Yapsody has been the preferred event ticketing platform for independently-owned casinos for more than 25 years. Given our experience in the casino industry, we designed our event ticketing features in conjunction with our casino clients. 

Here are 9 event ticketing features preferred by our casino clients for ease of event creation, promotion, and revenue generation functionalities: 

1. Reserved Seating 

A defining factor of casinos is all things premium. Everything from the food to your accommodations. So why should the events be any different? A majority of our casino clients prefer reserved seating for giving their guests the ultimate flexibility in choosing premium seats and other added benefits. VIPs don’t stand in queues to attend events and that’s where reserved seating comes handy.   

2. Ticket Customization

A casino is one of those high profile venues that host events regularly. They can’t have a similar ticket design for every event. With our ticket customization option, they breathe life into their e-ticket by displaying brand and sponsor logos, custom illustrations, and upcoming events.   

3. User Management

There are big casinos and there are small casinos. Even in the smaller casinos, the teams working behind the scenes are large. With our ticketing system user management, casino clients seamlessly allocate roles and detailed permissions to each department. Your ground staff will use a different set of features compared to your marketing team hence creating an awesome event experience for everyone. 

4. Access Codes

Make your casino event an “invite-only” one. Unless your guests have an invitation, they don’t get to come. This is a classic case of poker tournaments being held in casinos where only the high rollers, VIPs, and celebrities are invited to attend in an exclusive event. Our casino clients enable this feature to make their event tickets available for purchase through multi-use or single-use promo codes only. Hence maintaining that exclusivity casinos are known for. 

5. Discount Options

Many of our casino clients use our discount feature to create an all-inclusive package for their guests to elevate their resorts, spa, clubs, and restaurant services. By creating an event ticket with multiple discounts, our casino clients boost their ticketing revenue exponentially. 

6. Payment Gateway Flexibility 

A casino gets a footfall of thousands of global citizens every day. Our casino clients stay on their A-game when it comes to giving their guests the flexibility to choose from a multitude of payment options. We have integrated multiple payment gateways such PayPal, Mollie, WePay, Stripe, Braintree and many others for payment processing across over 60 countries while supporting 170+ currencies.

7. Surcharge Options

Many times, our casino clients witness their event sales rocketing up. That’s the time they take advantage of applying surcharges on events that will sell out soon, regardless of the ticket price. This gives them total control of maximizing their revenue. 

8. Event Marketing Services 

Running a casino isn’t for everyone and for those that do, have our respect. The casino business is a hectic one and in that process of setting things right on the floor, many clients miss out on marketing activities to boost their ticket sales. With our event marketing services such as premium event listing, co-branded blogs, social media promotion, and a host of SEO services, our casino clients offset their promotion activities to us. 

9. 24/7 Support 

Vegas is known as a 24-hour town as their casinos are open day and night. Our support team truly is a bunch of Jedi’s masters when it comes to solving high volume queries during casino events. Even when you think you have everything under control, chances of your events going haywire are high. That’s where our event ticketing platform shines as casino clients know Yapsody will be there to save the day. 

Want to supercharge your casino events into a money-making machine? SIGN UP with Yapsody and take total control of your event creation, promotion, and ticket sales.

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So, here’s a glimpse of 19 things we did in 2019 to elevate our event ticketing platform for event presenters and their attendees worldwide. 

1.Website Revamp

At Yapsody, we believe in refreshing our user experiences to evolve further as one of the best event ticketing platforms out there. Our website went through a total revamp in May that improved our website speed, structure, ease of usability, and navigation. 

Screenshot – Yapsody Website

The Yapsody website enhancement has led to significant improvement in our website ranking by 50%. We saw a significant increase for new presenters signing up with Yapsody. All the brownie points go to our tech, design, and marketing teams for meeting the deadlines. 

Screenshot – Enterprise-Grade Features

2. Event Marketing Services

Part of our revamped website involved an introduction to our service offering for our users worldwide – Event Marketing Services. We started offering event marketing services to our presenters under which we collaborate with them through co-branded blogs, social media promotion, and a host of SEO services to amplify their event marketing efforts. We understand how taxing it can be to organize an event and handle all the nitty-gritty of it. Our event marketing services let event presenters rest easy as our team of marketing experts handled their promotional activities. 

Screenshot – Yapsody Facebook Page

Our event posts shared on Facebook and Instagram have generated the best levels of engagement, with posts crossing the 500,000 mark.

3. Google Analytics

If there’s one feature that is unanimously used by all our event presenters regularly, it’s Google Analytics and rightly so. Leveraging the mighty Google Analytics Integration, our presenters were able to:

• Get in-depth detail about how much traffic each marketing channel is contributing to their ticket sales.
• Track real-time sales conversions and create customized reports to understand the figures better.
• Find out how long your visitors spend on which page and which page is getting more traffic.

