Have A Look At Some of The Premium Event Ticketing Features To Create Events In The COVID Era

1. Reserved Seating

Considering social distancing rules with mandatory masks becomes the norm in the upcoming months, organizing a reserved seating event where your attendees can choose their seats makes a lot of sense. Create seating maps with seating arrangements that adhere to 6 feet of distancing and your event good to go.

2. Pass On Fees

Enable the ‘Pass On’ fees feature to add the ticketing fee to your attendee’s ticket cost. We understand it has been a dry run for many event organizers which is why this feature will help stabilize your cash flow on the road to recovery.

3. Access Codes / Invite Only

An invite-only event will be in demand for the upcoming months where exclusivity runs high. With our Access Codes feature, sell event tickets only to those who have received your invite or access code through our event ticketing system. 

4. Questionnaires & Surveys 

Willing to go the extra mile and accommodate your event attendee’s wishlist? Make full use of our Survey feature to create logic-based questionnaires to gardener the best insights that can be leveraged at your next event. 

5. Discount Options

Event attendees are definitely looking forward to attending live concerts and shows, but need an attractive price point. Using different types of discounts, you can boost your ticket sales in a short amount of time.

6. Mailchimp Integration

Tell your loyal fans and audience that you’re back! Announce it all over your social media but make sure you drop them a personal message through our Mailchimp integration. An email with all the necessary information such as ticket prices, locations, and safety rules are crucial for all your upcoming events. 

7. Accept Donations

Times are tough which is why your community might come together for a charity event to help those in need. Accept donations easily with our Accept Donation feature available on the Online Ticket Store and Virtual Box Office. The best part is, there are “no Yapsody fees” on Donations. All the proceeds are directly transferred to your account and will not be charged for in your monthly invoice.

We’re sure these features will elevate all your upcoming event creation and ticketing needs. Don’t forget to explore all our 30+ Premium Features that might be well suited for your venue or event type.

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1. Create A Continuous Cycle Of Engagement

When you’re actively trying to stabilize your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your brand portals for more information. Keep your eyes and ears open across all your social media platforms through social listening tools for easy two-way engagement. 

2. Use Surveys & Feedbacks 

We can’t stress enough on this powerful yet simple tactic that has been doing wonders for many event organizers and hospitality entities all over. With the COVID pandemic changing the future of event gatherings, your event attendee’s needs will also shape your brand presence accordingly. Using surveys & feedbacks in a timely manner to gain insights, you too can mold your brand offering in the COVID era.

If you wish to understand your audience better and elevate your event standards, download our full infographic here – Audience Expectations In A Post-COVID Era.

3. Broadcast Your Safety & Sanitization Programs

No mask = no event will be the norm at any event gathering in the upcoming months. Unless we’re close to finding a vaccine sure, social distancing rules and mandatory masks will remain constant. Giving out free masks with each ticket? Or perhaps a branded PPE kit at your next conference? Maybe you sanitize your event venue before and after each event? Broadcast it to your audience so that they’re aware of your safety and sanitization programs. 

4. Create Loyalty & Retention Programs 

Depending on the economic health of your region, your event attendees might feel skeptical about shelling out money for your upcoming events. However, with a little bit of investment from your side, you can acquire and retain your audience by creating loyalty and retention programs in the form of discounts, offers, long-term benefits plans, and so on. Make them feel like you’re invested in them and they will flock to your brand. 

Looking for a quick turnaround on your marketing and branding strategy? Learn more about our marketing suite of services that have been meticulously designed to suit a diverse range of requirements unique to the hospitality & entertainment industry.

The post Event Marketing Tactics To Improve Brand Presence In The COVID Era appeared first on Yapsody.

Our guide to creating safer live events and shows will help you stay ahead of the curve. Here’s what you need to take care of:

1. Make Social Distancing & Masks Mandatory 

Until and unless there is a vaccine in the upcoming months, event organizers will have to strictly incorporate 6 feet distancing with mandatory masks at their live events. The best-case scenario given the current climate would be to make wearing masks obligatory while maintaining safe distances. Not only the attendees but also your on-ground staff should be proactive in adapting to PPE kits and necessary safety gear.

Our US concert survey yielded some very important figures that will help you plan better in terms of event safety in the coming months. 

2. Choose The Right Venue 

The most crucial element that has major payoff when it comes to your overall event experience. Being an event organizer, this one of the major dilemmas being faced even by industry professionals. 

In a recent survey conducted by us, we gathered insights to help you choose between an indoor or an outdoor venue. More than half of the US survey participants are more likely to attend live concerts outdoors whereas approximately 33% percent were happy to be in an indoor setting with mandatory social distancing rules. Learn more about Choosing Between Indoors & Outdoor Venues. 

