We presented our COVID-19 Resources for Event Presenters two months prior which helped a lot of event organizers and venue owners to streamline their offering accordingly. In this blog, we will help you further enhance your online event offerings. 

Here’s How You Can Create Value Through Your Online Events In The COVID Era 

1. Understand The New Landscape

We’ve witnessed many event organizers jumping on the bandwagon of creating online events across any and every platform to keep their brand presence alive. It’s understandable considering that your event revenue has taken a hit, but it’s crucial to identify the purpose of every platform and why you’re audience is on it and create events accordingly. Learn more about Choosing The Right Platform For Live Streaming Online Events. 

2. Dial-Up The Engagement 

Once you’ve zeroed in on your choice of online platforms, you need to create an engagement calendar with content pieces that would be tailored to your audience. Dialing up your engagement levels is crucial to building your brand presence in this new competitive landscape. Be honest about what your attendees really value from your events and it will become easier for you. 

3. Deliver Unexpected Experiences

People attend events and shows with the excitement of experiencing something new or meeting someone new. Running into something new and exciting should be a norm for your online event as well otherwise every other live stream will start running stale. Think of creative ways to pack a punch and leave them wanting more. 

4. Highlight Key Sessions On Social 

Just like how you would post a highlight reel and stories on your Instagram after an event is done, similarly, your online event attendees expect a certain level of remembrance tokens on social media for your online events. Maybe you could have a Q&A session with them or take requests or ideas for your next event. This keeps the ball rolling and keeps your engagement levels high.

We hope these highlights help you amp up your strategy for the coming months. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. 

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

Promo Code: COVID19-RECOVERY40 Click to Copy

+

Your First 50 Tickets Are FREE

Create Your Event Now

The post Creating Value Through Your Online Events In The COVID Era appeared first on Yapsody.

Sugar? Yes, Please!

Sweet talking still works, always a classic, that one. Let them know they’re special, show them how much they mean to you, and they’re already in the bag. And what better way to express your gratitude than by giving discounts and freebies? Make sure your call-to-action is luring them into availing early bird discounts or claiming any privilege that is only offered to club members or those with a customer card. This will make things easier for you to work with caterers and hotel blocks with cut-off dates.

Nothing’s Happening if it’s not ASAP-pening.

That’s right. Humans are like rockets – they don’t work unless you set them on fire. We usually save everything for later, even cardiac arrests, for that matter. “Meh, it’s just my heart fooling around. I’ll go see a doc later!” A call-to-action creates a sense of urgency, if you use powerful words to convey that there aren’t a lot of registrations left, or your special discount offer expires in two days, or there won’t be free food for those who register after a certain date (believe me, this is going to work like magic, or even better than magic would).

A Good Designer never reveals his Source, a Good Marketer needs to.

You’re going to market the event to sell your event tickets on several social media channels, and there will be call-to-action links redirecting to your website, landing page, or registration page. A little code can help you find out which source is landing the maximum hits, and this way, you can accelerate promotions on that particular website or application. At the same time, you can stop putting in efforts with channels that aren’t meeting your standards. Hitler was a villain and everything, but he did teach us some basic principles of survival of the fittest. That’s one thing to R.I.P with, Adolf!

Always remember, every action you carry out can be scaled to fit larger needs. Your call-to-action isn’t just a button or link; it can do lots more if used significantly. And if you can’t twist and extract the last drop of juice from a dried lemon, make lemonade and sell it for 20 bucks, what kind of presenter are you, anyway?

The post Why You Should Have Call-To-Action For Event Promotion appeared first on Yapsody.