1. Know Your Target Audience

Know your apples from oranges. One of the most quintessential steps in planning any music festival is understanding attendee personas. Don’t organize an EDM festival in a town where most of the audience would rather attend a rock concert. Once you’ve successfully identified your target audience, you can plan your budget and then start allocating your spends accordingly. We’ve witnessed the most successful music festivals where event organizers knew their audience expectations.

2. Figure Out Your Venue

Your venue and location can make or break your reputation. The logistics for an indoor event will differ from that of an outdoor one. The venue of a trance festival will be that of an airy beach where waves crash along with the thumping bass lines whereas a jazz festival will be in a  cozy lounge or auditorium where people can take in the smoothness of the wine and music. In any case, mapping out the event venue will help you arrange the entry, seating, standing, dining, and exit points. Ask for a venue chart from the venue owner which will help you assign different price points for different sections. Plan your section by keeping this in mind – your music festival needs breathing space for people to move around freely. 

3. Artist Outreach

Once you’ve figured out the audience, you might have a set of artists in your mind that you want as headliners and supporting acts. During your artist outreach phase, keep track of your artist budget which should be evenly spread out to bring in big names as well as local talent. If you’re bringing in a new talent, you could host a city tour that effectively markets your upcoming festival. Space out your festival acts across different genres to avoid monotony. 

4. Sponsor Outreach

Organizing a large scale event like a music festival requires big pockets that can be stretched when required. It’s normal for an event organizer to offset this load to a few sponsors which work in favor of everyone. Attendees in your music festival need to fuel themselves with hearty food that can be washed down with a pint or two. Onboarding a few F&B joints to cater your audiences will bring in more revenue and create a brand recall for you and your sponsors. A win-win. Click here to learn 8 smart ways to get sponsors for your events.

5. Production and Equipment

The firepower for your events needs to be top-notch. We’ve noticed events not performing as it should have due to faulty equipment that doesn’t match up to the acoustics of the venue. Your production team should handle everything related to the– the sound, lighting, staging, video, backline, equipment, and power. Once you have these in order, you can start setting up the stage for that larger than life experience.

6.Get an Event Ticketing System

After the first few phases of your planning are sorted, you need to put them into action. An event ticketing system that handles event creation, promotion, and revenue collection from ticket sales should be your best bet.  We’ve been one of the best event ticketing platforms in the USA catering to event presenters all over the world. Yapsody has been designed in conjunction with our clients to suit their festival ticketing needs across different venues. On our platform, you can create multiple events, price and customize multiple ticket types, integrate marketing tools, collect revenue through multiple payment gateways, and track your ticket sales for your music festival.

7. Summarize Your Event

We’ve witnessed that organizers who make their event details crystal clear, tend to attract more ticket buyers than average. Whether you prefer creating an Online Ticket Store or use Event Marketing Tools to reach a wider audience, make sure you summarize your event properly. Event name, description, location/venue, ticket prices, artist line-up, artist set timings need to be clearly defined for attendee’s convenience. Don’t leave anything to their imagination. Keep pushing out important updates or ticket price drop alerts that create a sense of urgency. 

8. Customize Event Packages

With decades of experience in helping hospitality enterprises elevate their guest experiences, we’ve realized that event attendees prefer the complete package rather than going à la carte. A festival is a communal gathering of people for a couple of days. Create event packages that fit the bill for different requirements. Few might prefer an all-inclusive deal when it comes to food and accommodation while few might prefer merchandise with their tickets. Why not ask the right questions with our Questionnaires and Surveys tool to gauge their requirements?

9. Insight-Driven Event Marketing

Event marketing begins months before the D-Day. The key to boosting ticket sales is by implanting your upcoming event in their minds through smart event marketing tools. Instagram has proven to be the best tool for event marketers to reach a wider audience through powerful visual storytelling. Event presenters using Yapsody follow insight-driven event marketing that gives them a definitive edge. Figure out which CTA driven post made them land on your event page and you’ll discover a pattern that can be used for your future events.

10. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

We hope our 10 step guide helps you in planning a successful music festival. Check out our Enterprise-Grade Features here which are tailor-made for music festivals.

