Here’s How You Can Ramp Up Your Marketing Efforts in The COVID Era: 

1. Optimize Your Website To Rank Higher 

This is a time when online engagement and internet usage has surged exponentially. Your audience is searching for new modes of entertainment and online which is why your brand website should be optimized by SEO experts for it to rank higher. As part of our Assistance and Recovery Program, we’re offering our existing suite of marketing services to the hospitality and entertainment industry. 

Optimizing your website with the right mix of content and keywords will help you stay on top of search results and get discovered by potential audiences.

2. Use Surveys To Plan For The Future 

Apart from hosting web events, organizers and concert clients have been using our event ticketing platform to build their own questionnaires & surveys which helps them collect important data from their guests.  The types of questions you ask in a survey can give you a mountain of information that you can utilize for planning your future events.

Think about what your target audience expects out of the post-pandemic situation and questions which you need answers to that will help you plan better for the upcoming months. Here are 3 Types of Surveys to Improve Your Event Planning. 

3. Create A Strong Brand Recall 

All your marketing and branding efforts are a success only if your target audience is able to connect with your brand of events and shows in the future as well. Creating a strong brand recall ensures that your potential ticket-buying audience gravitates towards you and not your competitors. We have been helping key entities in the hospitality and entertainment industry with our marketing suite of services. 

If you’re an event presenter looking to use a robust event ticketing platform, you can SIGN UP here and also schedule a discussion with us to register for our marketing suite of services.  

Assistance & Recovery Program for Native American Casinos

In this climate of uncertainty, businesses worldwide have either curtailed their offerings or come to a standstill until further notice. Yet, acting purely out of our love and commitment to supporting our family of Native American Casinos in achieving a swift recovery, we are extending our existing suite of services to the Casino Assistance & Recovery Program. 

Our program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely.

Also Read: 

COVID-19 (Coronavirus) Resources for Event Presenters

The post Ramping Up Your Marketing Efforts In The COVID Era appeared first on Yapsody.

Through Digital Marketing, Branding, Conversion Optimization, & Audience Engagement, we have forged lifelong synergies with our clients to implement custom problem-solving strategies that elevate their sales. Now, we are extending our existing suite of marketing services for the Casino Assistance & Recovery Program.

What Kind Of Services Does Yapsody’s Marketing Suite Offer? 

Our marketing services suite had been meticulously designed to suit a diverse range of requirements peculiar to the hospitality & entertainment industry. With the unprecedented rise in screen time & online engagement,  spruce up your brand’s footprint on the casino industry with an experienced crew of professionals. Here’s what you can expect from our marketing services suite. 

1. Digital Marketing

Outshine your competition with the correct communication and brand awareness. When casinos reopen and your guests have a choice, YOUR BRAND should be their ONLY choice. Everything from email campaigns to customer response tracking, keep your loyal patrons engaged on the web with our digital marketing services. Our key metrics to judge your marketing campaign success include SERP, organic sessions, increased engagement, and extended reach amongst the target audience.

Our Digital Marketing Services Include: 

• Search Engine Optimization
• Social Media Optimization & Marketing
• Paid Marketing
• Targeted Email Marketing

2. Offline Marketing 

Make your brand presence felt even in the offline world. Reach places the internet can’t, the old school way with our trusted offline strategies. Your casinos will surely hit the jackpot by combining our digital marketing and offline services to solidify your brand presence in the industry. We judge our offline marketing success through eyeballs garnered, and increased brand search. 

Services We Offer: 

• ATL Marketing (Radio, Television, Print Media)
• Public Relations 
• Flyers, Newspaper Ads, Business Card Designs
• Casino Customer Profiling/Audience Persona Building
• Sponsorship/Artist Endorsement

3. Branding & Designing 

Increasing your brand visibility just won’t cut it in the entertainment world. Staying relevant in your audience’s mind by creating a strong brand recall will. Combined with the right combination of branding and designing, let your brand persona stand out from your competition and reach the desired audiences. 

Branding & Designing Services We Offer:

• Customized Venue Specific Content
• Graphic Design Support
• Branded Video Publishing
• Customized Illustrations

4. Conversion Optimization

Is your website content and design optimized to increase your leads? Use this downtime to unleash your website’s full potential with the right elements in the right place to influence your audience’s behavior. Whether it’s a big or small website, our conversion optimization experts follow the best practices to increase your leads. We track your new and returning visitors’ conversion rates, cost per conversion, bounce rates, increased leads, transactions, and video views on multiple traffic sources. 

Optimization Services On Offer Are:

• Landing Page Placement Optimization
• Content Optimization for Better CTR
• Branded Video Creations For Every Platform
• Insightful Infographics Creation

5. Audience Engagement

Don’t ever lose the pulse of your audience. Our automated suite of tools makes it easier to stay connected with the right messaging at the right time. No matter which platform your audience consumes content, our tailor-made engagement services will be consistent with the pulse of your brand communication. Our key metrics to measure your brand engagement includes reach, responses, upvotes, shares, and referral sessions.

