Event Ideas – Yapsody https://www.yapsody.com Ticketing Portal Thu, 25 Jun 2020 09:34:49 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://www.yapsody.com/wp-content/uploads/2017/09/favicon.png Event Ideas – Yapsody https://www.yapsody.com 32 32 3 Technology Trends That Will Shape Events In The “New Normal” https://www.yapsody.com/ticketing/blog/3-technology-trends-that-will-shape-events-in-the-new-normal/ https://www.yapsody.com/ticketing/blog/3-technology-trends-that-will-shape-events-in-the-new-normal/#respond Tue, 23 Jun 2020 05:25:10 +0000 http://www.yapsody.com/?p=15278 The post 3 Technology Trends That Will Shape Events In The “New Normal” appeared first on Yapsody.

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As we gradually ease into the “New Normal” of attending events with extra safety precautions, there are many hospitality & entertainment entities who have opted to advance their technology-based solutions to further streamline their processes. 

Our technology development services have played a pivotal role in elevating their choice of branded digital solutions even before the COVID-19 pandemic set in. As we head into the second half of 2020, it remains to be seen how well the industry adapts with the latest technology in their events. 

Here Are 3 Technology Trends That Will Shape Events In The “New Normal”

1. Contactless Interfaces 

Contactless has become a buzzword not only in the event industry but almost every other line of business. With the aim of having to limit touching surfaces, many event entities will have to adapt and enable contactless interfaces for ticket scanning, validation, and payments. 

One of the prime examples being our free ticket scanning app – YapScan which works in real-time for scanning e-ticket barcodes, e-ticket numbers, or simply scrolling through the attendee list. Our app development experts follow an industry-grade process to deliver custom-designed branded apps suited for your business. 

2. Chatbot Based Help Desks

Customer relationships will be the crux of maintaining loyalty with your event attendees and guests in the “New Normal”. Although, customer support is something that can be handled over the phone lines, while at your event venue, expect help desks and concierge services to be assisted by chatbots and smart apps. 

Fully sanitized chatbot kiosks and help desk apps will enhance your customer support in a simple, easy to understand manner. Led by design and powered by technology, our experts follow global compliances to create value-adding cross-platform web and Electron apps for your guests and internal teams.

3. Online Payment Integrations

Already on the exponential rise, the demand for online payment options are only about to grow even more. With the demand for going paperless in the COVID-era at an all-time high, it’s only a question of time as to how quickly one adapts. Our event ticketing system supports multiple online payment gateways such as PayPal, Braintree, Stripe, WePay, and many more. As an event organizer, you can sell tickets online and collect revenue through your preferred choice. 

Why Choose Yapsody For Product Development

Timely business decisions to help you grow your business, make your company more efficient and increase your bottom line.

Five decades of collective tech & product development experience in the entertainment & hospitality industry

Easy to maintain tech components & architecture that can be updated and scaled with minimal maintenance in the future

Compartmentalize logical parts of your business into pre-tested micro-service components for greater agility and faster deployment cycles.

Thorough testing of every app and website developed for long-lasting stability & performance

Global standards of data security and compliance followed for all our services & development processes

If you’re looking for more event planning and audience insights, you can learn more about it on our infographic here –  Audience Expectations In A Post-COVID Era.

State Wise Venue Preference

This infographic contains:

  • General Concert Attendee Behaviour in the United States
  • Region & State-Specific Data Analysis
  • Indoor & Outdoor Concert-Goer Safety Regulation Preference
  • Region-wise Regulation Preferences
  • Top States Most Likely To Attend Concerts With Various Safety Regulations

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Bringing People Together In The Midst of Social Distancing https://www.yapsody.com/ticketing/blog/bringing-people-together-in-the-midst-of-social-distancing/ https://www.yapsody.com/ticketing/blog/bringing-people-together-in-the-midst-of-social-distancing/#respond Mon, 30 Mar 2020 05:15:29 +0000 http://www.yapsody.com/?p=13097 With social distancing taking center-stage across the globe, people have tuned into the online landscape to have their fill of daily entertainment needs. Be it arts, music, movies, podcasts, all...

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With social distancing taking center-stage across the globe, people have tuned into the online landscape to have their fill of daily entertainment needs. Be it arts, music, movies, podcasts, all of these forms of content has moved on the medium of social media and live streaming events. The motto is social distancing but not social isolation. In our previous blog, we talked bout Using Social Distancing To Your Advantage as an event organizer. Once you have that sorted out, you can read further to help you bring people together in the midst of social distancing. 

1. Understand Your Audience

Before doing anything else, try to understand if your audience would attend an online event. Are they the young, and tech-savvy crowd who can instantly log in to watch your live streams or are they struggling to join your online conference? Once you have a clear understanding of your event audience, you can go ahead and choose the right platform. 

2. Pick Your Platform

This is the crucial factor that will define the success of your online event campaign in bringing people together. A musical gig would be suited for everyone on Facebook or Instagram live whereas your webinar will be better suited for a registration only web event online. Learn more about Choosing The Right Platform For Streaming Online Events.

3. Shift Your Event Online

As soon as you log in on Yapsody, you have the opportunity to Change Your Upcoming Event To An Online Event. All you need to do is Change your event description with the appropriate details, online registration and LIVE stream links for your attendees. Make sure to change your event location to a Web Event that will reflect on your Online Ticket Store.

