We believe this report will not only facilitate strategic decision making for US-based venue presenters and concert organizers. You can download our full infographic here – US Concert Insights In A Post COVID-19 Era.

For those wanting to briefly glance through respondent likelihood in the USA, here’s what you need to know.

1. State-wise Likelihood For Attending Live Concerts

States across the western & central region of the USA appear to have a higher inclination compared to other parts. Highly populous states like California and smaller states like Idaho and Utah also appear to have a sizable audience willing to attend concerts.

2. Likelihood of Attending Live Concerts With or Without Regulations

While fans are likely to attend concerts, they appear to prefer having safety measures at the venue. The likelihood of attending indoor concerts with regulations is lower than that of attending an outdoor concert without or minimal regulations.

The mandatory regulation of wearing face masks and maintaining a distance of 6 feet from strangers appears to be the most preferred amongst survey respondents. Learn more about Choosing An Indoor or Outdoor Venue In The New Normal. 

3. Region-wise Likelihood of Attending Live Concerts

The likelihood of attending concerts, in general, appears to be higher amongst concert attendees in the West and Midwest when compared to those from the Southeast, Southwest, and Northeast.

The likelihood of attending outdoor concert performances is higher compared to indoor concert performances across fan categories.

4. Top States Most Likely To Attend Indoor & Outdoor Live Concerts 

Respondents from US states which are smaller in size and less affected by COVID-19 appear more likely to attend a live concert over other states.

Fans in Wyoming and South Dakota are more likely to attend concerts once they resume. Idaho, Utah, and Louisiana residents are particularly likely to attend indoor concerts, while Kansas, Tennessee, and West Virginia residents prefer outdoor concerts.

We hope our US Concert Survey Infographic helps you plan your upcoming summer concerts with the best outcomes in a safe manner. For more event industry insights during the COVID era, check out our event ticketing blog.

The post How Likely Is It For The People Of USA To Attend Live Concerts? appeared first on Yapsody.

We presented our COVID-19 Resources for Event Presenters two months prior which helped a lot of event organizers and venue owners to streamline their offering accordingly. In this blog, we will help you further enhance your online event offerings. 

Here’s How You Can Create Value Through Your Online Events In The COVID Era 

1. Understand The New Landscape

We’ve witnessed many event organizers jumping on the bandwagon of creating online events across any and every platform to keep their brand presence alive. It’s understandable considering that your event revenue has taken a hit, but it’s crucial to identify the purpose of every platform and why you’re audience is on it and create events accordingly. Learn more about Choosing The Right Platform For Live Streaming Online Events. 

2. Dial-Up The Engagement 

Once you’ve zeroed in on your choice of online platforms, you need to create an engagement calendar with content pieces that would be tailored to your audience. Dialing up your engagement levels is crucial to building your brand presence in this new competitive landscape. Be honest about what your attendees really value from your events and it will become easier for you. 

3. Deliver Unexpected Experiences

People attend events and shows with the excitement of experiencing something new or meeting someone new. Running into something new and exciting should be a norm for your online event as well otherwise every other live stream will start running stale. Think of creative ways to pack a punch and leave them wanting more. 

4. Highlight Key Sessions On Social 

Just like how you would post a highlight reel and stories on your Instagram after an event is done, similarly, your online event attendees expect a certain level of remembrance tokens on social media for your online events. Maybe you could have a Q&A session with them or take requests or ideas for your next event. This keeps the ball rolling and keeps your engagement levels high.

We hope these highlights help you amp up your strategy for the coming months. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. 

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

Create Your Event Now

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As one of the industry leaders in the hospitality and entertainment industry, we’ve analyzed growing trends that helped us analyze what your event attendees expect in the future. With most regulations easing off across the globe, you can start planning ahead by adopting a few best practices that would define the “new normal”. 

Few Best Practices Event Planners Should Learn For The Post COVID-19 Era:

1. Safety First

It is highly unlikely that you’re organizing events amidst the lockdown unless you took the virtual route to host your events. Now, when you plan your upcoming events, make sure you start off with a smaller audience to maintain adequate social distancing norms. 85 % of survey data states that attendees would only attend an event if social distancing norms are followed with a provision of safety kits on site. 

2. Inform Your Attendees

Communication is key during the COVID era. Whether your event is happening next month or three months later, it’s your responsibility to inform your attendees proactively. Through our event ticketing platform, you can integrate Mailchimp to keep your lines of communication going. Our own COVID Resources for Event Presenters was instrumental for many event presenters on our platform to take timely, well-informed decisions. 

