YapScan
Presenters no more have to stand with a manual checklist to validate their attendees at the entrance of the venue. Imagine how time-consuming that is. To help event presenters save time, Yapsody designed a mobile app that easily scans your event attendee’s tickets in no time, giving them a seamless experience right before the event begins. Tickets can be validated in 4 ways using your Android/iOS(iPhone / iPod Touch), both online and offline:

• Photo scanning using the built-in camera
• Laser scanning for quick entry with a compatible laser attachment
• Search by attendee name
• Search by ticket number

YapStats
Event presenters need real-time data to quickly assess the situation and develop a plan to meet the goal. YapStats does just that. It gives you real-time statistics about your online ticket sales for the event directly on your Android/IOS device. With instant reports and real-time tracking, you can alter your sales strategy to boost ticket sales. When event presenters have multiple accounts, it becomes challenging to keep a track of all the activities and the sales conversion for every account. With the YapStats app, track ticket sales for every account in a jiffy. Using a single app, conveniently track real-time stats for any account, any event from any location. Let’s say, you have 10 accounts with Yapsody and multiple events for each account set up at different locations. Using the YapStats app, you can track real-time sales data for each event across all accounts and access key event-related information at your fingertips.

Mobile Optimized Online Store
The benefits of a mobile-optimized online ticket store are endless for the event presenters. It is even better for those who want to buy tickets online. They don’t have to necessarily hunt for a desktop to purchase event tickets online. They can buy their tickets from anywhere using our mobile-optimized online store. What this means is our online stores can be accessed seamlessly using the browser on a ticket buyer’s mobile to purchase tickets. This helps people to buy tickets on mobile without the need to download a specific mobile application for it.

Using these mobile apps and mobile-friendly online store interface, you’ll save time, money and give your audience the experience they look for at every event. Apart from the powerful mobile apps, we offer an online ticket store and virtual box office to help you plan, promote and sell tickets online in minutes. You’re 3 steps away from creating your account with Yapsody. Sign up Now! Sell your first 50 tickets for free and free access to our mobile apps!

For those looking to up their technology through branded digital solutions, do check out our technology development services.

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Here are 9 ways of impressing attendees with your event pages. 

1. Consider the Event Type 

Before creating any random event description on your page, consider the type of event you’re hosting. If it’s a theater event, your descriptions and copy need to tease them the right way and hook them into heading into the checkout page.

Screenshot – Event Page

Musical night followed by dinner? Add music videos of artists that’ll be performing at your venue and high-quality images of the food that they can expect. Planning a pub crawl? Don’t miss out on all the juicy details as organized drinking should be taken seriously, right?

Screenshot – Event Page

2. Choose Visuals Over Words 

Visuals and minimal storytelling are your best friends. We’ve noticed event presenters not having to write lengthy event descriptions as their pictures spoke a 1000 words. With our Online Ticket Store, you can achieve this by creating a combination of strong or subtle color palettes mixed with your branding. Maybe you’re the popular one in the event industry and all they need to see is your brand logo to hit the BUY ticket button.  

3. Don’t Overwhelm Them

Don’t use jargons and heavy terms that require them to pull up Google search. Translate your event details effectively in a minimalistic manner so that they don’t stray away from your page. Sometimes, less is more so don’t start penning an essay on your event pages.

4. Use the Power Of Video

In the generation of 4k ultra HD videos, a well-shot teaser can do wonders in communicating what words cannot. You might have to write a script for it, but the payoff is huge. You can not only add your videos on our Online Ticket Store but also use the same video on multiple social media channels. Videos add a great impression for events pages with live music concerts, theaters, and stand-up gigs. Learn more on How to Promote Your Event Using Video. 

5. SEO Optimize Your Event Page 

Before going live with your event page, it’s absolutely crucial to SEO optimize it that will make it reach the appropriate audiences. Optimizing your event page with our SEO optimization feature will make your event page appear organically on top of search results, making it easier for new attendees to find your events. 

6. Dig Deeper Into Attendee Data 

Ask your attendees all the right questions, so you can create the ideal attendee experience. Maybe your first-ever event didn’t go as expected but that’s how the event industry works. By understanding your event attendee, you can craft better descriptions for your event page and attract more ticket buyers. Use our Questionnaires & Surveys feature to dig deeper into attendee data. 

7. Provide Social Proof

No one wants to pay money for an event only to witness the event go bust at the last minute. Social media profiles for brands are official proof of legitimate existence. Create another layer of trust in your event attendees by adding your social media icons on your Online Ticket Store. We’ve always witnessed a quick checkout for those event pages with social media icons on them.

Screenshot – Yapsody Dashboard

8. Attendees Love Discounts

Now, if you’ve done everything right to hook them till the end of your event page, it’s time to create a sense of urgency by giving them a discount. An event marketing tactic that never fails the test of time. Use our event ticketing platform to assign different types of discounts through multiple ticket types.

9. Add Custom FAQs  

Don’t leave out anything to their imagination. If event attendees are having doubts or second thoughts about attending your event you’re losing out on ticketing revenue that could’ve been avoided otherwise. Clear the confusion you think they might have by adding custom FAQs on your Online Ticket Store. The only thing they should be imagining is how amazing your event is going to be. 

Ready to unleash your inner creativity and create an amazing Online Ticket Store? SIGN UP with us and woo your audiences.

The post 9 Ways Of Impressing Attendees With Your Event Pages appeared first on Yapsody.

These campus events define their unique reputation and give their students a sense of belonging.  If you’re an event organizer who loves giving campus students another reason to party, these 5 campus event ideas are for you. 

