Setting-Up A Clear Criteria

To speed up the process of building attendee personas, you need to consolidate data by keeping these four parameters in mind: 

Behavioral

The spending power and pattern of your event attendee is crucial in pricing your tickets. Which genres of entertainment do they enjoy? Which social media platforms do they use? What kind of food or alcohol do they prefer? Are they brand-conscious or budget-friendly?
Do they party every weekend or once a month?
These types of questions will help you navigate your event production to match your attendee expectations.  

Psychographic

Psychographic segmentation will help you gauge their personality, values, attitude, lifestyle, motivations,  and inspirations. It answers the most important question of “Why” they do. Why does your attendee like food festivals and not sporting events? Which personalities inspire him to lead a healthier life? Do they prefer quality over quantity? 

Demographic

Demographic segmentation will fetch you basic information such as age, gender, education, occupation, and marital status.

A good event marketer will take into consideration both the demographic and psychographic factors for better judgments.
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Geographic 

Audience location is the biggest factor for event production. An artist booked for a world tour can go horribly wrong if you don’t factor in local and regional elements like travel time, weather conditions, traffic volume from the airport to the venue. These data points go a long way in predicting and planning your events in terms of indoor-outdoor events, staging, and so on. As an event marketer, here are 7 Things You Should Keep in Mind When Booking Your Venue 

Surveys and Feedbacks 

Whether your event is going to be regional, national, or global, it’s important to collect data.
Asking your attendees all the right questions will help you build the ideal attendee experience. Provide them with a platform that gives them the opportunity to tell you what they want. 

With Yapsody, you can create highly complex, logic-based questionnaires or simply ask for attendee feedback. You can also create questions that the system will ask your attendee during the ticket booking process. After your event is done and dusted, you should retain those attendee personas and map their persona journey through all your upcoming events.

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Are you an event speaker? Then you really should study the work of some of the greatest speakers in history. You’ll notice that they make it a point to involve their audiences in the speech at some point or the other, and that’s really an important aspect of attendee engagement. Here are a few things you should keep in mind if you’re speaking at an event sometime soon.

1. Having A Social Presence

This is important. When the details of your event are released, the first thing your attendees would be doing is looking you up on social media. They want to know more about you before the event starts. Naturally, you should take the necessary steps to ensure that you have an impactful online presence. A smart and organized profile, a popular page on the top social media platforms, blogs and so on and so forth- these are a must if you’re trying to make it big as a conference speaker.

2. Keep Your Audiences Hooked

You need to show sufficient interest in your attendees if you want the event to be a success. What you say should reach out to every single person sitting out there on a deeper level, even if you don’t know them well enough. Your speech should make them feel that you know them in and out so that you can connect to them on an emotional level. It should make them go “Hey, that’s exactly how I feel! How did he know?” Keeping your audiences hooked is an important part of conference speaking.

3. Pay Attention To The Content

If the speaker at your event is speaking to promote an event of some kind, then make sure that the content has been checked and approved. It should be fun, light-hearted and cleverly written. Incorporating your event into the speech is also an important part of the speech. It should be done in such a way that it doesn’t look too obvious, yet gets the message across. The speech should start with an introduction to the speaker, and give a brief background about him.

4. Involve Your Audience

Make the audience a part of your speech. Simply going up on the podium, delivering your speech and getting it over with would not help. You should make the attendees partake in the speech. You could prepare some little activities that require audience participation. It also creates excitement amongst the audience and makes them enthusiastic. Forming associations is important. You should really make an effort to involve your audience if you haven’t done so in the past.

5. Event Promotion

If the conference speaker is speaking on behalf of an event company, then they should come up with clever ways of promoting the event without making it too obvious. It should be subtle, yet powerful enough to leave an impression. If you look at some of the best event hosts, you’ll see that they mention the event at certain points in their speech to ensure event engagements.

There you go, these are the five things that a conference speaker must do to make sure that his speech is successful, and one that wouldn’t be forgotten for years to come.

Organizing any conference events? Sign up with our online event registration platform to sell your conference tickets online.

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