3. Thorough Thermal Scanning At The Multiple Touchpoints

Apart from the regular sanitization of multiple touchpoints at your event venue, you need to conduct thermal scanning along with your ticket scanning process. Invest in a piece of good quality equipment that reads temperature accurately. 

4. Place Sanitization Stations Strategically 

Whether you choose to go with an indoor or outdoor event venue, your attendees will expect sanitization stations at multiple touchpoints such as entry, exit, balcony, smoking area, restrooms, lounge, and dining areas. Choose spots where your attendees can maintain social distancing while getting sanitized without hesitation. 

5. Go For Pre-Packaged Food Options

No event would be complete without food and dining options to satiate your event attendees’ appetite. However, given the circumstances, opt for pre-packaged meals that are included in the price of your ticket. But in case you plan on going for a buffet, monitor your queues to make sure social distancing is being followed. 

We hope this guide gets you started for planning your upcoming events in the second half of 2020. Learn more about Audience Behavior In A Post-COVID Era here.

The post A Guide To Creating Safer Live Events In The New Normal appeared first on Yapsody.

Tips To Build and Retain Your Online Event Community DuringThe COVID Era

1. Keep A Pulse On The Social Media Landscape 

With online engagement rates going through the roof during the COVID era, it’s absolutely imperative that you keep an eye out for trending topics, industry updates, and conversations that your audience indulges in. Once you get into their train of thoughts, it becomes easier to connect with them. 

2. Participate Actively Through Event Forums 

To further your community building and retention activities, go for a targeted approach of participating in event forums. Being active in forums that are frequented by your target audience helps you solidify your presence as a brand that cares about what event attendees want. Retain your existing audience by sharing thought pieces and build new leads by showcasing what they can expect from your upcoming events in the post-COVID era.  

3. Ramp Up Your Lines Of Communication

When you’re actively trying to build your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your online help desk for more information. This the time when you should keep your eyes and ears open across all your social media platforms. Learn more about Ramping Up Your Marketing Efforts in the COVID Era.  

4. Ask Relevant Questions

Not only is your online community of looking for the safest venue to attend future events, but they’re also wanting to share their personal thoughts and ideas as to what they would expect from you as an event organizer. Make full use of this opportunity to use our Questionnaires & Surveys feature to gather useful insights that will help you plan better for the post COVID era of events. 

We hope our community building and retention tips help you during this critical phase. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. We also have a wide suite of marketing services that can help you build your online community with tailor-made solutions.

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

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Your First 50 Tickets Are FREE

Create Your Event Now

The post Building & Retaining Your Online Event Community During COVID-Era appeared first on Yapsody.

We presented our COVID-19 Resources for Event Presenters two months prior which helped a lot of event organizers and venue owners to streamline their offering accordingly. In this blog, we will help you further enhance your online event offerings. 

Here’s How You Can Create Value Through Your Online Events In The COVID Era 

1. Understand The New Landscape

We’ve witnessed many event organizers jumping on the bandwagon of creating online events across any and every platform to keep their brand presence alive. It’s understandable considering that your event revenue has taken a hit, but it’s crucial to identify the purpose of every platform and why you’re audience is on it and create events accordingly. Learn more about Choosing The Right Platform For Live Streaming Online Events. 

2. Dial-Up The Engagement 

Once you’ve zeroed in on your choice of online platforms, you need to create an engagement calendar with content pieces that would be tailored to your audience. Dialing up your engagement levels is crucial to building your brand presence in this new competitive landscape. Be honest about what your attendees really value from your events and it will become easier for you. 

3. Deliver Unexpected Experiences

People attend events and shows with the excitement of experiencing something new or meeting someone new. Running into something new and exciting should be a norm for your online event as well otherwise every other live stream will start running stale. Think of creative ways to pack a punch and leave them wanting more. 

4. Highlight Key Sessions On Social 

Just like how you would post a highlight reel and stories on your Instagram after an event is done, similarly, your online event attendees expect a certain level of remembrance tokens on social media for your online events. Maybe you could have a Q&A session with them or take requests or ideas for your next event. This keeps the ball rolling and keeps your engagement levels high.

We hope these highlights help you amp up your strategy for the coming months. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. 

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

Create Your Event Now

The post Creating Value Through Your Online Events In The COVID Era appeared first on Yapsody.

As one of the industry leaders in the hospitality and entertainment industry, we’ve analyzed growing trends that helped us analyze what your event attendees expect in the future. With most regulations easing off across the globe, you can start planning ahead by adopting a few best practices that would define the “new normal”. 

