1. Create A Continuous Cycle Of Engagement

When you’re actively trying to stabilize your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your brand portals for more information. Keep your eyes and ears open across all your social media platforms through social listening tools for easy two-way engagement. 

2. Use Surveys & Feedbacks 

We can’t stress enough on this powerful yet simple tactic that has been doing wonders for many event organizers and hospitality entities all over. With the COVID pandemic changing the future of event gatherings, your event attendee’s needs will also shape your brand presence accordingly. Using surveys & feedbacks in a timely manner to gain insights, you too can mold your brand offering in the COVID era.

If you wish to understand your audience better and elevate your event standards, download our full infographic here – Audience Expectations In A Post-COVID Era.

3. Broadcast Your Safety & Sanitization Programs

No mask = no event will be the norm at any event gathering in the upcoming months. Unless we’re close to finding a vaccine sure, social distancing rules and mandatory masks will remain constant. Giving out free masks with each ticket? Or perhaps a branded PPE kit at your next conference? Maybe you sanitize your event venue before and after each event? Broadcast it to your audience so that they’re aware of your safety and sanitization programs. 

4. Create Loyalty & Retention Programs 

Depending on the economic health of your region, your event attendees might feel skeptical about shelling out money for your upcoming events. However, with a little bit of investment from your side, you can acquire and retain your audience by creating loyalty and retention programs in the form of discounts, offers, long-term benefits plans, and so on. Make them feel like you’re invested in them and they will flock to your brand. 

Looking for a quick turnaround on your marketing and branding strategy? Learn more about our marketing suite of services that have been meticulously designed to suit a diverse range of requirements unique to the hospitality & entertainment industry.

The post Event Marketing Tactics To Improve Brand Presence In The COVID Era appeared first on Yapsody.

Tips To Build and Retain Your Online Event Community DuringThe COVID Era

1. Keep A Pulse On The Social Media Landscape 

With online engagement rates going through the roof during the COVID era, it’s absolutely imperative that you keep an eye out for trending topics, industry updates, and conversations that your audience indulges in. Once you get into their train of thoughts, it becomes easier to connect with them. 

2. Participate Actively Through Event Forums 

To further your community building and retention activities, go for a targeted approach of participating in event forums. Being active in forums that are frequented by your target audience helps you solidify your presence as a brand that cares about what event attendees want. Retain your existing audience by sharing thought pieces and build new leads by showcasing what they can expect from your upcoming events in the post-COVID era.  

3. Ramp Up Your Lines Of Communication

When you’re actively trying to build your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your online help desk for more information. This the time when you should keep your eyes and ears open across all your social media platforms. Learn more about Ramping Up Your Marketing Efforts in the COVID Era.  

4. Ask Relevant Questions

Not only is your online community of looking for the safest venue to attend future events, but they’re also wanting to share their personal thoughts and ideas as to what they would expect from you as an event organizer. Make full use of this opportunity to use our Questionnaires & Surveys feature to gather useful insights that will help you plan better for the post COVID era of events. 

We hope our community building and retention tips help you during this critical phase. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. We also have a wide suite of marketing services that can help you build your online community with tailor-made solutions.

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

Create Your Event Now

The post Building & Retaining Your Online Event Community During COVID-Era appeared first on Yapsody.

Here’s How You Can Ramp Up Your Marketing Efforts in The COVID Era: 

1. Optimize Your Website To Rank Higher 

This is a time when online engagement and internet usage has surged exponentially. Your audience is searching for new modes of entertainment and online which is why your brand website should be optimized by SEO experts for it to rank higher. As part of our Assistance and Recovery Program, we’re offering our existing suite of marketing services to the hospitality and entertainment industry. 

Optimizing your website with the right mix of content and keywords will help you stay on top of search results and get discovered by potential audiences.

2. Use Surveys To Plan For The Future 

Apart from hosting web events, organizers and concert clients have been using our event ticketing platform to build their own questionnaires & surveys which helps them collect important data from their guests.  The types of questions you ask in a survey can give you a mountain of information that you can utilize for planning your future events.

