Through Digital Marketing, Branding, Conversion Optimization, & Audience Engagement, we have forged lifelong synergies with our clients to implement custom problem-solving strategies that elevate their sales. Now, we are extending our existing suite of marketing services for the Casino Assistance & Recovery Program.

What Kind Of Services Does Yapsody’s Marketing Suite Offer? 

Our marketing services suite had been meticulously designed to suit a diverse range of requirements peculiar to the hospitality & entertainment industry. With the unprecedented rise in screen time & online engagement,  spruce up your brand’s footprint on the casino industry with an experienced crew of professionals. Here’s what you can expect from our marketing services suite. 

1. Digital Marketing

Outshine your competition with the correct communication and brand awareness. When casinos reopen and your guests have a choice, YOUR BRAND should be their ONLY choice. Everything from email campaigns to customer response tracking, keep your loyal patrons engaged on the web with our digital marketing services. Our key metrics to judge your marketing campaign success include SERP, organic sessions, increased engagement, and extended reach amongst the target audience.

Our Digital Marketing Services Include: 

• Search Engine Optimization
• Social Media Optimization & Marketing
• Paid Marketing
• Targeted Email Marketing

2. Offline Marketing 

Make your brand presence felt even in the offline world. Reach places the internet can’t, the old school way with our trusted offline strategies. Your casinos will surely hit the jackpot by combining our digital marketing and offline services to solidify your brand presence in the industry. We judge our offline marketing success through eyeballs garnered, and increased brand search. 

Services We Offer: 

• ATL Marketing (Radio, Television, Print Media)
• Public Relations 
• Flyers, Newspaper Ads, Business Card Designs
• Casino Customer Profiling/Audience Persona Building
• Sponsorship/Artist Endorsement

3. Branding & Designing 

Increasing your brand visibility just won’t cut it in the entertainment world. Staying relevant in your audience’s mind by creating a strong brand recall will. Combined with the right combination of branding and designing, let your brand persona stand out from your competition and reach the desired audiences. 

Branding & Designing Services We Offer:

• Customized Venue Specific Content
• Graphic Design Support
• Branded Video Publishing
• Customized Illustrations

4. Conversion Optimization

Is your website content and design optimized to increase your leads? Use this downtime to unleash your website’s full potential with the right elements in the right place to influence your audience’s behavior. Whether it’s a big or small website, our conversion optimization experts follow the best practices to increase your leads. We track your new and returning visitors’ conversion rates, cost per conversion, bounce rates, increased leads, transactions, and video views on multiple traffic sources. 

Optimization Services On Offer Are:

• Landing Page Placement Optimization
• Content Optimization for Better CTR
• Branded Video Creations For Every Platform
• Insightful Infographics Creation

5. Audience Engagement

Don’t ever lose the pulse of your audience. Our automated suite of tools makes it easier to stay connected with the right messaging at the right time. No matter which platform your audience consumes content, our tailor-made engagement services will be consistent with the pulse of your brand communication. Our key metrics to measure your brand engagement includes reach, responses, upvotes, shares, and referral sessions.

Community Engagement Services We Offer:

• Online Impression Building For Your Venue
• Marketing Automation For Engaged Audiences
• Community  Building Through Quora
• Forum & Blog Participation

Our Marketing Services Suite will optimize your marketing efforts, engage the right audience, grow your profitability, and save costs significantly on the road to recovery. Schedule a discussion with us to discuss your brand’s strategic vision and explore our marketing services to your advantage.

The post Yapsody Is Offering Its Marketing Services Suite To The Native American Casino Industry appeared first on Yapsody.

What is the Yapsody Casino Assistance & Recovery Program? 

You might be unaware of the existing services that we’ve been offering beyond the realm of entertainment for decades now. Being an industry partner to the Native American Casino industry, we’ve re-packaged our existing services through Customer Relations, Marketing, Technology Development, & Business Insights into this program. 