Community Engagement Services We Offer:

• Online Impression Building For Your Venue
• Marketing Automation For Engaged Audiences
• Community  Building Through Quora
• Forum & Blog Participation

Our Marketing Services Suite will optimize your marketing efforts, engage the right audience, grow your profitability, and save costs significantly on the road to recovery. Schedule a discussion with us to discuss your brand’s strategic vision and explore our marketing services to your advantage.

The post Yapsody Is Offering Its Marketing Services Suite To The Native American Casino Industry appeared first on Yapsody.

What is the Yapsody Casino Assistance & Recovery Program? 

You might be unaware of the existing services that we’ve been offering beyond the realm of entertainment for decades now. Being an industry partner to the Native American Casino industry, we’ve re-packaged our existing services through Customer Relations, Marketing, Technology Development, & Business Insights into this program. 

Yapsody is a global team of Customer Relations Specialists, Marketing Experts, Creative Designers, App & Web Developers, Business Strategists with years of experience in the industry. Having served both our concert-clients and event ticketing clients, we are working closely to match every expectation of your business goals.

Learn More About Our Casino Assitance Program

What Kind Of Services Can Casinos Expect?

1. Unparalleled Customer Relations 

Whether it’s player services, hotel reservations, event ticket transactions, concierge services, or even just general Q&A, our 24/7 customer care services team will handle it under your brand name through multiple channels with 95% quality assurance. 

Our Customer Care Services Include: 

• Inbound & outbound phone support to handle an array of queries.
• Customer outreach campaigns through phone by our customer relations specialists.
• Immediate onboarding & live chat set up on your website.
• Strong reporting & analytics to measure customer satisfaction scores.
• Highly experienced team & dedicated account managers.

2. Enhanced Branding, Marketing, & Designing Services

Our in house marketing teams have been providing their expertise to major casino clients who have successfully elevated their business with tailor-made marketing strategies. Problem-solving has been our DNA and now we are extending Yapsody’s marketing services to spruce up your footprint in the industry and stay ahead of the competition. 

Service That You Can Avail:

• Audience engagement through social media & email marketing
• Digital branding & designing services
• Casino brand marketing campaigns to improve future ticket sales
• Conversion optimization drives
• Offline marketing strategies

3. Cost-Effective Technological Development 

Our technology development services have always been going hand in hand for solving challenges faced in the digital landscape of the hospitality industry. With the help of our technology team, you can optimize and automate your existing processes as well as develop customer-facing applications to increase your value proposition and sales.

Services From Our Tech Stack Include: 

• Software & Mobile App Development
• Database Architecture & Optimization
• Website Maintenance & Consulting Services

4. Strategic Business Analysis & Insights

One of the core competencies of successfully rising from a crisis situation is the ability to forecast the future market and take business decisions accordingly. Your casino business can strongly benefit from our team of business strategists and market analysts to improve your current strategy and stay ahead of the competition.

5. Preferred Terms On Rescheduled Artist Bookings

Thousands of concerts across the country are being rescheduled, and presenters are all vying for the same premium dates. With over 200 casino bookings per year and over 25 years of talent buying experience, Yapsody will streamline the task of rescheduling artists and confirming choice dates.

It is our strong hope that the Casino Assistance and Recovery Program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely. 

Schedule a discussion with us to explore our tailor-made solutions that will elevate your brand’s strategic vision.    

The post Yapsody Introduces Casino Assistance & Recovery Program For The Native American Casino Industry appeared first on Yapsody.

Link it up

With social media event marketing, it’s crucial to link it up. Attaching links in your blog posts aid in generating traffic, and give more info about what you do. Shorten the lengthy link using URL shorteners such as Goo.gl or Bitly. This link shortener also tracks the number of clicks your shortened links have earned.

Using Appealing Pictures

The picture speaks a thousand words; it draws more attention than text. Use striking pictures to grab attention to your posts and link them up before posting. Also, adding text to the images make it more engaging.

Time your Posts

No matter how good your content is, sharing it at a time when your audience is not active loses its value. Try to figure out the time when the target audience becomes active. They mostly are active during the weekdays and office hours. Weekends are not a good time to share something big as most of them go offline.

How to Use Twitter

Use keywords relevant to your business in your tweet.

Know who to follow. Following people just for the sake of it will yield no great results. It’s about having followers who are genuinely interested in your service.

Increase the frequency of tweeting as Twitteratis may miss out.

Limit your tweets under 120 characters for followers to retweet without editing.