1. Movie Nights

The good old cozy movie night still remains a crowd-puller. Who doesn’t love a good murder mystery or a Lord Of The Rings binge-watch over the weekend? With the surge of streaming websites, chilling has turned into a private affair. This is why hosting movie nights out in the common area is a perfect throwback to the good times of bringing people together, again. Maybe your psychology major loves a crime documentary and the art major,  a cult classic. Use our Questionnaire & Survey feature to figure out their choices before planning the next movie event. 

2. Free Live Music Concert

Music is definitely the top-shelf stuff for campus folks to get together and socialize. And nothing like a free live music concert to gather the masses. We’ve noticed that free events work in favor of event presenters who organize music concerts and club events regularly. This is a smart event marketing tactic to announce your presence to this young audience as well.

Yapsody is Free for Free Events which means ZERO Fees for “Free Entry” Events. Just in case you needed another reason to sign up on our event ticketing platform. 

3. International Potluck

Tingle their taste buds with an international potluck. A university campus is one of those places where you’re in the midst of a diverse culture.  Organize a Thanksgiving dinner or perhaps a Christmas Gala Dinner where you ask the students to bring a side dish or dessert that represents where they’re from. Get the local caterer or food trucks on board to offset the main dinner preparations. 

4. Awareness Drive

The torchbearers of our future, students have always been on the forefront for creating awareness in the society. The need of the hour is saving our planet. You could organize a marathon to raise awareness and collect donations for any non-profit. It creates a sense of health and wellbeing and working towards a communal cause. Our ticketing platform offers a FLAT 50% rebate for non-profits and an “Accept Donations” feature specifically designed for Non-Profit entities. 

5. Stand-Up Night 

A good dose of laughter therapy knocks away the blues after a long week of assignment submissions and exams. Organize a stand-up comedy night and give budding comedians on campus a chance to share their brand of humor. An open mic would be your best bet to encourage more participants followed by a  well-known stand-up comedian closing the night. 

To receive more event ideas and industry insights in your inbox directly, subscribe to our blog.

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There should be no slip-ups as far as event experiences are concerned. This is why we’re here with your 2020 event venue checklist that’ll put things in perspective.  

1.Understand Your Audience Persona 

Study your audience before planning anything else. We’ve seen countless presenters not considering this crucial piece of recon that would’ve earned them brownie points from their event attendees. Maybe your audience prefers an open-air gig than a club or a cafe. Organizing an event that is preferred by your audiences and fits other logistical criteria is an event presenter’s dream come true. Our Questionnaires & Surveys feature makes it easier for you to ask your audience logic-based questions or just simple feedback.

Click here to learn How To Build Audience Personas For Your Event. 

2. Zero In On A Budget

Make sure you have a ballpark figure in mind whenever planning any event. Especially when it involves a venue that can make or break your event. Venues calculate their prices differently based on indoor/outdoor seating, cost per person and so on. Have a clear picture in mind before negotiating to seal the deal. 

3. Pick a Convenient Location

Don’t pick a venue where your artist can’t reach within 30 minutes. One of the most infuriating emotions to put your event attendees through is make them wait for the artist or even worse cancel the main headliner because they get caught up in traffic. Pick a convenient location that can be easily accessed by road.

4. Mind the Weather 

You can’t parley with the rain gods at the last minute due to your lack of research. Study your location’s weather trends. Even if it rains, make sure your venue has a contingency plan to continue the event indoors. 

5. Calculate Your Event Capacity  

Don’t oversell your event and end up disappointing your attendees with a cramped experience. Ask for a venue and seating chart from the venue owner to make sure you sell the right quantity of tickets. It’s very important to understand the collective impact of all your attendees in once space. Ask yourself, will they prefer a spaced-out seating arrangement or love to walk around freely in your venue? Should you opt for General Admission or Reserved Seating? 

6. That WOW Factor

Just ask yourself this – “Will they do it for the Gram?” For you, an event venue might be just another event venue. For many of your attendees, it might be the first of many. Their first live concert, conference, music festival, or a fundraiser event. It’s your chance to choose an electric venue that truly wows them, even if it’s a small art installation in your restroom. A venue with that X factor will turn your event attendees into your event marketer and recurring ticket buyers.  

We hope this quick checklist helps you choose your next venue wisely. For those still looking for an event ticketing platform that ticks all the boxes, SIGN UP HERE. 

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So, here’s a glimpse of 19 things we did in 2019 to elevate our event ticketing platform for event presenters and their attendees worldwide. 

1.Website Revamp

At Yapsody, we believe in refreshing our user experiences to evolve further as one of the best event ticketing platforms out there. Our website went through a total revamp in May that improved our website speed, structure, ease of usability, and navigation. 

Screenshot – Yapsody Website

The Yapsody website enhancement has led to significant improvement in our website ranking by 50%. We saw a significant increase for new presenters signing up with Yapsody. All the brownie points go to our tech, design, and marketing teams for meeting the deadlines. 

Screenshot – Enterprise-Grade Features

2. Event Marketing Services

Part of our revamped website involved an introduction to our service offering for our users worldwide – Event Marketing Services. We started offering event marketing services to our presenters under which we collaborate with them through co-branded blogs, social media promotion, and a host of SEO services to amplify their event marketing efforts. We understand how taxing it can be to organize an event and handle all the nitty-gritty of it. Our event marketing services let event presenters rest easy as our team of marketing experts handled their promotional activities. 

Screenshot – Yapsody Facebook Page

Our event posts shared on Facebook and Instagram have generated the best levels of engagement, with posts crossing the 500,000 mark.