Yapsody is a global team of Customer Relations Specialists, Marketing Experts, Creative Designers, App & Web Developers, Business Strategists with years of experience in the industry. Having served both our concert-clients and event ticketing clients, we are working closely to match every expectation of your business goals.

Learn More About Our Casino Assitance Program

What Kind Of Services Can Casinos Expect?

1. Unparalleled Customer Relations 

Whether it’s player services, hotel reservations, event ticket transactions, concierge services, or even just general Q&A, our 24/7 customer care services team will handle it under your brand name through multiple channels with 95% quality assurance. 

Our Customer Care Services Include: 

• Inbound & outbound phone support to handle an array of queries.
• Customer outreach campaigns through phone by our customer relations specialists.
• Immediate onboarding & live chat set up on your website.
• Strong reporting & analytics to measure customer satisfaction scores.
• Highly experienced team & dedicated account managers.

2. Enhanced Branding, Marketing, & Designing Services

Our in house marketing teams have been providing their expertise to major casino clients who have successfully elevated their business with tailor-made marketing strategies. Problem-solving has been our DNA and now we are extending Yapsody’s marketing services to spruce up your footprint in the industry and stay ahead of the competition. 

Service That You Can Avail:

• Audience engagement through social media & email marketing
• Digital branding & designing services
• Casino brand marketing campaigns to improve future ticket sales
• Conversion optimization drives
• Offline marketing strategies

3. Cost-Effective Technological Development 

Our technology development services have always been going hand in hand for solving challenges faced in the digital landscape of the hospitality industry. With the help of our technology team, you can optimize and automate your existing processes as well as develop customer-facing applications to increase your value proposition and sales.

Services From Our Tech Stack Include: 

• Software & Mobile App Development
• Database Architecture & Optimization
• Website Maintenance & Consulting Services

4. Strategic Business Analysis & Insights

One of the core competencies of successfully rising from a crisis situation is the ability to forecast the future market and take business decisions accordingly. Your casino business can strongly benefit from our team of business strategists and market analysts to improve your current strategy and stay ahead of the competition.

5. Preferred Terms On Rescheduled Artist Bookings

Thousands of concerts across the country are being rescheduled, and presenters are all vying for the same premium dates. With over 200 casino bookings per year and over 25 years of talent buying experience, Yapsody will streamline the task of rescheduling artists and confirming choice dates.

It is our strong hope that the Casino Assistance and Recovery Program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely. 

Schedule a discussion with us to explore our tailor-made solutions that will elevate your brand’s strategic vision.    

The post Yapsody Introduces Casino Assistance & Recovery Program For The Native American Casino Industry appeared first on Yapsody.

These are some of the unique challenges every casino manager will face. With Yapsody by their side, these unique challenges will only be a ladder to star-studded success. 

1. Space and Volume

Even when the casinos are huge, there are times when space just doesn’t seem enough to hold their volume of guests in place. Casinos are prized for hosting various events on a single day itself – be it live music concerts, stand up gigs, and so on. As a casino manager, you might be wondering whether to opt for a General Admission style of event or to go for Reserved Seating. Well, as a Yapsody user you can both the sections to facilitate event ticketing for a wider audience. 

2. Multiple Event Creation 

Casinos are not the ones to shy away from hosting a multitude of exclusive events every week. With a wide audience just pouring in and out of their floors every minute, be assured that they have something planned for everyone. Now the challenge remains of creating multiple events or performances while selling their event tickets. With our event ticketing system in place, casino managers have been creating multiple performances for a single event with different time slots and dates for a single event. Come one, come all. 

3. Long Queues and Wait Time

Another challenge which cannot be overlooked. On nights when casinos are hosting game nights or poker tournaments, the queues stretch out long and far. Since everyone wants a piece of that poker action, our casino event presenters use our YapScan and Point of Sale App to shine their way to success. With mobile ticket issuing and scanning available to on-ground casino teams, it becomes easier to cut down on endless queues.   