Don’t forget to Sign Up if you’re an event presenter looking for an end-to-end event ticketing platform.

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For all the holiday season events you plan, choose Yapsody and get a FLAT 25% Off on ticketing fees. Combined with our “Pass on Fee” feature, you can also pass on your low ticketing fees to your attendees and sell your event tickets for free. Truly a merry season for our event presenters worldwide. 

Apply this promo code while creating an event:

NY25
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Offer Details

• 25% off Yapsody Services Fees per ticket till 31st January 2020 on all events created before 2nd January 2020 with this promo code. The offer is applicable on a per Event basis.
• Apply this promo code while creating an event to the avail discount.
• The offer discount on effective ticket sales is valid until 31st January 2020. After 31st January 2020, Yapsody Service fees will be calculated as per regular pricing or as per your Tier.
• Click here to learn more about the Terms & Conditions on this offer.

In addition to these offers, if you’re a non-profit organization, you can save big with our 50% rebate for Non-Profit organizations. Also, if you experience any problem while entering the promo code please do contact our Support Team by clicking on the Chat Icon on the right-hand side. We are available 24 x 7 to resolve your queries. 

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Invite a Local Band

People love live music. It can change the entire ambiance of your cafe. While it will attract all the music lovers, you can encourage your customers to shake a leg or two if they like the music played.  You can approach a couple of local bands and keep giving your customers a mix of all types of music. For example, every Friday, the local Jazz band can put up a great show, while the weekend can be saved for the type of music preferred by most of your customers.

Stand-Up Comedy

Laughing your guts out once in a while is great for health, besides de-stressing you from work and responsibilities. Invite comedy artists at your cafe to perform a stand-up comedy act. If your budget permits, we’d recommend you to invite celebrity comedians like Rob Schneider to perform at your cafe. Make sure you promote your events on social media, send out email invites and watch your cafe become popular overnight. 

Theme Party

There are 100’s of themes available if you want to plan a themed party at your cafe. Check out our blog on ‘21 themes for your next event’. One of the themes that’s on the top of our mind is the retro theme. Let your customers dress up polka dots and floral prints. If your cafe has enough space to create a ramp, you can have a fashion show with retro music in the background. 

Wine Tasting Event

Do you want to see people flocking to your cafe? Organize a wine tasting event, offer a great deal and promote it on social media. You’ll be surprised to see the turn out at your cafe. Don’t turn off the mood by offering your customers cheap quality tasteless wines. It’s an opportunity to convert these customers into your fans. Offer different varieties and good quality wines for your event. 

Candlelight Dinner for Couples  

Due to work and responsibilities, couples tend to spend less time together. Allow them to spend a romantic evening at your cafe. Organize a candlelight dinner. Play soft music in the background and let the mood set in. Create an ambiance your guests will fall in love with. Offer your guests a check-in discount. For example, every couple can get a 20% off on their bill for checking in on your social media profile. 

Sports Night

Be it office colleagues or a group of friends, people love watching a game together. During the day, you can run a regular cafe, but as the sun sets, your cafe converts into a sports bar. But if you think a regular sports cafe can be challenging, you can host sports nights during popular events like the World Cup or the Olympics.

Holiday Parties 

The holiday season is arriving soon. You can organize holiday parties for adults, kids, and families. Host games and fun activities that’ll spread joy and warmth this holiday season. If you’re looking for Christmas party games ideas for adults or kids, we’ve got plenty. Read our blog ‘9 Party Games for Christmas: Adult Edition’ and ‘12 Ultimate Christmas Party Games Ideas for Kids’ to know more. In addition to that, you can also organize Christmas lunch parties for offices and make it engaging with some office party games.

Cook-Off 

Organizing an ordinary cook-off is no fun. You can add a twist to it. Give the participants the names of a few popular dishes from your cafe and ask them to recreate it themselves. Participants who manage to create the same dish or whoever is the closest tastewise is the winner. The chef can be the judge at this event.

Karaoke Event 

People love karaoke nights. You can organize one to keep everyone entertained. It works best when there are large groups at your event. All you have to do is arrange for a mic and a projector and your karaoke night will turn into a fun night for all. To ensure maximum participation, you can have a lucky draw for the singers. A meal or a drink on the house can be a great prize.

