Event Management – Yapsody https://www.yapsody.com Ticketing Portal Tue, 23 Jun 2020 10:17:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://www.yapsody.com/wp-content/uploads/2017/09/favicon.png Event Management – Yapsody https://www.yapsody.com 32 32 Why Choose Yapsody’s White-Gloved Customer Care Services? https://www.yapsody.com/ticketing/blog/why-choose-yapsodys-white-gloved-customer-care-services/ https://www.yapsody.com/ticketing/blog/why-choose-yapsodys-white-gloved-customer-care-services/#respond Fri, 15 May 2020 12:20:07 +0000 http://www.yapsody.com/?p=14533 With the COVID pandemic bringing events and shows to a standstill, many event presenters have had to resort to refunds and cancellations. Needless to say, this has created a demotivating...

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With the COVID pandemic bringing events and shows to a standstill, many event presenters have had to resort to refunds and cancellations. Needless to say, this has created a demotivating situation for many event presenters and hospitality enterprises in the current climate. 

However, regulations being lifted after careful consideration and analysis, many are postponing their events and also planning their upcoming events for the next few months. With many enterprises opening up their lines of communication, here’s why you also need to elevate your customer care services to keep updating your loyal event attendees and patrons with important information. 

Why Choose Our White-Gloved Customer Care Services?

We’ve developed an outstanding track-record of providing highly reliable customer care services to casinos and patrons of event presenters who have been using our event ticketing system. Our experience in the hospitality and entertainment industries gives us an edge for efficiently handling large volumes of customer queries. Here’s what’s in it for you. 

1. Your Brand Name Powered Our Team Of Customer Specialists 

Our services are offered under your enterprise’s brand, not ours. We operate as an extension of your business and offer top-of-the-line customer care services, therefore leading customers to gain the utmost confidence in your brand. – be it about player services, hotel reservations, event ticket transactions, or even just general Q&A.

2. Immediate Onboarding Through The Best Softwares

A dedicated Account Manager will interact with you to understand your support requirements and accordingly plan out a quick onboarding model in which we train our Support Team within 2 – 3 weeks for immediate onboarding through one of the world-class support software out there.

3. Engaging Customer Outreach & Retention Programs

Our white-gloved suite of services has been smartly designed to acquire, engage, and retain your customers. With our customer outreach & retention programs, you can create a continuous cycle of personal engagement with your esteemed customers and bridge the gap to build your brand loyalty. 

4. 24/7 Multi-Channel Support 

With decades of experience in the hospitality &  entertainment industry, our edge for efficiently handling large volumes of customer queries through 24/7 live chat, email, and chat support creates an unparalleled multi-channel support system for your brand.

Learn more about our Marketing Suite of Services if you also wish to Ramp Up Your Marketing Efforts In The COVID Era


Assistance & Recovery Program for Native American Casinos

In this climate of uncertainty, businesses worldwide have either curtailed their offerings or come to a standstill until further notice. Yet, acting purely out of our love and commitment to supporting our family of Native American Casinos in achieving a swift recovery, we are extending our existing suite of services to the Casino Assistance & Recovery Program. 

Our program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely.

Also Read: 

COVID-19 (Coronavirus) Resources for Event Presenters

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Enhance Attendee Experience with Yapsody’s Game-Changing Mobile Apps https://www.yapsody.com/ticketing/blog/enhance-attendee-experience-with-yapsodys-game-changing-mobile-apps/ https://www.yapsody.com/ticketing/blog/enhance-attendee-experience-with-yapsodys-game-changing-mobile-apps/#respond Fri, 24 Apr 2020 09:51:33 +0000 https://www.yapsody.com/?p=5157 Event technology has changed significantly in the last few years. From standing in a queue to booking tickets online, attendee experience just gets better by the day. A lot has...

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Event technology has changed significantly in the last few years. From standing in a queue to booking tickets online, attendee experience just gets better by the day. A lot has changed for the event presenters too. Using an online event ticketing system, they can create events, promote it online and increase the reach to the right audience to sell tickets online. It doesn’t stop here! Mobile apps have brought a remarkable change in forecasting sales through analytics as handling logistics on the day of the event.
In this blog, you’ll learn about 3 of our proprietary mobile applications that are a must-have for event presenters to enhance their attendee’s experience

YapScan
Presenters no more have to stand with a manual checklist to validate their attendees at the entrance of the venue. Imagine how time-consuming that is. To help event presenters save time, Yapsody designed a mobile app that easily scans your event attendee’s tickets in no time, giving them a seamless experience right before the event begins. Tickets can be validated in 4 ways using your Android/iOS(iPhone / iPod Touch), both online and offline:

  • Photo scanning using the built-in camera
  • Laser scanning for quick entry with a compatible laser attachment
  • Search by attendee name
  • Search by ticket number

YapStats
Event presenters need real-time data to quickly assess the situation and develop a plan to meet the goal. YapStats does just that. It gives you real-time statistics about your online ticket sales for the event directly on your Android/IOS device. With instant reports and real-time tracking, you can alter your sales strategy to boost ticket sales. When event presenters have multiple accounts, it becomes challenging to keep a track of all the activities and the sales conversion for every account. With the YapStats app, track ticket sales for every account in a jiffy. Using a single app, conveniently track real-time stats for any account, any event from any location. Let’s say, you have 10 accounts with Yapsody and multiple events for each account set up at different locations. Using the YapStats app, you can track real-time sales data for each event across all accounts and access key event-related information at your fingertips.

