Create Blog Posts

If your company has an active official blog, use it to publish posts that will boost your event marketing. Make sure your content offers value to the reader before selling the event directly. Do a series of interviews with the event presenters that will deliver event context to prospective attendees.

Film a ‘behind-the-scenes’ video to showcase the amount of careful planning that goes into organizing an event and publish the video on the blog. Using visuals creates an engaging yet informative experience for viewers. Avoid content that is extremely promotional.

Find A Ticketing Platform

While expecting your audience to turn up on your platform to buy tickets is a fair expectation, think from their perspective. If they are unaware of your ticketing platform, they won’t be able to discover your events. 

Partner up with a third-party that has already invested in promoting its online event ticketing platform. This platform spends its time and resources in gauging your audience’s behavior and conversion patterns when it comes to selling event tickets online and coming up with cool promotional event ideas.

This significantly enhances potential ticket sales, while saving you the hassle of starting from scratch and entering the conversion funnel.

Leverage the Power of SEO

Simple as it may sound, a lot of event planners tend to overlook this basic traffic-generating activity. This works on two levels – introducing your upcoming event to audiences searching for relevant knowledge on the web and creating awareness among potential attendees.

Develop a consistent keyword strategy that is in context with your competition’s rankings as well as the relevance of your offerings. Ensure that your website is mobile responsive as that directly impacts the ranking and conversion process.

Reach Out to Past Attendees

In the quest to acquire and retain larger audiences, don’t forget to reach out to those who’ve already vouched for your effectiveness in the past.

If you have already held an event or if you have some registrations for parallel events, then these guests should be your first set of invitees. Encourage them to spread the word by offering them unique referral codes that can be easily shared in their social network. Earn your registrations by offering them a discount on new event registrations.

With this event marketing plan, you can not only explore the right audience but also influencers and evangelists on how to promote an event successfully.

The post Your 2019 Guide To The Most Effective Event Promotion Channels appeared first on Yapsody.

Has your business still not reached the heights you feel it deserves? It could have something to do with the customer service you’re providing. There are a few ways of attracting a customer to your business; here are a few of them-

1) Do you have an online presence?

Given the fact that all communication and interaction seems to take places online in the present generation, customers are going to judge you by your online presence. Are you available on social media? What would be the first thing customers see when they google you? All of this matters and they play a key role in ensuring the popularity of your company. Unless you give them something that they like, your customers wouldn’t even give you a second look. As they say, the first impression (in this case, your digital presence) is the last impression.

2) Have you optimized your website?

If you’re a company that’s largely dependent on customers, you need to make sure that your website is search engine optimized? Where does your website feature if someone looks up a product or service you provide? You must understand something, customers are pretty ruthless.  Also, they would rather visit websites that feature near the top and appear trustworthy. That is why you need to pay special attention to SEO and ensure that you make it to the top of the list. If you haven’t done this already, you now know why you’re missing out on customers.

3) Are you on popular social media?

Seldom will you come across customers who do not have an account on social media? All of you out there must be pretty active on social media platforms like Facebook, Instagram or even SnapChat. Now if you look at the other companies around you, you’ll see that they all have pages and groups on social media. You too need to make a move as soon as possible, if you haven’t already. Attractive images, relevant blog posts, impressive posts- these are things that will appeal to your audiences. The logic is pretty simple nowadays- more the number of likes, the more popular a page is. Cruel and unfair, yes, but true no doubt.

There you go. In a nutshell, the easiest and the most popular way of attracting customers today is to widen your reach online. You need to make sure that customers do not have to scour every nook and cranny of the World Wide Web just looking for you. If customers acquisition is your main goal, you need to start nurturing the online presence of your company.

The post How to Attract Customers to Your Business? appeared first on Yapsody.

Event marketing isn’t as easy as it seems – it is not just about using the resources at hand, like social media, to advertise your event, it is about having a marketing strategy that is driven by a solid timeline and clever tactics. Remember, no two events are the same; never make the mistake of generalizing your event strategies, that would be a grave error on your part. If you’re still confused about how to proceed with event campaign, these pointers could come in handy.

Pre-Event Planning

The pre-event stage is critical since this will make or break your event. Most people make the mistake of starting the marketing campaign when the event is ready to be launched. You need to get the word out even before the details of the event have been finalized. So what if the trivial details haven’t been decided yet? You can still start a page online, and keep updating the page as and when the details are finalized. For example, you could have your page SEO optimized, and that would definitely increase the traffic to your page. Blog posts to the official page also form an important part of the marketing campaign.

An important part of pre-event marketing is partner outreach. You must reach out to as many companies and collaborators for partnership; that would amp up your resources which would be helpful in the next stage of the planning.

The Main Event

Just before the launch of the event, you could start an email campaign, that would reach out to your target audience. When people visit the page you’ve created, they get the option of signing up. You could send out an email blast to all those who’ve signed up, including your potential clients.

If you have some idea about PR, you’ll know how important a press release is. When your event has been launched, you could send out an official press release to all the eminent media houses to ensure maximum publicity. For more press coverage, you could even opt for search engine optimization which would bring your event into the spotlight.

It’s A Continuous Process

Paid promotion is a continuous process; you need to take every day into account and plan your strategy beforehand. For instance, you could make use of social posts and blogging to give your marketing a boost.

You have your attendee referral, don’t you? Keep that in mind while devising your marketing plans. Google adverts and Google AdWords would be a great way to promote your event in this particular stage.  This is a trying time for you as an event manager, you need to pull your socks up and give it all you’ve got!

The above roadmap could come to your rescue if you’re totally lost about how to plan your event marketing strategy. Official pages, blogs, email marketing, social posts, SEO, attendee referrals, paid promotion – there’s so much to take into consideration! Only a well thought out plan could help you with your endeavor. So go ahead, chalk out the perfect marketing strategy for your upcoming event!

The post How To Devise The Event Marketing Strategy For Upcoming Event appeared first on Yapsody.