If you’re an event planner, pub owner, or a hospitality enterprise here’s how you can plan smart, manage it closely, and expect the unexpected. 

1. Choose Your Venues and Routes

Choose your pubs and bars carefully and give their venue owner a heads-up in advance. You’d want pubs that have a cult-like following and have a great space to accommodate your group. Pro tip – your first and last pub should have great food. You need to plan for food early on and when the crawl is coming to an end. 

2. Establish Your Party Size and Duration

Pub crawls are best suited for smaller groups of 10-15 people that are easily manageable. Don’t try to go for an all-nighter if amateurs are involved. A 4-5 hours pub crawl should be good enough to avoid letting people burn out faster. 

3. Find A Sponsor 

If you’re a pub owner, you can connect with one of the major alcohol brands to sponsor your pub crawls. If not that, as an event presenter you can pitch to companies that offer on-demand pick up and drops for all your crawlers. It’s always a great idea to partner with a sponsor that elevates your event marketing efforts. 

4. Set The Expectations Straight 

Once you’ve figured out all the finer details, it’s important to set a few ground rules in place. It’s important to communicate details such as ticket prices, meeting points, emergency contacts, rules, venues, dress codes prior to your event day.  

5. Create a Theme 

Themes are a great way to create uniformity in your event but not necessary. Set your expectations early when you set up your events on our event ticketing platform. With our Online Ticket Store, customize the look and feel of what your pub crawl theme is about to be. Thirsty Thursdays, anyone? 

6. Set Up Access Codes

Pub crawls are events which are very exclusive and involves a close-knit group of people. However, you may have super-busy attendees who might not turn up to the crawl until the group reaches the third pub. Create ease of entry for them by creating an invite-only entry. So, no matter how late they turn up, with our Access Codes feature you make them feel like a VIP. 

7. When the Spirits Start To Soar 

Let’s admit it. After a few shots and pints, emotions start flying all over the place and the vibes can get heated. Some might want to sit at the counter and order the bartender to whip up another margarita. It’s in these moments that you need to figure out if you need to step in or let them be for a few more minutes. Have a schedule but be flexible. As long as they handle themselves well, you’re good. 

8. Don’t Forget to Eat 

A no-brainer really. Don’t forget to eat before you drink and don’t forget to make your event attendees eat a good dinner at the end of your pub crawl. Provided that they haven’t been mixing their liquor, food will keep them steady and finish the pub crawl successfully. 

9. Hashtag your Crawl 

Chances are that people in your pub crawl will get blackout drunk and not have single memory of it. You should market the whole event by creating an event hashtag that your patrons can leverage to document their shots and moments. For a generation that lives for nights they can’t remember, social media always comes to the rescue. 

Our event ticketing platform is preferred by pub owners and event presenters worldwide for creating amazing pub events and selling it’s tickets online. Just in case you needed another reason to SIGN UP with Yapsody.

The post Planning A Soul-Stirring Pub Crawl in Your City appeared first on Yapsody.

Website

Every manager knows that their guest experience begins way before arriving at the front desk. Not only do you need a user-friendly and fast website, but it also needs to reflect your hotel persona. Your social media handles further solidifies your online presence.  Your website should also be mobile optimized and effortlessly lead your guests to the BOOK NOW option. Make sure that their first contact with your brand sets the standard for things to come. 

Check-In Process 

Probably the most over-looked factor, the check-in process can elevate your guest’s mood or annoy them. After travelling all that way to reach your hotel or event, if you can’t find their name under the reservation list, they might lash out. Perhaps, your hotel can easily manage the check-in check-out process on a normal day. But during the holiday season, when your hotel is a venue for a famous band to perform, you will need an Inventory Management System that can handle Reserved Seating and Ticket Scanning. You can still go for the “stamp on the hand” method of confirming entry for that old school touch. 

Personalized Packages

Whether it’s a business trip or a family trip, everyone loves an all-inclusive package that covers food, alcohol, entertainment, spa, and gym which would be otherwise be charged a la carte. Carefully craft a package that has live entertainment acts for your resort or casino hotel. Don’t overpopulate your website with 50 packages when 10 of your best will suffice. Exclusivity is key in hospitality. You can further personalize their packages if it’s their birthday, anniversaries, weddings, and so on.

