With YAppSurvey, you can create multiple logic-based surveys for your event attendees. However, when it actually comes to answering questionnaires and surveys, many event attendees would skip it. Through YAppSurvey, you have the option of making it mandatory wherein your ticket buyers can checkout with tickets only after they’ve submitted answers to your survey. Learn more about making questions mandatory while creating YAppSurvey.

Now that you know how to gather survey data without missing a beat, here are 3 types of surveys that will improve your event planning. 

1. Binary Surveys

Think up of simple YES or NO style of questions that don’t take up much of their time. They’re here for your event and not for questioning. Questions like “Are you satisfied with the ticket booking experience?” or “Is this the first music concert you’ve attended?” should help you warm them for your other set of questions that will follow.

2. Quantitative Surveys

These kinds of surveys have a high success rate as you’re setting up a quantitative benchmark for them. “How would you rate our event dining service?”  or “How did you hear about this event” should do the trick. The answers to these questions are usually mapped into 0-10 or multiple choices to gather honest opinions. These questions should help you understand the channels which are getting you leads and the services that are hit or miss at the event. 

3. Qualitative Surveys

Surveys which will get you a wide spectrum of responses and tailor your event offering even better. “Do you have any special needs that we should be aware of” or “What’s your favorite cocktail?” does the trick in making the survey more personal yet fun. These surveys give you a chance to go above and beyond for your event attendees in making their experience stellar. 

We hope you try out these surveys and prepare a dynamic range of questions that will appeal to guests in sharing their honest feedback. Also, deep-dive into Best Practices for Post-Event Follow-Ups that will further improve your event planning.

The post 3 Types Of Surveys To Improve Your Event Planning appeared first on Yapsody.

Your event wrapped up successfully but the post-event follow-up phase of your event marketing campaign is yet to come full circle. As an event marketer, you’d definitely want to leverage this opportunity to connect with your event attendees and patrons as a thank you gesture. It’s a healthy practice to make them feel connected with your brand. Not only are you getting some crucial feedback out of them but you’re also establishing yourself as someone who really cares.  

We’ve noticed that event presenters who followed these post-event practices, managed to create a lasting impression among their audiences. Here’s how you can too:    

Share Photos & A Highlight Reel

Don’t make your event attendees feel like you took their money, let them into your event, and that’s the end of the road. 

Not having a professional camera crew on deck isn’t an excuse to NOT capture the moments. Put that expensive phone to use but make sure you share photos and video clips on your social media. Utilize the power of video to create a highlight reel of the night to refresh their memories. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Don’t forget, your video might just be a few DMs away from being the talk of the town. 

Use Surveys and Feedback

Understand your attendees better by giving them the opportunity to share their thoughts. Remember that there is no such thing as the perfect event. It’s only a constant motivator to give your best shot with every minute detail. Even then there are chances of a slip-up. 

This is when your attendees become your sharpest critic and best friend. A simple post-event survey or feedback form gives you an idea of what they thought about your event. With Yapsody Questionnaire & Surveys, event presenters asked their attendees all the right questions through logic-based questionnaires, so they could design the ideal event experience next time. 

Personalize Your Thank You Emails

A simple thank you note with your event photos and highlight reel can make their day. Event presenters on board with Yapsody use our MailChimp Integration to personalize their emailers for this simple yet effective post-event follow-up practice.  Avoid being a moth to a flame and flooding their inbox with a salesy plugin. Subtlety is key.

Follow Up on Social Media Conversations

If your Instagram and Facebook notifications are blowing with mentions and comments on how awesome your event was, you can do a few victory laps in your office. But keep an eagle eye lookout on your social media channels. User-generated content is a great way to turn event attendees into event promoters. A brand that interacts with their follower’s likes and comments will surely win a place in their hearts. Humanize your communication and keep it short and smart. 

An After “After Party”

It’s rare to see an instance when the party turned out to be so mindblowing, they had to throw an after “After Party” to celebrate its success. It might be rare but not unheard of. Nothing’s better than a free party as a thank you gesture to celebrate the success of that party, right? Let your audience realize that you do it for them and for the love of bringing people together. 

Yapsody is Free for Free Events which means ZERO Fees for “Free Entry” Events.

Just in case you needed another reason to sign up on our event ticketing platform. We hope these tips help you clean up your post-event follow-up practices. Check out how you can Step Up Your Event Marketing Strategy in 2020 and win audiences. 

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