4. Create A LIVE Stream Series

Once you’ve successfully changed your event status and updated your LIVE stream links and details, you can make it a practice to create a live stream series of sorts to keep the momentum going. This couldn’t be a better time for you to master the virtual route of hosting events. 

We hope you’ve started migrating your events to an online platform by keeping your national and local health regulations in mind. In the meantime, we hope you staying safe while practicing social distancing and being creative in planning your online events. 

Learn more about through our COVID-19 (Coronavirus) Resources for Event Presenters.

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5 Types Of Virtual Events To Bring People Together https://www.yapsody.com/ticketing/blog/5-types-of-virtual-events-to-bring-people-together/ https://www.yapsody.com/ticketing/blog/5-types-of-virtual-events-to-bring-people-together/#comments Wed, 25 Mar 2020 05:15:35 +0000 http://www.yapsody.com/?p=12971 Wherever you are in the world, we hope you and your communities are safely practicing social distancing. Now, it can be a depressing time for many to be stuck inside...

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Wherever you are in the world, we hope you and your communities are safely practicing social distancing. Now, it can be a depressing time for many to be stuck inside when they’d rather be out there enjoying a warm summer event. But being the creative lot that we are, humans have collectively stormed to the internet to bring joy to the world –  be it artists, musicians, actors, or live act performers. As an event organizer, this is your time to take the virtual route for hosting your online events

Here Are 5 Types of Virtual Events to Bring People Together Online

1. Webinars & Tutorials

Have something important to share with the world? Maybe get a keynote speaker on board to address your audience online or perhaps a health & wellness expert to shed light on staying mentally and physically balanced. You have plenty of online platforms to choose from and can host a weekly webinar to create your very own virtual webinar series. Learn more about Choosing The Right Platform For Live Streaming Online Events.

2. Virtual Conferences

Are you one of those business professionals that had to cancel their very important business meeting or conference? We realize how much time and effort goes into planning one of those. What you simply do is change that upcoming event to an online event. If you’ve kept your eyes and ears glued to the internet, you already know how schools, colleges, and universities have shifted their conferencing online. It’s time to embrace the virtual life and start planning your virtual conferences. Remember, since it’s an online event you can cover a lot of ground by changing your upcoming event to a web event on Yapsody. 

3. Yoga & Wellness Sessions

In unprecedented times like these, people are truly feeling overwhelmed with a range of emotions to deal with COVID-19. As an event organizer, you can set up a daily meditative or wellness LIVE stream on your Instagram or Facebook LIVE. This is the most cost-effective way of unifying people online to get physical activity while social distancing at their homes. This also a strategic initiative for building long-term bonds with influencers who can elevate your event offerings in the virtual landscape. 

4. Live Music Sets & Performances

You must’ve seen how music has been influencing the positivity all across the globe. Truly encapsulating the meaning of “Music Is The Universal Language” during these times. If you’ve had to cancel live music concerts or festivals, you can opt to reschedule them on our event ticketing platform. Get all the performers and musicians you had booked for an event to perform live music sets or performances through their event pages for increased visibility as well. This is one of the most successful and fool-proof ways of bringing people together for a good time. You can also take keep track of their comments in case they might have some requests and suggestions for your next virtual event. 

5. Talk Shows & Podcasts

Chances are you already have an audience for podcasts as people like to learn something new or catch up with their weekly podcasts and talk shows. You can apply this logic and get onboard industry leaders and experts to shed light on what’s happening around the world – news, current affairs, updates, and debates to keep battle fake news that might be plaguing our digital landscape at the moment. 

We hope your creative juices are peaking and you’re ready to take your virtual events online for the world.  

Remember, with Yapsody you can choose to Pass On your ticketing fees to your attendees and take advantage of our credit period to save your money during this critical phase. If you have any queries while setting up our online events, reach out to support@yapsody.com.

Also read: 

COVID-19 (Coronavirus) Resources for Event Presenters

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Taking The Virtual Route For Hosting Your Events https://www.yapsody.com/ticketing/blog/taking-the-virtual-route-for-hosting-your-events/ https://www.yapsody.com/ticketing/blog/taking-the-virtual-route-for-hosting-your-events/#respond Mon, 23 Mar 2020 05:30:19 +0000 http://www.yapsody.com/?p=12884 The COVID-19 pandemic and the developing situation across the globe call for a focused, united approach. Keeping in mind the safety and best interests of your event attendees, we’re sure...

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The COVID-19 pandemic and the developing situation across the globe call for a focused, united approach. Keeping in mind the safety and best interests of your event attendees, we’re sure you took the best decision of canceling or postponing your event at the right time. However, if you’re one of those who believe in social distancing but not social isolation, we have some good news for you. If you’ve been following artists, musicians, and performers, you must’ve noticed how smartly they’ve been using LIVE stream to bring people together. 

As an event presenter, here’s how you can make the best of this situation and still bring people together in the comfort of their homes. 

1. Test Run Your Digital Platforms Before Going Live

Many event presenters might not be an expert at hosting their events on a social media platform or other video streaming apps. This is a good time to get a hang of it before making it a habit of hosting events online. Start off by notifying your followers by going live to announce your plan of hosting events online regularly. This will also create a synergy between you and your guests with live feedback and comments. 