4. Premium Event Listing 

With our new addition of Premium Event Listing in 40 major cities worldwide, presenters were able to list their new and upcoming events on our geo-targeted event page for FREE and increase visibility by 10x.

Screenshot – Yapsody Event Page

With a premium listing, we also promoted their events on Facebook, Instagram, and Twitter (and LinkedIn, depending on the nature of their event)

5. Global Language Selection On Mobile 

We don’t let any ticket sales get lost in translation. Our event ticketing platform was already supporting 15 prominent languages from across the globe. We integrated our global language selection on mobile devices as well making it easier for our event presenters to reach audiences from all over the globe. 

6. Adding ​Instagram Feed to the Online Ticket ​Store

To make sure event attendees stay updated with our event presenter’s social feed, the functionality to add an Instagram handle on their Online Ticket Store was implemented. This made it easier for their audience to stay updated with their social feed for quick updates during ticket purchasing. 

7. Events Calendar – WordPress Plugin

We also launched “Yapsody Events Calendar” for those event presenters who own a WordPress Site. This plugin helped display their Yapsody events on their WordPress site in a Calendar view. On click of the event from the calendar, the attendee was redirected to the actual event page of the venue where they could purchase tickets.

This plugin bridges the gap between the presenter’s WordPress platform and Yapsody Online Store to market their events on their website pages within a calendar. This Calendar will dynamically display events on the calendar as and when an event is added, updated or deleted in the Yapsody Box Office platform, in short reducing the load over the presenter to manually add events on their site for promotion and marketing of their upcoming events.

8. Wix Integration

Our event presenters onboard are a sharp lot who know exactly what they want in creating that memorable event experience. Considering the evolving landscape of our business, the need for custom functionalities gets requested from us occasionally. With our flexible event ticketing platform, they were able to raise a request which was then rolled out by our tech team quickly. Similar to our WordPress plugin, we got a special request from presenters who needed a calendar plugin for their Wix plugin. Needless to say, we obliged them.

9. Mollie Integration 

Our event ticketing platform supports all the major payment gateways such as PayPal, Stripe, WePay, Sage, and many more. This year, we also added Mollie to our arsenal which is one of the best payment collection options for our event presenters across Europe. 

10. Super-Powered Support 

Our Support team truly are the Jedi of the Yapsody universe where they not only handle the queries of event presenters but also their ticket buyers. Our job is to facilitate an end-to-end smooth operation and that’s what we delivered on a 24/7 basis. For us, every event presenter is equally important, whether you sell 10 or 100,000 tickets for your event. With over 2000 monthly support tickets, we were able to achieve 95%+ satisfaction. Over the last twelve months, our CSAT scores for both ticket buyers and presenters have been over 95%

11. Customer-Centric Programs 

During the year, we have further enhanced our Customer Support to facilitate our event presenters in their event creation journey right from the time they sign-up to their event creation. Our team is available 24/7 if you ever get stuck or have any queries while setting up an event or even when your event is on-sale and is always available at hand to provide you with guidance via live chat, email, or schedule a callback.  Through our various client onboarding and retention programs, we have made it our goal to support our client’s revenue generation quest through event ticketing in every aspect possible.

12. Exclusive Seasonal Offers

Considering the evolving nature of the hospitality business, holidays and topical seasons around the world is a golden opportunity for event planners to create an event quickly without burning a hole in their pocket. We rolled out 3 exclusive offers during Halloween, Christmas, and New Year. Much to our presenter’s delight, it truly was a merry time to combine this holiday offer with our low ticketing fees. 

13. Discounted Tiers 

We saw a lot of our clients move up through our discounted tiers – Gold, Platinum, and Elite as part of our Loyalty Program. Our Discounted Tiers is one of the many reasons why Yapsody is preferred among event presenters worldwide. Combined with our low ticketing fees and pass on fees feature, the potential for boosting ticket sales went way higher.

Screenshot – Pricing Tiers

14. Solving Challenges For Nonprofits  

Noah Webster House organizes community-based events catering to various ages from cemetery tours to lectures. To simplify the process of selling their event tickets online, they researched several online ticketing systems. Listing their events brought about a set of challenges. For starters, it wasn’t feasible for a nonprofit organization like theirs, from a pricing standpoint. The presenter was required to pay $2 a ticket for tickets that cost $10 or less. Besides this, they did not have a single platform where they could view all their upcoming events. Instead, they were only able to create links for their individual events and were allotted event ID numbers. There was no scope of personalization, making the process a disorganized affair.

Development Manager of Noah Webster House, Amy Boulton says, “Yapsody is a great site, particularly for non-profits.”

