be the case with your events. Learn more about Best Practise For A Post-Event Follow Up to keep your guests engaged and excited about your next one.

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With your event approaching in a month or so, it’s time to kick your email marketing into high gear. We’ve witnessed plenty of event organizers miss out on this final push to bring in those last-minute RSVP’s. To remedy this, a highly recommended tactic for any type of event is a well-thought-out email marketing campaign before your event happens. 

Combined with our MailChimp integration and other event ticketing features, here are 5 must-send emails before your event happens: 

1. “Hype Up Your Sponsors” Email

Onboarding sponsors for your events are a definite boost to your overall event marketing strategy. Your guests associating your event with a well-known brand should be leveraged to the max. Send out an email with your official sponsors listed to add more credibility to your event. It can be targeted towards your old event attendees who might just buy a ticket because their favourite food chain is part of your event. Our ticket customization feature lets you feature your sponsors and upcoming events on the e-ticket itself too. 

2. “Bring Your Friends To…” Email 

• “20% Off For You and Your Friends”
• “Use This Offer To Bring Your Friends”
• “Limited Time Group Discount”

Emails with these subject lines have a good open rate because you’re offering your guests a chance to bring in people with whom they’d want to experience the event. Throwing in a group discount also triggers their ticket-buying behaviour immediately. 

3. “Seal The Deal” Email

So your event marketing campaign worked and potential ticket buyers ended up on your event page but they dropped halfway and couldn’t make a decision. With our Facebook Pixel Tracking, know where exactly your potential attendees dropped off in their buying cycle. Analyse that data and send them a personalised email that compels them to buy a ticket. This email is your chance to prove that you consider every attendee important. 

4. “Are You Ready?” Email 

A reminder mail is a must-send email as it’s important to stay in their minds throughout the journey. There should never be a drop in maintaining a connection from the ticket buying phase till the event attending phase. With a creative reminder mail, it’s time to hype them into the spirit of your event. 

5. “Know Before You Go” Email 

These type of emails is a must send 2-3 days before your event takes place. It could be anything and everything from things to bring along, dress code, directions to get there, check-in time, and other vital information that makes their event experience better. The only thing left to their imagination should be how grand your event is going to be. 

Even after your event is done and dusted, don’t let your email marketing trail go cold. Whether your event received luke-warm reactions or rave reviews from your guests, you should follow certain post-event protocols.

Read more on Best Practises For Post-Event Follow-Ups that will elevate your brand recognition.

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1. The Buzz

Also known as the invitation email, these emails are meant to captivate your audience. Get your thinking caps as on, as these emails need to be highly visual and to the point. Your invitation should be like a movie teaser with not much given away. Use videos and testimonials from your previous events to lure them with this type of email. Give them a clear CTA that leads to event registration. 

2. People Love Discounts

Your invitation email did a good job of hyping up your event with attendees even RSVPing Yes and Maybe to your event. This is the time to seal the deal by giving them the much-awaited early bird discounts. Our event ticketing platform facilitates Discount options that can be used with the ultimate flexibility. Check out 5 Types of Discount Options To Boost Event Attendance. 

3. People Tend To Forget 

It’s easy for your event attendees to forget about the invitation email you sent them a month ago. In a world of cluttered inboxes, it’s necessary to stay relevant in your audience’s mind. These emails should give them all the necessary event details and updates if any. Reminder emails are a great way of reminding old and new attendees to book tickets. 

4. One Last Reminder 

The date is set and the venue is ready to rock but you can hardly keep it together with pre-event jitters. Your pre-event email should be a one last reminder for your attendees as well to avoid last-minute goof ups. Line-ups, FAQs, local transportation, dress code, nearby hotels or restaurants, and so on. As an event presenter on our event ticketing platform, you can add custom FAQs on your Online Ticket Store itself.

5. A Thank You

A simple thank you goes a long way in creating an impression in your audience’s mind. A post-event follow email is a great opportunity to share the event highlight reel, photos, and promote your upcoming event. Learn more about Best Practices For Post-Event Follow-Ups.

As an event presenter on Yapsody, the possibilities are endless with our MailChimp integration. To start off with, promote upcoming events, send invites, give discounts, and remind attendees about your event. You can also send newsletters, targeted email campaigns and provide real-time updates to your attendees.

