Event presenters have been using our MailChimp integration to build event momentum and boost their ticket sales. From the time you push out your big event invite to sealing the deal with an exclusive discount, here’s how you can stay consistent in building event momentum through email marketing.

1. The Big Announcement

Don’t confuse the big announcement with a big reveal. You need to reveal only so much to whet their appetite. Imagine a good movie teaser that makes you long for more. Your announcement should stir up their imagination only to be experienced fully on your event day. Time this mail two months in advance to help your potential attendees plan better.

2. What’s Going To Happen

A continuation of your announcement mail should extend itself with more details such as dates, ticket price, venue, location, headliners, keynote speakers, and so on to solidify their ticket-buying decision. Keep this email short and succinct with CTA’s placed for registration and RSVP smartly. 

3. For The Early Birds

Now that your audience knows about your event, it’s time to accelerate the momentum by pushing a discount. Our event ticketing platform makes it easier to create different types of discounts and tickets to match various phases of your event marketing campaign. These emailers are handy for any type of event where they weren’t entirely convinced of buying your ticket. Early birds are a way to quickly sell out tickets and create that sense of urgency among others

4. The Invite Your Friends Email

The initial phases of your email marketing worked in full effect and so did you discount emails. It’s time to keep that momentum going by creating a FOMO. Events are best experienced with family and friends. Give them a group discount and see your last batch of seats sell out like hotcakes. Invitations and referrals work really well because it’s vetted from someone they know and trust. You’re also turning ticket buyers into event marketers by further spreading the word and boosting your event momentum. 

5. The Know Before You Go Email

With decades of experience in helping event managers create successful events all over, it’s our tried and tested advice to keep everything crystal clear before your actual event happens. Your event attendees could use every last bit of detail that makes their event experience smoother. Expecting a bit of drizzle on your event day? Shoot out this mail at least one week prior to your event that’ll help your guests and attendees plan better. 

All good things come to end but that shouldn’t be the case with your events. Learn more about Best Practise For A Post-Event Follow Up to keep your guests engaged and excited about your next one.

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With your event approaching in a month or so, it’s time to kick your email marketing into high gear. We’ve witnessed plenty of event organizers miss out on this final push to bring in those last-minute RSVP’s. To remedy this, a highly recommended tactic for any type of event is a well-thought-out email marketing campaign before your event happens. 

Combined with our MailChimp integration and other event ticketing features, here are 5 must-send emails before your event happens: 

1. “Hype Up Your Sponsors” Email

Onboarding sponsors for your events are a definite boost to your overall event marketing strategy. Your guests associating your event with a well-known brand should be leveraged to the max. Send out an email with your official sponsors listed to add more credibility to your event. It can be targeted towards your old event attendees who might just buy a ticket because their favourite food chain is part of your event. Our ticket customization feature lets you feature your sponsors and upcoming events on the e-ticket itself too. 

2. “Bring Your Friends To…” Email 

• “20% Off For You and Your Friends”
• “Use This Offer To Bring Your Friends”
• “Limited Time Group Discount”

Emails with these subject lines have a good open rate because you’re offering your guests a chance to bring in people with whom they’d want to experience the event. Throwing in a group discount also triggers their ticket-buying behaviour immediately. 

3. “Seal The Deal” Email

So your event marketing campaign worked and potential ticket buyers ended up on your event page but they dropped halfway and couldn’t make a decision. With our Facebook Pixel Tracking, know where exactly your potential attendees dropped off in their buying cycle. Analyse that data and send them a personalised email that compels them to buy a ticket. This email is your chance to prove that you consider every attendee important. 

4. “Are You Ready?” Email 

A reminder mail is a must-send email as it’s important to stay in their minds throughout the journey. There should never be a drop in maintaining a connection from the ticket buying phase till the event attending phase. With a creative reminder mail, it’s time to hype them into the spirit of your event. 

5. “Know Before You Go” Email 

These type of emails is a must send 2-3 days before your event takes place. It could be anything and everything from things to bring along, dress code, directions to get there, check-in time, and other vital information that makes their event experience better. The only thing left to their imagination should be how grand your event is going to be. 

Even after your event is done and dusted, don’t let your email marketing trail go cold. Whether your event received luke-warm reactions or rave reviews from your guests, you should follow certain post-event protocols.

Read more on Best Practises For Post-Event Follow-Ups that will elevate your brand recognition.

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1. The Buzz

Also known as the invitation email, these emails are meant to captivate your audience. Get your thinking caps as on, as these emails need to be highly visual and to the point. Your invitation should be like a movie teaser with not much given away. Use videos and testimonials from your previous events to lure them with this type of email. Give them a clear CTA that leads to event registration. 

2. People Love Discounts

Your invitation email did a good job of hyping up your event with attendees even RSVPing Yes and Maybe to your event. This is the time to seal the deal by giving them the much-awaited early bird discounts. Our event ticketing platform facilitates Discount options that can be used with the ultimate flexibility. Check out 5 Types of Discount Options To Boost Event Attendance. 

3. People Tend To Forget 

It’s easy for your event attendees to forget about the invitation email you sent them a month ago. In a world of cluttered inboxes, it’s necessary to stay relevant in your audience’s mind. These emails should give them all the necessary event details and updates if any. Reminder emails are a great way of reminding old and new attendees to book tickets. 