Singles Night

Singles night is another great way of attracting customers to your cafe. Organize singles night with a lot of fun activities and games. Organizing speed dating is also a superb way of letting singles meet up at your cafe. This way the singles can meet a lot more people in a single evening. Through fun activities, they can spend enough time to know each other before they move on to the next date. 

While you host several activities, do make sure you connect with your customers and maintain a relationship with them. Use social media to promote all events you organize. Offer promo codes and discounts like we offer. If you’re planning regular events at your cafe, sell tickets online and make the most of our event ticketing system. Yapsody offers some of the best features at a great price.

Read our blog – ‘8 Reasons Why You Must Choose Yapsody For your Next Event’, to know more. With every event created at your cafe, you can save a lot on your ticketing fees with our holiday season offers. Sign up with Yapsody and use our promo code – HOLIDAY25 to avail 25% off on your ticketing fees.

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Burning Man

Burning Man is a multiverse that happens annually in the Black Rock Desert of northwest Nevada. The event gets its name from the symbolic burning of their effigy called “The Man”. It is a 9-day art extravaganza organized by the Burning Man Project which started off as a non-profit organization in 2014. This huge gathering is an annual exploration of art through communal efforts, radical self-expression, and participation in the middle of the desert. Life-changing, as cited by many of its attendees. 

Olympics

Inspired by the Olympics festival held in Ancient Greece, the Olympic Games is a global sporting event featuring winter and summer sports with athletes participating from all over the world. A culmination of different sporting events evokes a global spirit of participation, support, and solidarity. For those lucky enough to be the nation hosting an Olympic event, make sure you attend it. 

Coachella 

With headliners such as Snoop Dogg, Beyonce, and Daft Punk, Coachella is a multi-genre art and music festival happening in the Colorado Desert, California. It is one of the largest and most profitable fests which has celebrities and attendees from all over the world. Apart from pulling in a very niche crowd, Coachella is quite the trendsetter when it comes to fashion owing to the eclectic apparel choices of its attendees.  

Grand Prix 

Inaugurated in 1950, The Formula One World Championship is truly a pinnacle in the world of motorsports. A typical F1 season consists of a series of races known as Grand Prix which takes place over different circuits all over the world. Watching it on the telly and watch it happen live are two different thrills altogether.  Your commitment to motorsport is truly rewarded when you witness the bleeding edge technology of the cars and the skills of the drivers live. 

FIFA World Cup 

If you’ve supported your school football team or played football in the rain, you’re aware of the raw energy that runs with it. Nerve-wracking moments filled with passion-filled moments of euphoria when your team scores a goal is a feeling next to none. Now, imagine supporting your tea in an international stadium instead of watching it on the telly.

These events are a once in a lifetime experience that will be etched in your memories forever.
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Oktoberfest 

One of the party animals and foodies, Oktoberfest in Munich is the world’s largest beer and food festival with over 6 million people attending it every year. Rooted deep in Bavarian culture, this 16-18 day folk festival consumes over 8 million liters of beer. Oktoberfest also offers a variety of traditional foods, amusement rides, side stalls, and games. This must-see fest begins in September and ends on the first Sunday of October, so pour yourself a pint and start planning. 

Cannes Film Festival 

Cannes Film Festival has an image of being a high profile film festival held in France. They preview new films and documentaries of all genres before being released for worldwide audiences. If you’re a fashionista, you can make this a destination visit as Cannes offers a lot in terms of high-end boutiques, private hotel beaches, and wine tasting. 

Halloween 

Halloween is one of those events which has been highly publicized through American pop culture. The infamous “Trick-Or-Treat” rituals, costume parties, pumpkin carving, horror movie marathons add to spooky spirit. October 31st has become a global celebration of sorts for people to explore their spooky side. You’ll find countless Halloween events nearby hosting pub crawls, costume parties, and horror movie nights.  

St. Patricks Day 

According to folklore, St. Patrick’s Day marks the death of Ireland’s fifth-century patron saint who introduced Christianity to the Irish. It is known locally as Paddy’s Day which is a religious festival for feasting with family and friends. Leveraging advertisements from beer companies, Irish tourism has been boosted through this holiday. However, we suggest you head to Dublin for the full-blown local experience. 