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Your event wrapped up successfully but the post-event follow-up phase of your event marketing campaign is yet to come full circle. As an event marketer, you’d definitely want to leverage this opportunity to connect with your event attendees and patrons as a thank you gesture. It’s a healthy practice to make them feel connected with your brand. Not only are you getting some crucial feedback out of them but you’re also establishing yourself as someone who really cares.  

We’ve noticed that event presenters who followed these post-event practices, managed to create a lasting impression among their audiences. Here’s how you can too:    

Share Photos & A Highlight Reel

Don’t make your event attendees feel like you took their money, let them into your event, and that’s the end of the road. 

Not having a professional camera crew on deck isn’t an excuse to NOT capture the moments. Put that expensive phone to use but make sure you share photos and video clips on your social media. Utilize the power of video to create a highlight reel of the night to refresh their memories. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Don’t forget, your video might just be a few DMs away from being the talk of the town. 

Use Surveys and Feedback

Understand your attendees better by giving them the opportunity to share their thoughts. Remember that there is no such thing as the perfect event. It’s only a constant motivator to give your best shot with every minute detail. Even then there are chances of a slip-up. 

This is when your attendees become your sharpest critic and best friend. A simple post-event survey or feedback form gives you an idea of what they thought about your event. With Yapsody Questionnaire & Surveys, event presenters asked their attendees all the right questions through logic-based questionnaires, so they could design the ideal event experience next time. 

Personalize Your Thank You Emails

A simple thank you note with your event photos and highlight reel can make their day. Event presenters on board with Yapsody use our MailChimp Integration to personalize their emailers for this simple yet effective post-event follow-up practice.  Avoid being a moth to a flame and flooding their inbox with a salesy plugin. Subtlety is key.

Follow Up on Social Media Conversations

If your Instagram and Facebook notifications are blowing with mentions and comments on how awesome your event was, you can do a few victory laps in your office. But keep an eagle eye lookout on your social media channels. User-generated content is a great way to turn event attendees into event promoters. A brand that interacts with their follower’s likes and comments will surely win a place in their hearts. Humanize your communication and keep it short and smart. 

An After “After Party”

It’s rare to see an instance when the party turned out to be so mindblowing, they had to throw an after “After Party” to celebrate its success. It might be rare but not unheard of. Nothing’s better than a free party as a thank you gesture to celebrate the success of that party, right? Let your audience realize that you do it for them and for the love of bringing people together. 

Yapsody is Free for Free Events which means ZERO Fees for “Free Entry” Events.

Just in case you needed another reason to sign up on our event ticketing platform. We hope these tips help you clean up your post-event follow-up practices. Check out how you can Step Up Your Event Marketing Strategy in 2020 and win audiences. 

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1. Inaccurate Budget Estimation – When you’re planning an event, budgets play an important role. Visualize your event to plan and create a budget keeping contingencies in mind. Don’t overspend and track your budget throughout the event organizing process.
2. Not Promoting the Event – Without event promotion, any event is bound to fail. Use powerful tools like social media marketing, email marketing and paid advertising to promote your event. Develop effective marketing strategies and promotional techniques to reach out to a larger audience and increase ticket sales. To know more about event promotion tips using social media, read our complete blog on “The 6 Ultimate Social Media Channels for Event Marketing”
3. Lack of Engagement with Attendees – Don’t just send out invites to your attendees for your event. Build a relationship with them before and after the event as they can promote your event better than all of your marketing efforts combined. Giving away some cool freebies, sending personalized emails with free coupons, offering discounts for sharing your event are some of the ways to engage with your attendees. After the event, take feedback from them about what went well and what didn’t. Their feedback will help you improve your next event. Use email marketing to effectively communicate with your attendees about offers, invites and reminders for the event.
4. Overdoing Email Marketing – While email marketing is the second most effective marketing technique, overdoing it can make you a spammer. Keep a check on the frequency of the promotional emails you send. Too many marketing emails can give you a bad reputation and affect ticket sales directly. Instead, use engaging content and creative visuals to grab your reader’s attention. Write an irresistible subject line and an intriguing preview text that will compel your reader to open the email. Read our complete blog on “7 Effective Event Email Marketing Strategies to Sell More Tickets”
5. Improper Signage – Let’s say your attendee arrived ten minutes early to your event. After a two-hour long drive, he wants to freshen up and set his hair before watching his favorite artist perform live on stage. He’s looking around but can’t seem to find any signs and time’s running out. This just led to poor experience number one. He now has five minutes to look for a volunteer and ask for directions. Avoid this at all costs! Assume every attendee is coming to your event for the first time and place clear signages all around the venue for easy navigation. Additionally, you can give appropriate instructions while setting up your event on the online ticket store, so your attendees come to the event well prepared.
6. Lack of Coordination – Be it a large event or a small one, if you miss out on coordinating with your team and suppliers about their responsibilities, you are on your way to disaster. Assign tasks in a way that they know what is expected of them, so they fulfill their tasks in the stipulated time.
7. Not Selecting the Right Event Ticketing System – Every event eventually depends on a ticketing system to sell their tickets. If you randomly pick a ticketing system without prior research, you’ll end up wasting more time and money. Choose an online ticketing system with good features and low ticketing fees. That way you will save more and can utilize that amount for event promotion or to set up more events.