4. One Last Reminder 

The date is set and the venue is ready to rock but you can hardly keep it together with pre-event jitters. Your pre-event email should be a one last reminder for your attendees as well to avoid last-minute goof ups. Line-ups, FAQs, local transportation, dress code, nearby hotels or restaurants, and so on. As an event presenter on our event ticketing platform, you can add custom FAQs on your Online Ticket Store itself.

5. A Thank You

A simple thank you goes a long way in creating an impression in your audience’s mind. A post-event follow email is a great opportunity to share the event highlight reel, photos, and promote your upcoming event. Learn more about Best Practices For Post-Event Follow-Ups.

As an event presenter on Yapsody, the possibilities are endless with our MailChimp integration. To start off with, promote upcoming events, send invites, give discounts, and remind attendees about your event. You can also send newsletters, targeted email campaigns and provide real-time updates to your attendees.

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Segment Your Audience

Marketing 101 – Everybody is different. It’s easy to find people with similar preferences, but never exactly the same. So, sending the same email to everyone is definitely not going to work. Segment your potential audience depending on their interests and then send customized newsletters.

Personalize Your Templates 

With smart email inboxes that filter out spam getting through can be a task. Your mails fall prey to Select All -> Move to Trash. If you don’t want your emailers to end up in spam, personalize your emails. Include names of people who the newsletter is addressed to instead of shooting mass emails to your entire database. Unless your emails are engaging on a personal level, it will be ignored.

Call-To-Action

You’ve segmented your target audience perfectly, you’ve crafted personalized emails with amazing content. Now what? Now, you unleash the power of the Call-To-Action (CTA). You’ve led them on a path and now must give them a clear direction to their destination. If your emails have a CTA that redirects your readers to the registration page or a survey, they are will respond because they’re already in the flow. Make sure you use active verbs like “Register Now!” or “Take the Survey!” on your CTA buttons to create impact.

Mobile Optimization

80% of your target audience is going to view your email on a mobile device: either a smartphone or a tablet. If your email template is not optimized for mobile devices, your chances of getting a response from your email viewers will narrow down to an extremely thin line. So, ensure that your email gets displayed flawlessly on all kinds of digital platforms by adopting a responsive design.

Automate Campaigns

Email marketing campaigns don’t display instant results, so make sure you have a backup of automated emails that ensures constant engagement with your audience. Birthdays, follow-ups, blog updates – they could be anything. Make sure your entire email marketing campaign revolves around your automated schedule so that nothing goes south. Create relevant content, sit back and relax while all your emails get delivered during hours that are most responsive.

So, you see, the efficiency of email marketing hasn’t been compromised due to newer strategies. It still remains just as effective, only a few simple measures that make it all work out in your favor.

If you’re a presenter or an event marketer looking to automate your email marketing strategy, Yapsody’s ticketing platform offers MailChimp Integration to simplify your efforts through email marketing examples.

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SCARE THEM INTO SIGNING UP

Honestly, just haunt them. You think that cute little “Please enter your email address to subscribe to our pretty newsletters” is going to work? Picture this: getting viewers to subscribe to your newsletter is like telling a most caring, loving, and hopeful woman that her husband died – she won’t listen to you or agree until you shake her really hard and yell in her face that he’s dead. Pop-ups, scroll-triggered boxes, violently colorful “SIGN UP” buttons on every side of the page – do all of it till they get tired of ignoring and eventually subscribe.

THE FIRST IMPRESSION SHOULDN’T BE THE LAST ONE

How often have you stumbled across a website and actually have stayed on, clicked here and there, checked stuff out? Ain’t nobody got time for that, eh? And so is the deal with your website, too. People tend to “bounce” off the website after what is technically termed as “single-page sessions” (when someone leaves your website right off the first page without any further interaction) and this has many reasons:

1. Maybe the website wasn’t user-friendly
2. Maybe the entire information was in the first page (that’s a good thing)
3. Maybe it just wasn’t intriguing enough to hang in there for longer

Whatever the reason may be, if you want them to proceed to the part where they actually subscribe, you need to eliminate at least two of the above reasons.

“SHOW THEM THE MONEY!”

Viewers subscribing to your newsletter because they just found your website “so awesome it was hard to resist signing up” is too fairytale-ish – it sounds good, definitely, just too good to be true. On the other hand, you tell them subscribing at that very instant will get them a free goodie (which, incidentally, they’re not even going to use. Ever.) and you’ll have a database that can span the Great Wall of China in less than a week.

“SHOW THEM THE MONEY WRAPPED AROUND CANDY BARS!”

In other words, run a competition. It’s pretty much the same thing as incentives; only, incentives are a little laid back while competitions are, well, mad. People love a race – they’d run a rat race in spite of the fact that you stay a rat even if you win. Again, they don’t care what prize it is and how much they need it, they simply want to win. There, that’s the catch. Make sure your prizes are, however, centered around your event so that people who are genuinely interested in your event would sign up and not just people who want to win prizes. Alright, you’re being evil, but what was Satan but an angel?

At the end of the day, they HAVE to be too good to be true.

Nobody in their right minds would want to miss out on genuinely interesting content, and that’s exactly what you’ve to give them. Creating engaging content are three words that sound extremely simple and are just as tough to follow through. You need to understand that these people are going to receive your newsletter along with a hundred other emails saying “You’ve been awarded $1,000,000,000 by the Nigerian Prince!!!!” and that’s exactly what your content has to overshadow. So make sure it’s worth those billion dollars.

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