Think about what your target audience expects out of the post-pandemic situation and questions which you need answers to that will help you plan better for the upcoming months. Here are 3 Types of Surveys to Improve Your Event Planning. 

3. Create A Strong Brand Recall 

All your marketing and branding efforts are a success only if your target audience is able to connect with your brand of events and shows in the future as well. Creating a strong brand recall ensures that your potential ticket-buying audience gravitates towards you and not your competitors. We have been helping key entities in the hospitality and entertainment industry with our marketing suite of services. 

If you’re an event presenter looking to use a robust event ticketing platform, you can SIGN UP here and also schedule a discussion with us to register for our marketing suite of services.  

Assistance & Recovery Program for Native American Casinos

In this climate of uncertainty, businesses worldwide have either curtailed their offerings or come to a standstill until further notice. Yet, acting purely out of our love and commitment to supporting our family of Native American Casinos in achieving a swift recovery, we are extending our existing suite of services to the Casino Assistance & Recovery Program. 

Our program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely.

Also Read: 

COVID-19 (Coronavirus) Resources for Event Presenters

The post Ramping Up Your Marketing Efforts In The COVID Era appeared first on Yapsody.

Here are 7 quick tips that will help increase your event visibility on Facebook and Instagram.  

1. Start Early 

Every event organizer knows the hustle of reaching out to a wider audience to build up that guest list. We’ve witnessed event planners who start almost a year in advance to get that early start. Starting early guarantees you an ample amount of time to revise and replan depending on the ground you need to cover. And once you start early, you can start pushing out teasers of your upcoming event to embed your brand in their minds. 

2. Share Your Events 

Once your plan is fixed, it’s time to create your event page and share your events. After creating your events through our online ticket store, you can start sharing your events on social media easily. The more channels and groups that you share your events in, the more chances of people noticing it. Make sure your ticket buying links are updated on Facebook and Instagram before sharing. 

3. Update Your Feed Regularly 

Just don’t bombard them. To stay on top of their news feed algorithm, you need to update your guests regularly with event tidbits to stay relevant in their minds. They deserve to make a ticket-buying decision only after they’re convinced that your event is well worth it. Keep updating your social media feed with artist line-ups, sponsors, keynote speakers, behind the scenes, food & dining options they expect and so on. 

4. Use Event Marketing Tools & Services

Not having enough time to create and manage your event marketing campaigns shouldn’t be an excuse to avoid it completely. Signing up on Yapsody is the only prerequisite to access our event marketing tools and services such as premium Event listing, Google Analytics, Facebook Pixel, and MailChimp. Better yet, our in-house marketing specialists will take care of your campaigns for you. 

5. Hashtag Your Way To The Top

Instagram hashtags are the best way to organically increase your visibility. You never know where your potential ticket buyers are until you spread your wings. Create and use an event-specific hashtag with your brand hashtag that creates an instant recall in your ticket buyer’s mind. Use location, venue, and city-specific hashtags for a targeted approach. Also, learn how you can make your event Instagram-worthy. 

6. Create A Contest and Giveaway

Contests and giveaways awaken the adrenaline rush of participation winning something for free. As an event marketer you can do plenty to up the ante –  free tickets, group discounts, artist meet and greet. Facebook and Instagram are perfect for creating a contest as your followers are more likely to tag their friends on it. Thus, increasing your event visibility. 

7. Give Your Guests The Spotlight 

Event attendees want to be a part of your social media as it’s the ultimate proof of being a part of your event experience. This is where your hashtags come into play in furthering your visibility to potential audiences. You can set up a contest for attendees such as best dressed, whackiest selfies, or anything that brings your event into the light. User-generated content is organic and works in your favor to bring in more audiences for your upcoming events. 

Don’t have a large team to streamline your event marketing? Leave it to us and our in-house marketing specialists to boost your event visibility. The only pre-requisite is to sign up and create your event with us.