Mobile Optimized Online Store
The benefits of a mobile-optimized online ticket store are endless for the event presenters. It is even better for those who want to buy tickets online. They don’t have to necessarily hunt for a desktop to purchase event tickets online. They can buy their tickets from anywhere using our mobile-optimized online store. What this means is our online stores can be accessed seamlessly using the browser on a ticket buyer’s mobile to purchase tickets. This helps people to buy tickets on mobile without the need to download a specific mobile application for it.

Using these mobile apps and mobile-friendly online store interface, you’ll save time, money and give your audience the experience they look for at every event. Apart from the powerful mobile apps, we offer an online ticket store and virtual box office to help you plan, promote and sell tickets online in minutes. You’re 3 steps away from creating your account with Yapsody. Sign up Now! Sell your first 50 tickets for free and free access to our mobile apps!

For those looking to up their technology through branded digital solutions, do check out our technology development services.

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Managing Multiple Events And Shows With Ease https://www.yapsody.com/ticketing/blog/managing-multiple-events-and-shows-with-ease/ https://www.yapsody.com/ticketing/blog/managing-multiple-events-and-shows-with-ease/#respond Mon, 24 Feb 2020 05:00:21 +0000 http://www.yapsody.com/?p=11584 Life as an event manager can sometimes take a toll if you’re unable to juggle multiple events and shows with ease. Being constantly immersed in a balancing act, it’s only...

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Life as an event manager can sometimes take a toll if you’re unable to juggle multiple events and shows with ease. Being constantly immersed in a balancing act, it’s only natural to slow down especially when you’re multi-tasking to create, manage, and market events. It goes without saying that event presenters using our enterprise-grade features tend to rest easy when it comes to managing multiple events. Want to know how? Here’s a quick takeaway. 

1. Call Upon The Wizard

Preferred by event presenters who create multiple events and shows every week, our event setup wizard weaves magic. For event presenters new to the event management industry, setting up and managing multiple events may seem overwhelming at first, but through our event setup wizard, you can create templates to streamline your event creation and management on a single page. 

2. Set Up Multiple Performances

Organizing multiple events and shows in a week or in the same day? Create multiple performances for a single event with different time slots and dates for a single event. Our most-used feature for venues and events such as theaters, auditoriums, workshops, and conferences. Learn more about setting up multiple performances for a single event here

3. Use Ticket Customization Templates

We believe every element of your event deserves its own branding and design. But who has the time to design e-tickets for every show and performance that you’re organizing, right? With our ticket customization feature, never let a single e-ticket be bland and boring. Just how every show brings its own unique persona, your e-ticket should reflect the same. With our ticket customization templates to choose from, you won’t be wasting time designing tickets from scratch. Add your logos, sponsor images, and upcoming events on your e-ticket to up its brand value. Here’s a handy guide on customizing your e-ticket. 

4. Make It Visible On Your Online Store

Are you still trying to list all your new and upcoming events one by one on event listing websites? The event industry can be competitive no doubt, but with Yapsody on your side, it definitely takes a load off when it comes to increasing visibility. When you create events and go live with them, they are automatically updated on your online ticket store. Not only do you get your own subdomain, but you can directly share them on your social media platforms.

Now, that wasn’t so time-consuming, now was it? If you’re an event organizer looking for an easy event management platform, SIGN UP here

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Working Smoothly With A Large Team For Your Event Campaign https://www.yapsody.com/ticketing/blog/working-smoothly-with-a-large-team-for-your-event-campaign/ https://www.yapsody.com/ticketing/blog/working-smoothly-with-a-large-team-for-your-event-campaign/#respond Wed, 19 Feb 2020 05:05:34 +0000 http://www.yapsody.com/?p=11394 Event management is not only about planning and organizing events. It’s about working in synergy with your team members to create a perfectly planned event experience. Being in the event...

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Event management is not only about planning and organizing events. It’s about working in synergy with your team members to create a perfectly planned event experience. Being in the event ticketing industry for decades, we’ve been observing event trends for a long time. A general pattern among event planners who delegate their tasks equally has quicker turnaround times than those who don’t. And quicker turnaround times mean more attention to detail and faster revenue generation. Now which event manager doesn’t want that?

Our user management feature has been creating a smooth workflow between different teams, no matter large or small. Here’s a quick takeaway on working smoothly with a team for your event campaign. 

Assigning Speciality Driven Roles & Permissions

When you assign roles to each of your team members, even a ten-member team can function as an army of 300. This is because you’re passing ownership and a specialty driven role to your team members.

On our event ticketing system, you can assign roles based on their expertise such as: 

  • Owner
  • Admin 
  • Marketing Managers
  • SEO Specialists 
  • Box Office Management
  • Sales Rep
  • Event Presenters
  • On-Ground Staff 
  • Accountants & Cashiers

Assigning them specialty driven roles they are good at ensures the integrity and success of your event campaign. 