Mistakes are bound to happen, but if you are careful enough, you’ll have a successful event. We all know the famous dictum “Prevention is better than Cure” or “Forearmed is Forewarned”. Our online ticketing system gives you the best features at incredibly low prices so you can save more time and money and effectively use the saved up money for your next event. You can also choose to mark-up the ticketing fee as extra revenue or simply pass on the savings to your customers to encourage more sales. Either way, the extra cash goes into your pocket, which definitely makes your event a huge success. Sign up with Yapsody for free and sell your first 50 tickets for free.

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Building a Relationship With your Donor: Nonprofits are about building relationships. Your donors choose to donate at your event because of a sentiment they feel towards your cause and community. Send regular emails to your donors about the highlights and status of your community and cause using Yapsody’s integrated tool – MailChimp. This will make them feel valued and want to continue being associated with you and definitely be part of your next event. You can also use email marketing to acquire new donors by sending them invites to your event.

Raise Funds with Unique Ideas: As an event presenter, discovering new ideas for every nonprofit event can be challenging. However, today there are different resources available for event presenters like blogs, that give them a guideline for quick and unique fundraising ideas. To make your nonprofit event successful, organize activities that will engage potential attendees to get involved in your event. Think of fun ideas to raise money that are sure to rally people for your nonprofit cause.

Volunteers: Volunteers are those individuals who work tirelessly to raise money for your charity event. Believe us, nothing can be better than having a group of volunteers totally focussed and passionate about your cause. Recruit and empower your event with the right set of volunteers. Choose volunteers with good public persona as they can better influence others to join your rally.

Crowdfunding: Use the crowdfunding process to raise small amounts from a large number of people. It has become a popular way of raising funds today. Multiple crowdfunding sites are available online that help you support your cause. These sites give you a space to host your campaign in exchange for a percentage of the money raised. Find the right crowdfunding site for your event and get started.

Create a Realistic Budget: Now comes the most important aspect of preparing yourself for the setting up of the event. Create a realistic budget that can cover everything, in case of an emergency. Nonprofit events cost money. Envision your nonprofit event and estimate how much you will need to cover the total cost of the event including structural and catering costs. Budget is the integral and initial part of every event. If you get the first step right, the rest will follow. Since organizing an event is a repetitive process, create a basic structure and edit it according to your event specifications.

Venue: Once you’re done setting up a realistic budget, the next step is choosing the right venue for your event. Your venue will depend on the type of event you plan to host. If the event date is decided, booking your venue in advance will help you focus on the other details of your event better. Few things to keep in mind while selecting your venue:

• The capacity of the venue in terms
• The cost of the venue (Look for venues where they offer discounts for nonprofits)
• If the venue offers catering, decor and seating solutions

Event Technology: Implementing the right software tool and the right online strategy can change the way you plan, promote and sell tickets. Tools like an effective online ticket store, virtual box office and mobile applications ease the organizing process for a nonprofit event. Using such tools save time and help event presenters to efficiently plan their event better. Opt for the reserved seating feature for your nonprofit events as it avoids chaos and helps you sell tickets in advance. When deciding an event ticketing platform for your next event, look for one that gives you a good deal in terms of fees. That way you can save more and sell more. For instance, at Yapsody we offer flat 50% rebate on monthly ticketing fees to nonprofit organizations which benefits them in their noble fundraising cause.

