With your event approaching in a month or so, it’s time to kick your email marketing into high gear. We’ve witnessed plenty of event organizers miss out on this final push to bring in those last-minute RSVP’s. To remedy this, a highly recommended tactic for any type of event is a well-thought-out email marketing campaign before your event happens. 

Combined with our MailChimp integration and other event ticketing features, here are 5 must-send emails before your event happens: 

1. “Hype Up Your Sponsors” Email

Onboarding sponsors for your events are a definite boost to your overall event marketing strategy. Your guests associating your event with a well-known brand should be leveraged to the max. Send out an email with your official sponsors listed to add more credibility to your event. It can be targeted towards your old event attendees who might just buy a ticket because their favourite food chain is part of your event. Our ticket customization feature lets you feature your sponsors and upcoming events on the e-ticket itself too. 

2. “Bring Your Friends To…” Email 

• “20% Off For You and Your Friends”
• “Use This Offer To Bring Your Friends”
• “Limited Time Group Discount”

Emails with these subject lines have a good open rate because you’re offering your guests a chance to bring in people with whom they’d want to experience the event. Throwing in a group discount also triggers their ticket-buying behaviour immediately. 

3. “Seal The Deal” Email

So your event marketing campaign worked and potential ticket buyers ended up on your event page but they dropped halfway and couldn’t make a decision. With our Facebook Pixel Tracking, know where exactly your potential attendees dropped off in their buying cycle. Analyse that data and send them a personalised email that compels them to buy a ticket. This email is your chance to prove that you consider every attendee important. 

4. “Are You Ready?” Email 

A reminder mail is a must-send email as it’s important to stay in their minds throughout the journey. There should never be a drop in maintaining a connection from the ticket buying phase till the event attending phase. With a creative reminder mail, it’s time to hype them into the spirit of your event. 

5. “Know Before You Go” Email 

These type of emails is a must send 2-3 days before your event takes place. It could be anything and everything from things to bring along, dress code, directions to get there, check-in time, and other vital information that makes their event experience better. The only thing left to their imagination should be how grand your event is going to be. 

Even after your event is done and dusted, don’t let your email marketing trail go cold. Whether your event received luke-warm reactions or rave reviews from your guests, you should follow certain post-event protocols.

Read more on Best Practises For Post-Event Follow-Ups that will elevate your brand recognition.

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How?

Let’s say you collect $1 from your attendees. With our 50% rebate, you pay us only $0.5 and when you pass on the fees, the remaining $0.5 is borne by your attendees. By the end of the month, you only pay 50% of the collected ticketing fee (which is already paid by your attendees). The price that you would have paid us is the additional revenue can be utilized to raise more funds.

Along with that, we also have a feature called “Accept Donations” which is specially designed for non-profit entities for accepting donations from their Online Ticket Store and Virtual Box Office. It is applicable for presenters across all our pricing tiers, irrespective of whether it is general admission or reserved seating event. So if you want to raise funds by selling event tickets online, learn more on Accepting Donations From The ‘Online Ticket Store’ & ‘Virtual Box Office’

If you’re a non-profit or a charitable entity looking to foray into online event ticketing and raise additional funds, don’t forget to SIGN UP with us.

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1.Harness Storytelling For Promo’s 

Storytelling can humanize your brand. A crisp promo video with a good narrative can keep your audiences hooked until the end to create unmatched brand recall. Facebook and Instagram are the best mediums to share these promos and gain maximum visibility. Want to Entertain, Educate, and Inspire them through video? Learn 3 Ways of Storytelling to Boost Your Event Experience. 

2. Keep it Short and Engaging

We live in a digital ecosystem where our attention spans are short and we have no time to consume long, uninteresting content. Remember that you’re not the only one vying for their attention. Keep your promo videos under 60 seconds unless you want to bore your audiences. Use drones to give them a new perspective and a macro view of your venue. The bigger picture in a smaller frame works wonders. 