3. Google Analytics

If there’s one feature that is unanimously used by all our event presenters regularly, it’s Google Analytics and rightly so. Leveraging the mighty Google Analytics Integration, our presenters were able to:

• Get in-depth detail about how much traffic each marketing channel is contributing to their ticket sales.
• Track real-time sales conversions and create customized reports to understand the figures better.
• Find out how long your visitors spend on which page and which page is getting more traffic.

4. Premium Event Listing 

With our new addition of Premium Event Listing in 40 major cities worldwide, presenters were able to list their new and upcoming events on our geo-targeted event page for FREE and increase visibility by 10x.

Screenshot – Yapsody Event Page

With a premium listing, we also promoted their events on Facebook, Instagram, and Twitter (and LinkedIn, depending on the nature of their event)

5. Global Language Selection On Mobile 

We don’t let any ticket sales get lost in translation. Our event ticketing platform was already supporting 15 prominent languages from across the globe. We integrated our global language selection on mobile devices as well making it easier for our event presenters to reach audiences from all over the globe. 

6. Adding ​Instagram Feed to the Online Ticket ​Store

To make sure event attendees stay updated with our event presenter’s social feed, the functionality to add an Instagram handle on their Online Ticket Store was implemented. This made it easier for their audience to stay updated with their social feed for quick updates during ticket purchasing. 

7. Events Calendar – WordPress Plugin

We also launched “Yapsody Events Calendar” for those event presenters who own a WordPress Site. This plugin helped display their Yapsody events on their WordPress site in a Calendar view. On click of the event from the calendar, the attendee was redirected to the actual event page of the venue where they could purchase tickets.

This plugin bridges the gap between the presenter’s WordPress platform and Yapsody Online Store to market their events on their website pages within a calendar. This Calendar will dynamically display events on the calendar as and when an event is added, updated or deleted in the Yapsody Box Office platform, in short reducing the load over the presenter to manually add events on their site for promotion and marketing of their upcoming events.

8. Wix Integration

Our event presenters onboard are a sharp lot who know exactly what they want in creating that memorable event experience. Considering the evolving landscape of our business, the need for custom functionalities gets requested from us occasionally. With our flexible event ticketing platform, they were able to raise a request which was then rolled out by our tech team quickly. Similar to our WordPress plugin, we got a special request from presenters who needed a calendar plugin for their Wix plugin. Needless to say, we obliged them.

9. Mollie Integration 

Our event ticketing platform supports all the major payment gateways such as PayPal, Stripe, WePay, Sage, and many more. This year, we also added Mollie to our arsenal which is one of the best payment collection options for our event presenters across Europe. 

10. Super-Powered Support 

Our Support team truly are the Jedi of the Yapsody universe where they not only handle the queries of event presenters but also their ticket buyers. Our job is to facilitate an end-to-end smooth operation and that’s what we delivered on a 24/7 basis. For us, every event presenter is equally important, whether you sell 10 or 100,000 tickets for your event. With over 2000 monthly support tickets, we were able to achieve 95%+ satisfaction. Over the last twelve months, our CSAT scores for both ticket buyers and presenters have been over 95%

11. Customer-Centric Programs 

During the year, we have further enhanced our Customer Support to facilitate our event presenters in their event creation journey right from the time they sign-up to their event creation. Our team is available 24/7 if you ever get stuck or have any queries while setting up an event or even when your event is on-sale and is always available at hand to provide you with guidance via live chat, email, or schedule a callback.  Through our various client onboarding and retention programs, we have made it our goal to support our client’s revenue generation quest through event ticketing in every aspect possible.

12. Exclusive Seasonal Offers

Considering the evolving nature of the hospitality business, holidays and topical seasons around the world is a golden opportunity for event planners to create an event quickly without burning a hole in their pocket. We rolled out 3 exclusive offers during Halloween, Christmas, and New Year. Much to our presenter’s delight, it truly was a merry time to combine this holiday offer with our low ticketing fees. 

13. Discounted Tiers 

We saw a lot of our clients move up through our discounted tiers – Gold, Platinum, and Elite as part of our Loyalty Program. Our Discounted Tiers is one of the many reasons why Yapsody is preferred among event presenters worldwide. Combined with our low ticketing fees and pass on fees feature, the potential for boosting ticket sales went way higher.

Screenshot – Pricing Tiers

14. Solving Challenges For Nonprofits  

Noah Webster House organizes community-based events catering to various ages from cemetery tours to lectures. To simplify the process of selling their event tickets online, they researched several online ticketing systems. Listing their events brought about a set of challenges. For starters, it wasn’t feasible for a nonprofit organization like theirs, from a pricing standpoint. The presenter was required to pay $2 a ticket for tickets that cost $10 or less. Besides this, they did not have a single platform where they could view all their upcoming events. Instead, they were only able to create links for their individual events and were allotted event ID numbers. There was no scope of personalization, making the process a disorganized affair.

Development Manager of Noah Webster House, Amy Boulton says, “Yapsody is a great site, particularly for non-profits.”

The museum organizes multiple events throughout the year. It only made sense to make the switch to Yapsody, because they didn’t have to pay a high flat fee on tickets priced low. Apart from the reasonable fees, she was exceptionally pleased about being able to have a branded URL and an exclusive store of their own for no additional costs.