The museum organizes multiple events throughout the year. It only made sense to make the switch to Yapsody, because they didn’t have to pay a high flat fee on tickets priced low. Apart from the reasonable fees, she was exceptionally pleased about being able to have a branded URL and an exclusive store of their own for no additional costs.

15. Creating Consistency for Community Caterers 

One of the biggest challenges for a catering company like Georgia Smoke is consistency in its quality of service to its community. They always use the freshest ingredients and cook everything to order so nothing is out of place. From sourcing ingredients to serving the food hot, they never resort to cutting corners. Having raised over $25,000K for Friends of Disabled Adults & Children (FODAC) previously by serving 4,000+ oysters, Georgia Smoke wanted to upscale their logistics for the Seventh Annual #OysterRoast in terms of event creation, ticketing, and consumer support. 

“Yapsody had a good deal for nonprofits and I chose it. The system is easy to duplicate events and has good deals on nonprofit events. Their customer support is helpful, quick, and fast. The last thing I need to worry about during these events is ticketing; I trust Yapsody to do its part while I do mine.”

– John R. Lenz, Georgia Smoke BBQ

Yapsody proved to be the perfect mix with features like Pricing for Non-Profits, 24/7 Customer Support, Event Setup Wizard, and Surveys. Being such a well-known caterer in Atlanta, Georgia Smoke BBQ  exceeded expectations by staying indispensable in their quality of service through Yapsody’s ticketing service. And after it was all said and done, the community’s fundraising total for FODAC pushed past $25,000.

Read more of our success stories HERE.

16. Implemented ABN for Australian Events

Many of our Australian presenters requested to include ABN (Australian Business Number) on the transaction receipt because in Australia it is a legal requirement that their ABN is included on all receipts that they issue. We have implemented the request in such a way that if any event presenter is adding company information under business details settings then that information will show under the receipt.

17. Implemented Custom Reporting 

We made enhancements to our reporting module to better represent data and facilitate analysis for our event presenters. Within our Attendee List Report, there were changes done to provide data to clients including transaction time as well as a provision to display the information based on time of purchase. This helped our event presenters to manage and gather information about their attendees in a more detailed format.

18. Accepting Donations Made Simpler

Yapsody allows you to accept donations from both the Online Ticket Store and the Box Office.
Our presenters requested the “Accept Donation” button in the left column under the Support and Contact Presenter button on the event landing page where the Get Ticket is shown. We have implemented this change globally for ease of access.

19. Working Towards 2020 

2019 was all about revamping and re-working on many aspects of our product that will have its ramifications in 2020. Come 2020, we will be launching Yapsody 3.0 for our event presenters and hospitality enterprises worldwide. Needless to say, it will come loaded with a fresh set of features and integrations that will make ticketing and revenue generation easier for both the presenter and their event attendees.

That’s it from our YapWrapUp: 19 Things We Did In 2019. Stay tuned to the Yapsody blog for more updates. 

We hope all you event presenters are having a busy time with sold-out venues. If you’re someone who loves bringing people together for an unforgettable event experience, then Yapsody is the perfect fit for you. Sign Up as an event presenter to elevate your event ticketing and revenue generation experience with our Enterprise-Grade Features. 

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Address Your Recipients In Your Subject Line

Speak directly to your user in the subject line as many of the recipients love being addressed by their name. An average person gets bombarded with a lot of emailers on a daily basis so it’s crucial to break through the clutter with a personalized subject line. Keep a bank of subject lines in reserve and keep refreshing them to analyze which one has a healthy open rate.

Correctly Timing Your Emailers

A no-brainer for any event marketer. Email Marketing holds no value if you’re sending out emailers randomly. Being in the entertainment sector, your audience might check for events over the weekend rather than on weekdays. Or maybe they check their emails right before work or before going to bed. Figuring out your audience personas and their online habits is key to acing email open rates.  Use MailChimp’s email personalization to fill in names and send emails at the correct time zone. 

Keep It Short and To The Point

The average attention span of users has been reduced to a GIF or a video which should dissipate maximum information in a short span of time. Similarly, your email content should be broken down into pointers that can be easily digested. Your job is to convey the event details through short and simple messaging. Don’t bombard them with jargon and imagery that diverts them from your Call-To-Action.

Personalize Your Email Templates

Create your own email designs with a drag-and-drop email designer with MailChimp. Your users will love your brand and event persona reflecting in your emailers. No one likes a drab, shoddy looking emailer that looks like a last-minute effort. It’s okay to send out emailers once a week, but make sure it’s unique and value-adding. Creating compelling and visually strong templates will save you a lot of time in the long run. 