3. Use Survey & Questionnaires

A well-designed survey or questionnaire is key to unlocking your future event planning strategy. Think about what your target audience expects out of the post-pandemic situation and questions which you need answers to that will help you plan better for the upcoming months. 

Learn more about 3 Types of Surveys to Improve Your Event Planning. 

4. Maintain Your Cash Flow

We understand how many event planners and hospitality venues have suffered a huge blow to their revenue streams and investments. Cut down your operational costs and marketing spends to help sustain your business longer. Also, look for optimally priced platforms to assist your automation needs. We launched our existing suite of services as a part of our Assistance & Recovery Program for Native American Casinos to help them on their road to recovery. 

For all our event presenters and hospitality venues looking to organize their upcoming events can utilize our…

 COVID-19 Recovery Offer 

OFFER – FLAT 40% Off on our service fees up to 31st December 2020 on all events created before 15th June 2020

SIGN UP TO AVAIL OFFER 

(Our ticketing fees are invoiced to you on the 2nd of the next month, allowing enhanced cash flow management during this critical period)

The post Best Practises Event Planners Should Learn For The Post COVID-19 Era appeared first on Yapsody.

YapScan
Presenters no more have to stand with a manual checklist to validate their attendees at the entrance of the venue. Imagine how time-consuming that is. To help event presenters save time, Yapsody designed a mobile app that easily scans your event attendee’s tickets in no time, giving them a seamless experience right before the event begins. Tickets can be validated in 4 ways using your Android/iOS(iPhone / iPod Touch), both online and offline:

• Photo scanning using the built-in camera
• Laser scanning for quick entry with a compatible laser attachment
• Search by attendee name
• Search by ticket number

YapStats
Event presenters need real-time data to quickly assess the situation and develop a plan to meet the goal. YapStats does just that. It gives you real-time statistics about your online ticket sales for the event directly on your Android/IOS device. With instant reports and real-time tracking, you can alter your sales strategy to boost ticket sales. When event presenters have multiple accounts, it becomes challenging to keep a track of all the activities and the sales conversion for every account. With the YapStats app, track ticket sales for every account in a jiffy. Using a single app, conveniently track real-time stats for any account, any event from any location. Let’s say, you have 10 accounts with Yapsody and multiple events for each account set up at different locations. Using the YapStats app, you can track real-time sales data for each event across all accounts and access key event-related information at your fingertips.

Mobile Optimized Online Store
The benefits of a mobile-optimized online ticket store are endless for the event presenters. It is even better for those who want to buy tickets online. They don’t have to necessarily hunt for a desktop to purchase event tickets online. They can buy their tickets from anywhere using our mobile-optimized online store. What this means is our online stores can be accessed seamlessly using the browser on a ticket buyer’s mobile to purchase tickets. This helps people to buy tickets on mobile without the need to download a specific mobile application for it.

Using these mobile apps and mobile-friendly online store interface, you’ll save time, money and give your audience the experience they look for at every event. Apart from the powerful mobile apps, we offer an online ticket store and virtual box office to help you plan, promote and sell tickets online in minutes. You’re 3 steps away from creating your account with Yapsody. Sign up Now! Sell your first 50 tickets for free and free access to our mobile apps!

For those looking to up their technology through branded digital solutions, do check out our technology development services.

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Here’s how you can go about asking your event attendees what they want:

1. Use Social Media To Go Live 

Schedule a daily or weekly time wherein you go live to do a Q&A with your audience and followers to understand what sort of online events they’d want and how often they would like the live streams to be. Learn more about Taking The Virtual Route For Hosting Events. 

2. Create Questionnaires & Surveys

Why not take social distancing as an opportunity to re-connect with your guest list and audience to gather useful information. When you create a web event on our event ticketing platform, use our Questionnaires and Surveys to garner suggestions and recommendations from your audience to improve your future events. Here are 3 Types of Surveys To Improve Your Event Planning.

3. Use A Pilot Episode To Gauge Reactions

Use your first web event to gauge your online event’s reception among your audience. This will help you get a clear idea of what they want in the upcoming days which will help you choose your content and event stream with precision. Event attendees have the right set of tools to access your events on their phones. It’s your job to figure out which works well for their convenience.  

If you’re someone who hasn’t figured out how to manage events during this critical period, do check our Event Organizers Guide To COVID-19 for more tips on tackling this challenge.

The post Asking Your Event Attendees What They Want appeared first on Yapsody.