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With this feature, you can also protect sensitive data by providing access only to the information a particular team member will need. Only the account owner can add users to your Yapsody account and assign them different permission so that some can manage the box office ticketing, while some scanning and some others can manage the reporting. 

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It’s a no brainer that limiting your team member’s navigation on the system guarantees a focused approach to get things done faster, hence, creating a smoother workflow for your event success. 

Learn more about adding and editing permissions for your team on Yapsody

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Maximize Event Productivity With Our User Management Feature https://www.yapsody.com/ticketing/blog/maximize-event-productivity-with-our-user-management-feature/ https://www.yapsody.com/ticketing/blog/maximize-event-productivity-with-our-user-management-feature/#respond Tue, 21 Jan 2020 05:00:12 +0000 http://www.yapsody.com/?p=10256 Event planning and organizing is a whole another ball game that requires continuous team efforts for success. Imagine working single-handedly to plan, market, and sell event tickets online. A nerve-wracking...

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Event planning and organizing is a whole another ball game that requires continuous team efforts for success. Imagine working single-handedly to plan, market, and sell event tickets online. A nerve-wracking job indeed. Event presenters using our event ticketing platform know how convenient our user management feature really is. Are you an event organizer working with a large team too? Read on to find out how you can maximize team efforts and event productivity quickly. 

1. Add Users To Your Yapsody Dashboard

Organizing and planning an event is done only with a chosen few. You won’t be going around yelling from the rooftops letting everyone in on the plan, right? Similarly, you won’t be giving access to everyone on your team to handle your Yapsody account. Start by adding your core team members who will be operating the system by sending them an email invite.

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2. Assign Detailed Permissions 

While inviting and adding users, make sure you assign detailed permission to each of your team members based on their roles and responsibilities. This makes it easier for them to focus on their area of specialization while navigating the system. 

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3. Combine Them In Teams

You can also assign your users into different groups. So your on-ground team will have access to ticket scanning and Box Office whereas your event marketing team will have access to all the marketing tools and integrations on your account. This cuts down your overall event management time in half when teams work together on the account. 

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4. Restrict Access During Specific Events 

You can also restrict a user’s access to specific events. This option makes it perfect for venues that work with multiple event presenters. Restrict who can set up events, view specific reports, scan tickets, configure account settings, refund tickets, reissue tickets, access presale tickets, use marketing features, and much more.

Our user management feature makes it easier for all your team members to fire on all cylinders by focusing on their assigned role in the system. Learn more about working smoothly with a large team for your event campaign

Ready to simplify your event management for your entire team? Sign Up NOW.

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7 Expert Tips To Handle Event Day Challenges https://www.yapsody.com/ticketing/blog/7-expert-tips-to-handle-event-day-challenges/ https://www.yapsody.com/ticketing/blog/7-expert-tips-to-handle-event-day-challenges/#comments Mon, 20 Jan 2020 05:00:54 +0000 http://www.yapsody.com/?p=10221 No matter how long you’ve been in the event industry, event day jitters can affect even the best of us. Months of planning and organizing can still land your event...

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No matter how long you’ve been in the event industry, event day jitters can affect even the best of us. Months of planning and organizing can still land your event in a soup if not handled with care. As a global event ticketing platform, our features are tailor-made to simplify your event creation, promotion, and ticket selling process. All of which have a binding effect on your event day. How to make the most of it? 

Here are 7 expert tips to handle your event day challenges. 

1. Not Sending Last-Minute Reminders

In the past, we’ve witnessed event presenters exceeding their audience expectations just because they communicated clearly and avoided last-minute doubts. Either through our event marketing tools or our MailChimp integration, event presenters add an additional layer of clarity. Sending out a reminder emailer or posting on social media one day prior to your event is a simple but overlooked strategy to handle your event day challenges. Learn more about 5 must-send emails to your event attendee.  

2. Trying To Micro-Manage 

We’ve seen plenty go wrong when one team member tries to micro-manage the entire event. If you’re the team leader, you cannot single-handedly take care of everything and then end up creating a mess. You should delegate tasks equally to your online and offline teams to avoid any last-minute troubles. With our user management feature, you should assign specific roles and permissions to each member based on their role for a hassle-free event day. 

3. Slow Check-In

Long queues can be frustrating while attending events no matter where you are in the world. An unavoidable part nonetheless, it’s your responsibility to streamline the security and check-in process. Make sure your security team is the first point of contact for your attendees which is followed by the ticket check-in. With our apps YapScan and YapStat, event presenters let their mobile devices do the hard work on the event day. 

4. Making Your VIPs Wait

Imagine being a VIP you’ve invited to your event only to be kept waiting in the queue. They’ve bought VIP tickets for a reason and that reason is to have a premium event experience from start to finish. Our Reserved Seating feature is meant for event presenters who want to hold special tickets for their VIPs or sponsors. Avoid event day hassles when it comes to selecting seats and sections for those who are paying a hefty ticket fee. 

5. Unannounced Guests

So your event marketing paid off and now you have more attendees than expected at your venue. Make sure you have enough seats and venue room to handle all the last-minute attendees before giving them a cramped up space. With our Multi-Currency support for both online and offline payment methods, accept any form of payment from your event attendees. 