3. Clear CTA with Easy Shareability 

Your Call-To-Action is everything. Without a CTA it’s just another video. Whether you’re announcing a new festival or an annual expo, keep the messaging clear. Your event dates, venue, ticket price, etc are basic things that will decide your audience’s interest. If you catch one person’s attention, chances of that person sharing it with their friends are much higher. It’s your job to create a chain reaction. 

4. Keep the Buzz Going

You need to stay relevant in the minds of your audience. Create different variations of your videos that can be used smartly during the Pre-Buzz, Event Day, Post-Event phases of your campaign. Don’t bombard their feed with videos but don’t forget to stay active on their news feed. Use the Instagram Live Broadcast occasionally to give a glimpse for those who couldn’t make it. Make sure you keep a pulse on your online and offline audiences equally. 

5. Interview Attendees & Patrons

Event attendees and patrons love being a part of your event apart from just experiencing it. Interview some before the event and some after the event. Let them be your marketers while you record and put them in a video. This gives you an opportunity to create video testimonials that you can use on your website and for future event promotions. Read up more on Best Practices for Post-Event Follow-Ups that will further elevate your brand recall. 

6. Create a Highlight Reel 

A crucial yet overlooked video marketing tactic is to record and share highlights of your event. No one wants a 4K video with Dolby Surround, but at least make sure it’s 1080p. Utilize the power of video to create a highlight reel of the night to refresh their memories. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Don’t forget, your video might just be a few DMs away from being the talk of the town. 

We hope this quick guide gets your creative juices flowing. For more event industry insights in 2020, subscribe to our blog.

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Your event wrapped up successfully but the post-event follow-up phase of your event marketing campaign is yet to come full circle. As an event marketer, you’d definitely want to leverage this opportunity to connect with your event attendees and patrons as a thank you gesture. It’s a healthy practice to make them feel connected with your brand. Not only are you getting some crucial feedback out of them but you’re also establishing yourself as someone who really cares.  

We’ve noticed that event presenters who followed these post-event practices, managed to create a lasting impression among their audiences. Here’s how you can too:    

Share Photos & A Highlight Reel

Don’t make your event attendees feel like you took their money, let them into your event, and that’s the end of the road. 

Not having a professional camera crew on deck isn’t an excuse to NOT capture the moments. Put that expensive phone to use but make sure you share photos and video clips on your social media. Utilize the power of video to create a highlight reel of the night to refresh their memories. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Don’t forget, your video might just be a few DMs away from being the talk of the town. 

Use Surveys and Feedback

Understand your attendees better by giving them the opportunity to share their thoughts. Remember that there is no such thing as the perfect event. It’s only a constant motivator to give your best shot with every minute detail. Even then there are chances of a slip-up. 

This is when your attendees become your sharpest critic and best friend. A simple post-event survey or feedback form gives you an idea of what they thought about your event. With Yapsody Questionnaire & Surveys, event presenters asked their attendees all the right questions through logic-based questionnaires, so they could design the ideal event experience next time. 

Personalize Your Thank You Emails

A simple thank you note with your event photos and highlight reel can make their day. Event presenters on board with Yapsody use our MailChimp Integration to personalize their emailers for this simple yet effective post-event follow-up practice.  Avoid being a moth to a flame and flooding their inbox with a salesy plugin. Subtlety is key.

Follow Up on Social Media Conversations

If your Instagram and Facebook notifications are blowing with mentions and comments on how awesome your event was, you can do a few victory laps in your office. But keep an eagle eye lookout on your social media channels. User-generated content is a great way to turn event attendees into event promoters. A brand that interacts with their follower’s likes and comments will surely win a place in their hearts. Humanize your communication and keep it short and smart. 

An After “After Party”

It’s rare to see an instance when the party turned out to be so mindblowing, they had to throw an after “After Party” to celebrate its success. It might be rare but not unheard of. Nothing’s better than a free party as a thank you gesture to celebrate the success of that party, right? Let your audience realize that you do it for them and for the love of bringing people together. 