The post 7 Tips To Increase Your Event Visibility On Facebook & Instagram appeared first on Yapsody.

Luckily for you, creating an event on Yapsody is the only prerequisite for utilizing our event marketing tools and services to supercharge your audience reach. Here’s something your event marketers to amp up their efforts and reach a wider audience.  

1. SEO Optimization For Events

Screenshot – Yapsody Dashboard

When you start off by creating events on our Online Ticket Store, you can optimize those events to rank higher on Google Search. Using the right keywords and description, you can increase the traffic to your online ticket store. This is one of the highly recommended, cost-free methods of reaching the right audience.

2. MailChimp Integration 

Once you’re done publishing your event, the next step should be marketing it to your existing guest list. With our MailChimp integration, you can send catchy emails to your event attendees to update them about your upcoming event. Maybe throw in an early bird discount to quickly sell out the first phase of tickets. 

3. Premium Event Listing 

Many of our event presenters prefer to spread the word through our high traffic generating website. With our Premium Event Listing, you can increase your visibility by almost 10x by getting listed in your choice of event category. 

Screenshot – Premium Event Listing

4. Social Media Sharing

As an event presenter, the more channels you utilize to display your events, the better. Posting our events from our social media channels is a guaranteed approach for reaching a wider audience and increase your ticket sales. Our numbers speak for themselves. 

Screenshot – Yapsody Facebook Insights

5. Facebook Pixel Tracking

Optimizing and sharing your event pages isn’t enough to stay ahead of the game. You need to track your ticket buyer’s behavior and improve your strategy if required. With our Facebook Pixel Tracking tool, know exactly where your potential ticket buyers dropped off in their buying cycle to further improve your marketing tactics. 

6. Google Analytics Integration

Easy, reliable, and accurate. Our Google Analytics integration is one of the most sought after tools. In pursuit of that perfect event, it’s necessary to understand which channels worked best in increasing your ticket sales and which didn’t. With Google Analytics, you get valuable insights that streamline your entire event marketing campaign.

Looking to take marketing strategy up a few notches? Read how to Step Up Your Event Marketing Strategy in 2020. 

The post 6 Event Marketing Tools & Services To Reach A Wider Audience appeared first on Yapsody.

How?

Let’s say you collect $1 from your attendees. With our 50% rebate, you pay us only $0.5 and when you pass on the fees, the remaining $0.5 is borne by your attendees. By the end of the month, you only pay 50% of the collected ticketing fee (which is already paid by your attendees). The price that you would have paid us is the additional revenue can be utilized to raise more funds.

Along with that, we also have a feature called “Accept Donations” which is specially designed for non-profit entities for accepting donations from their Online Ticket Store and Virtual Box Office. It is applicable for presenters across all our pricing tiers, irrespective of whether it is general admission or reserved seating event. So if you want to raise funds by selling event tickets online, learn more on Accepting Donations From The ‘Online Ticket Store’ & ‘Virtual Box Office’

If you’re a non-profit or a charitable entity looking to foray into online event ticketing and raise additional funds, don’t forget to SIGN UP with us.

The post Raising Funds By Selling Event Tickets & Accepting Donations Online appeared first on Yapsody.

1. Early Purchase Discount

Known popularly as the early bird discount, this type of discount is great for creating hype and a sense of urgency. Start off with a low ticket price and gradually increase the price as the day of the event approaches. Divide this discount to be used frugally in phases to exceed your ticketing revenue. With Yapsody’s early purchase discount, event presenters can quickly sell out the first phase of event tickets and build hype around their event. 

2. Group Discount

Group discounts are perfect for multiplying your event attendee list through a single ticket buyer. Perfect for events that will be frequented by friends or family together such as a gala dinner, pub crawl, conferences, or a movie premiere. Group discounts are a perfect fix for event presenters who want to sell a fixed number of tickets in one go. 