4. Payment Collection Methods

Casino’s are a 24/7 deal and a global converging point for many guests who frequent the tables and slots. Being in the casino business, you can never ever turn down a guest from attending your casino events because you don’t have global payment options integrated in your event ticketing system. With Yapsody, casino event managers have been hitting the jackpot by integrating multiple online and offline payment gateways for ease of ticket selling. Our Multi-Langauge and Multi-Currency guarantees a star-studded experience for you and your guests. 

Want to elevate your casino event ticketing? Sign up now and hit the jackpot. 

The post 4 Unique Challenges Of Casino Event Ticketing appeared first on Yapsody.

Yapsody has been the preferred event ticketing platform for independently-owned casinos for more than 25 years. Given our experience in the casino industry, we designed our event ticketing features in conjunction with our casino clients. 

Here are 9 event ticketing features preferred by our casino clients for ease of event creation, promotion, and revenue generation functionalities: 

1. Reserved Seating 

A defining factor of casinos is all things premium. Everything from the food to your accommodations. So why should the events be any different? A majority of our casino clients prefer reserved seating for giving their guests the ultimate flexibility in choosing premium seats and other added benefits. VIPs don’t stand in queues to attend events and that’s where reserved seating comes handy.   

2. Ticket Customization

A casino is one of those high profile venues that host events regularly. They can’t have a similar ticket design for every event. With our ticket customization option, they breathe life into their e-ticket by displaying brand and sponsor logos, custom illustrations, and upcoming events.   

3. User Management

There are big casinos and there are small casinos. Even in the smaller casinos, the teams working behind the scenes are large. With our ticketing system user management, casino clients seamlessly allocate roles and detailed permissions to each department. Your ground staff will use a different set of features compared to your marketing team hence creating an awesome event experience for everyone. 

4. Access Codes

Make your casino event an “invite-only” one. Unless your guests have an invitation, they don’t get to come. This is a classic case of poker tournaments being held in casinos where only the high rollers, VIPs, and celebrities are invited to attend in an exclusive event. Our casino clients enable this feature to make their event tickets available for purchase through multi-use or single-use promo codes only. Hence maintaining that exclusivity casinos are known for. 

5. Discount Options

Many of our casino clients use our discount feature to create an all-inclusive package for their guests to elevate their resorts, spa, clubs, and restaurant services. By creating an event ticket with multiple discounts, our casino clients boost their ticketing revenue exponentially. 

6. Payment Gateway Flexibility 

A casino gets a footfall of thousands of global citizens every day. Our casino clients stay on their A-game when it comes to giving their guests the flexibility to choose from a multitude of payment options. We have integrated multiple payment gateways such PayPal, Mollie, WePay, Stripe, Braintree and many others for payment processing across over 60 countries while supporting 170+ currencies.

7. Surcharge Options

Many times, our casino clients witness their event sales rocketing up. That’s the time they take advantage of applying surcharges on events that will sell out soon, regardless of the ticket price. This gives them total control of maximizing their revenue. 

8. Event Marketing Services 

Running a casino isn’t for everyone and for those that do, have our respect. The casino business is a hectic one and in that process of setting things right on the floor, many clients miss out on marketing activities to boost their ticket sales. With our event marketing services such as premium event listing, co-branded blogs, social media promotion, and a host of SEO services, our casino clients offset their promotion activities to us. 

9. 24/7 Support 

Vegas is known as a 24-hour town as their casinos are open day and night. Our support team truly is a bunch of Jedi’s masters when it comes to solving high volume queries during casino events. Even when you think you have everything under control, chances of your events going haywire are high. That’s where our event ticketing platform shines as casino clients know Yapsody will be there to save the day. 

Want to supercharge your casino events into a money-making machine? SIGN UP with Yapsody and take total control of your event creation, promotion, and ticket sales.

The post 9 Event Ticketing Features Preferred By Our Casino Clients appeared first on Yapsody.