Be where your audience is

Being present on every social media platform won’t help. It will waste your time and you won’t be able to chart out proper casino marketing strategies for effective marketing. Be active where most of your audience is. Focus on not more than two or three social channels. This will also give you time to interact with them.

Appropriate Hashtags

Almost, everywhere be it Twitter, Facebook, Instagram, Google+, or Pinterest, you see hashtags being attached in every post. Using hashtags blindly in every update may not be a good idea. Do some keywords research to understand the trending ones but relevant to your business. You can also create a new, simple, short and informative hashtag to promote your campaign.

Building Relationships

Social media is about building relationships. When your fans share your posts, appreciate their gesture. A simple ‘Thank You’ will do a lot of good for your brand. Strike a conversation with them to get feedback about your offerings, do it consistently, and be answerable. Having a strong base of followers on social media will also boost your SEO.

Do a Google Analytics before and after using these tactics, and you will see the remarkable difference between the two.

The post How to Crack Social Media Marketing for Casino Events 2020 appeared first on Yapsody.

Data collection is important because you must exactly know your audience and who are the guests attending your event. Moreover, you must also capture the feedback of the audience to make next event successful. Finally, if you want some publicity, data is unavoidable for post-event media sessions to make an impact.

Depending on your event attendees and the nature of events, the most important data analysis you’d like to follow are the following:

It is Important to Know the Factors that Influenced Your Attendees

You must segment your market depending on the demographic data of event attendees. It will pave your path for a smoother next event. You must know the productivity of your email campaign, how many people turned out, how early did they register and what made them to take the decision to register for your event or concert? These are not omissible.

The Response to Your Invitation

You must judge whether your digital marketing strategies are working nicely by measuring sent vs. seen data. The CTR and conversion rate will offer you a valuable knowledge of the likeness or repulsion for your event among the masses. By utilizing the metrics, you can shape up, modify or change the next event’s planning.

The Turnout Ratio is the Next Important thing

You are ultimately trying to be profitable, right? It is therefore of utmost importance to check the Return on Investment (ROI) of your last event. Just check the ratio of total expenditure to total revenue collected and you would be more or less sure whether you need to do something spectacular for the next event or you have already done one.

The Impact of Digital Strategy

If you are an event pro, you understand the power of digital media very well. While it is unavoidable not to have a proper social media strategy, you must also know whether the one you have created for your next event is bearing fruit or not. This is equally applicable for a post event scenario.

Post Event Analysis

You must collect the feedback and suggestions after an event because no event is potentially the last event marketed and / or managed by you. The post-event metric will help you decide on a lot of attributes, including event venue, planning efficiency, event ticket selling prices and proper utilization of other digital metrics. You cannot take anything for granted, can you?

These are the data that tell you how well you have fared in event planning or marketing. If you have performed poorly, work hard.

The post Ways To Measure Your Event’s Success with Data Analysis appeared first on Yapsody.

PERSONALIZED DIGITAL MARKETING

After you’ve spent the past few hours browsing evening gowns on online stores, all websites you visit next will have advertisements showcasing discounts on evening gowns at various websites. Co-incidence? Nah! Personalized digital marketing.

As an event presenter, you could also segment your customers based on their past experiences with you or their preferences. Simple things like including their names in the subject lines of email newsletters, or greeting them with a “Welcome Back!” if they’re visiting your page for the second time, these things create a lasting impression and you’re bound to get higher conversion rates.

SIMPLIFIED METRICS

Event presenters practically breathe data and analytics to measure their progress, and to ensure their ways are working. The budget, revenue generated from selling event ticket, attendee reports, and engagement analytics are some of the many figures that are always buzzing at the back of your head. Data collection is not a big task, analyzing and utilizing it is. If you have an event at Yapsody, you can use YapStats to get all the numbers related to your event integrated into a single app, so that analyzing it in a single glance doesn’t sound like an overstatement.

SEEING BEYOND “ASL”

Ever logged on to a stranger chatting website and talked to someone? There are very few people who’d actually be interested in your name or your hobbies, or even greeting you for that matter. The first question they ask you would be – ASL? (short for age, sex, location). It is obviously very cold and unwelcoming, and makes you want to disconnect the very next moment.

This is a common mistake that event organizers need to accept and move on from. Grouping customers based on demographics is NOT in trend now. Every attendee wants to be acknowledged by his identity, his personal interests and goals, and not just a number. Add some personal touch to the way you invite your potential attendees, the way you communicate with them and consider their ideals. This will add definite value to your event as well as your organization.

BEING ‘RESPONSIVE’

While it definitely implies responding to your attendees in as little time as possible, the tech-savvy generation is familiar with the pun attached to the term. Your online content is supposed to be responsive, i.e. it should look good on any device that your attendees may use. Event websites, emails, networking platform, speaker profiles – all should be optimized for viewing on the big as well as small screens. Because the world today is way smarter, ensure that online content pertaining to your event is optimized for smartphones and tabs of all kinds.