Winterlude

If winter wonderlands fascinate you, then Canada is a must-visit. Snow-capped mountains, ice sculptures, snow slides, skiing, and snowboarding competitions await you at Ottawa. A hot favorite among couples, you can explore the magic from the end of January to mid-February. Start your day with a range of winter sports and wrap it up by the evening sitting in front of the fire, enjoying cocktails, and reconnecting with your loved one.  

Comic-Con

What started off as a non-profit as a showcase for local and international comic artists that drew no more than 300 attendees, is now a global convention. Comin-Con draws in over 130,000 people including new and upcoming artists from A-list to celebrities to our favorite cult icons. From movie premiers to parties, Comic-Con International has it all. Find the nearest city where Comin-Con events take place and let your love for comics, manga, sci-fi, and fantasy converge with fans from all over. 

Are you an event planner or a talent buyer looking for an online ticketing platform that promotes and generates revenue for your event? Check out Yapsody.

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MasterChef 

Food is a multicultural social glue that binds communities together. Masterchef fundraisers are perfect for supporting an upcoming local restaurant or any other cause. Gather all your foodie friends and family to participate with an entry fee. It could be a food fest too if the nearby food joints sponsor and let teams participate in cook-offs based on their popular menu items. 

Musical Fundraiser

Benefit concerts are a great crowd puller. Whether you live in a small town or a huge cultural hub, a musical evening coupled with food and booze will guarantee a heavy footfall. Also, you never know which record label might turn up scouting for raw talent. Invite your local bands to rock out those riffs while the other participants have a go at the karaoke section. Keep the fundraiser open to a wide spectrum of genres. 

Casino Royale 

A bit of a posh affair, a black-tie affair themed around the British spy requires a lot of effort. With precise planning, a Casino Royale fundraiser offers dozens of ways to raise funds including poker tournaments, individual sponsorships, corporate sponsorships, and ticket sales. Keep these events high priced to keep the guest list exclusive and attract a wealthy roster. 

Movie Night 

With different genres to choose from, you can alternate your movie screenings based on the demography. All you need is a comfy location, inflatable movie screen, film rentals, and projection equipment. Setting up a private movie screening at a theatre that serves food and beverages also works wonders. Make sure you use Yapsody’s ticketing platform to streamline the process and get a FLAT 50% rebate. 

Trivia Night 

This one works well with smaller groups as a monthly affair. Hosting a trivia night for the history and sci-fi aficionados at your local pub or a pizza joint won’t pinch you financially as an event manager. A fundraiser like these harbors community building and brings a lot of business for the pub or restaurant which they can contribute to your cause as well. A win-win. Take our quiz if you’re a whizz-kid. 

Book Sale 

Another fundraiser that strikes a chord with the intellectuals and doesn’t demand strong finances. This fundraiser should bring together those who are cleaning out their bookshelves with those who like to read for a bargain price. Connect with your local authors, coffee shops, schools, and colleges to collaborate on the fundraiser. A book reading and signing should do the trick. 

Get Artsy 

Not every artist gets visibility for their work which is why these fundraisers work in their favor. Have an art opening where people buy a ticket to attend an auction of different art pieces. To make it more engaging, allow participants to try their hand at painting, pottery, calligraphy and so on. 

Go Green 

The need of the hour is saving our planet. A fundraiser in the form of a flea market that sells plants, organic and solar-energy products, seeds, and re-usable shopping bags are in demand. The proceeds should be directed towards planting more trees in environmentally sensitive areas. 

Gamers Unite 

You can start a general fundraiser or rally your fellow gaming brethren to launch a support campaign through an annual competition where a portion of their winnings is given away for charity. Approach gamers, YouTubers, and techies for these events for marketing it. 

Junk Donation Fundraiser

An old school trick that is relevant right now. Gather a group of volunteers that have the time and tact to go from door to door and round up unused junk like scrap metal, newspapers, and plastics. Bringing them to the recyclers will get a few extra bucks and make the community clutter-free. 