1. Ditch The Paper And Plastic

Ask any event organizer and their on-ground staff about the nastiest habit of event-goers and they’ll answer that it’s paper and plastic strewn all over the venue. Whether it’s a plastic water bottle or tickets, attendees tend to leave them around without having them disposed of in bins. Although bins are necessary, ditch the ticket paper and plastic items as much as you can. Using our ticket customization option will have you going green in fashion. 

2. Choose Environmental-Friendly Venues

A venue with strict environmental regulations will make your event planning smoother as they will fastrack your efforts. They will have most probably have solar-powered resourced to power your events and cut down on your electricity costs. Filtered water dispensers and reusable linen will go a long way in cutting down your costs and keep your guests happy. 

3. Go Organic

If you’re organizing an event on a farm or somewhere out in nature, it’s a perfect opportunity for you to go organic with your menu options and also making sure they are minimally packaged that doesn’t create too much waste. Reach out to local caterers and make sure you don’t overshoot your food options and end up wasting the food. If you have excess food leftover, consider donating it. 

We hope these inspired you to go green for your next event as sustainability is everyone’s responsibility at the moment. Sign up with us and create your next sustainable event. 

The post 3 Ways To Make Your Event More Sustainable appeared first on Yapsody.

1. Prioritize Your Requirements

Sure, who doesn’t want the hottest headliners and keynote speakers to grace their event but stretching your budget just to get that one person on board is a waste. Prioritize your requirements and allocate your total budget for the venue, catering, decor, sound, and other logistics based on your event type. Once you have all the basics in place, you can then think about splurging a bit more for the event. 

2. Identify Expendable Items

High chances that you’re working with a full-fledged event planning team to successfully execute that perfect event. Working with a team makes it easier when each team member can identify costs in their line of work. Your artist booking team might know the artist’s fees and similarly, your marketing team might know their average spends to promote the event properly. You can identify such expendable items beforehand to stick to your event budget successfully. Learn more about Working Smoothly With A Large Team For Your Event. 

3. Invest In The Power Of Social Media

One of the best parts of event marketing is that many of the marketing tools and services are free of cost which can amplify your event visibility and reach. Even with a tight event budget, you can optimize your events to appear on top of search results, and share your events directly on your social media with Yapsody. Learn more about leveraging organic event marketing through our event ticketing platform.

4. Leave A Margin For Contingencies

Expecting the unexpected is the norm in the event industry. If you’re a seasoned event organizer, you know how things can take turn for the worse in an instant. You can either splurge your budget on photo booths and gimmicks to woo your audience, or you can keep it reserved for a contingency plan. Either way, it’s a win-win when if don’t have to spend extra money on contingency plans that can be utilized for your upcoming events. 

We hope these tips help you plan better and create simpler spreadsheets. For those looking to calculate their ideal event ticket price and budget, we strongly suggest giving our Event Ticket Price Calculator a run.

The post Fool-Proof Ways Of Sticking To Your Event Budget appeared first on Yapsody.

With YAppSurvey, you can create multiple logic-based surveys for your event attendees. However, when it actually comes to answering questionnaires and surveys, many event attendees would skip it. Through YAppSurvey, you have the option of making it mandatory wherein your ticket buyers can checkout with tickets only after they’ve submitted answers to your survey. Learn more about making questions mandatory while creating YAppSurvey.

Now that you know how to gather survey data without missing a beat, here are 3 types of surveys that will improve your event planning. 

1. Binary Surveys

Think up of simple YES or NO style of questions that don’t take up much of their time. They’re here for your event and not for questioning. Questions like “Are you satisfied with the ticket booking experience?” or “Is this the first music concert you’ve attended?” should help you warm them for your other set of questions that will follow.

2. Quantitative Surveys

These kinds of surveys have a high success rate as you’re setting up a quantitative benchmark for them. “How would you rate our event dining service?”  or “How did you hear about this event” should do the trick. The answers to these questions are usually mapped into 0-10 or multiple choices to gather honest opinions. These questions should help you understand the channels which are getting you leads and the services that are hit or miss at the event. 

3. Qualitative Surveys

Surveys which will get you a wide spectrum of responses and tailor your event offering even better. “Do you have any special needs that we should be aware of” or “What’s your favorite cocktail?” does the trick in making the survey more personal yet fun. These surveys give you a chance to go above and beyond for your event attendees in making their experience stellar. 

We hope you try out these surveys and prepare a dynamic range of questions that will appeal to guests in sharing their honest feedback. Also, deep-dive into Best Practices for Post-Event Follow-Ups that will further improve your event planning.

The post 3 Types Of Surveys To Improve Your Event Planning appeared first on Yapsody.