6. Questions Are Great, If You Know The Answers

Event day jitters also affects attendees with thousands of queries popping up in their mind. Can I pay for my ticket at the venue? How do I use my discount code? What time does the event end? Rest assured, we tackle each and every one of them with precision. Yapsody’s 24/7 customer support are the Jedi of solving event ticketing queries for both, the event presenter and the ticket buyer.

7. Caught In A Tight Spot

The universal rule in the event industry is to expect the unexpected. Maybe your keynote speaker caught the flu or your on-ground staff got stuck in traffic. Being an event organizer requires you to think in tight spots to avoid spoiling the event experience for your audience. Make sure you come prepared with a contingency plan A, B, and C that will be appreciated by your attendees in case a situation goes out of hand. 

These 7 expert tips will surely help you handle your event day challenges like a pro. Learn more about Designing The Ultimate Event Experience here.

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Planning A Soul-Stirring Pub Crawl in Your City https://www.yapsody.com/ticketing/blog/planning-a-soul-stirring-pub-crawl-in-your-city/ https://www.yapsody.com/ticketing/blog/planning-a-soul-stirring-pub-crawl-in-your-city/#respond Wed, 08 Jan 2020 13:17:04 +0000 http://www.yapsody.com/?p=9853 Attending a pub crawl or bar hopping with your friends and colleagues can be one of those nights that can be absolutely legendary or downright chaotic. No matter what the...

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Attending a pub crawl or bar hopping with your friends and colleagues can be one of those nights that can be absolutely legendary or downright chaotic. No matter what the outcome, the journey and a trail of drunken Instagram stories are what matters. And for someone who’s planning a soul-stirring pub crawl, it’s essential to get the basics right. Especially when the agenda of the event is organized drinking. Period.  

If you’re an event planner, pub owner, or a hospitality enterprise here’s how you can plan smart, manage it closely, and expect the unexpected. 

1. Choose Your Venues and Routes

Choose your pubs and bars carefully and give their venue owner a heads-up in advance. You’d want pubs that have a cult-like following and have a great space to accommodate your group. Pro tip – your first and last pub should have great food. You need to plan for food early on and when the crawl is coming to an end. 

2. Establish Your Party Size and Duration

Pub crawls are best suited for smaller groups of 10-15 people that are easily manageable. Don’t try to go for an all-nighter if amateurs are involved. A 4-5 hours pub crawl should be good enough to avoid letting people burn out faster. 

3. Find A Sponsor 

If you’re a pub owner, you can connect with one of the major alcohol brands to sponsor your pub crawls. If not that, as an event presenter you can pitch to companies that offer on-demand pick up and drops for all your crawlers. It’s always a great idea to partner with a sponsor that elevates your event marketing efforts. 

4. Set The Expectations Straight 

Once you’ve figured out all the finer details, it’s important to set a few ground rules in place. It’s important to communicate details such as ticket prices, meeting points, emergency contacts, rules, venues, dress codes prior to your event day.  

5. Create a Theme 

Themes are a great way to create uniformity in your event but not necessary. Set your expectations early when you set up your events on our event ticketing platform. With our Online Ticket Store, customize the look and feel of what your pub crawl theme is about to be. Thirsty Thursdays, anyone? 

6. Set Up Access Codes

Pub crawls are events which are very exclusive and involves a close-knit group of people. However, you may have super-busy attendees who might not turn up to the crawl until the group reaches the third pub. Create ease of entry for them by creating an invite-only entry. So, no matter how late they turn up, with our Access Codes feature you make them feel like a VIP. 

7. When the Spirits Start To Soar 

Let’s admit it. After a few shots and pints, emotions start flying all over the place and the vibes can get heated. Some might want to sit at the counter and order the bartender to whip up another margarita. It’s in these moments that you need to figure out if you need to step in or let them be for a few more minutes. Have a schedule but be flexible. As long as they handle themselves well, you’re good. 

8. Don’t Forget to Eat 

A no-brainer really. Don’t forget to eat before you drink and don’t forget to make your event attendees eat a good dinner at the end of your pub crawl. Provided that they haven’t been mixing their liquor, food will keep them steady and finish the pub crawl successfully. 

9. Hashtag your Crawl 

Chances are that people in your pub crawl will get blackout drunk and not have single memory of it. You should market the whole event by creating an event hashtag that your patrons can leverage to document their shots and moments. For a generation that lives for nights they can’t remember, social media always comes to the rescue. 

Our event ticketing platform is preferred by pub owners and event presenters worldwide for creating amazing pub events and selling it’s tickets online. Just in case you needed another reason to SIGN UP with Yapsody.

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5 Events That Deserve Reserved Seating https://www.yapsody.com/ticketing/blog/5-events-that-deserve-reserved-seating/ https://www.yapsody.com/ticketing/blog/5-events-that-deserve-reserved-seating/#respond Fri, 27 Dec 2019 05:00:52 +0000 http://www.yapsody.com/?p=9591 Scratching your head over the best type of event seating for your upcoming events? Should you opt for General or Reserved Seating? If a General Admission event lets your attendee...