3. Multi-Use Promo Code

Using email blasts to send exclusive invites to your recurring attendees? Create a multi-use promo code discount and send it only to a group of loyal attendees. This strategy creates a sense of loyalty in your audience’s mind. Use our Mailchimp Integration to send email blasts with an irresistible offer for a quick event sell out with your loyal attendees.  

4. Single-Use Code

Perfect for those events which will be attended by elders and not so tech-savvy citizens of your community. If you’re inviting families with four members in it, you’d want to issue a single-use code to each family enabling them to buy four tickets at a time. Create a sense of convenience to boost event attendance and gain your audience’s trust.

5. Miscellaneous Discount

Some event presenters truly leave no stone unturned in bringing people together. Our miscellaneous discount is used in event scenarios where you provide audiences with additional discounts other than the ones we provide. Maybe it’s your birthday or an event anniversary and you’re feeling generous. This discount is the way to let your attendees know that you truly do it for them.

We hope these discount options are used smartly to boost your event attendance. For those still looking for an event ticketing platform to boost their event creation and revenue-generating potential, SIGN UP here.

The post 5 Types Of Discount Options To Boost Event Attendance appeared first on Yapsody.

Here are 9 ways of impressing attendees with your event pages. 

1. Consider the Event Type 

Before creating any random event description on your page, consider the type of event you’re hosting. If it’s a theater event, your descriptions and copy need to tease them the right way and hook them into heading into the checkout page.

Screenshot – Event Page

Musical night followed by dinner? Add music videos of artists that’ll be performing at your venue and high-quality images of the food that they can expect. Planning a pub crawl? Don’t miss out on all the juicy details as organized drinking should be taken seriously, right?

Screenshot – Event Page

2. Choose Visuals Over Words 

Visuals and minimal storytelling are your best friends. We’ve noticed event presenters not having to write lengthy event descriptions as their pictures spoke a 1000 words. With our Online Ticket Store, you can achieve this by creating a combination of strong or subtle color palettes mixed with your branding. Maybe you’re the popular one in the event industry and all they need to see is your brand logo to hit the BUY ticket button.  

3. Don’t Overwhelm Them

Don’t use jargons and heavy terms that require them to pull up Google search. Translate your event details effectively in a minimalistic manner so that they don’t stray away from your page. Sometimes, less is more so don’t start penning an essay on your event pages.

4. Use the Power Of Video

In the generation of 4k ultra HD videos, a well-shot teaser can do wonders in communicating what words cannot. You might have to write a script for it, but the payoff is huge. You can not only add your videos on our Online Ticket Store but also use the same video on multiple social media channels. Videos add a great impression for events pages with live music concerts, theaters, and stand-up gigs. Learn more on How to Promote Your Event Using Video. 

5. SEO Optimize Your Event Page 

Before going live with your event page, it’s absolutely crucial to SEO optimize it that will make it reach the appropriate audiences. Optimizing your event page with our SEO optimization feature will make your event page appear organically on top of search results, making it easier for new attendees to find your events. 

6. Dig Deeper Into Attendee Data 

Ask your attendees all the right questions, so you can create the ideal attendee experience. Maybe your first-ever event didn’t go as expected but that’s how the event industry works. By understanding your event attendee, you can craft better descriptions for your event page and attract more ticket buyers. Use our Questionnaires & Surveys feature to dig deeper into attendee data. 

7. Provide Social Proof

No one wants to pay money for an event only to witness the event go bust at the last minute. Social media profiles for brands are official proof of legitimate existence. Create another layer of trust in your event attendees by adding your social media icons on your Online Ticket Store. We’ve always witnessed a quick checkout for those event pages with social media icons on them.

Screenshot – Yapsody Dashboard

8. Attendees Love Discounts

Now, if you’ve done everything right to hook them till the end of your event page, it’s time to create a sense of urgency by giving them a discount. An event marketing tactic that never fails the test of time. Use our event ticketing platform to assign different types of discounts through multiple ticket types.