If you are an NGO or a non-profit company planning a fundraiser, you can avail 50% off on your ticketing fees with Yapsody's ticketing system for a streamlined process.
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Juggling between multiple tasks can result in a total mess. Which is why you must opt for an easy to use tool that’ll save you time so you can focus on other priorities. Our online ticketing system offers convenience to your circus attendees, so they can book their show tickets in different languages. Moreover, you can choose from our multiple payment gateways and 170+ currencies to collect quick and secure payments from your ticket sales. When you sign up with Yapsody, this is how your journey begins.

The Virtual Box Office
The first dashboard you come across is our simple and easy to use “Virtual Box Office”. Create your circus event and start with setting up your payment gateway, preferred language and currency. Using this tool, you can access the event wizard, real-time sales analytics, reporting and a lot more. It can be a huge time saver if you have multiple circus events planned. Creating each event and adding every detail to it can be time-consuming. Instead, you can copy your existing event and simply make changes to

Create your Online Ticket Store
Like your artists flaunt their talent, you can display all your circus events on our Online ticket store. Here’s a sample of how it’ll look. You can use your preferred subdomain for your online ticket store, so your attendees know it’s a part of your website. Personalize your store with your brand colors, theme, circus images and brand logo. You can also add links to your social media pages like Facebook, Instagram and Twitter so it’s displayed on your ticket store.

Create Your Venue’s Seating Layout
Circus events offer thrilling experiences every minute. You don’t want your attendees to waste time finding their seats and end up missing out on a beautiful performance. Opt for reserved seating. Create your venue’s seating layout so your attendees can pick their favorite seats and enjoy the entertainment. Let your circus attendees book their tickets well in advance and arrive at the venue stress-free. Yapsody lets you create unlimited categories of tickets so you can give the VIPs their space and have regular tickets for the other attendees.

Set up the Ticket Price
Setting up the ticket price can be tricky even if you’re an experienced circus event presenter. Once you’ve planned the budget, venue and know the expected number of attendees, add an extra margin to cover an emergency and set up your ticket price. Read our blog on how to price your event in 3 simple steps to understand pricing techniques. While setting up your ticket pricing, you can create multiple ticket types considering your circus will have children and adults as audience. Take insurance to cover any damage to your property. If you want to go free ticketing, you can select our “Pass on Fee” feature. It adds the ticketing fee to the cost of the tickets which is a minimum amount and makes event ticketing free for you.

Ticket Customization
Whether you want an image of a juggler or an artist performing acrobatics on your ticket, you can customize your ticket the way you like. Our online ticketing system has a ticket customization feature that lets you be creative and personalize your circus tickets the way you like it.

Promote your Event
Circus events get a huge response or none at all depending on the way you promote it. When you’re setting up your event on our event ticketing tool, we give you an option to promote your circus on social media. This means you can share your event directly from our event ticketing tool to Facebook, Twitter and LinkedIn. Alternatively, we can post your circus event listing on our website for free using our premium event listing feature or we can share it on our social media profiles to ensure your circus is packed with the audience. Blogs are another way, we promote your events. Your circus events are featured along with a buy tickets button. Our readers can directly book your show tickets from your online ticket store when they click on the buy button. To register for this service, you can fill up our form.

Start Selling Tickets Online
Event technologies have evolved significantly in the past few years, making selling tickets online a necessity to stay ahead of the game. While saving time and money are some of the perks of selling tickets online, quick validation and robust reporting also add great value to it. Circus events can attract massive crowds and crowds can mean chaos. But when you sell your tickets online through Yapsody, we ensure there’s no confusion or a chaotic situation at your venue. Using our special mobile app YapScan, you can quickly validate your circus attendees so they don’t waste their time standing in a queue. Believe us, once you start using YapStats, It’ll be your all-time favorite. It lets you track real-time sales conversion for your circus event.

Use Offers
When you sign up with Yapsody, we give you some of the best deals so you can save a lot on your fees and in return charge low fees to your attendees. That way, you can sell more tickets online saving on your fees. Check out our offers page to see all the offers. Just the way a motorcycle artist bowls your attendees over with his skills, wow your them with some crazy offers. We recommend you plan and promote your offers in advance. Roll out the early bird offer, group discounts or buy one and get one free offer using social media to attract potential attendees.