Few Best Practices Event Planners Should Learn For The Post COVID-19 Era:

1. Safety First

It is highly unlikely that you’re organizing events amidst the lockdown unless you took the virtual route to host your events. Now, when you plan your upcoming events, make sure you start off with a smaller audience to maintain adequate social distancing norms. 85 % of survey data states that attendees would only attend an event if social distancing norms are followed with a provision of safety kits on site. 

2. Inform Your Attendees

Communication is key during the COVID era. Whether your event is happening next month or three months later, it’s your responsibility to inform your attendees proactively. Through our event ticketing platform, you can integrate Mailchimp to keep your lines of communication going. Our own COVID Resources for Event Presenters was instrumental for many event presenters on our platform to take timely, well-informed decisions. 

3. Use Survey & Questionnaires

A well-designed survey or questionnaire is key to unlocking your future event planning strategy. Think about what your target audience expects out of the post-pandemic situation and questions which you need answers to that will help you plan better for the upcoming months. 

Learn more about 3 Types of Surveys to Improve Your Event Planning. 

4. Maintain Your Cash Flow

We understand how many event planners and hospitality venues have suffered a huge blow to their revenue streams and investments. Cut down your operational costs and marketing spends to help sustain your business longer. Also, look for optimally priced platforms to assist your automation needs. We launched our existing suite of services as a part of our Assistance & Recovery Program for Native American Casinos to help them on their road to recovery. 

For all our event presenters and hospitality venues looking to organize their upcoming events can utilize our…

 COVID-19 Recovery Offer 

OFFER – FLAT 40% Off on our service fees up to 31st December 2020 on all events created before 15th June 2020

SIGN UP TO AVAIL OFFER 

(Our ticketing fees are invoiced to you on the 2nd of the next month, allowing enhanced cash flow management during this critical period)

The post Best Practises Event Planners Should Learn For The Post COVID-19 Era appeared first on Yapsody.

Here’s How You Can Ramp Up Your Marketing Efforts in The COVID Era: 

1. Optimize Your Website To Rank Higher 

This is a time when online engagement and internet usage has surged exponentially. Your audience is searching for new modes of entertainment and online which is why your brand website should be optimized by SEO experts for it to rank higher. As part of our Assistance and Recovery Program, we’re offering our existing suite of marketing services to the hospitality and entertainment industry. 

Optimizing your website with the right mix of content and keywords will help you stay on top of search results and get discovered by potential audiences.

2. Use Surveys To Plan For The Future 

Apart from hosting web events, organizers and concert clients have been using our event ticketing platform to build their own questionnaires & surveys which helps them collect important data from their guests.  The types of questions you ask in a survey can give you a mountain of information that you can utilize for planning your future events.

Think about what your target audience expects out of the post-pandemic situation and questions which you need answers to that will help you plan better for the upcoming months. Here are 3 Types of Surveys to Improve Your Event Planning. 

3. Create A Strong Brand Recall 

All your marketing and branding efforts are a success only if your target audience is able to connect with your brand of events and shows in the future as well. Creating a strong brand recall ensures that your potential ticket-buying audience gravitates towards you and not your competitors. We have been helping key entities in the hospitality and entertainment industry with our marketing suite of services. 

If you’re an event presenter looking to use a robust event ticketing platform, you can SIGN UP here and also schedule a discussion with us to register for our marketing suite of services.  

Assistance & Recovery Program for Native American Casinos

In this climate of uncertainty, businesses worldwide have either curtailed their offerings or come to a standstill until further notice. Yet, acting purely out of our love and commitment to supporting our family of Native American Casinos in achieving a swift recovery, we are extending our existing suite of services to the Casino Assistance & Recovery Program. 

Our program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely.

Also Read: 

COVID-19 (Coronavirus) Resources for Event Presenters

The post Ramping Up Your Marketing Efforts In The COVID Era appeared first on Yapsody.

Here’s Our Event Organizers Guide to Mastering Communication In The COVID Era:  

1. Increase Your Online Visibility

Online activity and the search for new modes of entertainment are on an all-time rise. Taking that into consideration, it’s your time to increase your brand’s online presence and visibility. We’re sure you’re keeping your social media channels active. But, what you really need at the moment is to break through the clutter of your competitor’s noise be heard by the right set of audience. 

You’ll find that our marketing suite of services has been meticulously designed to suit a diverse range of requirements unique to event organizers in the hospitality & entertainment industry. 

2. Engage With New  Online Communities

Whether you’re an event organizer with your own venue or an independent event planner hosting venues across different locations, you have to attract new audiences to your future events. And now is the time to spread the word and keep a pulse on the online communities.  

Surely, it’s not an easy task to engage with newer audiences while keeping track of essential business decision on the pipeline. Why not schedule a discussion with us to have our marketing experts handle your campaigns? 