Yapsody is Free for Free Events which means ZERO Fees for “Free Entry” Events.

Just in case you needed another reason to sign up on our event ticketing platform. We hope these tips help you clean up your post-event follow-up practices. Check out how you can Step Up Your Event Marketing Strategy in 2020 and win audiences. 

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Without further ado, here’s our 10 step guide to step up your event marketing strategy in 2020:

1. Seek Out New Venues

Although you can’t bid farewell to traditional venues, seek out new venues that cut out the boring factor of the same old conference rooms and auditoriums. Seek out non-traditional spaces such as gardens, warehouses, rooftops, museums, art galleries, and co-working spaces. Anything that gives your attendees more time to network with each other and elevate the bonding experience. This doesn’t mean that you cross off the regular venues on your list. You just need to drape it better in terms of styling and decor. You could pick up a few pointers from our piece on Designing The Ultimate Event Experience. 

2. Partnered Events 

Partnering with local businesses or sponsors that tie in with your event is a marketing match made in heaven. Maybe your music festival could amplify it’s brand awareness and impact by partnering up with that world-renowned brewery. Your event marketing campaigns gain more speed and weight when marketed through your sponsor’s channels. Maybe partner up with an event ticketing platform like Yapsody as well? Just saying…

3. Event Website Persona  

Your event attendees should get an instant feel and grasp of what your event will turn out to be. Don’t leave anything to their imagination except for a teaser that makes them grab your early bird tickets ASAP. This is where your event website persona plays a trump card in selling out the first phase of event tickets. 

With our Online Ticket Store, event marketers can brand and customize every element present of their ticket store. Apart from getting a personal subdomain, you get the option to customize your event ticket as well. Brand it with your logo and tease the upcoming events on the ticket itself to create a strong brand recall.  

4. Map Your Attendee Journey

Once you understand attendee personas, you need to map out their journey on your website and social media channels. There are multiple touchpoints for you to leverage – your event website, emailers, registration process, event check-in process, event perks and so on. What makes them click is the answer to win their hearts. Many of your events were mind-blowing but few fizzled out. You need to dig deep into insights and reports to check why that happened. With our Insightful Reporting, peak into your Event Sales report and Consolidated Inventory reports to plan better next time. 

5. Create Content Buckets 

Pillar your content based on different venues and types of attendees. Attendees for a seminar or conference might prefer podcasts and interviews from the keynote speaker. Similarly, for clubs and casino attendees, make them guess your next headliner act by putting up music playlists. Even if they don’t guess it right, you’ll understand which other artists they’d want to see live. We’d suggest you keep it topical and use hashtags to show up in trending searches. 

6. Event Marketing Frequency

Now that you’ve figured out your content, you need to actually schedule them in a manner that would garner maximum reach and shareability. Are your event attendees most likely to DM your Instagram post to their friends on a weekend or a weekday? Your event marketing frequency should match your audience’s browsing patterns. Stop posting randomly to avoid random results. You might want to look at our Event Marketing Services that have strategically increased revenue for many entertainment enterprises.

7. Live Streaming 

Your event attendees booked early bird tickets but unfortunately got stuck in a meeting on the D-Day. With live streaming, you’re giving them an opportunity to be a part of your event experience through different platforms. Instagram is a favorite among event marketers due to its innovative features and popularity. Divide your live streaming into pre-event, event, and post-event to keep them hooked. You can also save the stream on your camera roll which can be used in an after movie as well. 

8. Utilize the Power of Video

2019 was dominated by video content and shows no signs of stopping. Blogs and emailers are great for the initial pre-buzz marketing. Content in a video format seals that deal for many event presenters. A 30-second teaser is great for grabbing eyeballs and generating leads across multiple social media platforms. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Invest in a production crew that understands your vision.  