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Scratching your head over the best type of event seating for your upcoming events? Should you opt for General or Reserved Seating? If a General Admission event lets your attendee walk into the venue like a king, Reserved Seating can truly make them feel like an emperor. With our Reserved Seating feature, you sell multiple ticket types based on pricing and perks that will satisfy your diverse audience personas.  

The feature is available for every type of event & venue so that you don’t limit the creative planner in you, however, here are 5 events that truly deserve Reserved Seating. 

1. Live Music Concerts 

You’re truly letting the early bird and enthusiastic fans feel the magic of their musicians up close. It’s a feeling that is next to none. Reserved Seating allows them to choose exactly where they would like to be seated or standing to have their ultimate event experience. Reserving their tickets beforehand puts their minds at ease in having to avoid long queues and get preferential treatment. They’re paying top dollar for a top-notch experience and that’s what they should get. 

2. Gala Dinner

Food is a multicultural social glue that brings people together. Masterchef cookouts and gala dinners are perfect for reserved seating where people will be in their best attire not looking to sweat it out in a queue or haggle their seats with others. In the case of a community dinner service as well, reserved seating gives an option to the entire family, especially the senior citizens and kids to have a great time rather than hunting for seats as the door opens. Food is meant to be enjoyed in peace and this is exactly what Reserved Seating achieves. 

3. Charities and Fundraisers

Benefit music concerts and dinners for charities and fundraisers are also well-suited. As an event presenter, you might invite a host of high profile celebrities, patrons, and investors to open their hearts and wallets for the community. Make sure you don’t make them feel anything less than a VVIP. With our feature, you can hold their seats and entire sections for their seating pleasure in advance. Make sure you use our event ticketing platform to streamline the process and get a FLAT 50% rebate

4. Casino Nights

A bit of a posh affair, a black-tie affair themed around the British spy requires a lot of effort. With precise planning and a reserved seating arrangement, a Casino Royale night brimming with poker tournaments, celebs, VIPs, and corporate sponsors can be a sure shot success. Keep these events ticket priced high to keep the guest list exclusive. Just keep that guest list and YapScan in hand for ease of check-in.   

5. Movie Nights

Whether it’s an international film festival or a theatrical drama, you can offer multiple ticket types and let your attendees enjoy the performance from their choice of seat. With reserved seating, setting up a private movie screening at a theatre that serves food and beverages also works wonders. 

Now, that you know which 5 events deserve reserved seating, go ahead and do your thing. Sign Up with us to create, promote, and sell event tickets online.

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Step Up Your Event Marketing Strategy in 2020 https://www.yapsody.com/ticketing/blog/step-up-your-event-marketing-strategy-in-2020/ https://www.yapsody.com/ticketing/blog/step-up-your-event-marketing-strategy-in-2020/#comments Wed, 18 Dec 2019 05:00:41 +0000 http://www.yapsody.com/?p=9236 2020 – a catchy, well-rounded number that must’ve given event marketers a few eureka moments already to leverage it into their event marketing strategy. As we plunge into the New...

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2020 – a catchy, well-rounded number that must’ve given event marketers a few eureka moments already to leverage it into their event marketing strategy. As we plunge into the New Year 2020, it’s time to learn from the past and move into the future with new insights. Do check out the Round-Up of Our Most-Preferred Features in 2019 that will give you an idea of how event presenters have been leveraging Yapsody for event marketing. 

Without further ado, here’s our 10 step guide to step up your event marketing strategy in 2020:

1. Seek Out New Venues

Although you can’t bid farewell to traditional venues, seek out new venues that cut out the boring factor of the same old conference rooms and auditoriums. Seek out non-traditional spaces such as gardens, warehouses, rooftops, museums, art galleries, and co-working spaces. Anything that gives your attendees more time to network with each other and elevate the bonding experience. This doesn’t mean that you cross off the regular venues on your list. You just need to drape it better in terms of styling and decor. You could pick up a few pointers from our piece on Designing The Ultimate Event Experience

2. Partnered Events 

Partnering with local businesses or sponsors that tie in with your event is a marketing match made in heaven. Maybe your music festival could amplify it’s brand awareness and impact by partnering up with that world-renowned brewery. Your event marketing campaigns gain more speed and weight when marketed through your sponsor’s channels. Maybe partner up with an event ticketing platform like Yapsody as well? Just saying… 😎

3. Event Website Persona  

Your event attendees should get an instant feel and grasp of what your event will turn out to be. Don’t leave anything to their imagination except for a teaser that makes them grab your early bird tickets ASAP. This is where your event website persona plays a trump card in selling out the first phase of event tickets. 

With our Online Ticket Store, event marketers can brand and customize every element present of their ticket store. Apart from getting a personal subdomain, you get the option to customize your event ticket as well. Brand it with your logo and tease the upcoming events on the ticket itself to create a strong brand recall.  

4. Map Your Attendee Journey

Once you understand attendee personas, you need to map out their journey on your website and social media channels. There are multiple touchpoints for you to leverage – your event website, emailers, registration process, event check-in process, event perks and so on. What makes them click is the answer to win their hearts. Many of your events were mind-blowing but few fizzled out. You need to dig deep into insights and reports to check why that happened. With our Insightful Reporting, peak into your Event Sales report and Consolidated Inventory reports to plan better next time. 