Create A Sense Of Urgency

Event marketing is a time-oriented branch of marketing. The plan for bringing any talent on board for an event begins months before. Similarly, for your tickets to sell out, you should try selling them in phases. Early bird discounts or group discounts create a sense of urgency and tend to sell out faster.  Last-minute deals also work well provided you’ve not already sold-out. As a part of their brand loyalty, you can send emailers to your recurring event attendees with a special discount or a referral bonus to bring a friend. A win-win situation where you get old and new attendees for your event. 

Yapsody’s MailChimp Integration is one of the many elements that make up our Event Marketing Tools. If you’re a new event presenter, SIGN UP NOW and get access to our Enterprise-Grade Features such as Google Analytics, Facebook Pixel Tracking, SEO Optimization, and WordPress Integration that will improve your event ticket sales.

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Don’t miss out on a single ticket sale even if your event attendee prefers cash over credit. Check out different payment options for your events with Yapsody.

Credit & Debit Card

You can start accepting online payments for selling tickets online through Credit & Debit Card by linking your preferred payment gateway for the Online Ticket Store.

Screenshot – Yapsody Dashboard

Paypal (Business or Premier Account)

Our ticketing platform supports Paypal for almost all countries as it is preferred by event attendees globally. One of the best parts about PayPal is that it allows you to accept payment via major credit services like Visa, MasterCard, Discover, and American Express. 

Screenshot – Yapsody Dashboard

You won’t need a merchant account to process credit card payments, all you need is a free PayPal Premier or Business account to accept credit card transactions. Click here to learn more about integrating PayPal with Yapsody.

Cash and Checks

Pretty straightforward process. You can drive your customers to the venue and accept the payment by Cash by enabling it in the Box Office section. Check payments are mostly preferred by the organizations who make a bulk booking on behalf of their employees for a business conference

Screenshot – Yapsody Dashboard

Pay Later

You can select the Pay Later option only for the Online store or for both the Online Store as well as at the Box Office. You can even restrict the delivery of tickets of Pay Later transactions to ‘Will Call Method’ by enabling the option “Restrict Delivery to Will Call” and also add any Payment instructions, The payment instructions will be displayed when the ticket buyer selects to purchase tickets via the Pay Later payment method. 

Screenshot – Yapsody Dashboard

Once you receive the funds you can mark the transaction as paid and issue tickets to the event attendee.

Complimentary

Finding a way to make your privileged customers’ day? How about issuing them a Complementary Event ticket? It couldn’t get much better than this, While setting up a complimentary payment option you can create an unlimited category such as VIP, General, or Sponsors as per your preference. 

Screenshot – Yapsody Dashboard

Moreover, we won’t bill your account for issuing complimentary tickets, Yes! you read it right, there are no fees for tickets issued by selecting “Complementary” as a payment option.

Now, that you’re aware of our online payment options, sign up with Yapsody to sell your first 50 tickets with NO ticketing fee & collect money directly in your preferred payment gateway account. We also support communities worldwide by offering nonprofit entities a 50% rebate on their event ticketing fees.

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For this reason, we at Yapsody added a new feature to our system to ensure your event ticket purchasers never forget to make it to another event again. Once they’ve made a ticket purchase, Yapsody now offers your ticket purchasers the ability to add the event directly to your Apple, Google or Outlook calendar, depending on your preference. 

With this addition, event ticket purchaser who uses the Add to Calendar feature will receive a reminder for every event they’ve purchased tickets for, through Yapsody. To know more about how your ticket purchaser can sync the event with the Apple, Google and Outlook calendars, click here.

Along with offering the 24 / 7 Chat Support and Multi-Language support, by adding the ‘Add to Calendar’ feature, Yapsody keeps to its commitment of serving customers of our event presenters for ease of ticket purchase for ticket buyers.

Learn more about installing Yapsody’s Event Calendar for WordPress and Events Calendar for Wix.

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Update 1 – Language Selection Option in the Online Store for Mobile Devices 

Online ticket store visitors can now select the language they would like to view the events in through their mobile devices. As of today, Yapsody supports 15 prominent languages from across the globe. This makes it easier for Non-English speaking users to

• Read event information
• Understand instructions 
• Purchase tickets and 
• Generate tickets in their language 

Until today, the feature was available only on desktop view.

Update 2 – Instagram Link Sharing 

Apart from Facebook, Twitter and Pinterest, event presenters can now add their Instagram profile links to their online ticket store. Should a ticket purchaser want to visit the presenter’s Instagram profile, they will now be able to without having to look up the profile on the Instagram app. Along with this, event presenters also have the ability to request Yapsody to promote their event on our social media.

With these updates, we’re hoping to cut down on minutes of wasted time for all Yapsody users. We have plenty of new updates coming along in the coming weeks. Stay tuned!

What has your experience with Yapsody been? Let us know in the comments below.

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