1. Create A Killer First Impression 

The event experience starts well before your actual event even takes place. Your attendees have a keen eye for aesthetics and will judge your branding the minute they land on your event ticketing page. Does it have enough to captivate them? Through our Online Ticket Store, give you can customize every element of it to reflect your brand. Not only that, you have the option of ticket customization to create an e-ticket that would be Instagram-worthy as well. 

2. Make Your Main Stage Memorable

It’s all about creating a memorable event, big or small. And the main stage is one of those crucial elements which will leave a lasting impression on your event attendees. When the event reaches those peak moments, be assured that their cameras will be pointed at your main stage.

3. Create Attention-Grabbing Backdrops

Your venue might be a common library or a theatre but it’s your responsibility to add a little bit of flavor. Something as simple as a quote as a backdrop will end up on Instagram. Or maybe a quirky signpost on the way to the restrooms that make it to the gram. 

4. Encourage Self-Expression

Does your fundraising event stand for a strong cause? Self-expression encourages them to participate actively. Give your event attendees an outlet to express themselves in your community-based events. Wall spaces for personal opinions surely make their way into Instagram posts. 

5. What’s Trending? 

Trends, they come and go. How you make the most out of that moment is what sets you apart from other event presenters. Strike when the iron is hot. A Baby Yoda inspired cocktail for your live music concerts, maybe? 

6. Invite Influencers 

Inviting celebrities, VIPs, and influencers is a sure-shot strategy to get those cameras clicking. Use their star power to generate user-generated content from your event attendees. Make use of our Reserved Seating to make sure your VIPs are not stuck in the queue and have their seating taken care of in advance.  

7. Create Your Unique Hashtag

Make it easier for your attendees to use the event-specific hashtag that they can latch onto. Keep the hashtag unique to your events and catchy. So, if you organize pub crawls on Thursdays, go for a combination of #ThirstyThursdays and your event-specific hashtag. Read more on How to Use Instagram for Your Event Marketing. 

Don’t forget to Sign Up and get more out of your events with our Event Marketing Services.

The post 7 Tips To Make Your Event Instagram-Worthy appeared first on Yapsody.

1. Early Purchase Discount

Known popularly as the early bird discount, this type of discount is great for creating hype and a sense of urgency. Start off with a low ticket price and gradually increase the price as the day of the event approaches. Divide this discount to be used frugally in phases to exceed your ticketing revenue. With Yapsody’s early purchase discount, event presenters can quickly sell out the first phase of event tickets and build hype around their event. 

2. Group Discount

Group discounts are perfect for multiplying your event attendee list through a single ticket buyer. Perfect for events that will be frequented by friends or family together such as a gala dinner, pub crawl, conferences, or a movie premiere. Group discounts are a perfect fix for event presenters who want to sell a fixed number of tickets in one go. 

3. Multi-Use Promo Code

Using email blasts to send exclusive invites to your recurring attendees? Create a multi-use promo code discount and send it only to a group of loyal attendees. This strategy creates a sense of loyalty in your audience’s mind. Use our Mailchimp Integration to send email blasts with an irresistible offer for a quick event sell out with your loyal attendees.  

4. Single-Use Code

Perfect for those events which will be attended by elders and not so tech-savvy citizens of your community. If you’re inviting families with four members in it, you’d want to issue a single-use code to each family enabling them to buy four tickets at a time. Create a sense of convenience to boost event attendance and gain your audience’s trust.

5. Miscellaneous Discount

Some event presenters truly leave no stone unturned in bringing people together. Our miscellaneous discount is used in event scenarios where you provide audiences with additional discounts other than the ones we provide. Maybe it’s your birthday or an event anniversary and you’re feeling generous. This discount is the way to let your attendees know that you truly do it for them.

We hope these discount options are used smartly to boost your event attendance. For those still looking for an event ticketing platform to boost their event creation and revenue-generating potential, SIGN UP here.

The post 5 Types Of Discount Options To Boost Event Attendance appeared first on Yapsody.

If you’re an event planner, pub owner, or a hospitality enterprise here’s how you can plan smart, manage it closely, and expect the unexpected. 

1. Choose Your Venues and Routes

Choose your pubs and bars carefully and give their venue owner a heads-up in advance. You’d want pubs that have a cult-like following and have a great space to accommodate your group. Pro tip – your first and last pub should have great food. You need to plan for food early on and when the crawl is coming to an end. 

2. Establish Your Party Size and Duration

Pub crawls are best suited for smaller groups of 10-15 people that are easily manageable. Don’t try to go for an all-nighter if amateurs are involved. A 4-5 hours pub crawl should be good enough to avoid letting people burn out faster. 