2. Go LIVE

Make the best use of your social media platforms like Facebook and Instagram with the help of your event marketing team. With Facebook and Instagram LIVE stream, it’s become easier for artists and performers to stay connected with their audience even in these isolated times. As an event presenter, you go virtual by hosting your events online. Everything from a live music set, conferences, school seminars, and stand up gigs can be done through live streaming. 

3. Reschedule Your Upcoming Event To On Online Event

For those using our event ticketing platform, have the option to change their live event into an online event. You might have loose out on some on-ground event investments that you might’ve made but going online with your events will make your guests feel connected to it even without being present at the venue. Learn more about changing your upcoming event to an online event in our handy guide

Remember, with Yapsody you can always choose to Pass On Your Ticketing Fees to your attendees and take advantage of our credit period to save your money during this critical phase. 

4. Inform Your Guests

To increase awareness about your online event, we suggest using our Mailchimp integration to send an email informing your online attendees. You can choose to issue new tickets or honor the preexisting tickets. If you wish to reissue tickets with the new date, click here to learn how you can re-deliver tickets.

We hope you’re able to re-structure your event planning in bringing your community together in the comfort of their own home. Remember, that we are in this together and our fully automated event ticketing platform is available at your service 24/7. If you have any queries while setting up our online events, reach out to support@yapsody.com.

Also read: 

COVID-19 (Coronavirus) Resources for Event Presenters

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5 Creative Event Sponsorship Ideas https://www.yapsody.com/ticketing/blog/5-creative-event-sponsorship-ideas/ https://www.yapsody.com/ticketing/blog/5-creative-event-sponsorship-ideas/#respond Mon, 16 Mar 2020 05:24:15 +0000 http://www.yapsody.com/?p=12683 No matter how many events you’ve organized in the past, your event budget is something that you wish could be stretched every time you plan for one. There’s a clear...

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No matter how many events you’ve organized in the past, your event budget is something that you wish could be stretched every time you plan for one. There’s a clear cut answer to all your budgeting woes which can be taken care of by a good sponsor. Event sponsorship is one of the defining factors of your event success which also helps you improve your brand value and event engagement. It creates a sense of grandeur in your audience psyche of you being a top player in the event industry and of course their experience. Here are 5 creative event sponsorship ideas that will merge your event goals, audience satisfaction. 

1. Live Entertainment Acts 

Reach out to popular musicians who might have an upcoming album launch. Their fan following on social media is a good pull for your event attendance. It’s a win-win as the musician or performer gets a larger platform to engage and you’re getting a live act to engage with the audiences. 

2. Sponsored Stalls

Depending on the nature of your event, hook up with local caterers and bars to serve your guests some delicious food and drinks to keep the spirits high. Live counters are all the rage and make your food sponsors display their cooking skills. 

3. Wi-Fi Powered Events

Organizing workshops and conferences? Get a Wi-Fi network provider onboard and see your user-generated content shoot up during your event. Maybe host a social media contest to let your event attendees use your Instagram photo booths to market your event further. Everyone loves free Wi-Fi and your sponsor will be more than happy to have their brand name take center stage. 

4. VIP Goodies 

Who doesn’t like goodie bags with a bunch of luxurious gifts after attending an event? This is great for all your reserved seating events where you can splurge a bit more for your VIP guests. A niche brand that specializes in all these would be your best bet to collaborate with for sponsorship to maintain that exclusivity.

5. Go Green

Saving our planet is not another passing fad. Your stalls and event installations could be handled by an eco-friendly decor company that can also shed light on going green. Not only do they get a platform for raising awareness, but they are also occupying space in your event as a sponsor. 

We hope to have gotten your creative juices flowing for your next big event. Also,  Here are 8 smart ways to get sponsors for your event.

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Planning A Soul-Stirring Pub Crawl in Your City https://www.yapsody.com/ticketing/blog/planning-a-soul-stirring-pub-crawl-in-your-city/ https://www.yapsody.com/ticketing/blog/planning-a-soul-stirring-pub-crawl-in-your-city/#respond Wed, 08 Jan 2020 13:17:04 +0000 http://www.yapsody.com/?p=9853 Attending a pub crawl or bar hopping with your friends and colleagues can be one of those nights that can be absolutely legendary or downright chaotic. No matter what the...

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Attending a pub crawl or bar hopping with your friends and colleagues can be one of those nights that can be absolutely legendary or downright chaotic. No matter what the outcome, the journey and a trail of drunken Instagram stories are what matters. And for someone who’s planning a soul-stirring pub crawl, it’s essential to get the basics right. Especially when the agenda of the event is organized drinking. Period.  

If you’re an event planner, pub owner, or a hospitality enterprise here’s how you can plan smart, manage it closely, and expect the unexpected. 

1. Choose Your Venues and Routes

Choose your pubs and bars carefully and give their venue owner a heads-up in advance. You’d want pubs that have a cult-like following and have a great space to accommodate your group. Pro tip – your first and last pub should have great food. You need to plan for food early on and when the crawl is coming to an end. 