Event Promotion: Effective promotion of your nonprofit event is one of the key ways to drive more attendees to your event. Thanks to event marketing tools like social media sharing and Facebook ads, you can spread the word to your target audience in no time. Make your nonprofit event a great success with the right event promotion tools combined with the right marketing strategy.

By following these eight steps, we are sure that your next fundraising event will be a huge success. Create your next event with Yapsody and sell your first 50 tickets for free. Sell out your next nonprofit, fundraiser or charity event with Yapsody NOW!

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1. Get Attention: Did you know that emails are 40 times more effective at acquiring new customers than Facebook or Twitter? However, this works only when your emails stand out from the rest of the promotional emails your audience receive. Write an intriguing subject line; talk about the mission, not the money. The first impression is all it takes to make or break your campaign. While a great subject line is crucial, your preview text is the deal breaker. Make sure to keep every detail that your reader sees before opening the email interesting enough for them to want to open it.
2. Be Human: Want maximum attendees at your fundraiser event? Personalize your email to promote your event. Remember you are interacting with a human, not a computer. Most email marketing softwares allow you to include your reader’s first/full names. For a better response rate, use the reader’s name in the subject line to get their attention quicker.
3. Clear CTA (Call to Action): The main reason for your email campaign is lost, if you miss out on giving a clear CTA to your readers. Be it “Buy Tickets Now”, “Enroll NOW” or “Donate Now” for your next event, your CTA has to be absolutely clear so your recipients take the expected action on your emails. Avoid multiple CTAs as they can confuse your readers to click on multiple options. You can track this activity by looking at the Click Rate, Open Rate and other metrics provided by your email marketing software. You can use Yapsody’s MailChimp Integration and track these metrics in your linked MailChimp account.
4. Use Visuals: Plain text can be boring. Try using a combination of text and visuals related to your cause to make it interesting for your user. Readers generally skim through content when reading emails. You can either create a visual using tools like Canva, Adobe Photoshop or CorelDRAW or simply upload a creative image/GIF to make your content appealing.
5. Be Precise: Readers do not like to read long essays. Be precise and convey your message in bullet points as much as possible. Don’t miss out on the important details like the event date, time, venue and the artists performing at the event.
6. Be a Storyteller: Whether you’re raising funds for global warming or to save children dying of hunger, using a story helps to build emotional connect with the readers. Back it up with facts and statistics to support your story.
7. Share on Social Media: Events, when promoted on social media can get you to attract the relevant attendees to your event and help generating revenue. Add social media links in your email to promote your fundraising event, so your readers can check everything about you and your event on one page. Offer discounts to your readers on sharing the event with their friends and family on social media.

These email campaign tips will surely help you increase the open rate for your email campaign and drive more attendees to your next fundraiser event. Yapsody not only has an integration with MailChimp, one of the leading players for mass mailing but also is the most preferred ticketing system for Non-Profits because of its value proposition. At Yapsody, we recognize that non-profit entities exist for the betterment of the communities. We want to do our part to support them. Here’s an offer we’d like to share – If you’re a non-profit organization, you get a 50% rebate on your event ticketing fee. Additionally, you can sell your first 50 tickets for free. Sign up for free today and sell out your fundraiser event in minutes.

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All you have to do is create your account with Yapsody. Easily set up a MailChimp account with Yapsody. Once your MailChimp account is set up and as your attendees begin to purchase tickets online, Yapsody automatically imports and syncs their email addresses into your MailChimp account. You can utilize these mailing lists every time you create a new email marketing campaign.

What can you do with the MailChimp integration? The possibilities are endless. To start with, promote upcoming events, send invites and remind attendees about your event. You can also send newsletters, targeted email campaigns and provide real-time updates to your attendees to always stay connected with them.

At Yapsody, we love exceeding presenter expectations. That’s why when it comes to online ticketing, we offer some of the best features in the event ticketing industry. Use our effective email marketing strategies to let your attendees know about your event. Sell out your event and accelerate online ticket sales with ease.

Planning an event? Create your email campaign right away using Yapsody’s MailChimp integration.