9. Add Custom FAQs  

Don’t leave out anything to their imagination. If event attendees are having doubts or second thoughts about attending your event you’re losing out on ticketing revenue that could’ve been avoided otherwise. Clear the confusion you think they might have by adding custom FAQs on your Online Ticket Store. The only thing they should be imagining is how amazing your event is going to be. 

Ready to unleash your inner creativity and create an amazing Online Ticket Store? SIGN UP with us and woo your audiences.

The post 9 Ways Of Impressing Attendees With Your Event Pages appeared first on Yapsody.

1.Harness Storytelling For Promo’s 

Storytelling can humanize your brand. A crisp promo video with a good narrative can keep your audiences hooked until the end to create unmatched brand recall. Facebook and Instagram are the best mediums to share these promos and gain maximum visibility. Want to Entertain, Educate, and Inspire them through video? Learn 3 Ways of Storytelling to Boost Your Event Experience. 

2. Keep it Short and Engaging

We live in a digital ecosystem where our attention spans are short and we have no time to consume long, uninteresting content. Remember that you’re not the only one vying for their attention. Keep your promo videos under 60 seconds unless you want to bore your audiences. Use drones to give them a new perspective and a macro view of your venue. The bigger picture in a smaller frame works wonders. 

3. Clear CTA with Easy Shareability 

Your Call-To-Action is everything. Without a CTA it’s just another video. Whether you’re announcing a new festival or an annual expo, keep the messaging clear. Your event dates, venue, ticket price, etc are basic things that will decide your audience’s interest. If you catch one person’s attention, chances of that person sharing it with their friends are much higher. It’s your job to create a chain reaction. 

4. Keep the Buzz Going

You need to stay relevant in the minds of your audience. Create different variations of your videos that can be used smartly during the Pre-Buzz, Event Day, Post-Event phases of your campaign. Don’t bombard their feed with videos but don’t forget to stay active on their news feed. Use the Instagram Live Broadcast occasionally to give a glimpse for those who couldn’t make it. Make sure you keep a pulse on your online and offline audiences equally. 

5. Interview Attendees & Patrons

Event attendees and patrons love being a part of your event apart from just experiencing it. Interview some before the event and some after the event. Let them be your marketers while you record and put them in a video. This gives you an opportunity to create video testimonials that you can use on your website and for future event promotions. Read up more on Best Practices for Post-Event Follow-Ups that will further elevate your brand recall. 

6. Create a Highlight Reel 

A crucial yet overlooked video marketing tactic is to record and share highlights of your event. No one wants a 4K video with Dolby Surround, but at least make sure it’s 1080p. Utilize the power of video to create a highlight reel of the night to refresh their memories. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Don’t forget, your video might just be a few DMs away from being the talk of the town. 

We hope this quick guide gets your creative juices flowing. For more event industry insights in 2020, subscribe to our blog.

The post How to Promote your Event Using Video appeared first on Yapsody.

Your event wrapped up successfully but the post-event follow-up phase of your event marketing campaign is yet to come full circle. As an event marketer, you’d definitely want to leverage this opportunity to connect with your event attendees and patrons as a thank you gesture. It’s a healthy practice to make them feel connected with your brand. Not only are you getting some crucial feedback out of them but you’re also establishing yourself as someone who really cares.  

We’ve noticed that event presenters who followed these post-event practices, managed to create a lasting impression among their audiences. Here’s how you can too:    

Share Photos & A Highlight Reel

Don’t make your event attendees feel like you took their money, let them into your event, and that’s the end of the road. 

Not having a professional camera crew on deck isn’t an excuse to NOT capture the moments. Put that expensive phone to use but make sure you share photos and video clips on your social media. Utilize the power of video to create a highlight reel of the night to refresh their memories. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Don’t forget, your video might just be a few DMs away from being the talk of the town. 