9. Turn Event Attendees Into Event Marketers 

Just how you’d turn your event partners into marketers, turn your event attendees into live event marketers. Maybe a contest or a giveaway to up the ante and create a competitive aura works well. Hook them with a catchy hashtag, design a great event, and let their Instagram stories do the marketing. User-generated content is organic traffic that is a true test for your event success. Your brand’s notification page blowing up with tagged pictures will be a worthy reward for any event presenter. 

10. Use Feedback and Survey Data 

After everything is done and dusted, you still need to gather post-event data. Give your audiences a tool to voice their opinions. Some might rant out their frustration of being held up at the queue for too long while some might give you a genuine piece of feedback that will change the game for you. Watch out for that tidbit that will elevate your attendee experience for future events. Maybe after a week or so, ask your attendees all the right questions through our Questionnaires and Surveys feature that will help you create easy to answer logic-based questionnaires. 

We hope this 10-step guide helps you step up your event marketing strategy in 2020. If you’re a new event organizer on the block, Sign Up with Yapsody to create, promote, and sell event tickets online. 

For more event industry insights in 2020, subscribe to our blog.

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Create Original Content To Build Links

Simply dumping keywords into your event campaign and content won’t get you anywhere and Google can easily detect it. The most simple yet powerful process to build links is by creating original and valuable content on the regular through a blog. Understanding your audience persona and crafting content accordingly is a healthy mechanism to start building links and showing up on top of the results. 

Utilize Event Directories

Event directories are usually free websites or an event listing portal where you can feature your new and upcoming events. The goal of these event directories is to spread the word and generate more potential ticket buyers for your events. We’ve noticed that some event planners miss out on this golden event marketing tactic for increasing their reach. If you’re a new event presenter looking for free event creation and listing platform, Sign Up with Yapsody. 

Create A Bank Of Brand Specific Keywords 

You want to rank higher for a set of brand-specific keywords and terminology that differentiates you from your competitors and creates a recall in the mind of your audiences. Consult with an SEO expert who can set up a tactical guideline that your marketing team can follow. 

Event Venue & Timing

The search volumes for event attendees searching for ‘Things to Do’ in your city for a specific date and venue are off the roof. Make sure your event page descriptions and listings on social media have a clear event timing and venue details for Google to take notice.  

Screenshot – Yapsody Event Page

SEO Optimized Event Page 

Your main event page is the lifeblood of your event marketing campaign. With Yapsody’s in-built SEO Optimization feature, you can optimize the way your event appears in Google search engines and help event attendees to discover your event organically. 

Screenshot – Yapsody Dashboard

Through our dashboard, your event marketing manager can optimize the keywords that trigger your event to appear on top of the search results.  They get a plethora of options to create appealing titles, meta descriptions, and meta keywords. 

Off-Page SEO for Events

Ideally, most event marketers share their main event page across multiple social media platforms but few miss out on this small task. Adding a direct link of your event Subdomain from your website to other portals like Facebook, Twitter, LinkedIn can get you a better scope of ticket sales. Our event marketing tools and features in-built in our dashboard will make any event marketers job easier. 

Event Schema Optimized

Google marks up your organized events so that potential audiences can discover them either by searching for or directly on Google Maps.  Adding schema markup to your events makes it easier for users to discover and attend your event. Don’t have the time to understand what schema markup is? All you need to know as an event presenter is that every event listed on Yapsody is event schema optimized.

Our event ticketing platform facilitates 1M+ tickets sales every month for over 100k presenters worldwide. SEO Optimization is one of the many tools from our arsenal of  Enterprise-Grade features that boost overall ticketing revenue. 

Ready to give them a test ride? Sign Up With Yapsody. 

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1. Know Your Target Audience

Know your apples from oranges. One of the most quintessential steps in planning any music festival is understanding attendee personas. Don’t organize an EDM festival in a town where most of the audience would rather attend a rock concert. Once you’ve successfully identified your target audience, you can plan your budget and then start allocating your spends accordingly. We’ve witnessed the most successful music festivals where event organizers knew their audience expectations.