15. Creating Consistency for Community Caterers 

One of the biggest challenges for a catering company like Georgia Smoke is consistency in its quality of service to its community. They always use the freshest ingredients and cook everything to order so nothing is out of place. From sourcing ingredients to serving the food hot, they never resort to cutting corners. Having raised over $25,000K for Friends of Disabled Adults & Children (FODAC) previously by serving 4,000+ oysters, Georgia Smoke wanted to upscale their logistics for the Seventh Annual #OysterRoast in terms of event creation, ticketing, and consumer support. 

“Yapsody had a good deal for nonprofits and I chose it. The system is easy to duplicate events and has good deals on nonprofit events. Their customer support is helpful, quick, and fast. The last thing I need to worry about during these events is ticketing; I trust Yapsody to do its part while I do mine.”

– John R. Lenz, Georgia Smoke BBQ

Yapsody proved to be the perfect mix with features like Pricing for Non-Profits, 24/7 Customer Support, Event Setup Wizard, and Surveys. Being such a well-known caterer in Atlanta, Georgia Smoke BBQ  exceeded expectations by staying indispensable in their quality of service through Yapsody’s ticketing service. And after it was all said and done, the community’s fundraising total for FODAC pushed past $25,000.

Read more of our success stories HERE.

16. Implemented ABN for Australian Events

Many of our Australian presenters requested to include ABN (Australian Business Number) on the transaction receipt because in Australia it is a legal requirement that their ABN is included on all receipts that they issue. We have implemented the request in such a way that if any event presenter is adding company information under business details settings then that information will show under the receipt.

17. Implemented Custom Reporting 

We made enhancements to our reporting module to better represent data and facilitate analysis for our event presenters. Within our Attendee List Report, there were changes done to provide data to clients including transaction time as well as a provision to display the information based on time of purchase. This helped our event presenters to manage and gather information about their attendees in a more detailed format.

18. Accepting Donations Made Simpler

Yapsody allows you to accept donations from both the Online Ticket Store and the Box Office.
Our presenters requested the “Accept Donation” button in the left column under the Support and Contact Presenter button on the event landing page where the Get Ticket is shown. We have implemented this change globally for ease of access.

19. Working Towards 2020 

2019 was all about revamping and re-working on many aspects of our product that will have its ramifications in 2020. Come 2020, we will be launching Yapsody 3.0 for our event presenters and hospitality enterprises worldwide. Needless to say, it will come loaded with a fresh set of features and integrations that will make ticketing and revenue generation easier for both the presenter and their event attendees.

That’s it from our YapWrapUp: 19 Things We Did In 2019. Stay tuned to the Yapsody blog for more updates. 

We hope all you event presenters are having a busy time with sold-out venues. If you’re someone who loves bringing people together for an unforgettable event experience, then Yapsody is the perfect fit for you. Sign Up as an event presenter to elevate your event ticketing and revenue generation experience with our Enterprise-Grade Features. 

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The feature is available for every type of event & venue so that you don’t limit the creative planner in you, however, here are 5 events that truly deserve Reserved Seating. 

1. Live Music Concerts 

You’re truly letting the early bird and enthusiastic fans feel the magic of their musicians up close. It’s a feeling that is next to none. Reserved Seating allows them to choose exactly where they would like to be seated or standing to have their ultimate event experience. Reserving their tickets beforehand puts their minds at ease in having to avoid long queues and get preferential treatment. They’re paying top dollar for a top-notch experience and that’s what they should get. 

2. Gala Dinner

Food is a multicultural social glue that brings people together. Masterchef cookouts and gala dinners are perfect for reserved seating where people will be in their best attire not looking to sweat it out in a queue or haggle their seats with others. In the case of a community dinner service as well, reserved seating gives an option to the entire family, especially the senior citizens and kids to have a great time rather than hunting for seats as the door opens. Food is meant to be enjoyed in peace and this is exactly what Reserved Seating achieves. 

3. Charities and Fundraisers

Benefit music concerts and dinners for charities and fundraisers are also well-suited. As an event presenter, you might invite a host of high profile celebrities, patrons, and investors to open their hearts and wallets for the community. Make sure you don’t make them feel anything less than a VVIP. With our feature, you can hold their seats and entire sections for their seating pleasure in advance. Make sure you use our event ticketing platform to streamline the process and get a FLAT 50% rebate. 

4. Casino Nights

A bit of a posh affair, a black-tie affair themed around the British spy requires a lot of effort. With precise planning and a reserved seating arrangement, a Casino Royale night brimming with poker tournaments, celebs, VIPs, and corporate sponsors can be a sure shot success. Keep these events ticket priced high to keep the guest list exclusive. Just keep that guest list and YapScan in hand for ease of check-in.   

5. Movie Nights

Whether it’s an international film festival or a theatrical drama, you can offer multiple ticket types and let your attendees enjoy the performance from their choice of seat. With reserved seating, setting up a private movie screening at a theatre that serves food and beverages also works wonders. 

Now, that you know which 5 events deserve reserved seating, go ahead and do your thing. Sign Up with us to create, promote, and sell event tickets online.

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Your event wrapped up successfully but the post-event follow-up phase of your event marketing campaign is yet to come full circle. As an event marketer, you’d definitely want to leverage this opportunity to connect with your event attendees and patrons as a thank you gesture. It’s a healthy practice to make them feel connected with your brand. Not only are you getting some crucial feedback out of them but you’re also establishing yourself as someone who really cares.  

We’ve noticed that event presenters who followed these post-event practices, managed to create a lasting impression among their audiences. Here’s how you can too:    

Share Photos & A Highlight Reel

Don’t make your event attendees feel like you took their money, let them into your event, and that’s the end of the road. 