Use Surveys and Feedback

Understand your attendees better by giving them the opportunity to share their thoughts. Remember that there is no such thing as the perfect event. It’s only a constant motivator to give your best shot with every minute detail. Even then there are chances of a slip-up. 

This is when your attendees become your sharpest critic and best friend. A simple post-event survey or feedback form gives you an idea of what they thought about your event. With Yapsody Questionnaire & Surveys, event presenters asked their attendees all the right questions through logic-based questionnaires, so they could design the ideal event experience next time. 

Personalize Your Thank You Emails

A simple thank you note with your event photos and highlight reel can make their day. Event presenters on board with Yapsody use our MailChimp Integration to personalize their emailers for this simple yet effective post-event follow-up practice.  Avoid being a moth to a flame and flooding their inbox with a salesy plugin. Subtlety is key.

Follow Up on Social Media Conversations

If your Instagram and Facebook notifications are blowing with mentions and comments on how awesome your event was, you can do a few victory laps in your office. But keep an eagle eye lookout on your social media channels. User-generated content is a great way to turn event attendees into event promoters. A brand that interacts with their follower’s likes and comments will surely win a place in their hearts. Humanize your communication and keep it short and smart. 

An After “After Party”

It’s rare to see an instance when the party turned out to be so mindblowing, they had to throw an after “After Party” to celebrate its success. It might be rare but not unheard of. Nothing’s better than a free party as a thank you gesture to celebrate the success of that party, right? Let your audience realize that you do it for them and for the love of bringing people together. 

Yapsody is Free for Free Events which means ZERO Fees for “Free Entry” Events.

Just in case you needed another reason to sign up on our event ticketing platform. We hope these tips help you clean up your post-event follow-up practices. Check out how you can Step Up Your Event Marketing Strategy in 2020 and win audiences. 

The post Best Practices for Post-Event Follow-Ups appeared first on Yapsody.

Without further ado, here’s our 10 step guide to step up your event marketing strategy in 2020:

1. Seek Out New Venues

Although you can’t bid farewell to traditional venues, seek out new venues that cut out the boring factor of the same old conference rooms and auditoriums. Seek out non-traditional spaces such as gardens, warehouses, rooftops, museums, art galleries, and co-working spaces. Anything that gives your attendees more time to network with each other and elevate the bonding experience. This doesn’t mean that you cross off the regular venues on your list. You just need to drape it better in terms of styling and decor. You could pick up a few pointers from our piece on Designing The Ultimate Event Experience. 

2. Partnered Events 

Partnering with local businesses or sponsors that tie in with your event is a marketing match made in heaven. Maybe your music festival could amplify it’s brand awareness and impact by partnering up with that world-renowned brewery. Your event marketing campaigns gain more speed and weight when marketed through your sponsor’s channels. Maybe partner up with an event ticketing platform like Yapsody as well? Just saying…

3. Event Website Persona  

Your event attendees should get an instant feel and grasp of what your event will turn out to be. Don’t leave anything to their imagination except for a teaser that makes them grab your early bird tickets ASAP. This is where your event website persona plays a trump card in selling out the first phase of event tickets. 

With our Online Ticket Store, event marketers can brand and customize every element present of their ticket store. Apart from getting a personal subdomain, you get the option to customize your event ticket as well. Brand it with your logo and tease the upcoming events on the ticket itself to create a strong brand recall.  

4. Map Your Attendee Journey

Once you understand attendee personas, you need to map out their journey on your website and social media channels. There are multiple touchpoints for you to leverage – your event website, emailers, registration process, event check-in process, event perks and so on. What makes them click is the answer to win their hearts. Many of your events were mind-blowing but few fizzled out. You need to dig deep into insights and reports to check why that happened. With our Insightful Reporting, peak into your Event Sales report and Consolidated Inventory reports to plan better next time. 

5. Create Content Buckets 

Pillar your content based on different venues and types of attendees. Attendees for a seminar or conference might prefer podcasts and interviews from the keynote speaker. Similarly, for clubs and casino attendees, make them guess your next headliner act by putting up music playlists. Even if they don’t guess it right, you’ll understand which other artists they’d want to see live. We’d suggest you keep it topical and use hashtags to show up in trending searches. 