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Create Blog Posts

If your company has an active official blog, use it to publish posts that will boost your event marketing. Make sure your content offers value to the reader before selling the event directly. Do a series of interviews with the event presenters that will deliver event context to prospective attendees.

Film a ‘behind-the-scenes’ video to showcase the amount of careful planning that goes into organizing an event and publish the video on the blog. Using visuals creates an engaging yet informative experience for viewers. Avoid content that is extremely promotional.

Find A Ticketing Platform

While expecting your audience to turn up on your platform to buy tickets is a fair expectation, think from their perspective. If they are unaware of your ticketing platform, they won’t be able to discover your events. 

Partner up with a third-party that has already invested in promoting its online event ticketing platform. This platform spends its time and resources in gauging your audience’s behavior and conversion patterns when it comes to selling event tickets online and coming up with cool promotional event ideas.

This significantly enhances potential ticket sales, while saving you the hassle of starting from scratch and entering the conversion funnel.

Leverage the Power of SEO

Simple as it may sound, a lot of event planners tend to overlook this basic traffic-generating activity. This works on two levels – introducing your upcoming event to audiences searching for relevant knowledge on the web and creating awareness among potential attendees.

Develop a consistent keyword strategy that is in context with your competition’s rankings as well as the relevance of your offerings. Ensure that your website is mobile responsive as that directly impacts the ranking and conversion process.

Reach Out to Past Attendees

In the quest to acquire and retain larger audiences, don’t forget to reach out to those who’ve already vouched for your effectiveness in the past.

If you have already held an event or if you have some registrations for parallel events, then these guests should be your first set of invitees. Encourage them to spread the word by offering them unique referral codes that can be easily shared in their social network. Earn your registrations by offering them a discount on new event registrations.

With this event marketing plan, you can not only explore the right audience but also influencers and evangelists on how to promote an event successfully.

The post Your 2019 Guide To The Most Effective Event Promotion Channels appeared first on Yapsody.

Segment Your Audience

Marketing 101 – Everybody is different. It’s easy to find people with similar preferences, but never exactly the same. So, sending the same email to everyone is definitely not going to work. Segment your potential audience depending on their interests and then send customized newsletters.

Personalize Your Templates 

With smart email inboxes that filter out spam getting through can be a task. Your mails fall prey to Select All -> Move to Trash. If you don’t want your emailers to end up in spam, personalize your emails. Include names of people who the newsletter is addressed to instead of shooting mass emails to your entire database. Unless your emails are engaging on a personal level, it will be ignored.

Call-To-Action

You’ve segmented your target audience perfectly, you’ve crafted personalized emails with amazing content. Now what? Now, you unleash the power of the Call-To-Action (CTA). You’ve led them on a path and now must give them a clear direction to their destination. If your emails have a CTA that redirects your readers to the registration page or a survey, they are will respond because they’re already in the flow. Make sure you use active verbs like “Register Now!” or “Take the Survey!” on your CTA buttons to create impact.

Mobile Optimization

80% of your target audience is going to view your email on a mobile device: either a smartphone or a tablet. If your email template is not optimized for mobile devices, your chances of getting a response from your email viewers will narrow down to an extremely thin line. So, ensure that your email gets displayed flawlessly on all kinds of digital platforms by adopting a responsive design.

Automate Campaigns

Email marketing campaigns don’t display instant results, so make sure you have a backup of automated emails that ensures constant engagement with your audience. Birthdays, follow-ups, blog updates – they could be anything. Make sure your entire email marketing campaign revolves around your automated schedule so that nothing goes south. Create relevant content, sit back and relax while all your emails get delivered during hours that are most responsive.

So, you see, the efficiency of email marketing hasn’t been compromised due to newer strategies. It still remains just as effective, only a few simple measures that make it all work out in your favor.

If you’re a presenter or an event marketer looking to automate your email marketing strategy, Yapsody’s ticketing platform offers MailChimp Integration to simplify your efforts through email marketing examples.

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Most event presenters must have come across this email marketing tool at some point, and for good reason: it’s one of the best mass mailing systems in the market, which is why Yapsody has integrated Mailchimp into its ticketing platform. We love integrating with other industry leaders which is why we offer some of the best features in the event ticketing industry.

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