Partner With Other Businesses 

By partnering with tourism businesses nearby, you can add value to your venue by amplifying your brand presence. A lot of your guests would love to explore nearby tourist attractions such as museums, theme parks, vineyards, breweries, and so on. You can club these under short-term packages for those who are always looking to go the extra mile. You can give the local gift shop some space in your hotel as tourists are always looking for memorabilia to take back home.

After The Stay

Brand loyalty is what every hotel earns if they pulled everything off perfectly. A key touchpoint for hotel owners to work on is earning their guest’s revisits. The real task is working on post-checkout surveys and feedback from your guests to evolve your future service offering. Create logic-based questions that can help you improve service levels in the future. Satisfaction in the hospitality sector is driven by improving through complaints and general feedback. How fast you can turn a negative into a positive becomes an indicator of your brand value in the market.

Yapsody has been a hospitality industry leader in providing volume talent buying services with internal routing since 1995. You’re just a SIGN UP away to elevate your guest experiences in your hotel.

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Passionate

What differentiates average talent buyers from a great one is their passion for the performing arts. If your talent buyers share the same taste in music as you, they are a good fit to match your requirements. A professional driven by passion will go above and beyond to find the perfect artist for your venue. 

Experienced 

Talent booking is a ruthless process which is why you should hire someone with thick skin.  They should be able to navigate through this wild and harsh industry. An experienced talent buyer will think 10 steps ahead before making a move and come with a contingency plan in case Plan A goes off track. 

Resourceful 

The world of showbiz is based on trust built over time. Your talent buyer will have attended a wide genre of events in his lifetime and garnered trust in the talent buying and entertainment industry. A person who has a powerful network is like your personal Event Setup Wizard that can sell out your venue. For that definitive edge, you can get onboard with Yapsody – the No. 1 provider of headline concert services.

Efficient Communicator & Negotiator

A typical day in the life of a talent buyer involves communicating and negotiating with musicians, agents, managers, venue owners, and so on. You will need some whose core skills involve bargaining, sharp communication, and a convincing spirit. Talent booking involves a lot of paperwork and legalities, so your talent buyer needs to be tactful and ethical.

Receptive

Being in touch with the latest trends in the industry is a pre-requisite for any talent buying agency. The world is evolving rapidly and so is the entertainment industry. Make sure your talent buyer is on deck with all the latest developments so that your venue is not missing out on anything. They should also be receptive to the local entertainment scene because you never know when you might encounter new talents in the community.

We know the amount of time and energy goes into fuelling a business. So much so that you don’t have time to shortlist resumes and sit through interviews. With Yapsody by your side, you can streamline your entire talent buying and ticketing process. With decades of industry expertise in providing headline concert services to independent promoters, Yapsody lets you access a broad pool of multi-genre artists. Also, our online event ticketing system is used by event presenters across the globe each year, enabling them to sell tickets online.

The post 5 Traits To Look Out For In A Talent Buyer appeared first on Yapsody.

Stand – Up Comedy

With stand-up comedy picking up the paces, live acts such as Louis Anderson and George Lopez sell out venues by dolling out the laughs. Easily one of the best live entertainment acts for your casino that is guaranteed to fill up your casino floors. Make sure you have a good ticketing system in place that will handle all the phases of ticket booking.

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Concerts

Concerts can get tricky as they have multiple dimensions such as talent buying, production, ticketing, and patron building. This is why having a good talent buyer can serve your casino well. Through concerts, you can pull in audiences who never would’ve never stepped into your casino. They might end up spending a few bucks at the slots or craps table in the process of strolling through your casino. 

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El Cajon, CA: Head to @Sycuan_CasinoResort witness Paperback Writer- The Complete Beatles Experience perform – the closest you'll ever get to The Beatles. Tickets on Yapsody: http://bit.ly/319EEUp⠀ #paperbackwriter #thebeatles #beatles #beatlestribute #tributenight #cantbuymelove #live #events #yapsody

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Live Music Bands

Live music bands are usually placed in diners and lounges that lure patrons in. Food and alcohol are classic chasers that complement any genre of music thus adding to the overall casino business. Running a casino might be your forte, but foodies don’t mind returning to your casino just for the elegant vibe they experienced through your lounge services. 

Dancers and Performers

Another classic form of Vegas showbiz is having individual artists and performers that contribute to a fun, high-energy environment on the casino floors. No casino floor is complete without the glitz and glam of these dancers, magicians, fire performers, and acrobats adding a bit of sizzle to the casino.