5. Create Content Buckets 

Pillar your content based on different venues and types of attendees. Attendees for a seminar or conference might prefer podcasts and interviews from the keynote speaker. Similarly, for clubs and casino attendees, make them guess your next headliner act by putting up music playlists. Even if they don’t guess it right, you’ll understand which other artists they’d want to see live. We’d suggest you keep it topical and use hashtags to show up in trending searches. 

6. Event Marketing Frequency

Now that you’ve figured out your content, you need to actually schedule them in a manner that would garner maximum reach and shareability. Are your event attendees most likely to DM your Instagram post to their friends on a weekend or a weekday? Your event marketing frequency should match your audience’s browsing patterns. Stop posting randomly to avoid random results. You might want to look at our Event Marketing Services that have strategically increased revenue for many entertainment enterprises.

7. Live Streaming 

Your event attendees booked early bird tickets but unfortunately got stuck in a meeting on the D-Day. With live streaming, you’re giving them an opportunity to be a part of your event experience through different platforms. Instagram is a favorite among event marketers due to its innovative features and popularity. Divide your live streaming into pre-event, event, and post-event to keep them hooked. You can also save the stream on your camera roll which can be used in an after movie as well. 

8. Utilize the Power of Video

2019 was dominated by video content and shows no signs of stopping. Blogs and emailers are great for the initial pre-buzz marketing. Content in a video format seals that deal for many event presenters. A 30-second teaser is great for grabbing eyeballs and generating leads across multiple social media platforms. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Invest in a production crew that understands your vision.  

9. Turn Event Attendees Into Event Marketers 

Just how you’d turn your event partners into marketers, turn your event attendees into live event marketers. Maybe a contest or a giveaway to up the ante and create a competitive aura works well. Hook them with a catchy hashtag, design a great event, and let their Instagram stories do the marketing. User-generated content is organic traffic that is a true test for your event success. Your brand’s notification page blowing up with tagged pictures will be a worthy reward for any event presenter. 

10. Use Feedback and Survey Data 

After everything is done and dusted, you still need to gather post-event data. Give your audiences a tool to voice their opinions. Some might rant out their frustration of being held up at the queue for too long while some might give you a genuine piece of feedback that will change the game for you. Watch out for that tidbit that will elevate your attendee experience for future events. Maybe after a week or so, ask your attendees all the right questions through our Questionnaires and Surveys feature that will help you create easy to answer logic-based questionnaires. 

We hope this 10-step guide helps you step up your event marketing strategy in 2020. If you’re a new event organizer on the block, Sign Up with Yapsody to create, promote, and sell event tickets online. 

For more event industry insights in 2020, subscribe to our blog.

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Planning A Successful Music Festival https://www.yapsody.com/ticketing/blog/planning-a-successful-music-festival/ https://www.yapsody.com/ticketing/blog/planning-a-successful-music-festival/#respond Wed, 11 Dec 2019 05:00:35 +0000 http://www.yapsody.com/?p=9139 Music is the universal glue that evokes feelings of peace, love, and unity. Experiencing your favorite artist, band, or DJ in a live event can be a life-altering moment. It’s...

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Music is the universal glue that evokes feelings of peace, love, and unity. Experiencing your favorite artist, band, or DJ in a live event can be a life-altering moment. It’s one thing to enjoy your favorite playlists at a house party but quite the other when you’re experiencing it live. The unified frequency of live music that grips the crowd will be etched in their memories forever.

For an event manager, planning a memorable and successful music festival whether big or small starts by getting the basics right. Here’s how you can go about planning a successful music festival without catching fyre.

1. Know Your Target Audience

Know your apples from oranges. One of the most quintessential steps in planning any music festival is understanding attendee personas. Don’t organize an EDM festival in a town where most of the audience would rather attend a rock concert. Once you’ve successfully identified your target audience, you can plan your budget and then start allocating your spends accordingly. We’ve witnessed the most successful music festivals where event organizers knew their audience expectations.

2. Figure Out Your Venue

Your venue and location can make or break your reputation. The logistics for an indoor event will differ from that of an outdoor one. The venue of a trance festival will be that of an airy beach where waves crash along with the thumping bass lines whereas a jazz festival will be in a  cozy lounge or auditorium where people can take in the smoothness of the wine and music. In any case, mapping out the event venue will help you arrange the entry, seating, standing, dining, and exit points. Ask for a venue chart from the venue owner which will help you assign different price points for different sections. Plan your section by keeping this in mind – your music festival needs breathing space for people to move around freely. 

3. Artist Outreach

Once you’ve figured out the audience, you might have a set of artists in your mind that you want as headliners and supporting acts. During your artist outreach phase, keep track of your artist budget which should be evenly spread out to bring in big names as well as local talent. If you’re bringing in a new talent, you could host a city tour that effectively markets your upcoming festival. Space out your festival acts across different genres to avoid monotony. 