3. Re-Engage with Your Patrons On A Personal Level

Chances are that you already have many of your events in the pipeline with tickets being sold out. Your loyal patrons will be looking for active communication from your brand for any sort of query and clarity. With our while labeled customer relations suite, you can engage with them about player services, hotel reservations, event ticket transactions, or even just general Q&A. 

We’ve put customer care at the forefront of your brand to help you acquire, engage, and retain your loyal patrons. Our experience in the hospitality and entertainment industries is complemented by a host of services such as White Labelled Customer Care, Customer Retention Programs, Inbound & Outbound Multi-Channel Support, and many more. 

4. Use Surveys To Understand Their Thoughts

Live streaming is peaking on every platform, whether it’s a wellness event or a live DJ stream. If you haven’t already hosted an online event, learn how you can Take the Virtual Route For Hosting Your Events.  

Apart from hosting web events, you can use our event ticketing system to build your own questionnaires & surveys to help collect important information from your attendees. Their feedback when it comes to their personal standards of hygiene and what they expect from your future events becomes a crucial metric for planning ahead. 

We hope our event organizers guide will help you ride through these critical times and come out stronger on the other side so that the hospitality and entertainment industry can shine again in the “new normal”.  Event organizers looking for a robust, cost-effective event ticketing system, can SIGN UP here.

Assistance & Recovery Program for Native American Casinos

In this climate of uncertainty, businesses worldwide have either curtailed their offerings or come to a standstill until further notice. Yet, acting purely out of our love and commitment to supporting our family of Native American Casinos in achieving a swift recovery, we are extending our existing suite of services to the Casino Assistance & Recovery Program.

Our program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely. Feel free to schedule a discussion with us and explore our tailor-made solutions.

Also Read: 

COVID-19 (Coronavirus) Resources for Event Presenters

The post Event Organizer’s Guide To Master Communication In The COVID Era appeared first on Yapsody.

However, in this climate of economic uncertainty due to COVID-19, most businesses have either curtailed their offerings or come to a complete halt, meaning customer support services have probably slowed down as well. Being an industry partner to the Native American Casino industry, we’ve packaged together a program called the Casino Assistance & Recovery Program to offer our existing expertise of Customer Relations, Marketing, Technology Development & Business Insights. After careful review and consideration, you’ll find that these services can create incremental value for every department whether it be player development, hotel reservations, food & beverage, or concierge services. How about taking this time to optimize your existing customer support processes, grow your profitability when you’re ready to open and save costs significantly while on the road to recovery?

If you’re a casino manager looking to offer better customer care, take a look at our offerings. 

• Inbound & Outbound Phone Support 

Our in-house customer relations team to handle an array of queries regarding your casino’s services. Whether your customer is a big player or a new guest, our Customer Relations team will patiently address each query that comes their way – whatever time of the day (or night)  it may be.

• Customer Outreach Campaigns 

Do you need to communicate important information to your customers about a new update? We’ll make that call for you. Provide Yapsody the details and we’ll make sure to pass it on to the customers who are meant to have that information. Personalized support is essential when it comes to updates/announcements customers don’t expect. Yapsody will make sure the information transfer is as smooth as possible for both you and your customer.

•  Immediate Onboarding 

Having been part of the industry for over two decades, we’re aware of all questions the customer support department of a casino gets asked. If you choose to avail of our service, the onboarding process is usually short and quick. Our customer care agents are trained to handle queries specific to your casino and the transition takes place shortly after. 

• Live Chat Setup

Chat support services make businesses more credible. For casinos that receive a mass volume of queries, a live chat feature on the website will do wonders. If you’re considering introducing this feature, talk to us. Our team will implement the widget on your website and have the queries directed at us. The live chat widget can be installed across the website or on the pages requested by the casino. 

• Strong Reporting & Analytics 

Yapsody strives to meet key SLA’S to improve customer satisfaction scores. On a monthly basis, Yapsody will send across reports to help you make better business decisions regarding your customer support. You will receive reports on the number of cases handled, individual ratings received by customers, overall satisfaction scores and waiting-times to name a few. 

• Highly Experienced Team

Our Customer Relations Specialists have experience working for highly reputed global companies and are well-trained to provide exceptional voice and web services to casino customers. As a practice within our organization, we advocate continuous learning and development through training and webinars.

Customer care agents strive to be there for customers at a time when they’re most in need. (A lockdown 100% qualifies as such a time.) As services remain shut and businesses have been disrupted, enhance your customer support services and stay ahead of the game. Schedule a discussion with our onboarding experts and your customer care services will be up and running in no time.   

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