Understanding Your Audience

A good talent buyer knows exactly which talent works best for your audience, making them an asset in boosting your business. You cannot host a musical at your theater if stand-up comedy is what works best with your audience. A professional talent buyer’s network includes performers, musicians, DJs, record labels, and media outlets which boosts footfalls to your venue.  They are tuned into the trends of the entertainment industry, so it’s guaranteed that they’ll bring value for your money.

Sourcing and Negotiating

You may feel you can negotiate with artists to perform at your venue. But, the entertainment business strives on trust. Having attended plenty of events, talent buyers have established their trustworthiness.  They’re a wizard in summoning talent that fits your budget. Sourcing popular talents comes with a lot of negotiation where even after sealing the deal, they might be a no-show due to unforeseen circumstances. A good talent buyer will have a contingency plan for a situation like this, thereby saving your money and reputation. 

Communicating and Executing

Suppose you’ve booked an iconic musician like Gary Allan to perform at your casino. The name itself will draw in the masses. But in many cases, the talent might be new and upcoming which your audience might not have heard of. In this case, your talent manager will develop an event marketing plan to target audiences that actually books the ticket. He will have his own logistics crew to execute the finer details, taking a huge load off your shoulders. 

Renting the Venue

So, your first event at your new restaurant went exceptionally well and now people want more. In the future,  you wish to host a fundraiser at a bigger, more premium venue to further cement your brand in the market. Arranging production services from a talent buying platform like Yapsody can further streamline the production and ticketing services which are crucial as well. Apart from selling out tickets for your fundraiser cookout to a larger audience, your brand name gets cross-promoted just by being associated with a premium venue. A win-win that was possible with a talent buyer and ticketing system by your side. 

With Yapsody by your side, you can streamline your entire talent buying and ticketing process. Our platform gets you a broad pool of multi-genre artists who have decades of experience in providing top-notch entertainment.

The post How Talent Buyers Can Save Your Entertainment Business appeared first on Yapsody.

The World of Showbiz

It’s not just about slot machines and high-stakes gambling in every casino. Casinos rake in a lot of money on the regular from in-house entertainment, concerts, music gigs, stand-up comedians, and entertainers. Some of the hottest names in the world of showbiz perform in the casinos of Vegas. These performances pull in those crowds that may or may not be in for the gambling. Now, how does a casino manage all of these on their own? They surely do not possess the bandwidth of managing the casino and other artists on their gaming floor, right? This is where talent buyers come in. 

Who are Talent Buyers?

Talent buyers are crucial in the casino industry for their unmatched attention to all the ancillary services. The primary goal of a talent buyer is to source the right kind of entertainment while keeping the casino’s business goals in mind. A good talent buyer knows exactly which artist works best for their audience and knows how to get them to perform at their venue.

A great talent buyer automates the entire process of talent sourcing through a concert and ticketing platform like Yapsody.
Click To Tweet

What Does It Mean For Your Casino?

Concerts and musical performances on the gaming floor are meant to draw people in so that they can dine in the restaurants, have a luxurious experience either by sitting in the lounge having a drink, groove to a live band, or simply strolling through the gaming floor. They all serve one purpose: to give people a fun experience and keep them in the casino. 

Total Control Of Talent Buying

With Yapsody, you can take control of your talent buying with data-driven insights, feasible routing points, and access a large database of artists with the most favorable terms. Also, equipped with an expert analytics team, Yapsody leverages data that determines a talent’s true value and cuts down the overall production cost. This methodology cuts down all the risk profiles which maximize your casino profit. If your concert requires ticketing or invite based entry, Yapsody automates that as well, so that you don’t have to deal with promoters. Not only that, our marketing team explores all the digital marketing possibilities to bring in more customers. A talent buyer who realizes the true potential of this tool can truly run your casino like a boss. 

The post Why Does Your Casino Need A Talent Buyer appeared first on Yapsody.