6. Event Marketing Frequency

Now that you’ve figured out your content, you need to actually schedule them in a manner that would garner maximum reach and shareability. Are your event attendees most likely to DM your Instagram post to their friends on a weekend or a weekday? Your event marketing frequency should match your audience’s browsing patterns. Stop posting randomly to avoid random results. You might want to look at our Event Marketing Services that have strategically increased revenue for many entertainment enterprises.

7. Live Streaming 

Your event attendees booked early bird tickets but unfortunately got stuck in a meeting on the D-Day. With live streaming, you’re giving them an opportunity to be a part of your event experience through different platforms. Instagram is a favorite among event marketers due to its innovative features and popularity. Divide your live streaming into pre-event, event, and post-event to keep them hooked. You can also save the stream on your camera roll which can be used in an after movie as well. 

8. Utilize the Power of Video

2019 was dominated by video content and shows no signs of stopping. Blogs and emailers are great for the initial pre-buzz marketing. Content in a video format seals that deal for many event presenters. A 30-second teaser is great for grabbing eyeballs and generating leads across multiple social media platforms. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Invest in a production crew that understands your vision.  

9. Turn Event Attendees Into Event Marketers 

Just how you’d turn your event partners into marketers, turn your event attendees into live event marketers. Maybe a contest or a giveaway to up the ante and create a competitive aura works well. Hook them with a catchy hashtag, design a great event, and let their Instagram stories do the marketing. User-generated content is organic traffic that is a true test for your event success. Your brand’s notification page blowing up with tagged pictures will be a worthy reward for any event presenter. 

10. Use Feedback and Survey Data 

After everything is done and dusted, you still need to gather post-event data. Give your audiences a tool to voice their opinions. Some might rant out their frustration of being held up at the queue for too long while some might give you a genuine piece of feedback that will change the game for you. Watch out for that tidbit that will elevate your attendee experience for future events. Maybe after a week or so, ask your attendees all the right questions through our Questionnaires and Surveys feature that will help you create easy to answer logic-based questionnaires. 

We hope this 10-step guide helps you step up your event marketing strategy in 2020. If you’re a new event organizer on the block, Sign Up with Yapsody to create, promote, and sell event tickets online. 

For more event industry insights in 2020, subscribe to our blog.

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Insight-Based Engagement

Data is a powerful tool for any event marketer out there. You need to understand why a particular event sold out and why it didn’t. And if it didn’t, did you ponder over your insights and reports to fulfill your attendee’s desires next time? 

We noticed a recurring pattern with our event presenters using our Event Tickets Reporting feature. 

Screenshot – Yapsody Dashboard

They customized their event marketing approach with data points to engage with the right audiences after every event they organized. 

Screenshot – Yapsody Dashboard

With real-time stats regarding inventory, sales, and accounting statistics, we witnessed this most-preferred feature to be a clear cut winner across all venues and events. 

Personalized Email Marketing

Personalizing content before shooting it out to your audiences changes the result of your marketing campaign. With our Mailchimp Integration, our event presenters produced some of the best lead generating email campaigns. The key to a healthy open rate was to add a personal touch with topical emailers. It was quite evident even in 2019 that email marketing will never go out of fashion for its brand awareness and lead generating capabilities.  

Event Marketing Services

A little push goes a long way in reaching that extra mile. All our event presenters did was create their events on our platform, and we provided a host of event marketing services that gave them that boost to reach a wider audience. We promoted their events on Facebook, Instagram and Twitter (and LinkedIn, depending on the nature of their event)

Screenshot – Facebook Marketing Insights

A few event promoters wanted the top slot so they leveraged our premium listing services and increased their visibility by 10x! Others wanted a blog post written exclusively for their event so our marketing specialists churned out blogs on our website reflecting pre and post-event related content that further enhanced their reach.