2. Establish Your Party Size and Duration

Pub crawls are best suited for smaller groups of 10-15 people that are easily manageable. Don’t try to go for an all-nighter if amateurs are involved. A 4-5 hours pub crawl should be good enough to avoid letting people burn out faster. 

3. Find A Sponsor 

If you’re a pub owner, you can connect with one of the major alcohol brands to sponsor your pub crawls. If not that, as an event presenter you can pitch to companies that offer on-demand pick up and drops for all your crawlers. It’s always a great idea to partner with a sponsor that elevates your event marketing efforts. 

4. Set The Expectations Straight 

Once you’ve figured out all the finer details, it’s important to set a few ground rules in place. It’s important to communicate details such as ticket prices, meeting points, emergency contacts, rules, venues, dress codes prior to your event day.  

5. Create a Theme 

Themes are a great way to create uniformity in your event but not necessary. Set your expectations early when you set up your events on our event ticketing platform. With our Online Ticket Store, customize the look and feel of what your pub crawl theme is about to be. Thirsty Thursdays, anyone? 

6. Set Up Access Codes

Pub crawls are events which are very exclusive and involves a close-knit group of people. However, you may have super-busy attendees who might not turn up to the crawl until the group reaches the third pub. Create ease of entry for them by creating an invite-only entry. So, no matter how late they turn up, with our Access Codes feature you make them feel like a VIP. 

7. When the Spirits Start To Soar 

Let’s admit it. After a few shots and pints, emotions start flying all over the place and the vibes can get heated. Some might want to sit at the counter and order the bartender to whip up another margarita. It’s in these moments that you need to figure out if you need to step in or let them be for a few more minutes. Have a schedule but be flexible. As long as they handle themselves well, you’re good. 

8. Don’t Forget to Eat 

A no-brainer really. Don’t forget to eat before you drink and don’t forget to make your event attendees eat a good dinner at the end of your pub crawl. Provided that they haven’t been mixing their liquor, food will keep them steady and finish the pub crawl successfully. 

9. Hashtag your Crawl 

Chances are that people in your pub crawl will get blackout drunk and not have single memory of it. You should market the whole event by creating an event hashtag that your patrons can leverage to document their shots and moments. For a generation that lives for nights they can’t remember, social media always comes to the rescue. 

Our event ticketing platform is preferred by pub owners and event presenters worldwide for creating amazing pub events and selling it’s tickets online. Just in case you needed another reason to SIGN UP with Yapsody.

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5 Campus Event Ideas Students Will Love https://www.yapsody.com/ticketing/blog/5-campus-event-ideas-students-will-love/ https://www.yapsody.com/ticketing/blog/5-campus-event-ideas-students-will-love/#respond Tue, 07 Jan 2020 05:00:46 +0000 http://www.yapsody.com/?p=9785 Campus life is unquestionably one of the most defining phases in a student’s life. They are busy mastering their academics, making new friends for life, and learning essential life skills....

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Campus life is unquestionably one of the most defining phases in a student’s life. They are busy mastering their academics, making new friends for life, and learning essential life skills. In this transitionary phase, it’s important to disconnect to connect sometimes. You know what they say “All work and no play….” 

These campus events define their unique reputation and give their students a sense of belonging.  If you’re an event organizer who loves giving campus students another reason to party, these 5 campus event ideas are for you. 

1. Movie Nights

The good old cozy movie night still remains a crowd-puller. Who doesn’t love a good murder mystery or a Lord Of The Rings binge-watch over the weekend? With the surge of streaming websites, chilling has turned into a private affair. This is why hosting movie nights out in the common area is a perfect throwback to the good times of bringing people together, again. Maybe your psychology major loves a crime documentary and the art major,  a cult classic. Use our Questionnaire & Survey feature to figure out their choices before planning the next movie event. 

2. Free Live Music Concert

Music is definitely the top-shelf stuff for campus folks to get together and socialize. And nothing like a free live music concert to gather the masses. We’ve noticed that free events work in favor of event presenters who organize music concerts and club events regularly. This is a smart event marketing tactic to announce your presence to this young audience as well.

Yapsody is Free for Free Events which means ZERO Fees for “Free Entry” Events. Just in case you needed another reason to sign up on our event ticketing platform. 

3. International Potluck

Tingle their taste buds with an international potluck. A university campus is one of those places where you’re in the midst of a diverse culture.  Organize a Thanksgiving dinner or perhaps a Christmas Gala Dinner where you ask the students to bring a side dish or dessert that represents where they’re from. Get the local caterer or food trucks on board to offset the main dinner preparations. 

4. Awareness Drive

The torchbearers of our future, students have always been on the forefront for creating awareness in the society. The need of the hour is saving our planet. You could organize a marathon to raise awareness and collect donations for any non-profit. It creates a sense of health and wellbeing and working towards a communal cause. Our ticketing platform offers a FLAT 50% rebate for non-profits and an “Accept Donations” feature specifically designed for Non-Profit entities. 

5. Stand-Up Night 

A good dose of laughter therapy knocks away the blues after a long week of assignment submissions and exams. Organize a stand-up comedy night and give budding comedians on campus a chance to share their brand of humor. An open mic would be your best bet to encourage more participants followed by a  well-known stand-up comedian closing the night. 

To receive more event ideas and industry insights in your inbox directly, subscribe to our blog.