Masterchef

An extension of the popular TV series, Masterchef events are well-known to draw participation from your patrons. Food is a universal social glue that is bound to please the masses. Whether your guests are participating or simply watching, it’s a fresh idea to boost your overall entertainment value. Throwing in a celebrity chef in the mix will also add a whole new flavor to the entire event.  

With two decades of industry expertise spanning across concert promotion and production, we bring you these sought-after insights that will give a much-needed boost to your casino party ideas. Contact Us if you need an end-to-end solution to meet your talent buying needs. 

The post 5 Live Entertainment Ideas for Your Casino appeared first on Yapsody.

Understanding Your Audience

A good talent buyer knows exactly which talent works best for your audience, making them an asset in boosting your business. You cannot host a musical at your theater if stand-up comedy is what works best with your audience. A professional talent buyer’s network includes performers, musicians, DJs, record labels, and media outlets which boosts footfalls to your venue.  They are tuned into the trends of the entertainment industry, so it’s guaranteed that they’ll bring value for your money.

Sourcing and Negotiating

You may feel you can negotiate with artists to perform at your venue. But, the entertainment business strives on trust. Having attended plenty of events, talent buyers have established their trustworthiness.  They’re a wizard in summoning talent that fits your budget. Sourcing popular talents comes with a lot of negotiation where even after sealing the deal, they might be a no-show due to unforeseen circumstances. A good talent buyer will have a contingency plan for a situation like this, thereby saving your money and reputation. 

Communicating and Executing

Suppose you’ve booked an iconic musician like Gary Allan to perform at your casino. The name itself will draw in the masses. But in many cases, the talent might be new and upcoming which your audience might not have heard of. In this case, your talent manager will develop an event marketing plan to target audiences that actually books the ticket. He will have his own logistics crew to execute the finer details, taking a huge load off your shoulders. 

Renting the Venue

So, your first event at your new restaurant went exceptionally well and now people want more. In the future,  you wish to host a fundraiser at a bigger, more premium venue to further cement your brand in the market. Arranging production services from a talent buying platform like Yapsody can further streamline the production and ticketing services which are crucial as well. Apart from selling out tickets for your fundraiser cookout to a larger audience, your brand name gets cross-promoted just by being associated with a premium venue. A win-win that was possible with a talent buyer and ticketing system by your side. 

With Yapsody by your side, you can streamline your entire talent buying and ticketing process. Our platform gets you a broad pool of multi-genre artists who have decades of experience in providing top-notch entertainment.

The post How Talent Buyers Can Save Your Entertainment Business appeared first on Yapsody.

Invite a Local Band

People love live music. It can change the entire ambiance of your cafe. While it will attract all the music lovers, you can encourage your customers to shake a leg or two if they like the music played.  You can approach a couple of local bands and keep giving your customers a mix of all types of music. For example, every Friday, the local Jazz band can put up a great show, while the weekend can be saved for the type of music preferred by most of your customers.

Stand-Up Comedy

Laughing your guts out once in a while is great for health, besides de-stressing you from work and responsibilities. Invite comedy artists at your cafe to perform a stand-up comedy act. If your budget permits, we’d recommend you to invite celebrity comedians like Rob Schneider to perform at your cafe. Make sure you promote your events on social media, send out email invites and watch your cafe become popular overnight. 

Theme Party

There are 100’s of themes available if you want to plan a themed party at your cafe. Check out our blog on ‘21 themes for your next event’. One of the themes that’s on the top of our mind is the retro theme. Let your customers dress up polka dots and floral prints. If your cafe has enough space to create a ramp, you can have a fashion show with retro music in the background. 

Wine Tasting Event

Do you want to see people flocking to your cafe? Organize a wine tasting event, offer a great deal and promote it on social media. You’ll be surprised to see the turn out at your cafe. Don’t turn off the mood by offering your customers cheap quality tasteless wines. It’s an opportunity to convert these customers into your fans. Offer different varieties and good quality wines for your event. 

Candlelight Dinner for Couples  

Due to work and responsibilities, couples tend to spend less time together. Allow them to spend a romantic evening at your cafe. Organize a candlelight dinner. Play soft music in the background and let the mood set in. Create an ambiance your guests will fall in love with. Offer your guests a check-in discount. For example, every couple can get a 20% off on their bill for checking in on your social media profile. 