2. Figure Out Your Venue

Your venue and location can make or break your reputation. The logistics for an indoor event will differ from that of an outdoor one. The venue of a trance festival will be that of an airy beach where waves crash along with the thumping bass lines whereas a jazz festival will be in a  cozy lounge or auditorium where people can take in the smoothness of the wine and music. In any case, mapping out the event venue will help you arrange the entry, seating, standing, dining, and exit points. Ask for a venue chart from the venue owner which will help you assign different price points for different sections. Plan your section by keeping this in mind – your music festival needs breathing space for people to move around freely. 

3. Artist Outreach

Once you’ve figured out the audience, you might have a set of artists in your mind that you want as headliners and supporting acts. During your artist outreach phase, keep track of your artist budget which should be evenly spread out to bring in big names as well as local talent. If you’re bringing in a new talent, you could host a city tour that effectively markets your upcoming festival. Space out your festival acts across different genres to avoid monotony. 

4. Sponsor Outreach

Organizing a large scale event like a music festival requires big pockets that can be stretched when required. It’s normal for an event organizer to offset this load to a few sponsors which work in favor of everyone. Attendees in your music festival need to fuel themselves with hearty food that can be washed down with a pint or two. Onboarding a few F&B joints to cater your audiences will bring in more revenue and create a brand recall for you and your sponsors. A win-win. Click here to learn 8 smart ways to get sponsors for your events.

5. Production and Equipment

The firepower for your events needs to be top-notch. We’ve noticed events not performing as it should have due to faulty equipment that doesn’t match up to the acoustics of the venue. Your production team should handle everything related to the– the sound, lighting, staging, video, backline, equipment, and power. Once you have these in order, you can start setting up the stage for that larger than life experience.

6.Get an Event Ticketing System

After the first few phases of your planning are sorted, you need to put them into action. An event ticketing system that handles event creation, promotion, and revenue collection from ticket sales should be your best bet.  We’ve been one of the best event ticketing platforms in the USA catering to event presenters all over the world. Yapsody has been designed in conjunction with our clients to suit their festival ticketing needs across different venues. On our platform, you can create multiple events, price and customize multiple ticket types, integrate marketing tools, collect revenue through multiple payment gateways, and track your ticket sales for your music festival.

7. Summarize Your Event

We’ve witnessed that organizers who make their event details crystal clear, tend to attract more ticket buyers than average. Whether you prefer creating an Online Ticket Store or use Event Marketing Tools to reach a wider audience, make sure you summarize your event properly. Event name, description, location/venue, ticket prices, artist line-up, artist set timings need to be clearly defined for attendee’s convenience. Don’t leave anything to their imagination. Keep pushing out important updates or ticket price drop alerts that create a sense of urgency. 

8. Customize Event Packages

With decades of experience in helping hospitality enterprises elevate their guest experiences, we’ve realized that event attendees prefer the complete package rather than going à la carte. A festival is a communal gathering of people for a couple of days. Create event packages that fit the bill for different requirements. Few might prefer an all-inclusive deal when it comes to food and accommodation while few might prefer merchandise with their tickets. Why not ask the right questions with our Questionnaires and Surveys tool to gauge their requirements?

9. Insight-Driven Event Marketing

Event marketing begins months before the D-Day. The key to boosting ticket sales is by implanting your upcoming event in their minds through smart event marketing tools. Instagram has proven to be the best tool for event marketers to reach a wider audience through powerful visual storytelling. Event presenters using Yapsody follow insight-driven event marketing that gives them a definitive edge. Figure out which CTA driven post made them land on your event page and you’ll discover a pattern that can be used for your future events.

10. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

We hope our 10 step guide helps you in planning a successful music festival. Check out our Enterprise-Grade Features here which are tailor-made for music festivals.

Don’t forget to Sign Up if you’re an event presenter looking for an end-to-end event ticketing platform.

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As an event ticketing platform assisting presenters & hospitality enterprises all over the world, we have analyzed every possible dimension of successful and not so successful events. Here’s Yapsody’s 10 step guide on designing the ultimate event experience. 