Not having a professional camera crew on deck isn’t an excuse to NOT capture the moments. Put that expensive phone to use but make sure you share photos and video clips on your social media. Utilize the power of video to create a highlight reel of the night to refresh their memories. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Don’t forget, your video might just be a few DMs away from being the talk of the town. 

Use Surveys and Feedback

Understand your attendees better by giving them the opportunity to share their thoughts. Remember that there is no such thing as the perfect event. It’s only a constant motivator to give your best shot with every minute detail. Even then there are chances of a slip-up. 

This is when your attendees become your sharpest critic and best friend. A simple post-event survey or feedback form gives you an idea of what they thought about your event. With Yapsody Questionnaire & Surveys, event presenters asked their attendees all the right questions through logic-based questionnaires, so they could design the ideal event experience next time. 

Personalize Your Thank You Emails

A simple thank you note with your event photos and highlight reel can make their day. Event presenters on board with Yapsody use our MailChimp Integration to personalize their emailers for this simple yet effective post-event follow-up practice.  Avoid being a moth to a flame and flooding their inbox with a salesy plugin. Subtlety is key.

Follow Up on Social Media Conversations

If your Instagram and Facebook notifications are blowing with mentions and comments on how awesome your event was, you can do a few victory laps in your office. But keep an eagle eye lookout on your social media channels. User-generated content is a great way to turn event attendees into event promoters. A brand that interacts with their follower’s likes and comments will surely win a place in their hearts. Humanize your communication and keep it short and smart. 

An After “After Party”

It’s rare to see an instance when the party turned out to be so mindblowing, they had to throw an after “After Party” to celebrate its success. It might be rare but not unheard of. Nothing’s better than a free party as a thank you gesture to celebrate the success of that party, right? Let your audience realize that you do it for them and for the love of bringing people together. 

Yapsody is Free for Free Events which means ZERO Fees for “Free Entry” Events.

Just in case you needed another reason to sign up on our event ticketing platform. We hope these tips help you clean up your post-event follow-up practices. Check out how you can Step Up Your Event Marketing Strategy in 2020 and win audiences. 

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Without further ado, here’s our 10 step guide to step up your event marketing strategy in 2020:

1. Seek Out New Venues

Although you can’t bid farewell to traditional venues, seek out new venues that cut out the boring factor of the same old conference rooms and auditoriums. Seek out non-traditional spaces such as gardens, warehouses, rooftops, museums, art galleries, and co-working spaces. Anything that gives your attendees more time to network with each other and elevate the bonding experience. This doesn’t mean that you cross off the regular venues on your list. You just need to drape it better in terms of styling and decor. You could pick up a few pointers from our piece on Designing The Ultimate Event Experience. 

2. Partnered Events 

Partnering with local businesses or sponsors that tie in with your event is a marketing match made in heaven. Maybe your music festival could amplify it’s brand awareness and impact by partnering up with that world-renowned brewery. Your event marketing campaigns gain more speed and weight when marketed through your sponsor’s channels. Maybe partner up with an event ticketing platform like Yapsody as well? Just saying…

3. Event Website Persona  

Your event attendees should get an instant feel and grasp of what your event will turn out to be. Don’t leave anything to their imagination except for a teaser that makes them grab your early bird tickets ASAP. This is where your event website persona plays a trump card in selling out the first phase of event tickets. 

With our Online Ticket Store, event marketers can brand and customize every element present of their ticket store. Apart from getting a personal subdomain, you get the option to customize your event ticket as well. Brand it with your logo and tease the upcoming events on the ticket itself to create a strong brand recall.  

4. Map Your Attendee Journey

Once you understand attendee personas, you need to map out their journey on your website and social media channels. There are multiple touchpoints for you to leverage – your event website, emailers, registration process, event check-in process, event perks and so on. What makes them click is the answer to win their hearts. Many of your events were mind-blowing but few fizzled out. You need to dig deep into insights and reports to check why that happened. With our Insightful Reporting, peak into your Event Sales report and Consolidated Inventory reports to plan better next time. 

5. Create Content Buckets 

Pillar your content based on different venues and types of attendees. Attendees for a seminar or conference might prefer podcasts and interviews from the keynote speaker. Similarly, for clubs and casino attendees, make them guess your next headliner act by putting up music playlists. Even if they don’t guess it right, you’ll understand which other artists they’d want to see live. We’d suggest you keep it topical and use hashtags to show up in trending searches. 

6. Event Marketing Frequency

Now that you’ve figured out your content, you need to actually schedule them in a manner that would garner maximum reach and shareability. Are your event attendees most likely to DM your Instagram post to their friends on a weekend or a weekday? Your event marketing frequency should match your audience’s browsing patterns. Stop posting randomly to avoid random results. You might want to look at our Event Marketing Services that have strategically increased revenue for many entertainment enterprises.

7. Live Streaming 

Your event attendees booked early bird tickets but unfortunately got stuck in a meeting on the D-Day. With live streaming, you’re giving them an opportunity to be a part of your event experience through different platforms. Instagram is a favorite among event marketers due to its innovative features and popularity. Divide your live streaming into pre-event, event, and post-event to keep them hooked. You can also save the stream on your camera roll which can be used in an after movie as well. 

8. Utilize the Power of Video

2019 was dominated by video content and shows no signs of stopping. Blogs and emailers are great for the initial pre-buzz marketing. Content in a video format seals that deal for many event presenters. A 30-second teaser is great for grabbing eyeballs and generating leads across multiple social media platforms. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Invest in a production crew that understands your vision.  