Planning a circus event soon? It’s time, you create the most happening circus in town and offer your attendees’ an exhilarating experience. Be it through your unbelievable daredevilry acts or our seamless ticketing experience, wow your attendees.  Sign up with Yapsody and make your event the best in town. Save on your ticketing fees with our list of holiday season offers. Use promo code HOLIDAY25 to avail a 25% off on your event ticketing fees. Happy Ticketing!

The post How to Sell Circus Tickets Online appeared first on Yapsody.

Avoid Chaos
Our online ticketing system offers mobile apps that can save you a lot of time. When people start gathering at your venue, chaos is the last thing you want to deal with. Our YapScan app quickly validates and registers your attendees’ entry. If you’re overwhelmed looking at the response you’ve received at your fair, you can track your ticket sales real-time and get to know the actual numbers.

Lower Costs = Higher ROI
When you plan a festival, you’d want to save as much as possible. Because we offer you the best of both, you don’t have to pay through your nose. We offer you the best features at an affordable price. Using our holiday season offers, you can get a flat 25% off on your ticketing fees. If you don’t wish to pay anything from your pockets, you can go for our “Pass on Fee” feature. It lets you add the cost of the ticketing fee to the ticket price, making event ticketing free for you. Alternatively, you can save on your fees using the discounts and charge your attendees a low fee. That way, you can sell more tickets online.

Create Multiple Events
Your fair could be a single day or 5-day event. You don’t need to create 5 separate events for all 5 days. Our “Virtual Box Office” is a tool that gives you access to event wizard, real-time sales analytics, reporting and a lot more. You can set up your payment gateway, preferred language and currency right here. If you have a circus performing at your fair, you can create multiple performances for the same circus easily using the event wizard tool. Or if you multiple fairs to be added for different locations, all you have to do is copy the existing and edit it to add the new event details.

Personalization is the Key
The online ticket store is your personal store with your own subdomain. You can use it to flaunt your creativity and display all your events. When you promote your event on social media, this is where they are directed to buy their fairs and festival tickets. When you create your next festival event, mention the exact venue, date and information about your company. Make sure to add external links to your social media pages.

Offer Convenience
All the excitement to be at the fair can go down in a minute if your attendees face difficulty in booking the tickets. At Yapsody, we offer convenience through our secure payment gateway so you can buy your tickets easily from anywhere anytime. We support multiple payment gateways including PayPal, WePay, Stripe, Braintree and many others. Apart from gateways, we also support 15 prominent languages so you can organize your fairs and festival in different languages.

Ticket Customization
It’s the small things that matter. You can customize your festival tickets using our ticket customization feature. For example, let’s say, you’re organizing a shopping festival, you can customize your ticket with a woman carrying multiple shopping bags along with the necessary details required on the ticket.

We Share it for You
Promote your event early if you want a maximum turn out. Be it a famous circus event or a local farm fair, influential marketing can help in ways to make your event popular and attract massive crowds. Once your fair and festival event is ready to be rolled out, use every possible medium to market it online. When you sign up with Yapsody, we share the load. Here’s how we promote your fairs and festivals. We post your events on our website for free, share it on our social media profile. We also promote your festivals through our blogs along with a buy tickets button so your attendees can directly book the tickets through your online ticket store. To use this service, you can fill up our form.

Easy To Sell Tickets Online
Selling tickets online can be tricky if the user interface is complex. At Yapsody, you can sell your fair tickets with ease. You simply have to create your event, set up your language, payment method and start selling your fair and festival tickets online. From mobile apps, MailChimp Integration to ticket customization, Yapsody has a lot to offer. You can select general admission or reserved seating, depending on the activities you organize at the fair. The best part is you can get detailed reports to track your marketing campaign and your sales conversion.

Know Where You Stand
As you promote your fair online, you’d surely want to know if it’s effective or not. You can check the statistics for every marketing campaign you roll out. You can integrate google analytics with your online ticket store and start tracking to check if your marketing strategy is working.