Sports Night

Be it office colleagues or a group of friends, people love watching a game together. During the day, you can run a regular cafe, but as the sun sets, your cafe converts into a sports bar. But if you think a regular sports cafe can be challenging, you can host sports nights during popular events like the World Cup or the Olympics.

Holiday Parties 

The holiday season is arriving soon. You can organize holiday parties for adults, kids, and families. Host games and fun activities that’ll spread joy and warmth this holiday season. If you’re looking for Christmas party games ideas for adults or kids, we’ve got plenty. Read our blog ‘9 Party Games for Christmas: Adult Edition’ and ‘12 Ultimate Christmas Party Games Ideas for Kids’ to know more. In addition to that, you can also organize Christmas lunch parties for offices and make it engaging with some office party games.

Cook-Off 

Organizing an ordinary cook-off is no fun. You can add a twist to it. Give the participants the names of a few popular dishes from your cafe and ask them to recreate it themselves. Participants who manage to create the same dish or whoever is the closest tastewise is the winner. The chef can be the judge at this event.

Karaoke Event 

People love karaoke nights. You can organize one to keep everyone entertained. It works best when there are large groups at your event. All you have to do is arrange for a mic and a projector and your karaoke night will turn into a fun night for all. To ensure maximum participation, you can have a lucky draw for the singers. A meal or a drink on the house can be a great prize.

Singles Night

Singles night is another great way of attracting customers to your cafe. Organize singles night with a lot of fun activities and games. Organizing speed dating is also a superb way of letting singles meet up at your cafe. This way the singles can meet a lot more people in a single evening. Through fun activities, they can spend enough time to know each other before they move on to the next date. 

While you host several activities, do make sure you connect with your customers and maintain a relationship with them. Use social media to promote all events you organize. Offer promo codes and discounts like we offer. If you’re planning regular events at your cafe, sell tickets online and make the most of our event ticketing system. Yapsody offers some of the best features at a great price.

Read our blog – ‘8 Reasons Why You Must Choose Yapsody For your Next Event’, to know more. With every event created at your cafe, you can save a lot on your ticketing fees with our holiday season offers. Sign up with Yapsody and use our promo code – HOLIDAY25 to avail 25% off on your ticketing fees.

The post 10 Entertainment Activities To Make Your Cafe The Talk of the Town appeared first on Yapsody.

MasterChef 

Food is a multicultural social glue that binds communities together. Masterchef fundraisers are perfect for supporting an upcoming local restaurant or any other cause. Gather all your foodie friends and family to participate with an entry fee. It could be a food fest too if the nearby food joints sponsor and let teams participate in cook-offs based on their popular menu items. 

Musical Fundraiser

Benefit concerts are a great crowd puller. Whether you live in a small town or a huge cultural hub, a musical evening coupled with food and booze will guarantee a heavy footfall. Also, you never know which record label might turn up scouting for raw talent. Invite your local bands to rock out those riffs while the other participants have a go at the karaoke section. Keep the fundraiser open to a wide spectrum of genres. 

Casino Royale 

A bit of a posh affair, a black-tie affair themed around the British spy requires a lot of effort. With precise planning, a Casino Royale fundraiser offers dozens of ways to raise funds including poker tournaments, individual sponsorships, corporate sponsorships, and ticket sales. Keep these events high priced to keep the guest list exclusive and attract a wealthy roster. 

Movie Night 

With different genres to choose from, you can alternate your movie screenings based on the demography. All you need is a comfy location, inflatable movie screen, film rentals, and projection equipment. Setting up a private movie screening at a theatre that serves food and beverages also works wonders. Make sure you use Yapsody’s ticketing platform to streamline the process and get a FLAT 50% rebate. 

Trivia Night 

This one works well with smaller groups as a monthly affair. Hosting a trivia night for the history and sci-fi aficionados at your local pub or a pizza joint won’t pinch you financially as an event manager. A fundraiser like these harbors community building and brings a lot of business for the pub or restaurant which they can contribute to your cause as well. A win-win. Take our quiz if you’re a whizz-kid. 

Book Sale 

Another fundraiser that strikes a chord with the intellectuals and doesn’t demand strong finances. This fundraiser should bring together those who are cleaning out their bookshelves with those who like to read for a bargain price. Connect with your local authors, coffee shops, schools, and colleges to collaborate on the fundraiser. A book reading and signing should do the trick. 

