Attend mails during a particular timeline

As event planners, your inbox keeps popping up with emails every time. It is not necessary to look into every email whenever they ping. This will consume a lot of your time and interrupt in your work. It’s better to set a particular timing within which you can attend to all the emails.

Go for NOW than LATER

These emails never leave your company. They keep coming back and jamming up your inbox. Either you hit the ‘Delete All’ button and clean up the inbox, or you deal with the mail then and there. If you have opened up an email, do what it asks from you. Whether it requires a reply or a forward, just get it done. Archive if you need it in future. Don’t keep it for LATER, always go for NOW. And if the mail won’t serve any purpose, then delete it. This saves you from dealing with that mail again.

KISS always works

Yes, KISS always works. KISS – Keep it short and simple. Nobody wants to read a long and difficult to understand messages with lots of jargon. Keeping the mail short and simple will attract more esteemed clients, because like you, they don’t have time to read a long message. Set an email template if you have to send out the same structure of mail to several addresses. This will simplify your task.

Making best use of Subject Line

Your subject line is as important as the body of the mail. Your email campaign will be successful if the subject is powerful enough. Asking for action in the subject makes sure that the recipient is attentive to the mail and can even expect a quick reply. At times, using ‘eom’, meaning ‘end of my email campaign message’ at the end of subject line saves yours as well as the recipient time as the message is delivered on the subject itself.

Don’t hesitate in unsubscribing

How many of the newsletters have you subscribed are adding any value to you, be it professionally or personally? In fact, most of our inbox is stacked up with unwanted newsletters. And if you have decided to trash away all those useless newsletters, then go ahead and click the unsubscribe link.

Why not use Calendar

On receiving a message about an event, meeting, or any other assignments, mark them on the calendars provided. Almost all email sites such as Gmail, Yahoo mail or Outlook have calendars app with reminders. After scheduling your important meetings, appointments, and tasks on this app, you can send off the mail to the trash can.

With all the email tips listed above, it’s easy to be in control of your inbox.

The post How to Clutter free your Inbox appeared first on Yapsody.

Data collection is important because you must exactly know your audience and who are the guests attending your event. Moreover, you must also capture the feedback of the audience to make next event successful. Finally, if you want some publicity, data is unavoidable for post-event media sessions to make an impact.

Depending on your event attendees and the nature of events, the most important data analysis you’d like to follow are the following:

It is Important to Know the Factors that Influenced Your Attendees

You must segment your market depending on the demographic data of event attendees. It will pave your path for a smoother next event. You must know the productivity of your email campaign, how many people turned out, how early did they register and what made them to take the decision to register for your event or concert? These are not omissible.

The Response to Your Invitation

You must judge whether your digital marketing strategies are working nicely by measuring sent vs. seen data. The CTR and conversion rate will offer you a valuable knowledge of the likeness or repulsion for your event among the masses. By utilizing the metrics, you can shape up, modify or change the next event’s planning.

The Turnout Ratio is the Next Important thing

You are ultimately trying to be profitable, right? It is therefore of utmost importance to check the Return on Investment (ROI) of your last event. Just check the ratio of total expenditure to total revenue collected and you would be more or less sure whether you need to do something spectacular for the next event or you have already done one.

The Impact of Digital Strategy

If you are an event pro, you understand the power of digital media very well. While it is unavoidable not to have a proper social media strategy, you must also know whether the one you have created for your next event is bearing fruit or not. This is equally applicable for a post event scenario.

Post Event Analysis

You must collect the feedback and suggestions after an event because no event is potentially the last event marketed and / or managed by you. The post-event metric will help you decide on a lot of attributes, including event venue, planning efficiency, event ticket selling prices and proper utilization of other digital metrics. You cannot take anything for granted, can you?

These are the data that tell you how well you have fared in event planning or marketing. If you have performed poorly, work hard.

The post Ways To Measure Your Event’s Success with Data Analysis appeared first on Yapsody.

Segment Your Audience

Marketing 101 – Everybody is different. It’s easy to find people with similar preferences, but never exactly the same. So, sending the same email to everyone is definitely not going to work. Segment your potential audience depending on their interests and then send customized newsletters.

Personalize Your Templates 

With smart email inboxes that filter out spam getting through can be a task. Your mails fall prey to Select All -> Move to Trash. If you don’t want your emailers to end up in spam, personalize your emails. Include names of people who the newsletter is addressed to instead of shooting mass emails to your entire database. Unless your emails are engaging on a personal level, it will be ignored.