Avail Best Offers
When 2 candy flosses are handed over at the price of one, the happiness on a toddler’s face can’t be explained. Offers are a great way to attract attention and sell more tickets online. That’s a benefit our online ticketing system offers. When you sign up with Yapsody, you can avail our holiday season offers that give you a flat 25% off on your ticketing fee. Check our offers page to see all the offers. Since you save on your fees here, you can charge low fees or roll out unbeatable offers. Offers like early-bird discounts, buy one and get one free and group discounts help you sell more tickets online. Our system has no restrictions on ticket types. This means you can create unlimited ticket types.

While these fairs and festivals create infinite memories for your attendees, go on and give them a seamless ticketing experience they’re looking for. Take inspiration from our blogs and create beautiful memories for your attendees by setting up your next event with us. Sign up with Yapsody now and save on your costs through our irresistible and exciting offers. Use the promo code HOLIDAY25 to get a 25% off on your ticketing fee.

The post Why your Fairs & Festivals Need an Event Ticketing System appeared first on Yapsody.

Understanding what type of communication works best for the audience you are looking to target is essential. Once you have selected your target audience and your method of communication, then pick from these choice options ideal for event marketing.

1. Facebook

With a minimum of 2.19 billion monthly active users, Facebook has retained its position as the social media channel with the widest reach. The network allows you to reach the most varied of audience in terms of geo, gender, as well as age. Today, everyone from your newly born to your 96 year-old grandma is on Facebook. Even the house cat has an account. This is the channel for you if you are looking to reach out to the maximum audience to sell tickets online.

2. Instagram

Instagram has a slightly different approach to advertising and appeals to those with a high sense of visual aspect in their event. It’s popular with the millennial generation, especially women. Ideal for art festivals, dance performances, F&B events and the likes, Instagram is poised as the perfect social media channel to promote your exquisite pictures and videos.

3. Twitter

If you are looking to reach the wittier section of the millennial generation, Twitter is the network for you. It’s a fast-moving platform said to reach its post peak within 18 minutes. It’s best to have a new witty remark ready to keep relevant.

4. Snapchat

Snapchat is considered the trendsetter among social media channels. It offers you a unique mix of a younger crowd slewing towards the fairer sex.

5. LinkedIn

LinkedIn works great for more serious marketing. It targets professionals when they are in the mindset to make complex decisions. LinkedIn is especially useful in the Education industry, as targeting can be highly specific, and reach out to the exact audience for a particular program.

6. Pinterest

This is the only network that reports higher usage in rural areas as compared to the metropolitan mainstream. It is widely used to promote DIY workshops, craft fairs, and cooking-related events.

Choose Wisely

Remember, while marketing on these platforms, you not only need to keep the target audience in mind but also how you present your content to them. For example, while long textual marketing techniques may work on Facebook, visuals are the way to go on Instagram.

The post The 6 Ultimate Social Media Channels for Event Marketing appeared first on Yapsody.

Kick starting your marketing well in advance ensures that activities such as resource allocation, promotion, and engagement is performed more effectively resulting in higher conversion. Marketing coupled with a proper strategy will further catapult you to higher engagement levels and even sold-out events! Here are 5 ways to use targeted event marketing strategy for your events! Here are 5 ways to use targeted event marketing strategy for your events and make maximum profit by selling event tickets online.

1. Make yourself easy to find

Not only should you post online content regularly, but you must also make it easy to find. You can share content by bundling with different content on your website or social media channels. For instance,  if you have 3 or 4 events lined up for the month of May, then you can promote it as “Upcoming events for May 2018” on a single page and promote it on social media as well as different channels, which will make it easy to find your events in a single location.

You can also create a hashtag for your event and while posting anything related to that event, you can post using that hashtag. Make sure to use a hashtag which is unique, so that recollection is easy and your attendees can then follow your event updates.

2. Promote events using paid ads

Social media platforms are making it difficult to reach your attendees organically. According to a recent update by Facebook, they have implemented changes in their algorithm. Priority is now given to content from the user’s friends and families over the content from businesses and news websites.