USING WORD-OF-MOUTH SERIOUSLY

“But… I’ve always been serious about that!”

Of course, you have. But, there’s always scope for betterment, isn’t it?

Word-of-mouth is the BEST (no amount of bolding, italicizing, or underlining could stress on just how important it is) marketing tool. It is organic, and cannot be faked, but you have to roll out referral programs to actually get it going. When attendees are given the opportunity to earn rewards for simply referring the event to their friends or colleagues, you’re turning them into brand ambassadors. The more brand ambassadors you successfully enable, the more you’re going to be promoted.

DEVOUR TECHNOLOGY

Yes, eat it up till you’re satiated! Almost every task can be automated to save time and increase efficiency. Event managers who are too far ahead in the technical marathon even use drones to capture images that professional photographers are unable to. Further, there are innumerable apps that do most of the updating and calculating business for you without you putting in anything except your login details. Find out technological developments in the event industry and make complete use of them.

SKIP THE SPREADSHEETS

Spreadsheets are huge necessities, and give just as huge headaches when they are color-coded, complex, and multi-tabbed. Maybe you can never entirely get rid of them, but you can definitely skip the part where you have to manually edit them. There are apps that automatically update your list of registrations and separate out attendees based on whether they’ve paid or no, or are returning customers, and many other filters.

OUTSOURCING

Now that we’re talking about getting everything done ‘automatically’, let’s talk about the humans who fill in for these robots that you fancy – freelancers. Often, deadlines aren’t met because a few things were left hanging and weren’t achieved on time, be it a promotional video, or a logo for the event, or a simple blog post. With websites like Fiverr and Taskrabbit, you can get a list of people who’d do these little jobs for you for as less as $5, hence relieving you of the stress that these little pesky pests bring with them.

In conclusion, all the above points focus on one primary thing – personalization. The event organizers who look into the depths of the needs and requirements of their target audience, and try to relate with them on a personal level often find the best solutions and strategies to make things work in their favor. Your ultimate goal should be to create an unforgettable experience that touches the lives of your attendees. Anything that distracts you from this goal can be outsourced.

The post Innovative Event Organizing Measures appeared first on Yapsody.

Well, you’re not to be blamed entirely because definitely, if you haven’t been using the social media strategy to promote your events, it’s just because you aren’t well “updated” about it. Let us do the honors, in that case!

TWIT-BITS OF TWITTER MARKETING

What’s the first thing that comes to your mind when you think of Twitter? Okay, the blue bird, and? Yeah, 140 characters, and? Oh, come on! If there’s one thing Twitter is so full of, it’s the hashtags! Hashtags are the most effective AND effortless means to promote your event on Twitter (and Facebook, too). All you need to do is come up with a short, witty and crisp hashtag related to your event and throw it around every tweet about your event. If your hashtag is eye-catchy, people will be using it, too, and it’ll soon be a buzz.

Let’s face it – there are very few enthusiasts around twitter who’ll just casually slip in hashtags to your event in their tweets for nothing at all. So, loosen up things on your end and offer a free entry or gift hampers to a lucky user for using your hashtags.

If the event you’re hosting is a big affair, you can level up and commit an entire Twitter account for the event, instead of hashtags. This way, you’ll have a one-stop site for everyone who wishes to know anything about the developments in your event.

Shake up your tweets every now and then! You DO get pissed, don’t you, if your mom keeps reminding you to do the same thing over and over again? Well, your followers will get annoyed, too, if you keep on announcing that your event is coming. Instead, tweet about upcoming events – sponsors, giveaways, online contests – to keep them engaged and entertained.

Lastly, it’s good to ask for retweets, as long as you don’t overdo it, because then you’ll be looked at as if you’re heavily desperate to make this work out.

THERE’S A REASON FACEBOOK HAS ‘EVENTS’ – USE IT!

Status updates and personally pinging friends on Facebook are fine, but when you’re talking about a real event and big promotion, that won’t work. Your statuses are likely to get lost in the stream of profile picture updates, vacation photos and “10 things you never knew about blah” posts. And just how many chat windows are you planning to pop-up to copy-paste-send the same message? Not only is it tedious, but it’s impersonal and has a negative impact.

What you can do is create a Facebook Page for your event, and then create a Facebook Event from that. Creating a Facebook Page has many side-benefits, like:

• You can have a “Like” button on your personal blog or website for the event.
• Anyone can be invited to the Event you create.
• You can rely on the targeted Facebook ads to reach out to non-friends or followers who might be interested in your event.

The key to social media marketing is SHARING. Whatever you do, the progress you make, keep your followers updated on Twitter and Facebook (they being the largest platforms) so that your event doesn’t seem distant to them.

EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING

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