Address Your Recipients In Your Subject Line

Speak directly to your user in the subject line as many of the recipients love being addressed by their name. An average person gets bombarded with a lot of emailers on a daily basis so it’s crucial to break through the clutter with a personalized subject line. Keep a bank of subject lines in reserve and keep refreshing them to analyze which one has a healthy open rate.

Correctly Timing Your Emailers

A no-brainer for any event marketer. Email Marketing holds no value if you’re sending out emailers randomly. Being in the entertainment sector, your audience might check for events over the weekend rather than on weekdays. Or maybe they check their emails right before work or before going to bed. Figuring out your audience personas and their online habits is key to acing email open rates.  Use MailChimp’s email personalization to fill in names and send emails at the correct time zone. 

Keep It Short and To The Point

The average attention span of users has been reduced to a GIF or a video which should dissipate maximum information in a short span of time. Similarly, your email content should be broken down into pointers that can be easily digested. Your job is to convey the event details through short and simple messaging. Don’t bombard them with jargon and imagery that diverts them from your Call-To-Action.

Personalize Your Email Templates

Create your own email designs with a drag-and-drop email designer with MailChimp. Your users will love your brand and event persona reflecting in your emailers. No one likes a drab, shoddy looking emailer that looks like a last-minute effort. It’s okay to send out emailers once a week, but make sure it’s unique and value-adding. Creating compelling and visually strong templates will save you a lot of time in the long run. 

Create A Sense Of Urgency

Event marketing is a time-oriented branch of marketing. The plan for bringing any talent on board for an event begins months before. Similarly, for your tickets to sell out, you should try selling them in phases. Early bird discounts or group discounts create a sense of urgency and tend to sell out faster.  Last-minute deals also work well provided you’ve not already sold-out. As a part of their brand loyalty, you can send emailers to your recurring event attendees with a special discount or a referral bonus to bring a friend. A win-win situation where you get old and new attendees for your event. 

Yapsody’s MailChimp Integration is one of the many elements that make up our Event Marketing Tools. If you’re a new event presenter, SIGN UP NOW and get access to our Enterprise-Grade Features such as Google Analytics, Facebook Pixel Tracking, SEO Optimization, and WordPress Integration that will improve your event ticket sales.

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Target Audience

One way to reduce the overburden of event promotion ideas is to identify your target audience. A lot of promotion is wasted when uninterested people are approached. Know who will be genuinely interested in coming. Say you are holding a health and wellness event, it would be waste to do market your event to an IT firm. When time is a concern, promote to those who are the interested audience. You save time, money and effort in doing so. Lesser the amount of people you need to promote it too, lesser is the time required.

Social Media Marketing

Nothing beats social media in the digital world when it comes to event promotion online. You could grow your audience through brochures or flyers. Nowadays, all you need is social media marketing via Facebook, Twitter, Snapchat, or Instagram to engage customers. Running ads to promote your event, save you both time and energy. You can put up an interesting video or GIF to attract people to your event and sell your tickets.

Past Attendees

If you are an efficient event manager you will data of all your past event attendees. Having a list will help you to narrow down your scope of promotion. You can save time by personally asking these people and getting a headcount. They can help in further promotion of the event.

When time is less you must adopt event marketing tips and tricks like these for successful event promotion. List your event on popular websites to get more responses. Don’t forget to send reminders to attendees.

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