Get Artsy 

Not every artist gets visibility for their work which is why these fundraisers work in their favor. Have an art opening where people buy a ticket to attend an auction of different art pieces. To make it more engaging, allow participants to try their hand at painting, pottery, calligraphy and so on. 

Go Green 

The need of the hour is saving our planet. A fundraiser in the form of a flea market that sells plants, organic and solar-energy products, seeds, and re-usable shopping bags are in demand. The proceeds should be directed towards planting more trees in environmentally sensitive areas. 

Gamers Unite 

You can start a general fundraiser or rally your fellow gaming brethren to launch a support campaign through an annual competition where a portion of their winnings is given away for charity. Approach gamers, YouTubers, and techies for these events for marketing it. 

Junk Donation Fundraiser

An old school trick that is relevant right now. Gather a group of volunteers that have the time and tact to go from door to door and round up unused junk like scrap metal, newspapers, and plastics. Bringing them to the recyclers will get a few extra bucks and make the community clutter-free. 

If you are an NGO or a non-profit company planning a fundraiser, you can avail 50% off on your ticketing fees with Yapsody's ticketing system for a streamlined process.
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The post 10 Themes That Will Inspire Your Next Fundraiser appeared first on Yapsody.

Crowd Puller
Live music festivals draw large crowds easily. Whether it’s a concert or local band performing, give your event space on rent or simply host a festival. Read our blog on “10 steps to host a successful concert” for more details. While more crowd can mean chaos, make sure you tie up with an ideal event ticketing company so the validations are quick. At Yapsody, we offer mobile apps to our presenters, so they can scan the attendees and give them a seamless experience with no more long queues.

High Revenue
More crowd is equal to higher revenue. Whether you’re hosting the live festival at your hotel or a casino, music festivals help you generate high revenue. Do you want to earn extra cash? Read our blog on “How to make your hotel space a money minting machine”. Get the ticket sales proceeds transferred directly to your bank account with our payment gateway systems. Not just that, if you want to track your earnings, YapStats – our mobile app will give you a clear and detailed report of your sales conversions.

Promote What you’re Good At
Live music festivals can make your event space a big hit. When attendees arrive at your venue, they may want to grab a quick bite before the show so they don’t miss any part of the performance. As they relish the appetizing food, you’re promoting your food indirectly and earning some extra moolah. Similarly, if the concert is at a casino, you can promote your casino and earn extra cash while they play a few games and entertain themselves. To ensure your music event and your venue becomes popular, you’ve got to promote your event well in advance. If it’s a new place, ensure you post pictures of your venue on social media, so people know what to expect at the venue. Alternatively, we can make your event venue popular by promoting it on our website, social media profiles and our blogs.

Recognition through Social Media
All artists have their own fan base. Weeks before the event when the artists promote their events on social media and other platforms, your event space gets recognition. It can become a popular hangout space for your attendees, even when you’re not hosting an event. One successful event will lead to another and you can get contracts for all future concerts/music festivals.

Golden Opportunity to Show you Care
What if your artist is arriving late at the venue? Use this as an opportunity to offer them your other services. For example, if the concert is happening at a hotel, you can take the interested attendees for a hotel tour or offer them your buffet service at a discounted price. If it’s a casino, your attendees can check out your casino, play some quick games before the artist arrives. Offer great customer service and set yourself apart. Yapsody is appreciated for 3 things – features, pricing and customer service. Our 24/7 customer support offers unexceptional service or all queries, be it yours or your attendees’.

Attendees like unconventional event spaces that offer them a unique experience. If you think you’ve got one, go on and create your event with Yapsody. You can check out our really cool offers and save on your ticketing fees. Use our promo code HOLIDAY25 to get a 25% off on your event ticketing fee. Sign up NOW!

The post Why your Event Space Needs a Live Music Festival appeared first on Yapsody.

Concert
Concerts are crowd pullers. Plan and host a concert in your hotel. Before you start planning, create an event checklist of everything you’ll need to organize a concert. The venue is pre-decided, you simply need to finalize your budgets, date and the artist you think will drive attendees to your hotel. Read our blog – how to organize a successful concert to know more. Once your event is all planned, you’ll need to promote and sell your concert tickets online. Choose Yapsody for your event ticketing needs, create your concert event with us and avail the best offers. If you’re planning a concert, you can host one like the Rod Stewart Tribute Night at Dahlia’s Kitchen and entertain your attendees.