9. Turn Event Attendees Into Event Marketers 

Just how you’d turn your event partners into marketers, turn your event attendees into live event marketers. Maybe a contest or a giveaway to up the ante and create a competitive aura works well. Hook them with a catchy hashtag, design a great event, and let their Instagram stories do the marketing. User-generated content is organic traffic that is a true test for your event success. Your brand’s notification page blowing up with tagged pictures will be a worthy reward for any event presenter. 

10. Use Feedback and Survey Data 

After everything is done and dusted, you still need to gather post-event data. Give your audiences a tool to voice their opinions. Some might rant out their frustration of being held up at the queue for too long while some might give you a genuine piece of feedback that will change the game for you. Watch out for that tidbit that will elevate your attendee experience for future events. Maybe after a week or so, ask your attendees all the right questions through our Questionnaires and Surveys feature that will help you create easy to answer logic-based questionnaires. 

We hope this 10-step guide helps you step up your event marketing strategy in 2020. If you’re a new event organizer on the block, Sign Up with Yapsody to create, promote, and sell event tickets online. 

For more event industry insights in 2020, subscribe to our blog.

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Insight-Based Engagement

Data is a powerful tool for any event marketer out there. You need to understand why a particular event sold out and why it didn’t. And if it didn’t, did you ponder over your insights and reports to fulfill your attendee’s desires next time? 

We noticed a recurring pattern with our event presenters using our Event Tickets Reporting feature. 

Screenshot – Yapsody Dashboard

They customized their event marketing approach with data points to engage with the right audiences after every event they organized. 

Screenshot – Yapsody Dashboard

With real-time stats regarding inventory, sales, and accounting statistics, we witnessed this most-preferred feature to be a clear cut winner across all venues and events. 

Personalized Email Marketing

Personalizing content before shooting it out to your audiences changes the result of your marketing campaign. With our Mailchimp Integration, our event presenters produced some of the best lead generating email campaigns. The key to a healthy open rate was to add a personal touch with topical emailers. It was quite evident even in 2019 that email marketing will never go out of fashion for its brand awareness and lead generating capabilities.  

Event Marketing Services

A little push goes a long way in reaching that extra mile. All our event presenters did was create their events on our platform, and we provided a host of event marketing services that gave them that boost to reach a wider audience. We promoted their events on Facebook, Instagram and Twitter (and LinkedIn, depending on the nature of their event)

Screenshot – Facebook Marketing Insights

A few event promoters wanted the top slot so they leveraged our premium listing services and increased their visibility by 10x! Others wanted a blog post written exclusively for their event so our marketing specialists churned out blogs on our website reflecting pre and post-event related content that further enhanced their reach.

Apart from Facebook, Twitter and Pinterest, event presenters can now add their Instagram profile links to their Online Ticket Store. Should a ticket purchaser want to visit the presenter’s Instagram profile, they will now be able to without having to look up the profile on the Instagram app. With these services, we cut down on minutes of wasted time for all Yapsody users.

Google Analytics Integration 

If there’s one feature that is unanimously used by all our event presenters regularly, it’s Google Analytics and rightly so. Leveraging the mighty Google Analytics Integration, our presenters were able to:

• Get in-depth detail about how much traffic each marketing channel is contributing to their ticket sales.
• Track real-time sales conversions and create customized reports to understand the figures better.
• Find out how long your visitors spend on which page and which page is getting more traffic.

Ticketing Validating Apps

At Yapsody, we offer event presenters various Ticket Validating Apps to boost the ticket validation process. The end goal of any event is to be a success in the minds and hearts of your audiences. And it’s not gonna happen if you make them wait for an hour in a queue. Event ticketing apps make tasks like validating attendees, scanning tickets and reporting simple and quick. We continue to update our apps that make ticket validation a breeze. 

Personalized Chat Support

There was a rising trend in chatbot adoption but many event attendees don’t prefer a robotic problem solver. While automating customer service, it becomes important to address an attendee’s queries on a personal, empathetic level to make them feel valued. Our event presenters closed that gap through our Support team. Tactful customer support before, during, and after the event remains one of the key factors in making your event attendees happy. 

Cybersecurity

With data becoming an extremely powerful tool, handling sensitive data can be risky. From misusing third-party data to the exchange of data, it is challenging for event presenters to secure their events and attendees from cyber attacks. This is one of the many reasons why event presenters and hospitality enterprises trusted us with their ticketing and revenue generation. 

Yapsody employs a cross-functional team of specialists to oversee PCI Compliance and avoid credit card frauds. We are also GDPR compliant that keeps attendee information secure. Read Yapsody’s GDPR policy here. Through our super-secure platform, event presenters remain untroubled with their entire event creation, payment integration, and ticket selling process. 

Adding Events To Calendar 

We’ve witnessed our event presenters undergoing scenarios where their event managed to sell out quickly, but on the D-Day, they ended up with a few empty seats. Their ‘Early Birds’ forgot they ever purchased tickets. To remedy this, we added the ‘Add To Calendar’ plug-in on our platform to ensure their ticket purchasers never forget to attend events again. Once they’ve made a ticket purchase, attendees would receive a reminder for the event directly in their Apple, Google or Outlook calendar. This plug-in made life easier for presenters having a WordPress or Wix site.

Screenshot – Yapsody WordPress Integration

This plugin bridges the gap between the presenter’s WordPress or Wix platform and our Online Store to market their events on their website within a calendar. 

Screenshot – Yapsody WordPress Integration

This calendar dynamically display events on the calendar as and when an event is added, updated or deleted.