This is not only about Facebook, it is also about other platforms like Twitter and Pinterest. They are going to give more preference to paid ads over organic content generated by companies. Platforms like Facebook and Twitter costs less compared to other traditional ad platforms like TV or print ads. Additionally, they give you better options of targeting attendees based on user location and interest. So, in order to reach your attendees, create ads and promote using mechanisms like Facebook Pixel. Yapsody gives you the option to easily integrate your Facebook Pixel, which helps to promote your events to individuals who are more likely to purchase.

3. Be in touch with your event registrants via email

You need to keep engaging with your event registrants. The best medium to stay in touch with your audience is email marketing. According to a research, 73% of in-house marketers worldwide said that email marketing provided a strong ROI.

Therefore, you must leverage email marketing but keep in mind that you need to send personalized emails in order to improve effectiveness. To evaluate the effectiveness and success of your email campaigns, you need to keep track of the “open rate” and “click through rate” of emails and also check the conversion ratio – recipients who are reading your email and purchasing tickets. All these parameters can be tracked through Yapsody’s upcoming “Email Marketing” feature.

4. Improve SEO of your event landing page

SEO is the 2nd most effective medium for marketing after email marketing. Investing in SEO takes a lot of efforts, but the effects are long lasting. You need to work on both on-page and off-page SEO activities to get your event at the top of the page rankings by search engines.

Yapsody provides SEO customization for your events, which helps you to edit on-page SEO elements like title, meta description and meta keywords of your events thereby helping your events rank higher by search engines.

5. Create a buzz around your event

When it comes to your event, your performing artists and special guests are the primary stakeholders. If you want your event to be a success, make sure that your primary stakeholders leverage their popularity and power to influence by creating a buzz around your event on social media platforms. This is the most organic and effective way to promote your event, since it attracts potential attendees who pursue those performing artists and special guests on social media as well as keep your event registrants engaged.

Start early

To make your event a success, you need to start doing these promotional activities in advance. Email marketing and SEO are the primary channels you should use to target your attendees, as they have better ROI compared to all other medium. Implementing these tips will help you stay in touch with your attendees, and get the most out of your targeted event marketing strategy.

The post 5 Tips to Kickstart your Targeted Event Marketing Strategy appeared first on Yapsody.

Encouraging to Share

Encourage your attendees to spread the word about your event amongst their friends. You can ask them to share the event on their social profiles, and in return appreciate their gesture by offering discounts on event ticket prices.

Photos Sharing and Re-sharing

Use social media platforms such as Instagram and Facebook to share and re-­share photos. Upload photos of the pre-event and post-event and share it across. You can tag your event attendees in these photos to keep their interests and excitement alive.

Contests and prizes

Organizing contests for the audience will evoke interests. And if the contests come along with some amazing gifts and prizes, it will be even more impactful. Whosoever is interested will take part in it and share on their profiles for friends and others to participate. However, make sure that entry to the contests involves easy steps; complicated steps can dispel your potential buyers.

Engaging on Twitter

Spend time on Twitter to engage with your audience and increase followers. Make sure that your tweets include keywords and unique hashtags relevant to your event. Do not forget to provide in each tweet a link of your webpage where one can buy a ticket or register for the event. Also, increase the frequency of tweeting as one may miss out. You can also make use of several Twitter ad campaign options.

Promoting Eminent Speakers

If your event has eminent speakers or personalities, start promoting them. You can also request them to notify their followers about their presence on your event. This serves the double promotions – the speaker as well as the event.

Marketing on Reddit

Using Reddit to market your event is a way different than Facebook or Twitter. There’s already a community ready to expel you if you come across as someone who’s just on this channel to promote your brand. Submitting your links on Reddit will generate good sales leads to sell your tickets and brand exposure. However, there are certain norms that you need to follow on how to promote your event on Reddit.

First, you need to be clear about the community or subreddits (sub-communities) you are aiming for. Your objective should be to engage with the community and not promotion.

Add value to the community by interacting with the members, and providing valuable content. Make mention of your product when the time is right.

Be true to yourself and maintain a conversational tone while engaging with the Redditors. Before submitting yours, make sure you understand what sort of content works here.

So, start implementing these simple measures and you will see a great surge in ticket sales.

The post 6 Steps To Boost Your Event Ticket Sales On Social Media appeared first on Yapsody.