Burning Man

Burning Man is a multiverse that happens annually in the Black Rock Desert of northwest Nevada. The event gets its name from the symbolic burning of their effigy called “The Man”. It is a 9-day art extravaganza organized by the Burning Man Project which started off as a non-profit organization in 2014. This huge gathering is an annual exploration of art through communal efforts, radical self-expression, and participation in the middle of the desert. Life-changing, as cited by many of its attendees. 

Olympics

Inspired by the Olympics festival held in Ancient Greece, the Olympic Games is a global sporting event featuring winter and summer sports with athletes participating from all over the world. A culmination of different sporting events evokes a global spirit of participation, support, and solidarity. For those lucky enough to be the nation hosting an Olympic event, make sure you attend it. 

Coachella 

With headliners such as Snoop Dogg, Beyonce, and Daft Punk, Coachella is a multi-genre art and music festival happening in the Colorado Desert, California. It is one of the largest and most profitable fests which has celebrities and attendees from all over the world. Apart from pulling in a very niche crowd, Coachella is quite the trendsetter when it comes to fashion owing to the eclectic apparel choices of its attendees.  

Grand Prix 

Inaugurated in 1950, The Formula One World Championship is truly a pinnacle in the world of motorsports. A typical F1 season consists of a series of races known as Grand Prix which takes place over different circuits all over the world. Watching it on the telly and watch it happen live are two different thrills altogether.  Your commitment to motorsport is truly rewarded when you witness the bleeding edge technology of the cars and the skills of the drivers live. 

FIFA World Cup 

If you’ve supported your school football team or played football in the rain, you’re aware of the raw energy that runs with it. Nerve-wracking moments filled with passion-filled moments of euphoria when your team scores a goal is a feeling next to none. Now, imagine supporting your tea in an international stadium instead of watching it on the telly.

These events are a once in a lifetime experience that will be etched in your memories forever.
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Oktoberfest 

One of the party animals and foodies, Oktoberfest in Munich is the world’s largest beer and food festival with over 6 million people attending it every year. Rooted deep in Bavarian culture, this 16-18 day folk festival consumes over 8 million liters of beer. Oktoberfest also offers a variety of traditional foods, amusement rides, side stalls, and games. This must-see fest begins in September and ends on the first Sunday of October, so pour yourself a pint and start planning. 

Cannes Film Festival 

Cannes Film Festival has an image of being a high profile film festival held in France. They preview new films and documentaries of all genres before being released for worldwide audiences. If you’re a fashionista, you can make this a destination visit as Cannes offers a lot in terms of high-end boutiques, private hotel beaches, and wine tasting. 

Halloween 

Halloween is one of those events which has been highly publicized through American pop culture. The infamous “Trick-Or-Treat” rituals, costume parties, pumpkin carving, horror movie marathons add to spooky spirit. October 31st has become a global celebration of sorts for people to explore their spooky side. You’ll find countless Halloween events nearby hosting pub crawls, costume parties, and horror movie nights.  

St. Patricks Day 

According to folklore, St. Patrick’s Day marks the death of Ireland’s fifth-century patron saint who introduced Christianity to the Irish. It is known locally as Paddy’s Day which is a religious festival for feasting with family and friends. Leveraging advertisements from beer companies, Irish tourism has been boosted through this holiday. However, we suggest you head to Dublin for the full-blown local experience. 

Winterlude

If winter wonderlands fascinate you, then Canada is a must-visit. Snow-capped mountains, ice sculptures, snow slides, skiing, and snowboarding competitions await you at Ottawa. A hot favorite among couples, you can explore the magic from the end of January to mid-February. Start your day with a range of winter sports and wrap it up by the evening sitting in front of the fire, enjoying cocktails, and reconnecting with your loved one.  

Comic-Con

What started off as a non-profit as a showcase for local and international comic artists that drew no more than 300 attendees, is now a global convention. Comin-Con draws in over 130,000 people including new and upcoming artists from A-list to celebrities to our favorite cult icons. From movie premiers to parties, Comic-Con International has it all. Find the nearest city where Comin-Con events take place and let your love for comics, manga, sci-fi, and fantasy converge with fans from all over. 

Are you an event planner or a talent buyer looking for an online ticketing platform that promotes and generates revenue for your event? Check out Yapsody.

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In order to make your email marketing campaigns more effective, you need to pay attention to two key metrics – the open rate and click-through rate. On an average, event invitation mailers tend to have:

• 21.21% of recipients opening the emails
• 2.33% of recipients clicking links in the email

Given the low conversion rate,  a well-designed and well-written email invitation is worth the effort. For your event invitation mailers to actually get opened, consider the following points:

1. Use clever subject lines

To have an event invitation email opened in an inbox, you need to use clever copywriting. Include words such as ‘You’re Invited’ in the subject line. It’s clear, simple, direct, and intriguing.

Also, don’t forget to personalize the invites. According to an email marketing study by Avasam, personalized emails stand out better and have an average open rate of 82%. 

2. Use banners

Pictures drive conversion and what better way to incorporate images in your email than by using banners? Banners add a professional look to the email and help to communicate more with less while enhancing the authenticity of the event. You can even incorporate it as your email signature.

3. Call-to-Action

When you are trying to persuade someone to register for the event, make sure to strategically place and highlight CTA (Call-to-Action) buttons in the mailers. Don’t forget to include at least one, and a prominent CTA button. Hyperlink the CTA(s) to the right landing or registration page that has a provision to purchase tickets.

4. Segment your audience

Addressing your target audience in a way that is relevant to them is always better than sending one-size-fits-all mailers. Therefore, before scheduling event invitation campaigns, it’s a good practice to perform demographic profiling and then segregating your audience according to their location and interest.