Food & Drinks Fest
If your hotel has an open outdoor space, make the most of it. Host a food and drinks fest outdoors, however, if the weather doesn’t permit, make it an indoor event. It’s one of the best ways to promote your food and drive maximum people to your hotel for the event. Since people love food, they won’t mind traveling to your hotel even if it’s a 2-hour drive. Incorporate beers, wines and cocktails at your event along with live music, promote your event well and see the magic.

Conference
Whether yours is a new or an established hotel, invite corporate companies and other industries to host conferences at your hotel. Strike a deal with them and organize an after-conference party. That way, the conference attendees get a great opportunity for networking while enjoying themselves. Make the catering services and your welcoming staff a reason for them to come back to the hotel, but this time with their family or friends.

Bachelorette/Spinster Party
Make the last day of being single a memorable one for your clients. Host a debaucherous Bachelorette/Spinster Party. Offer complimentary gifts for the party or a cake of their choice. Arrange for a male revue artist to perform at your venue or simply give the spinsters a relaxing spa offer the next day. Give them a good deal so they can host the bachelorette/spinster and the wedding at the same venue.

Wedding Party
Depending on the weather and your outdoor space, you can welcome couples to host a wedding at your hotel. You can choose to do the decor for the party at an additional cost. Offer your catering services for the wedding along with the drinks required for the party. If they have guests coming over from far off places, you can offer them a stay. Along with the wedding package, you can offer the married couple with a honeymoon suite at a discounted rate.

Holiday Season Party
Halloween, Christmas and New Year can mean back to back events. Invite event organizers and multiple communities to use your hotel space for the holiday season parties/events. You can have a Christmas ball or a grand New Year party with a popular live band performance at your hotel. Roll out offers this holiday season as we did. Promote your offers through social media so your hotel is packed with tourists and events this holiday season. If you’re an event presenter, you can host a Halloween event like Boo Bash 2019 at the Village Hotel Club-Solihull, United Kingdom and give your attendees’ goosebumps.

Exhibition
Be it a small food exhibition or a trade expo with the latest technology and gadgets, invite entrepreneurs to host them in your hotel. If the event attendees need a break, they can take a tour of your hotel and explore the restaurants for some great food. As the event presenter promotes the exhibitions, you can also promote it to your clients to drive more attendees at your hotel.

Auditions
Hotels work out to be a perfect venue to host auditions. Whether it’s a dance, singing or a reality show, invite production companies to organize the auditions at your hotel. Such events attract a massive crowd. Make sure you give them a good experience in terms of refreshments, services and queries if any.

DJ Night
Find a reason to celebrate, be it your grandmother’s anniversary or your dog’s birthday. Tie up with an event organizer and host a DJ night for your guests. Invite one or more artists and make it a DJ Battle event. Pump up the party as the DJ’s do the mixing and entertain your attendees.

Comedy Night
Weekdays working can get people tired. Let them begin their Friday nights with laughter and fun. Host a comedy night every Friday. You can either have the same artists perform or change them every 2 weeks depending on the response you receive. While the artists tickle their funny bone, you’ve got another way of making money.

Book Release
A book launch event can be very overwhelming if it’s the first time. Make it special for the authors, whether it is the first or their 50th launch. Promote the event to your guests using social media or choose Yapsody’s premium event listing feature to showcase the events on our website. As attendees start pouring in, give them a free tour of your hotel after the launch. Also, you can take their details and offer them a discount or a coupon card since they’ve come through an existing event. This coupon can be used by them for room bookings.

Movie Screening
Change the set up of one section if you don’t have an inhouse cinema. Pick a day from the week to showcase movies with food and drinks. It’s a good way to catch up after a busy day at work. You can offer multiple ticket types just like they would at the theater. During the interval, they can pop into the snack section and go for a snack binge.

Interviews
Interviews, when hosted at a hotel can add to the brand reputation of the company. Invite corporates to use your hotel space for important interviews. Offer refreshments and food to the recruiters and candidates at a fair price. Wow them with great food and a comfortable ambiance. Give the recruiters a good experience so you can become their venue partner for all the interviews.

Press Release
Press releases offer newsworthy information to the media reporters. Invite public relations specialists, celebrities and production houses to use your hotel space for their next press release. Ensure the hotel security is up and alert since you’d have some important leaders or celebrities at your hotel.

With all events, your hotel is sure to rev up quickly and generate an additional income which can be used to offer benefits to your staff or to better the customer experience. If you’re an event presenter planning any of these events, ease your journey. Sign up with Yapsody and choose from the multiple offers we have launched or use our promo code HOLIDAY25 to avail a 25% off.