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Your 2020 Event Venue Checklist https://www.yapsody.com/ticketing/blog/your-2020-event-venue-checklist/ https://www.yapsody.com/ticketing/blog/your-2020-event-venue-checklist/#respond Mon, 06 Jan 2020 05:00:07 +0000 http://www.yapsody.com/?p=9761 As an event ticketing platform facilitating event creation and ticket sales for presenters & hospitality enterprises all over the world, we’ve witnessed diverse events and venues working like a charm...

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As an event ticketing platform facilitating event creation and ticket sales for presenters & hospitality enterprises all over the world, we’ve witnessed diverse events and venues working like a charm together when done right. However, a slight misjudgment in venue selection can lead to a messy and unpleasant affair for your event attendees. 

There should be no slip-ups as far as event experiences are concerned. This is why we’re here with your 2020 event venue checklist that’ll put things in perspective.  

1.Understand Your Audience Persona 

Study your audience before planning anything else. We’ve seen countless presenters not considering this crucial piece of recon that would’ve earned them brownie points from their event attendees. Maybe your audience prefers an open-air gig than a club or a cafe. Organizing an event that is preferred by your audiences and fits other logistical criteria is an event presenter’s dream come true. Our Questionnaires & Surveys feature makes it easier for you to ask your audience logic-based questions or just simple feedback.

Click here to learn How To Build Audience Personas For Your Event. 

2. Zero In On A Budget

Make sure you have a ballpark figure in mind whenever planning any event. Especially when it involves a venue that can make or break your event. Venues calculate their prices differently based on indoor/outdoor seating, cost per person and so on. Have a clear picture in mind before negotiating to seal the deal. 

3. Pick a Convenient Location

Don’t pick a venue where your artist can’t reach within 30 minutes. One of the most infuriating emotions to put your event attendees through is make them wait for the artist or even worse cancel the main headliner because they get caught up in traffic. Pick a convenient location that can be easily accessed by road.

4. Mind the Weather 

You can’t parley with the rain gods at the last minute due to your lack of research. Study your location’s weather trends. Even if it rains, make sure your venue has a contingency plan to continue the event indoors. 

5. Calculate Your Event Capacity  

Don’t oversell your event and end up disappointing your attendees with a cramped experience. Ask for a venue and seating chart from the venue owner to make sure you sell the right quantity of tickets. It’s very important to understand the collective impact of all your attendees in once space. Ask yourself, will they prefer a spaced-out seating arrangement or love to walk around freely in your venue? Should you opt for General Admission or Reserved Seating? 

6. That WOW Factor

Just ask yourself this – “Will they do it for the Gram?” For you, an event venue might be just another event venue. For many of your attendees, it might be the first of many. Their first live concert, conference, music festival, or a fundraiser event. It’s your chance to choose an electric venue that truly wows them, even if it’s a small art installation in your restroom. A venue with that X factor will turn your event attendees into your event marketer and recurring ticket buyers.  

We hope this quick checklist helps you choose your next venue wisely. For those still looking for an event ticketing platform that ticks all the boxes, SIGN UP HERE

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Step Up Your Event Marketing Strategy in 2020 https://www.yapsody.com/ticketing/blog/step-up-your-event-marketing-strategy-in-2020/ https://www.yapsody.com/ticketing/blog/step-up-your-event-marketing-strategy-in-2020/#comments Wed, 18 Dec 2019 05:00:41 +0000 http://www.yapsody.com/?p=9236 2020 – a catchy, well-rounded number that must’ve given event marketers a few eureka moments already to leverage it into their event marketing strategy. As we plunge into the New...

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2020 – a catchy, well-rounded number that must’ve given event marketers a few eureka moments already to leverage it into their event marketing strategy. As we plunge into the New Year 2020, it’s time to learn from the past and move into the future with new insights. Do check out the Round-Up of Our Most-Preferred Features in 2019 that will give you an idea of how event presenters have been leveraging Yapsody for event marketing. 

Without further ado, here’s our 10 step guide to step up your event marketing strategy in 2020:

1. Seek Out New Venues

Although you can’t bid farewell to traditional venues, seek out new venues that cut out the boring factor of the same old conference rooms and auditoriums. Seek out non-traditional spaces such as gardens, warehouses, rooftops, museums, art galleries, and co-working spaces. Anything that gives your attendees more time to network with each other and elevate the bonding experience. This doesn’t mean that you cross off the regular venues on your list. You just need to drape it better in terms of styling and decor. You could pick up a few pointers from our piece on Designing The Ultimate Event Experience

2. Partnered Events 

Partnering with local businesses or sponsors that tie in with your event is a marketing match made in heaven. Maybe your music festival could amplify it’s brand awareness and impact by partnering up with that world-renowned brewery. Your event marketing campaigns gain more speed and weight when marketed through your sponsor’s channels. Maybe partner up with an event ticketing platform like Yapsody as well? Just saying… 😎

3. Event Website Persona  

Your event attendees should get an instant feel and grasp of what your event will turn out to be. Don’t leave anything to their imagination except for a teaser that makes them grab your early bird tickets ASAP. This is where your event website persona plays a trump card in selling out the first phase of event tickets. 