Screenshot – Yapsody Calendar

Global Language Selection On Mobile 

Our event ticketing platform facilitates the sales of over 1M event tickets for presenters worldwide. To ensure their tickets sales are not lost in translation, their event attendees can choose from over 15 global languages to view tickets on their Online Ticket Store on their mobile itself.

Yapsody Supported Languages

 This made it easier for Non-English speaking attendees to:

• Read event information & understand instructions. 
• View tickets and Generate e-tickets in their language. 

An event presenter’s ultimate goal is to bring people together for a shared experience and Yapsody leaves no stone unturned to elevate that event experience. 

These were a round-up of our most-preferred features used by event presenters on board with Yapsody. Want to integrate these features to elevate your event creation and revenue generation? Sign up now as a presenter and sell your first 50 tickets with NO ticketing fee + Pass On Fees & collect money directly in your favorite payment gateway account.

The post Round-Up Of Our Most-Preferred Features in 2019 appeared first on Yapsody.

1. Know Your Target Audience

Know your apples from oranges. One of the most quintessential steps in planning any music festival is understanding attendee personas. Don’t organize an EDM festival in a town where most of the audience would rather attend a rock concert. Once you’ve successfully identified your target audience, you can plan your budget and then start allocating your spends accordingly. We’ve witnessed the most successful music festivals where event organizers knew their audience expectations.

2. Figure Out Your Venue

Your venue and location can make or break your reputation. The logistics for an indoor event will differ from that of an outdoor one. The venue of a trance festival will be that of an airy beach where waves crash along with the thumping bass lines whereas a jazz festival will be in a  cozy lounge or auditorium where people can take in the smoothness of the wine and music. In any case, mapping out the event venue will help you arrange the entry, seating, standing, dining, and exit points. Ask for a venue chart from the venue owner which will help you assign different price points for different sections. Plan your section by keeping this in mind – your music festival needs breathing space for people to move around freely. 

3. Artist Outreach

Once you’ve figured out the audience, you might have a set of artists in your mind that you want as headliners and supporting acts. During your artist outreach phase, keep track of your artist budget which should be evenly spread out to bring in big names as well as local talent. If you’re bringing in a new talent, you could host a city tour that effectively markets your upcoming festival. Space out your festival acts across different genres to avoid monotony. 

4. Sponsor Outreach

Organizing a large scale event like a music festival requires big pockets that can be stretched when required. It’s normal for an event organizer to offset this load to a few sponsors which work in favor of everyone. Attendees in your music festival need to fuel themselves with hearty food that can be washed down with a pint or two. Onboarding a few F&B joints to cater your audiences will bring in more revenue and create a brand recall for you and your sponsors. A win-win. Click here to learn 8 smart ways to get sponsors for your events.

5. Production and Equipment

The firepower for your events needs to be top-notch. We’ve noticed events not performing as it should have due to faulty equipment that doesn’t match up to the acoustics of the venue. Your production team should handle everything related to the– the sound, lighting, staging, video, backline, equipment, and power. Once you have these in order, you can start setting up the stage for that larger than life experience.

6.Get an Event Ticketing System

After the first few phases of your planning are sorted, you need to put them into action. An event ticketing system that handles event creation, promotion, and revenue collection from ticket sales should be your best bet.  We’ve been one of the best event ticketing platforms in the USA catering to event presenters all over the world. Yapsody has been designed in conjunction with our clients to suit their festival ticketing needs across different venues. On our platform, you can create multiple events, price and customize multiple ticket types, integrate marketing tools, collect revenue through multiple payment gateways, and track your ticket sales for your music festival.

7. Summarize Your Event

We’ve witnessed that organizers who make their event details crystal clear, tend to attract more ticket buyers than average. Whether you prefer creating an Online Ticket Store or use Event Marketing Tools to reach a wider audience, make sure you summarize your event properly. Event name, description, location/venue, ticket prices, artist line-up, artist set timings need to be clearly defined for attendee’s convenience. Don’t leave anything to their imagination. Keep pushing out important updates or ticket price drop alerts that create a sense of urgency. 

8. Customize Event Packages

With decades of experience in helping hospitality enterprises elevate their guest experiences, we’ve realized that event attendees prefer the complete package rather than going à la carte. A festival is a communal gathering of people for a couple of days. Create event packages that fit the bill for different requirements. Few might prefer an all-inclusive deal when it comes to food and accommodation while few might prefer merchandise with their tickets. Why not ask the right questions with our Questionnaires and Surveys tool to gauge their requirements?

9. Insight-Driven Event Marketing

Event marketing begins months before the D-Day. The key to boosting ticket sales is by implanting your upcoming event in their minds through smart event marketing tools. Instagram has proven to be the best tool for event marketers to reach a wider audience through powerful visual storytelling. Event presenters using Yapsody follow insight-driven event marketing that gives them a definitive edge. Figure out which CTA driven post made them land on your event page and you’ll discover a pattern that can be used for your future events.

10. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

We hope our 10 step guide helps you in planning a successful music festival. Check out our Enterprise-Grade Features here which are tailor-made for music festivals.

Don’t forget to Sign Up if you’re an event presenter looking for an end-to-end event ticketing platform.

The post Planning A Successful Music Festival appeared first on Yapsody.

As an event ticketing platform assisting presenters & hospitality enterprises all over the world, we have analyzed every possible dimension of successful and not so successful events. Here’s Yapsody’s 10 step guide on designing the ultimate event experience. 

1. Be Clear on your Event Objectives

The most successful events we witness in terms of selling out tickets and drawing more footfalls are those whose organizers have a clear picture of their event objectives. Your event goals are the purpose of your event – to party, to celebrate, to educate, or to persuade. Narrow down these event objectives and check if they are relevant, achievable, and measurable within the designated time-frame. Once you figure them out, every other process falls into place. 