4. Sponsor Outreach

Organizing a large scale event like a music festival requires big pockets that can be stretched when required. It’s normal for an event organizer to offset this load to a few sponsors which work in favor of everyone. Attendees in your music festival need to fuel themselves with hearty food that can be washed down with a pint or two. Onboarding a few F&B joints to cater your audiences will bring in more revenue and create a brand recall for you and your sponsors. A win-win. Click here to learn 8 smart ways to get sponsors for your events.

5. Production and Equipment

The firepower for your events needs to be top-notch. We’ve noticed events not performing as it should have due to faulty equipment that doesn’t match up to the acoustics of the venue. Your production team should handle everything related to the– the sound, lighting, staging, video, backline, equipment, and power. Once you have these in order, you can start setting up the stage for that larger than life experience.

6.Get an Event Ticketing System

After the first few phases of your planning are sorted, you need to put them into action. An event ticketing system that handles event creation, promotion, and revenue collection from ticket sales should be your best bet.  We’ve been one of the best event ticketing platforms in the USA catering to event presenters all over the world. Yapsody has been designed in conjunction with our clients to suit their festival ticketing needs across different venues. On our platform, you can create multiple events, price and customize multiple ticket types, integrate marketing tools, collect revenue through multiple payment gateways, and track your ticket sales for your music festival.

7. Summarize Your Event

We’ve witnessed that organizers who make their event details crystal clear, tend to attract more ticket buyers than average. Whether you prefer creating an Online Ticket Store or use Event Marketing Tools to reach a wider audience, make sure you summarize your event properly. Event name, description, location/venue, ticket prices, artist line-up, artist set timings need to be clearly defined for attendee’s convenience. Don’t leave anything to their imagination. Keep pushing out important updates or ticket price drop alerts that create a sense of urgency. 

8. Customize Event Packages

With decades of experience in helping hospitality enterprises elevate their guest experiences, we’ve realized that event attendees prefer the complete package rather than going à la carte. A festival is a communal gathering of people for a couple of days. Create event packages that fit the bill for different requirements. Few might prefer an all-inclusive deal when it comes to food and accommodation while few might prefer merchandise with their tickets. Why not ask the right questions with our Questionnaires and Surveys tool to gauge their requirements?

9. Insight-Driven Event Marketing

Event marketing begins months before the D-Day. The key to boosting ticket sales is by implanting your upcoming event in their minds through smart event marketing tools. Instagram has proven to be the best tool for event marketers to reach a wider audience through powerful visual storytelling. Event presenters using Yapsody follow insight-driven event marketing that gives them a definitive edge. Figure out which CTA driven post made them land on your event page and you’ll discover a pattern that can be used for your future events.

10. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

We hope our 10 step guide helps you in planning a successful music festival. Check out our Enterprise-Grade Features here which are tailor-made for music festivals.

Don’t forget to Sign Up if you’re an event presenter looking for an end-to-end event ticketing platform.

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Designing The Ultimate Event Experience https://www.yapsody.com/ticketing/blog/designing-the-ultimate-event-experience/ https://www.yapsody.com/ticketing/blog/designing-the-ultimate-event-experience/#respond Mon, 09 Dec 2019 05:00:02 +0000 http://www.yapsody.com/?p=9085 How to make your attendees fall in love with your event right from the entry point till the exit? Maybe it’s the headliners that will elevate your event experience? Or...

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How to make your attendees fall in love with your event right from the entry point till the exit? Maybe it’s the headliners that will elevate your event experience? Or perhaps how smartly the seating plan is laid out? An eagle eye precision while planning, designing, and executing the event, goes a long way in making your attendees coming back for more. 

As an event ticketing platform assisting presenters & hospitality enterprises all over the world, we have analyzed every possible dimension of successful and not so successful events. Here’s Yapsody’s 10 step guide on designing the ultimate event experience. 

1. Be Clear on your Event Objectives

The most successful events we witness in terms of selling out tickets and drawing more footfalls are those whose organizers have a clear picture of their event objectives. Your event goals are the purpose of your event – to party, to celebrate, to educate, or to persuade. Narrow down these event objectives and check if they are relevant, achievable, and measurable within the designated time-frame. Once you figure them out, every other process falls into place. 

2. Delegate Tasks Equally

Whether your event is big or small, your team members should be firing on all cylinders. They should be clearly aligned with your event marketing strategy and their role in achieving them. While creating an event on our ticketing platform, you can assign tasks to your members equally through our User Management System. So, if one member needs to manage the Ticket Pricing and the other needs to integrate Event Marketing Tools, they don’t need to depend on one single person handling the dashboard.  

3. Map Out Your Event Venue

An event venue can make or break your reputation. Imagine an outdoor event planned during the monsoons without having a contingency plan of moving indoors. Similarly, mapping out the event venue will help you arrange the entry, seating,  standing, dining, and exit points. Ask for a seating chart from the venue owner which will help you assign different price points for different seating sections

4. Make Your Sections Easily Navigable

Imagine a music festival with attendees from all over the world. Not only do you need to surpass the language barrier, but also make sure all the sections of your events are easily navigable through simple signs or instructions. Position the food, bar, and smoking sections easily accessible from the main stage.

Easy access to these counters + reasonable pricing = More revenue. 

At no point during the event should your attendee feel a disconnect from the event experience. Also, don’t make your attendees cross rivers and mountains to access a restroom.  

5. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  

An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

6. Don’t Make Your VIP’s Wait 

After all, they are VIP for a reason. Create a separate line for guests belonging to the Reserved Seating sections. A luxurious black-tie event in a casino is not synonymous with sweating it out in a line. Keep your VIP guest list updated before they start pouring in. They are paying top dollar for your tickets which should be reflected in your event experience. 

7. Make Your Main Stage Memorable 

The main event stages of any EDM festival or an expo delivers the “larger than life” experience. The stage design and audio-visual setup of your main stage create an atmosphere that energizes your guests. With the right budget, you can go for a holographic setup as well for that futuristic leap. Every year, thousands of events organized all over the globe blow up on news and social media just because of their main stage setup.  

8. Will They Do It For The Gram? 

Now, that you’ve taken care of all the essentials, you’re waiting for that euphoric audience reaction. You created a brilliant event marketing campaign, brought the best artists to perform at the hottest venue in town, and sold out the venue. As an organizer, it’s normal to expect an outpour of Instagram posts and stories #tagging your event. Your event success will be heavily reflected on social media through user-generated content. Even something as small as a signpost or a quirky art installation will have your event attendees pulling out their phones for a selfie. So, while you’re planning an event, always ponder “Will they do it for the Gram?”

9. Expect The Unexpected 

An event organizer hopes for the best and prepares for the worst. In the entertainment industry, we’ve seen things go haywire even with months of planning. Your artist might catch the flu or miss a flight. Or maybe the rain gods decided to generously flood your venue. As an event planner, you should always be ready with a contingency plan A, B, and  C. This is truly a testing ground for any event presenter to prove his mettle and not disappoint his audience. 

10. Go Above & Beyond

Event planning and organizing is a constant hustle. But the returns are tenfold – financially and emotionally. Treat every event as your first and last and you’ll surely go above and beyond for every minute detail. For you, it might be the 10th event in a month, but for an attendee, it might be his first. Create a memorable experience and you’ll have them coming back to you for more. 

We hope our 10 step guide resonated with you in planning your future events. Do share your personal experiences in creating the perfect event experience below in the comment section. 

Don’t forget to SIGN UP with us if you’re an event presenter looking for an end-to-end event ticketing platform.

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Partnering with the Best Talent Buying + Event Ticketing Platform in the USA https://www.yapsody.com/ticketing/blog/partnering-with-the-best-talent-buying-event-ticketing-platform-in-the-usa/ https://www.yapsody.com/ticketing/blog/partnering-with-the-best-talent-buying-event-ticketing-platform-in-the-usa/#respond Fri, 06 Dec 2019 05:00:34 +0000 http://www.yapsody.com/?p=9015 Are you an event presenter looking for a full service live entertainment company specializing in talent buying, event creation, and ticketing services? Here’s all you need to know about partnering...

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Are you an event presenter looking for a full service live entertainment company specializing in talent buying, event creation, and ticketing services? Here’s all you need to know about partnering with Yapsody, one of the best talent buying company in the USA. Headquartered in Los Angeles, California, we are a live entertainment and event ticketing platform focused on providing hospitality enterprises end-to-end solutions for leveraging concert entertainment.

We contract and produce several hundred major concert events per year. Our online event ticketing system delivers cutting-edge ticketing services and event registration solutions to thousands of event presenters across the globe each year, enabling them to sell tickets online for concerts, conferences, sporting events, theater shows, fundraisers and more.

Why Do Hospitality Enterprises Prefer Yapsody?

Data-Driven Talent Buying

With over 200+ headline artist bookings annually, we have the most favorable contract terms when it comes to artist fees clubbed with internal routing. We’ve been operating in the talent buying and concert business since 1995, which is why we offer optimized decision-making on talent to minimize risk and maximize profits. Take total control of your talent buying with data-driven insights and a large pool of artists with Yapsody. 

Reduced Concert Production Prices

With over 200+ events produced annually, there is an average 25% reduction in production costs with us. Our logistics team provides comprehensive advancing and onsite production supervision from start to finish. 

Cutting Edge Event Ticketing Platform

With over 100K+ presenters worldwide, our event ticketing system sells millions of tickets per year. Our platform offers Enterprise-Grade features such as Event Setup Wizard, Virtual Box Office, Reserved Seating, Ticket Customization, Google Analytics Integration, and Online Payment Integration.

With easier ticket bookings, faster transactions, transparency, and insightful reporting at your fingertips – are you ready to learn how to start selling tickets online? Maybe, you need a bit more convincing.  

Patron Building

With a promise of over 20%+ boost in your audience reach, our Event Marketing services target new audiences from Yapsody Ticketing’s extensive customer database. Our campaign results are independently verified through Google Analytics.  Our MailChimp and Facebook integration widgets also boost your event ticket sales substantially.

24/7 Support

Every event presenter is important for us, whether you sell 100 or 100,000 event tickets. If you ever have any queries while setting up an event or even when your event is on-sale, our 24/7 support team is always available at hand to provide you with guidance via live chat, email, or schedule a callback. 

Contact Us for our Talent Buying Services
OR
Sign Up as a presenter on our Ticketing Platform

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