With our Online Ticket Store, event marketers can brand and customize every element present of their ticket store. Apart from getting a personal subdomain, you get the option to customize your event ticket as well. Brand it with your logo and tease the upcoming events on the ticket itself to create a strong brand recall.  

4. Map Your Attendee Journey

Once you understand attendee personas, you need to map out their journey on your website and social media channels. There are multiple touchpoints for you to leverage – your event website, emailers, registration process, event check-in process, event perks and so on. What makes them click is the answer to win their hearts. Many of your events were mind-blowing but few fizzled out. You need to dig deep into insights and reports to check why that happened. With our Insightful Reporting, peak into your Event Sales report and Consolidated Inventory reports to plan better next time. 

5. Create Content Buckets 

Pillar your content based on different venues and types of attendees. Attendees for a seminar or conference might prefer podcasts and interviews from the keynote speaker. Similarly, for clubs and casino attendees, make them guess your next headliner act by putting up music playlists. Even if they don’t guess it right, you’ll understand which other artists they’d want to see live. We’d suggest you keep it topical and use hashtags to show up in trending searches. 

6. Event Marketing Frequency

Now that you’ve figured out your content, you need to actually schedule them in a manner that would garner maximum reach and shareability. Are your event attendees most likely to DM your Instagram post to their friends on a weekend or a weekday? Your event marketing frequency should match your audience’s browsing patterns. Stop posting randomly to avoid random results. You might want to look at our Event Marketing Services that have strategically increased revenue for many entertainment enterprises.

7. Live Streaming 

Your event attendees booked early bird tickets but unfortunately got stuck in a meeting on the D-Day. With live streaming, you’re giving them an opportunity to be a part of your event experience through different platforms. Instagram is a favorite among event marketers due to its innovative features and popularity. Divide your live streaming into pre-event, event, and post-event to keep them hooked. You can also save the stream on your camera roll which can be used in an after movie as well. 

8. Utilize the Power of Video

2019 was dominated by video content and shows no signs of stopping. Blogs and emailers are great for the initial pre-buzz marketing. Content in a video format seals that deal for many event presenters. A 30-second teaser is great for grabbing eyeballs and generating leads across multiple social media platforms. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Invest in a production crew that understands your vision.  

9. Turn Event Attendees Into Event Marketers 

Just how you’d turn your event partners into marketers, turn your event attendees into live event marketers. Maybe a contest or a giveaway to up the ante and create a competitive aura works well. Hook them with a catchy hashtag, design a great event, and let their Instagram stories do the marketing. User-generated content is organic traffic that is a true test for your event success. Your brand’s notification page blowing up with tagged pictures will be a worthy reward for any event presenter. 

10. Use Feedback and Survey Data 

After everything is done and dusted, you still need to gather post-event data. Give your audiences a tool to voice their opinions. Some might rant out their frustration of being held up at the queue for too long while some might give you a genuine piece of feedback that will change the game for you. Watch out for that tidbit that will elevate your attendee experience for future events. Maybe after a week or so, ask your attendees all the right questions through our Questionnaires and Surveys feature that will help you create easy to answer logic-based questionnaires. 

We hope this 10-step guide helps you step up your event marketing strategy in 2020. If you’re a new event organizer on the block, Sign Up with Yapsody to create, promote, and sell event tickets online. 

For more event industry insights in 2020, subscribe to our blog.

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Planning A Successful Music Festival https://www.yapsody.com/ticketing/blog/planning-a-successful-music-festival/ https://www.yapsody.com/ticketing/blog/planning-a-successful-music-festival/#respond Wed, 11 Dec 2019 05:00:35 +0000 http://www.yapsody.com/?p=9139 Music is the universal glue that evokes feelings of peace, love, and unity. Experiencing your favorite artist, band, or DJ in a live event can be a life-altering moment. It’s...

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Music is the universal glue that evokes feelings of peace, love, and unity. Experiencing your favorite artist, band, or DJ in a live event can be a life-altering moment. It’s one thing to enjoy your favorite playlists at a house party but quite the other when you’re experiencing it live. The unified frequency of live music that grips the crowd will be etched in their memories forever.

For an event manager, planning a memorable and successful music festival whether big or small starts by getting the basics right. Here’s how you can go about planning a successful music festival without catching fyre.

1. Know Your Target Audience

Know your apples from oranges. One of the most quintessential steps in planning any music festival is understanding attendee personas. Don’t organize an EDM festival in a town where most of the audience would rather attend a rock concert. Once you’ve successfully identified your target audience, you can plan your budget and then start allocating your spends accordingly. We’ve witnessed the most successful music festivals where event organizers knew their audience expectations.

2. Figure Out Your Venue

Your venue and location can make or break your reputation. The logistics for an indoor event will differ from that of an outdoor one. The venue of a trance festival will be that of an airy beach where waves crash along with the thumping bass lines whereas a jazz festival will be in a  cozy lounge or auditorium where people can take in the smoothness of the wine and music. In any case, mapping out the event venue will help you arrange the entry, seating, standing, dining, and exit points. Ask for a venue chart from the venue owner which will help you assign different price points for different sections. Plan your section by keeping this in mind – your music festival needs breathing space for people to move around freely. 