1. Be Clear on your Event Objectives

The most successful events we witness in terms of selling out tickets and drawing more footfalls are those whose organizers have a clear picture of their event objectives. Your event goals are the purpose of your event – to party, to celebrate, to educate, or to persuade. Narrow down these event objectives and check if they are relevant, achievable, and measurable within the designated time-frame. Once you figure them out, every other process falls into place. 

2. Delegate Tasks Equally

Whether your event is big or small, your team members should be firing on all cylinders. They should be clearly aligned with your event marketing strategy and their role in achieving them. While creating an event on our ticketing platform, you can assign tasks to your members equally through our User Management System. So, if one member needs to manage the Ticket Pricing and the other needs to integrate Event Marketing Tools, they don’t need to depend on one single person handling the dashboard.  

3. Map Out Your Event Venue

An event venue can make or break your reputation. Imagine an outdoor event planned during the monsoons without having a contingency plan of moving indoors. Similarly, mapping out the event venue will help you arrange the entry, seating,  standing, dining, and exit points. Ask for a seating chart from the venue owner which will help you assign different price points for different seating sections. 

4. Make Your Sections Easily Navigable

Imagine a music festival with attendees from all over the world. Not only do you need to surpass the language barrier, but also make sure all the sections of your events are easily navigable through simple signs or instructions. Position the food, bar, and smoking sections easily accessible from the main stage.

Easy access to these counters + reasonable pricing = More revenue. 

At no point during the event should your attendee feel a disconnect from the event experience. Also, don’t make your attendees cross rivers and mountains to access a restroom.  

5. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  

An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

6. Don’t Make Your VIP’s Wait 

After all, they are VIP for a reason. Create a separate line for guests belonging to the Reserved Seating sections. A luxurious black-tie event in a casino is not synonymous with sweating it out in a line. Keep your VIP guest list updated before they start pouring in. They are paying top dollar for your tickets which should be reflected in your event experience. 

7. Make Your Main Stage Memorable 

The main event stages of any EDM festival or an expo delivers the “larger than life” experience. The stage design and audio-visual setup of your main stage create an atmosphere that energizes your guests. With the right budget, you can go for a holographic setup as well for that futuristic leap. Every year, thousands of events organized all over the globe blow up on news and social media just because of their main stage setup.  

8. Will They Do It For The Gram? 

Now, that you’ve taken care of all the essentials, you’re waiting for that euphoric audience reaction. You created a brilliant event marketing campaign, brought the best artists to perform at the hottest venue in town, and sold out the venue. As an organizer, it’s normal to expect an outpour of Instagram posts and stories #tagging your event. Your event success will be heavily reflected on social media through user-generated content. Even something as small as a signpost or a quirky art installation will have your event attendees pulling out their phones for a selfie. So, while you’re planning an event, always ponder “Will they do it for the Gram?”

9. Expect The Unexpected 

An event organizer hopes for the best and prepares for the worst. In the entertainment industry, we’ve seen things go haywire even with months of planning. Your artist might catch the flu or miss a flight. Or maybe the rain gods decided to generously flood your venue. As an event planner, you should always be ready with a contingency plan A, B, and  C. This is truly a testing ground for any event presenter to prove his mettle and not disappoint his audience. 

10. Go Above & Beyond

Event planning and organizing is a constant hustle. But the returns are tenfold – financially and emotionally. Treat every event as your first and last and you’ll surely go above and beyond for every minute detail. For you, it might be the 10th event in a month, but for an attendee, it might be his first. Create a memorable experience and you’ll have them coming back to you for more. 

We hope our 10 step guide resonated with you in planning your future events. Do share your personal experiences in creating the perfect event experience below in the comment section. 

Don’t forget to SIGN UP with us if you’re an event presenter looking for an end-to-end event ticketing platform.