3. Find A Sponsor 

If you’re a pub owner, you can connect with one of the major alcohol brands to sponsor your pub crawls. If not that, as an event presenter you can pitch to companies that offer on-demand pick up and drops for all your crawlers. It’s always a great idea to partner with a sponsor that elevates your event marketing efforts. 

4. Set The Expectations Straight 

Once you’ve figured out all the finer details, it’s important to set a few ground rules in place. It’s important to communicate details such as ticket prices, meeting points, emergency contacts, rules, venues, dress codes prior to your event day.  

5. Create a Theme 

Themes are a great way to create uniformity in your event but not necessary. Set your expectations early when you set up your events on our event ticketing platform. With our Online Ticket Store, customize the look and feel of what your pub crawl theme is about to be. Thirsty Thursdays, anyone? 

6. Set Up Access Codes

Pub crawls are events which are very exclusive and involves a close-knit group of people. However, you may have super-busy attendees who might not turn up to the crawl until the group reaches the third pub. Create ease of entry for them by creating an invite-only entry. So, no matter how late they turn up, with our Access Codes feature you make them feel like a VIP. 

7. When the Spirits Start To Soar 

Let’s admit it. After a few shots and pints, emotions start flying all over the place and the vibes can get heated. Some might want to sit at the counter and order the bartender to whip up another margarita. It’s in these moments that you need to figure out if you need to step in or let them be for a few more minutes. Have a schedule but be flexible. As long as they handle themselves well, you’re good. 

8. Don’t Forget to Eat 

A no-brainer really. Don’t forget to eat before you drink and don’t forget to make your event attendees eat a good dinner at the end of your pub crawl. Provided that they haven’t been mixing their liquor, food will keep them steady and finish the pub crawl successfully. 

9. Hashtag your Crawl 

Chances are that people in your pub crawl will get blackout drunk and not have single memory of it. You should market the whole event by creating an event hashtag that your patrons can leverage to document their shots and moments. For a generation that lives for nights they can’t remember, social media always comes to the rescue. 

Our event ticketing platform is preferred by pub owners and event presenters worldwide for creating amazing pub events and selling it’s tickets online. Just in case you needed another reason to SIGN UP with Yapsody.

The post Planning A Soul-Stirring Pub Crawl in Your City appeared first on Yapsody.

These campus events define their unique reputation and give their students a sense of belonging.  If you’re an event organizer who loves giving campus students another reason to party, these 5 campus event ideas are for you. 

1. Movie Nights

The good old cozy movie night still remains a crowd-puller. Who doesn’t love a good murder mystery or a Lord Of The Rings binge-watch over the weekend? With the surge of streaming websites, chilling has turned into a private affair. This is why hosting movie nights out in the common area is a perfect throwback to the good times of bringing people together, again. Maybe your psychology major loves a crime documentary and the art major,  a cult classic. Use our Questionnaire & Survey feature to figure out their choices before planning the next movie event. 

2. Free Live Music Concert

Music is definitely the top-shelf stuff for campus folks to get together and socialize. And nothing like a free live music concert to gather the masses. We’ve noticed that free events work in favor of event presenters who organize music concerts and club events regularly. This is a smart event marketing tactic to announce your presence to this young audience as well.

Yapsody is Free for Free Events which means ZERO Fees for “Free Entry” Events. Just in case you needed another reason to sign up on our event ticketing platform. 

3. International Potluck

Tingle their taste buds with an international potluck. A university campus is one of those places where you’re in the midst of a diverse culture.  Organize a Thanksgiving dinner or perhaps a Christmas Gala Dinner where you ask the students to bring a side dish or dessert that represents where they’re from. Get the local caterer or food trucks on board to offset the main dinner preparations. 

4. Awareness Drive

The torchbearers of our future, students have always been on the forefront for creating awareness in the society. The need of the hour is saving our planet. You could organize a marathon to raise awareness and collect donations for any non-profit. It creates a sense of health and wellbeing and working towards a communal cause. Our ticketing platform offers a FLAT 50% rebate for non-profits and an “Accept Donations” feature specifically designed for Non-Profit entities. 

5. Stand-Up Night 

A good dose of laughter therapy knocks away the blues after a long week of assignment submissions and exams. Organize a stand-up comedy night and give budding comedians on campus a chance to share their brand of humor. An open mic would be your best bet to encourage more participants followed by a  well-known stand-up comedian closing the night. 

To receive more event ideas and industry insights in your inbox directly, subscribe to our blog.

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