3. Artist Outreach

Once you’ve figured out the audience, you might have a set of artists in your mind that you want as headliners and supporting acts. During your artist outreach phase, keep track of your artist budget which should be evenly spread out to bring in big names as well as local talent. If you’re bringing in a new talent, you could host a city tour that effectively markets your upcoming festival. Space out your festival acts across different genres to avoid monotony. 

4. Sponsor Outreach

Organizing a large scale event like a music festival requires big pockets that can be stretched when required. It’s normal for an event organizer to offset this load to a few sponsors which work in favor of everyone. Attendees in your music festival need to fuel themselves with hearty food that can be washed down with a pint or two. Onboarding a few F&B joints to cater your audiences will bring in more revenue and create a brand recall for you and your sponsors. A win-win. Click here to learn 8 smart ways to get sponsors for your events.

5. Production and Equipment

The firepower for your events needs to be top-notch. We’ve noticed events not performing as it should have due to faulty equipment that doesn’t match up to the acoustics of the venue. Your production team should handle everything related to the– the sound, lighting, staging, video, backline, equipment, and power. Once you have these in order, you can start setting up the stage for that larger than life experience.

6.Get an Event Ticketing System

After the first few phases of your planning are sorted, you need to put them into action. An event ticketing system that handles event creation, promotion, and revenue collection from ticket sales should be your best bet.  We’ve been one of the best event ticketing platforms in the USA catering to event presenters all over the world. Yapsody has been designed in conjunction with our clients to suit their festival ticketing needs across different venues. On our platform, you can create multiple events, price and customize multiple ticket types, integrate marketing tools, collect revenue through multiple payment gateways, and track your ticket sales for your music festival.

7. Summarize Your Event

We’ve witnessed that organizers who make their event details crystal clear, tend to attract more ticket buyers than average. Whether you prefer creating an Online Ticket Store or use Event Marketing Tools to reach a wider audience, make sure you summarize your event properly. Event name, description, location/venue, ticket prices, artist line-up, artist set timings need to be clearly defined for attendee’s convenience. Don’t leave anything to their imagination. Keep pushing out important updates or ticket price drop alerts that create a sense of urgency. 

8. Customize Event Packages

With decades of experience in helping hospitality enterprises elevate their guest experiences, we’ve realized that event attendees prefer the complete package rather than going à la carte. A festival is a communal gathering of people for a couple of days. Create event packages that fit the bill for different requirements. Few might prefer an all-inclusive deal when it comes to food and accommodation while few might prefer merchandise with their tickets. Why not ask the right questions with our Questionnaires and Surveys tool to gauge their requirements?

9. Insight-Driven Event Marketing

Event marketing begins months before the D-Day. The key to boosting ticket sales is by implanting your upcoming event in their minds through smart event marketing tools. Instagram has proven to be the best tool for event marketers to reach a wider audience through powerful visual storytelling. Event presenters using Yapsody follow insight-driven event marketing that gives them a definitive edge. Figure out which CTA driven post made them land on your event page and you’ll discover a pattern that can be used for your future events.

10. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

We hope our 10 step guide helps you in planning a successful music festival. Check out our Enterprise-Grade Features here which are tailor-made for music festivals.

Don’t forget to Sign Up if you’re an event presenter looking for an end-to-end event ticketing platform.

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Designing The Ultimate Event Experience https://www.yapsody.com/ticketing/blog/designing-the-ultimate-event-experience/ https://www.yapsody.com/ticketing/blog/designing-the-ultimate-event-experience/#respond Mon, 09 Dec 2019 05:00:02 +0000 http://www.yapsody.com/?p=9085 How to make your attendees fall in love with your event right from the entry point till the exit? Maybe it’s the headliners that will elevate your event experience? Or...

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How to make your attendees fall in love with your event right from the entry point till the exit? Maybe it’s the headliners that will elevate your event experience? Or perhaps how smartly the seating plan is laid out? An eagle eye precision while planning, designing, and executing the event, goes a long way in making your attendees coming back for more. 

As an event ticketing platform assisting presenters & hospitality enterprises all over the world, we have analyzed every possible dimension of successful and not so successful events. Here’s Yapsody’s 10 step guide on designing the ultimate event experience. 

1. Be Clear on your Event Objectives

The most successful events we witness in terms of selling out tickets and drawing more footfalls are those whose organizers have a clear picture of their event objectives. Your event goals are the purpose of your event – to party, to celebrate, to educate, or to persuade. Narrow down these event objectives and check if they are relevant, achievable, and measurable within the designated time-frame. Once you figure them out, every other process falls into place. 

2. Delegate Tasks Equally

Whether your event is big or small, your team members should be firing on all cylinders. They should be clearly aligned with your event marketing strategy and their role in achieving them. While creating an event on our ticketing platform, you can assign tasks to your members equally through our User Management System. So, if one member needs to manage the Ticket Pricing and the other needs to integrate Event Marketing Tools, they don’t need to depend on one single person handling the dashboard.  

3. Map Out Your Event Venue

An event venue can make or break your reputation. Imagine an outdoor event planned during the monsoons without having a contingency plan of moving indoors. Similarly, mapping out the event venue will help you arrange the entry, seating,  standing, dining, and exit points. Ask for a seating chart from the venue owner which will help you assign different price points for different seating sections

4. Make Your Sections Easily Navigable

Imagine a music festival with attendees from all over the world. Not only do you need to surpass the language barrier, but also make sure all the sections of your events are easily navigable through simple signs or instructions. Position the food, bar, and smoking sections easily accessible from the main stage.