Call-To-Action

You’ve segmented your target audience perfectly, you’ve crafted personalized emails with amazing content. Now what? Now, you unleash the power of the Call-To-Action (CTA). You’ve led them on a path and now must give them a clear direction to their destination. If your emails have a CTA that redirects your readers to the registration page or a survey, they are will respond because they’re already in the flow. Make sure you use active verbs like “Register Now!” or “Take the Survey!” on your CTA buttons to create impact.

Mobile Optimization

80% of your target audience is going to view your email on a mobile device: either a smartphone or a tablet. If your email template is not optimized for mobile devices, your chances of getting a response from your email viewers will narrow down to an extremely thin line. So, ensure that your email gets displayed flawlessly on all kinds of digital platforms by adopting a responsive design.

Automate Campaigns

Email marketing campaigns don’t display instant results, so make sure you have a backup of automated emails that ensures constant engagement with your audience. Birthdays, follow-ups, blog updates – they could be anything. Make sure your entire email marketing campaign revolves around your automated schedule so that nothing goes south. Create relevant content, sit back and relax while all your emails get delivered during hours that are most responsive.

So, you see, the efficiency of email marketing hasn’t been compromised due to newer strategies. It still remains just as effective, only a few simple measures that make it all work out in your favor.

If you’re a presenter or an event marketer looking to automate your email marketing strategy, Yapsody’s ticketing platform offers MailChimp Integration to simplify your efforts through email marketing examples.

The post Smart Tips for Effective Email Marketing appeared first on Yapsody.

SCARE THEM INTO SIGNING UP

Honestly, just haunt them. You think that cute little “Please enter your email address to subscribe to our pretty newsletters” is going to work? Picture this: getting viewers to subscribe to your newsletter is like telling a most caring, loving, and hopeful woman that her husband died – she won’t listen to you or agree until you shake her really hard and yell in her face that he’s dead. Pop-ups, scroll-triggered boxes, violently colorful “SIGN UP” buttons on every side of the page – do all of it till they get tired of ignoring and eventually subscribe.

THE FIRST IMPRESSION SHOULDN’T BE THE LAST ONE

How often have you stumbled across a website and actually have stayed on, clicked here and there, checked stuff out? Ain’t nobody got time for that, eh? And so is the deal with your website, too. People tend to “bounce” off the website after what is technically termed as “single-page sessions” (when someone leaves your website right off the first page without any further interaction) and this has many reasons:

1. Maybe the website wasn’t user-friendly
2. Maybe the entire information was in the first page (that’s a good thing)
3. Maybe it just wasn’t intriguing enough to hang in there for longer

Whatever the reason may be, if you want them to proceed to the part where they actually subscribe, you need to eliminate at least two of the above reasons.

“SHOW THEM THE MONEY!”

Viewers subscribing to your newsletter because they just found your website “so awesome it was hard to resist signing up” is too fairytale-ish – it sounds good, definitely, just too good to be true. On the other hand, you tell them subscribing at that very instant will get them a free goodie (which, incidentally, they’re not even going to use. Ever.) and you’ll have a database that can span the Great Wall of China in less than a week.

“SHOW THEM THE MONEY WRAPPED AROUND CANDY BARS!”

In other words, run a competition. It’s pretty much the same thing as incentives; only, incentives are a little laid back while competitions are, well, mad. People love a race – they’d run a rat race in spite of the fact that you stay a rat even if you win. Again, they don’t care what prize it is and how much they need it, they simply want to win. There, that’s the catch. Make sure your prizes are, however, centered around your event so that people who are genuinely interested in your event would sign up and not just people who want to win prizes. Alright, you’re being evil, but what was Satan but an angel?

At the end of the day, they HAVE to be too good to be true.

Nobody in their right minds would want to miss out on genuinely interesting content, and that’s exactly what you’ve to give them. Creating engaging content are three words that sound extremely simple and are just as tough to follow through. You need to understand that these people are going to receive your newsletter along with a hundred other emails saying “You’ve been awarded $1,000,000,000 by the Nigerian Prince!!!!” and that’s exactly what your content has to overshadow. So make sure it’s worth those billion dollars.

The post How To Increase Your Email Subscribers List appeared first on Yapsody.