Apart from Facebook, Twitter and Pinterest, event presenters can now add their Instagram profile links to their Online Ticket Store. Should a ticket purchaser want to visit the presenter’s Instagram profile, they will now be able to without having to look up the profile on the Instagram app. With these services, we cut down on minutes of wasted time for all Yapsody users.

Google Analytics Integration 

If there’s one feature that is unanimously used by all our event presenters regularly, it’s Google Analytics and rightly so. Leveraging the mighty Google Analytics Integration, our presenters were able to:

• Get in-depth detail about how much traffic each marketing channel is contributing to their ticket sales.
• Track real-time sales conversions and create customized reports to understand the figures better.
• Find out how long your visitors spend on which page and which page is getting more traffic.

Ticketing Validating Apps

At Yapsody, we offer event presenters various Ticket Validating Apps to boost the ticket validation process. The end goal of any event is to be a success in the minds and hearts of your audiences. And it’s not gonna happen if you make them wait for an hour in a queue. Event ticketing apps make tasks like validating attendees, scanning tickets and reporting simple and quick. We continue to update our apps that make ticket validation a breeze. 

Personalized Chat Support

There was a rising trend in chatbot adoption but many event attendees don’t prefer a robotic problem solver. While automating customer service, it becomes important to address an attendee’s queries on a personal, empathetic level to make them feel valued. Our event presenters closed that gap through our Support team. Tactful customer support before, during, and after the event remains one of the key factors in making your event attendees happy. 

Cybersecurity

With data becoming an extremely powerful tool, handling sensitive data can be risky. From misusing third-party data to the exchange of data, it is challenging for event presenters to secure their events and attendees from cyber attacks. This is one of the many reasons why event presenters and hospitality enterprises trusted us with their ticketing and revenue generation. 

Yapsody employs a cross-functional team of specialists to oversee PCI Compliance and avoid credit card frauds. We are also GDPR compliant that keeps attendee information secure. Read Yapsody’s GDPR policy here. Through our super-secure platform, event presenters remain untroubled with their entire event creation, payment integration, and ticket selling process. 

Adding Events To Calendar 

We’ve witnessed our event presenters undergoing scenarios where their event managed to sell out quickly, but on the D-Day, they ended up with a few empty seats. Their ‘Early Birds’ forgot they ever purchased tickets. To remedy this, we added the ‘Add To Calendar’ plug-in on our platform to ensure their ticket purchasers never forget to attend events again. Once they’ve made a ticket purchase, attendees would receive a reminder for the event directly in their Apple, Google or Outlook calendar. This plug-in made life easier for presenters having a WordPress or Wix site.

Screenshot – Yapsody WordPress Integration

This plugin bridges the gap between the presenter’s WordPress or Wix platform and our Online Store to market their events on their website within a calendar. 

Screenshot – Yapsody WordPress Integration

This calendar dynamically display events on the calendar as and when an event is added, updated or deleted.

Screenshot – Yapsody Calendar

Global Language Selection On Mobile 

Our event ticketing platform facilitates the sales of over 1M event tickets for presenters worldwide. To ensure their tickets sales are not lost in translation, their event attendees can choose from over 15 global languages to view tickets on their Online Ticket Store on their mobile itself.

Yapsody Supported Languages

 This made it easier for Non-English speaking attendees to:

• Read event information & understand instructions. 
• View tickets and Generate e-tickets in their language. 

An event presenter’s ultimate goal is to bring people together for a shared experience and Yapsody leaves no stone unturned to elevate that event experience. 

These were a round-up of our most-preferred features used by event presenters on board with Yapsody. Want to integrate these features to elevate your event creation and revenue generation? Sign up now as a presenter and sell your first 50 tickets with NO ticketing fee + Pass On Fees & collect money directly in your favorite payment gateway account.

The post Round-Up Of Our Most-Preferred Features in 2019 appeared first on Yapsody.