Easy access to these counters + reasonable pricing = More revenue. 

At no point during the event should your attendee feel a disconnect from the event experience. Also, don’t make your attendees cross rivers and mountains to access a restroom.  

5. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  

An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

6. Don’t Make Your VIP’s Wait 

After all, they are VIP for a reason. Create a separate line for guests belonging to the Reserved Seating sections. A luxurious black-tie event in a casino is not synonymous with sweating it out in a line. Keep your VIP guest list updated before they start pouring in. They are paying top dollar for your tickets which should be reflected in your event experience. 

7. Make Your Main Stage Memorable 

The main event stages of any EDM festival or an expo delivers the “larger than life” experience. The stage design and audio-visual setup of your main stage create an atmosphere that energizes your guests. With the right budget, you can go for a holographic setup as well for that futuristic leap. Every year, thousands of events organized all over the globe blow up on news and social media just because of their main stage setup.  

8. Will They Do It For The Gram? 

Now, that you’ve taken care of all the essentials, you’re waiting for that euphoric audience reaction. You created a brilliant event marketing campaign, brought the best artists to perform at the hottest venue in town, and sold out the venue. As an organizer, it’s normal to expect an outpour of Instagram posts and stories #tagging your event. Your event success will be heavily reflected on social media through user-generated content. Even something as small as a signpost or a quirky art installation will have your event attendees pulling out their phones for a selfie. So, while you’re planning an event, always ponder “Will they do it for the Gram?”

9. Expect The Unexpected 

An event organizer hopes for the best and prepares for the worst. In the entertainment industry, we’ve seen things go haywire even with months of planning. Your artist might catch the flu or miss a flight. Or maybe the rain gods decided to generously flood your venue. As an event planner, you should always be ready with a contingency plan A, B, and  C. This is truly a testing ground for any event presenter to prove his mettle and not disappoint his audience. 

10. Go Above & Beyond

Event planning and organizing is a constant hustle. But the returns are tenfold – financially and emotionally. Treat every event as your first and last and you’ll surely go above and beyond for every minute detail. For you, it might be the 10th event in a month, but for an attendee, it might be his first. Create a memorable experience and you’ll have them coming back to you for more. 

We hope our 10 step guide resonated with you in planning your future events. Do share your personal experiences in creating the perfect event experience below in the comment section. 

Don’t forget to SIGN UP with us if you’re an event presenter looking for an end-to-end event ticketing platform.

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Christmas Eve Ideas For Church Event Organizers https://www.yapsody.com/ticketing/blog/christmas-eve-ideas-for-church-event-organizers/ https://www.yapsody.com/ticketing/blog/christmas-eve-ideas-for-church-event-organizers/#respond Tue, 03 Dec 2019 05:00:04 +0000 http://www.yapsody.com/?p=8837 Trying to plan your Christmas Eve events without being monotonous? As an event organizer, how do you stay unique every year while staying true to the tradition? Normally, just the...

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Trying to plan your Christmas Eve events without being monotonous? As an event organizer, how do you stay unique every year while staying true to the tradition? Normally, just the thought of Christmas can conjure up party ideas for an event organizer. Throw in a bit of our holiday season offers like confetti and your events are good to go. However, Christmas Eve is synonymous with Silent Night for many.  This is why we have a few quiet and low-key Christmas Eve ideas for your Church that you can plan your events around. 

Christmas Carol Competition

Through Christmas carols, you can continue the singing of age-old carols that share the gospel message. It’s one of the most distinctive yet simple ideas that stay evergreen and not the one to be missed out no matter what your event is. One way to make it more engaging is having a friendly carol competition to have more participants show up along with family and friends to show their support. 

Throw In a Bit Of Charity

Community-based events are all about sharing and caring. Incorporate these elements in your service by hosting fundraisers for the nearby old-age home or collect donations through dinner service. You can never go wrong with some hot cocoa and cookies to accompany the winters. Whether you’re planning a fundraiser or charity event, you can use our flat 50% rebate offer along with our accept donations feature for our online ticket store and virtual box office

Don’t forget to Create Your Event using our Christmas Promo Code:

Promo Code: CHRISTMAS25

 

Christmas Eve Candlelit Dinner

This could be part of your charity event plan where you set up an event for a Candlelit Dinner after the church service is over. A perfect way to bring the community together to celebrate with food in the peaceful candlelit atmosphere.  Events like these could be set-up using our Reserved Seating plan in case you want to hold seats for your sponsors and community heads.  

Holiday Food Baskets

You can tie-up with your local bakery or dessert shop to pitch in with Holiday Food baskets and goodies that could be handed out to those in need. After all, it is the season to be jolly and share the joy with everyone. A little effort and contribution from everyone go a long way. 

Install A Photobooth

Some might profess that a quiet Church event can sometimes get boring and lengthy. Up the ante by installing a photo booth because who doesn’t like taking a family photo in their best attire. A sure shot way to keep the participation level high and end the service with fun and memorable moments.

We hope these church Christmas event ideas help you plan in advance. For more-event related ideas and insights on the event industry, you can subscribe to our blog.

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