5. Design and content

Appropriate email templates and content are the primary attributes in the email. It lays the foundation for the email campaign and will help decide whether the email will be opened or sent to a spam folder. Also, take note of the opening lines. Make the most important details stand out. Highlight the time, location, cost, and other key details such as parking and transportation.

6. Email signature

Email signature must be added at the end of the email with all contact information of the host or the relevant person from the organization. You can even add an image and link it to your event landing page. This makes it easy for the attendees to not only navigate but also find the appropriate contact details.

7. Don’t forget to test

Before clicking on the ‘send’ button, don’t forget to test the look and feel of your email on different browsers and devices. You can perform the testing manually or leverage open source testing software. Once verified, you are all ready to get going with your email invitations!

The post Email Marketing – How to Drive Conversions for your Event? appeared first on Yapsody.

Unless you have a large budget, you may not be able to afford to cover all expenses. To start off, event volunteers are the perfect solution to give you the much-needed manpower. Additionally, an online event ticketing system with low ticketing fees will not only help pass on the low cost to your purchasers thereby attracting more customers, but it will also help you navigate through the on-sale activities with ease.   

So, before setting up your farm event what attributes should you look out for in a ticketing system? At the most basic level, you need a ticketing platform that facilitates the hassle-free booking of tickets. Beyond this, you need a solution that gives you total control over all aspects surrounding your event ticketing. Keeping this in mind, here’s a list of attributes that you should consider while zeroing in on an event ticketing solution.

1. Customizable event page – You may want to create a custom event page for your event that matches your event branding and encourages booking. Many ticketing sites will have the feature to test event pages so you can see how your event page will look like.
2. Customizable event page URL – Along with a customized event page, you need a unique URL for your event that can be shared with your potential event attendees.
3. Simplicity and ease-of-use – An event ticketing system should be easy to use and have a simple interface. Navigation should be intuitive and setting-up your event should be a quick and stress-free process.
4. 24/7 customer support – Whether you or your customers have questions related to your event no matter what day or time, the customer support service should be available 24/7 for event presenters and ticket purchasers alike.
5. Real-time event reports – As an event host you may want to know the real-time information about the number of tickets sold versus unsold tickets, an overview of ticket booking on a weekly and daily basis with an ability to download the data to your local machine.
6. Attendee report – Having an event attendee or ticket purchaser report gives you valuable actionable insight for your future events. Some ticketing platforms allow you to add custom question fields on your registration page, thereby letting you collect data that you want from attendees as well as improve the user experience of those coming to your site.
7. User experience – According to a study, about one-third of potential purchasers abandon a site because of long and complicated checkout processes. Easy and quick checkout for your event attendees should, therefore, be on your checklist to avoid high defection.
8. Mobile responsiveness – Research says that more than half of all customers are less likely to engage with a company because of a poor mobile experience. So, it is very important to have event pages that are mobile responsive for booking tickets.
9. Social media integration – Social media is a great way to increase awareness of your events. With a ticketing system that is socially integrated, users can share your event easily across all social media channels. This helps to broaden your marketing scope and gives a fillip to your registrations.
10. Differential pricing – If you are planning to offer different prices for different categories of tickets i.e. adult, child, differently-abled, etc. then the ticketing platform must be able to accommodate this.
11. Discount options – You may want to use different types of discount categories for promoting your event. A ticketing platform should be able to generate and accommodate different discount options viz. single-use code, group discount, multi-use promo code, etc. for your event registrants.
12. Marketing and promotions – For increasing conversion rates, the ticketing platform should be able to integrate tools such as Facebook Pixel and MailChimp to send retargeted ads and invitations to your customers. Furthermore, if you have good knowledge about SEO, then the platform should enable you to change attributes such as title, meta description, and keywords for your event page from within the ticketing tool itself thus paving the way to increased traffic from search engines.

FarmFreshTix, a division of Yapsody
FarmFreshTix, powered by Yapsody works with farmers to transform their greatest assets into people destinations. FarmFreshTix provides full-service customer support, easy event setup, and ticketing for all types of farm events.

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What you need is some organized way of measuring how effective your event marketing on social media has been. There are tools for calculating the impact of your social media stint. Use social media tools

Social networks such as LinkedIn, Twitter and Facebook have their own set of analytics that you can avail if you are promoting a casino event, concert event, theater event etc. by paying the company. Other users are not aware of these, but you can make use of these in built analytics to determine the reach and response of your social media promotion. Some of them are as follows:

Twitter Analytics

This tool of Twitter allows users to estimate the engagement their post has had with the other users of Twitter. All the data are provided to the user in a demographic format. Users can check the graphs of followers’ interests their location and other information. You can also see the number of views, shares and retweets that your post has invited.

Facebook Page Insight

If you have created a page for your event on Facebook, tracking its organic reach and engagement among users is not difficult at all. Through Facebook page insight one can get all demographic data like

1. Organic reach: views from non followers.
2. Viral views: views from people who were directed to the post by friends.
3. Engagement: the number of likes, shares, comments, mentions, etc.

LinkedIn Company Analytics

With this neat tool you can monitor your followers and other competing events. Here too you can avail specific demographic data regarding your followers and their activities. LinkedIn has some paid tools like:

1. Mention: track responses to your posts.
2. Brandwatch: advanced tracking of followers, their location can be obtained through this.
3. Trackur: gives you data about how active people are on your page.

Key Performance Indicators

You must also promote on Pinterest, Google+, Tumblr to make the event survey easier. Once that is done, check your events KPIs. Through this you can measure how successful the promotion has been. This is through measuring of the number of people who called up, made enquiries through mail and track actual event ticket selling occurred. Social media tools like Hashtracking calculates the number of times your hashtag has been used.

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