2. Delegate Tasks Equally

Whether your event is big or small, your team members should be firing on all cylinders. They should be clearly aligned with your event marketing strategy and their role in achieving them. While creating an event on our ticketing platform, you can assign tasks to your members equally through our User Management System. So, if one member needs to manage the Ticket Pricing and the other needs to integrate Event Marketing Tools, they don’t need to depend on one single person handling the dashboard.  

3. Map Out Your Event Venue

An event venue can make or break your reputation. Imagine an outdoor event planned during the monsoons without having a contingency plan of moving indoors. Similarly, mapping out the event venue will help you arrange the entry, seating,  standing, dining, and exit points. Ask for a seating chart from the venue owner which will help you assign different price points for different seating sections. 

4. Make Your Sections Easily Navigable

Imagine a music festival with attendees from all over the world. Not only do you need to surpass the language barrier, but also make sure all the sections of your events are easily navigable through simple signs or instructions. Position the food, bar, and smoking sections easily accessible from the main stage.

Easy access to these counters + reasonable pricing = More revenue. 

At no point during the event should your attendee feel a disconnect from the event experience. Also, don’t make your attendees cross rivers and mountains to access a restroom.  

5. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  

An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

6. Don’t Make Your VIP’s Wait 

After all, they are VIP for a reason. Create a separate line for guests belonging to the Reserved Seating sections. A luxurious black-tie event in a casino is not synonymous with sweating it out in a line. Keep your VIP guest list updated before they start pouring in. They are paying top dollar for your tickets which should be reflected in your event experience. 

7. Make Your Main Stage Memorable 

The main event stages of any EDM festival or an expo delivers the “larger than life” experience. The stage design and audio-visual setup of your main stage create an atmosphere that energizes your guests. With the right budget, you can go for a holographic setup as well for that futuristic leap. Every year, thousands of events organized all over the globe blow up on news and social media just because of their main stage setup.  

8. Will They Do It For The Gram? 

Now, that you’ve taken care of all the essentials, you’re waiting for that euphoric audience reaction. You created a brilliant event marketing campaign, brought the best artists to perform at the hottest venue in town, and sold out the venue. As an organizer, it’s normal to expect an outpour of Instagram posts and stories #tagging your event. Your event success will be heavily reflected on social media through user-generated content. Even something as small as a signpost or a quirky art installation will have your event attendees pulling out their phones for a selfie. So, while you’re planning an event, always ponder “Will they do it for the Gram?”

9. Expect The Unexpected 

An event organizer hopes for the best and prepares for the worst. In the entertainment industry, we’ve seen things go haywire even with months of planning. Your artist might catch the flu or miss a flight. Or maybe the rain gods decided to generously flood your venue. As an event planner, you should always be ready with a contingency plan A, B, and  C. This is truly a testing ground for any event presenter to prove his mettle and not disappoint his audience. 

10. Go Above & Beyond

Event planning and organizing is a constant hustle. But the returns are tenfold – financially and emotionally. Treat every event as your first and last and you’ll surely go above and beyond for every minute detail. For you, it might be the 10th event in a month, but for an attendee, it might be his first. Create a memorable experience and you’ll have them coming back to you for more. 

We hope our 10 step guide resonated with you in planning your future events. Do share your personal experiences in creating the perfect event experience below in the comment section. 

Don’t forget to SIGN UP with us if you’re an event presenter looking for an end-to-end event ticketing platform.

The post Designing The Ultimate Event Experience appeared first on Yapsody.

We contract and produce several hundred major concert events per year. Our online event ticketing system delivers cutting-edge ticketing services and event registration solutions to thousands of event presenters across the globe each year, enabling them to sell tickets online for concerts, conferences, sporting events, theater shows, fundraisers and more.

Why Do Hospitality Enterprises Prefer Yapsody?

Data-Driven Talent Buying

With over 200+ headline artist bookings annually, we have the most favorable contract terms when it comes to artist fees clubbed with internal routing. We’ve been operating in the talent buying and concert business since 1995, which is why we offer optimized decision-making on talent to minimize risk and maximize profits. Take total control of your talent buying with data-driven insights and a large pool of artists with Yapsody. 

Reduced Concert Production Prices

With over 200+ events produced annually, there is an average 25% reduction in production costs with us. Our logistics team provides comprehensive advancing and onsite production supervision from start to finish. 

Cutting Edge Event Ticketing Platform

With over 100K+ presenters worldwide, our event ticketing system sells millions of tickets per year. Our platform offers Enterprise-Grade features such as Event Setup Wizard, Virtual Box Office, Reserved Seating, Ticket Customization, Google Analytics Integration, and Online Payment Integration.

With easier ticket bookings, faster transactions, transparency, and insightful reporting at your fingertips – are you ready to learn how to start selling tickets online? Maybe, you need a bit more convincing.  

Patron Building

With a promise of over 20%+ boost in your audience reach, our Event Marketing services target new audiences from Yapsody Ticketing’s extensive customer database. Our campaign results are independently verified through Google Analytics.  Our MailChimp and Facebook integration widgets also boost your event ticket sales substantially.

24/7 Support

Every event presenter is important for us, whether you sell 100 or 100,000 event tickets. If you ever have any queries while setting up an event or even when your event is on-sale, our 24/7 support team is always available at hand to provide you with guidance via live chat, email, or schedule a callback. 

Contact Us for our Talent Buying Services
OR
Sign Up as a presenter on our Ticketing Platform

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