The post How to Make your Hotel Space a Money Minting Machine appeared first on Yapsody.

What would you do before buying a ticket for a particular event? Wouldn’t you want to try out all available websites and then make an informed decision? Ticket purchasers today are aware of all little marketing tricks and gimmicks. But you must ensure that they eventually come back to you. You can do that with remarketing your hotel’s promotional event. After a user has visited your website, you tap into his system and keep posting ads and other relevant pop-ups that would remind the user of the amazing deals you offered. Event marketing is the best and the only way to establish yourself as a front-runner. These are top 5 tools that will help you to remarket your event

1) Facebook Advertisements

While browsing through your favorite social media, you must have come across ads in Facebook. Such social media platforms are the best way of promoting your hotel’s event or sell your hotel event ticket online. All you have to do is install a Facebook pixel on to your event website. Facebook Ads manager comes in handy here. Everytime people who visited your website login to their profile, they will be greeted by your ads thus keeping you in the back of their minds. This is the best way to keep them hooked to your website.

2) Google AdWords and Analytics

What could be the better way to promote your hotel’s event than through the search giant itself? The Google remarketing system takes into account all the numerous websites associated with it like Gmail and YouTube. Google Analytics thus significantly increases your chances of being noticed by potential customers. With analytics, you will be able to create a remarketing list. Targeting customers have become exceptionally easy with Google AdWords.

3) Instagram Remarketing

Instagram is one of the most popular social media platforms now with almost everyone having an account there. You can promote your hotel’s event through Instagram remarketing. The best part about this kind of remarketing is that you require just a Facebook Ad account. If you already have an account, you can promote your hotel’s event through both Facebook and Instagram. Talk about killing two birds with one stone?!

4) Twitter Remarketing

The best part about marketing on Twitter is that you get to add a personal feel to your promoted tweets. If you’re reaching out to audiences through Twitter, you can hope to create a lasting impression. You can create a tailored audience for your promoted accounts, and use that to keep a tab on the activities of the audience. What’s more, you can even track the conversion rate with your twitter tags!

5) Email Remarketing

Email remarketing is really the simplest way of reaching out to potential buyers. To keep the users hooked to your website, you can create a mailing list and send out promotional emails. Most users check their emails on a regular basis, if your campaign is good enough, you’ll be able to catch the attention of potential ticket purchasers.

Remarketing is the best way to ensure that ticket purchasers choose your company when it comes to buying event tickets to their favorite event. Now that you know about the various platforms that allow you to promote your hotel’s event with ease, what’s stopping you? Get started already!

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Events are meant to promote networking, and networking does not begin on the day of the event itself. In order to get your attendees excited about the event and also to create new content for the same, you need to engage with them prior to the event, and this is how you go about it:

BLOGGING

Blog posts are rich in content and they largely influence the way your event is perceived by your audience. By creating good quality blog content, you can not only engage with existing attendees, but also expand your reach to other potential attendees. Resort to platforms like LinkedIn, apart from your own website, to put forth your event and your views in front of thousands of other professionals in your niche. You could also request your speakers and partners to write guest posts so as to give your audience a little glimpse of what they’re up for in the event.

TWEET-CHAT

It’s really surprising how much can be achieved with a string of 140 characters. Tweet-chatting is a live event that one can host on his Twitter account, encouraging followers to participate in a discussion on a certain topic using an assigned hashtag. Choose any topic relevant to your industry and make sure it’s something that calls for discussion and is not mundane, create a suitable hashtag, schedule a tweet-chat and ask your speakers and other professionals from the industry to join in.

TWITTER POLL

While we’re on the subject of Twitter, here’s another amazing feature that Twitter launched quite recently, namely Twitter Polls. Users can now post a question with two choices for answers and ask followers to vote. As an event presenter, you can ask your audience engaging questions that vest in them a certain power of deciding what goes in the event and what stays out. For example, ask them to choose between two cuisines, and say that the winner cuisine will be served at the event. You could also ask them to choose between two topics, themes, or even guest speakers. This will ensure that they feel more connected to your event.