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Address Your Recipients In Your Subject Line

Speak directly to your user in the subject line as many of the recipients love being addressed by their name. An average person gets bombarded with a lot of emailers on a daily basis so it’s crucial to break through the clutter with a personalized subject line. Keep a bank of subject lines in reserve and keep refreshing them to analyze which one has a healthy open rate.

Correctly Timing Your Emailers

A no-brainer for any event marketer. Email Marketing holds no value if you’re sending out emailers randomly. Being in the entertainment sector, your audience might check for events over the weekend rather than on weekdays. Or maybe they check their emails right before work or before going to bed. Figuring out your audience personas and their online habits is key to acing email open rates.  Use MailChimp’s email personalization to fill in names and send emails at the correct time zone. 

Keep It Short and To The Point

The average attention span of users has been reduced to a GIF or a video which should dissipate maximum information in a short span of time. Similarly, your email content should be broken down into pointers that can be easily digested. Your job is to convey the event details through short and simple messaging. Don’t bombard them with jargon and imagery that diverts them from your Call-To-Action.

Personalize Your Email Templates

Create your own email designs with a drag-and-drop email designer with MailChimp. Your users will love your brand and event persona reflecting in your emailers. No one likes a drab, shoddy looking emailer that looks like a last-minute effort. It’s okay to send out emailers once a week, but make sure it’s unique and value-adding. Creating compelling and visually strong templates will save you a lot of time in the long run. 

Create A Sense Of Urgency

Event marketing is a time-oriented branch of marketing. The plan for bringing any talent on board for an event begins months before. Similarly, for your tickets to sell out, you should try selling them in phases. Early bird discounts or group discounts create a sense of urgency and tend to sell out faster.  Last-minute deals also work well provided you’ve not already sold-out. As a part of their brand loyalty, you can send emailers to your recurring event attendees with a special discount or a referral bonus to bring a friend. A win-win situation where you get old and new attendees for your event. 

Yapsody’s MailChimp Integration is one of the many elements that make up our Event Marketing Tools. If you’re a new event presenter, SIGN UP NOW and get access to our Enterprise-Grade Features such as Google Analytics, Facebook Pixel Tracking, SEO Optimization, and WordPress Integration that will improve your event ticket sales.

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Passionate

What differentiates average talent buyers from a great one is their passion for the performing arts. If your talent buyers share the same taste in music as you, they are a good fit to match your requirements. A professional driven by passion will go above and beyond to find the perfect artist for your venue. 

Experienced 

Talent booking is a ruthless process which is why you should hire someone with thick skin.  They should be able to navigate through this wild and harsh industry. An experienced talent buyer will think 10 steps ahead before making a move and come with a contingency plan in case Plan A goes off track. 

Resourceful 

The world of showbiz is based on trust built over time. Your talent buyer will have attended a wide genre of events in his lifetime and garnered trust in the talent buying and entertainment industry. A person who has a powerful network is like your personal Event Setup Wizard that can sell out your venue. For that definitive edge, you can get onboard with Yapsody – the No. 1 provider of headline concert services.

Efficient Communicator & Negotiator

A typical day in the life of a talent buyer involves communicating and negotiating with musicians, agents, managers, venue owners, and so on. You will need some whose core skills involve bargaining, sharp communication, and a convincing spirit. Talent booking involves a lot of paperwork and legalities, so your talent buyer needs to be tactful and ethical.

Receptive

Being in touch with the latest trends in the industry is a pre-requisite for any talent buying agency. The world is evolving rapidly and so is the entertainment industry. Make sure your talent buyer is on deck with all the latest developments so that your venue is not missing out on anything. They should also be receptive to the local entertainment scene because you never know when you might encounter new talents in the community.

We know the amount of time and energy goes into fuelling a business. So much so that you don’t have time to shortlist resumes and sit through interviews. With Yapsody by your side, you can streamline your entire talent buying and ticketing process. With decades of industry expertise in providing headline concert services to independent promoters, Yapsody lets you access a broad pool of multi-genre artists. Also, our online event ticketing system is used by event presenters across the globe each year, enabling them to sell tickets online.

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