WEBINARS

This is a really cool way to connect with your attendees before the event and give them a feel of what the event will be all about. Bring in your keynote speakers, plug in a webcam, create a YouTube account and, using the ‘Hangout on Air’ feature, you can instantly start broadcasting live. On enabling live chat, you’ll be able to interact with your viewers who would ask questions and make comments that can be moderated in real time. The best part is – you can wear PJs while you’re at it and it won’t even be unprofessional!

PRE-CONNECT

As I pointed out in the introductory sentence of this post, networking is what people seek when they attend events. So, give your attendees a chance to network before the event through online conferences. You could use apps like Presdo Match that have networking functions, allowing attendees to connect with each other.

FACEBOOK CONTESTS

Competitions and prizes turn every mature adult into an excited child, so what better way to get your audience geared up for the event than hosting an online contest? Facebook competitions are very easy to organize, and you can always give away event merchandise, free event tickets online, free sessions with the keynote, an overnight stay at a good hotel and other cool goodies as prizes. Using Gleam, you can host a competition and give incentives to the participants on the basis of likes and shares. Also, you’ll be able to grow your databases by capturing their email addresses.

FUN CAMPAIGNS

The best way to get noticed is by being different. And different certainly equals silly in many cases. Instead of sticking to tried and tested methods, come up with fun competitions and campaigns where you prompt your attendees to upload funny pictures to earn a discount on the tickets, or a free goodie. Create a crisp hashtag for this campaign so that it’s easy to follow the activities, and by the end of it, you can also put them all together to display on your page.

Presenters work really hard to make an event happen, so placing its fate in the hands of the one day that the event is on is a huge risk. Your chances of having a successful event depend largely on the build-up, too. So, make sure you direct your efforts into these pre-event engagement techniques to increase your chances of making your event a memorable one.

The post Clever Ways To Engage Attendees Before Your Event appeared first on Yapsody.

Facebook and Twitter- the two strongest and the most popular social networking sites have emerged as platforms which take just a few minutes to spread the word. These are the most effective present-day tools for content marketing. Gone are the days of posters and graffiti on the roadside walls. Promotional stunts for events and functions are best fulfilled via Twitter and Facebook today, to publicize conferences, webinars and any other occasions.

Facebook Social Media Marketing is your latest Rescuer

1. Share the Word through Facebook

Facebook provides an opportunity for the user to connect with major email service providers. You can import your contacts, inviting them to like your page. There are detailed steps on Facebook which will guide you on how to upload your contact list, though; there is a limitation of 5000 contacts that it can support. So, let your Event Landing Pages be noticed.

2. Interesting Quotient is The New I.Q!

A light-hearted and attractive post which conveys your message properly is always more appreciated than one in a formal tone. This will capture people’s attention easily and keep them boiling with excitement and intrigue more to your event site. So, create interesting event ads to steal the attention of your audience.

3. Target, Shoot, Specific Companies!

Facebook can be used for workplace targeting, that too, at a fraction cost of that of LinkedIn.

4. Target Audience- Key To Your Success!

A specific group of audiences can be targeted for app installs. First, upload your hotel’s event attendee list to Facebook by uploading a data file, and then give your campaign a name. The audience can be identified by Email or mobile number. Next, you have to click on the ‘Create an Ad’ option next to the Audience Name. Then, you have to select “App Installs”. You will then be prompted to key in your app URL.

Facebook is, indeed, a powerful tool for the promotion of the hotels event. Thus, it should be an essential part of your marketing strategy.

Tweet and Retweet: Get Your Event noticed easily

1. Get Set Go- Create a Profile

A profile can be created especially for the event or even in general. All potential clients or audience are to be followed. Be advance, you have an image to create! Create the page well before your event.

2. Be Unique with your Industry Hashtags

After you’re ready, think of a suitable hashtag. Be careful because, obviously, you don’t want it to get hijacked or lost. It should be brief, relevant, easy to spell and unambiguous.

3. Make Them Aware Of Your Page

All the emails you send and the online event ticket registration forms should contain the Twitter handle and hashtag. This is to make sure, your exhibitors and attendees are made aware of.

4. Take a Step Before others!

Encourage your management team to contribute tweets or to retweet to boost the awareness of your event’s social media and your Hotel Name. This will aid you to build a sustainable base of followers.

Event promotion and event marketing never had this mammoth reach until these social giants Facebook and Twitter came into existence. SMM was never so easy before, was it? So, to make sure that you are seen and heard Twitter and Facebook marketing are inevitable!

The post Ways To Effectively Promote Your Hotel Events with Social Media appeared first on Yapsody.