Through Digital Marketing, Branding, Conversion Optimization, & Audience Engagement, we have forged lifelong synergies with our clients to implement custom problem-solving strategies that elevate their sales. Now, we are extending our existing suite of marketing services for the Casino Assistance & Recovery Program.

What Kind Of Services Does Yapsody’s Marketing Suite Offer? 

Our marketing services suite had been meticulously designed to suit a diverse range of requirements peculiar to the hospitality & entertainment industry. With the unprecedented rise in screen time & online engagement,  spruce up your brand’s footprint on the casino industry with an experienced crew of professionals. Here’s what you can expect from our marketing services suite. 

1. Digital Marketing

Outshine your competition with the correct communication and brand awareness. When casinos reopen and your guests have a choice, YOUR BRAND should be their ONLY choice. Everything from email campaigns to customer response tracking, keep your loyal patrons engaged on the web with our digital marketing services. Our key metrics to judge your marketing campaign success include SERP, organic sessions, increased engagement, and extended reach amongst the target audience.

Our Digital Marketing Services Include: 

• Search Engine Optimization
• Social Media Optimization & Marketing
• Paid Marketing
• Targeted Email Marketing

2. Offline Marketing 

Make your brand presence felt even in the offline world. Reach places the internet can’t, the old school way with our trusted offline strategies. Your casinos will surely hit the jackpot by combining our digital marketing and offline services to solidify your brand presence in the industry. We judge our offline marketing success through eyeballs garnered, and increased brand search. 

Services We Offer: 

• ATL Marketing (Radio, Television, Print Media)
• Public Relations 
• Flyers, Newspaper Ads, Business Card Designs
• Casino Customer Profiling/Audience Persona Building
• Sponsorship/Artist Endorsement

3. Branding & Designing 

Increasing your brand visibility just won’t cut it in the entertainment world. Staying relevant in your audience’s mind by creating a strong brand recall will. Combined with the right combination of branding and designing, let your brand persona stand out from your competition and reach the desired audiences. 

Branding & Designing Services We Offer:

• Customized Venue Specific Content
• Graphic Design Support
• Branded Video Publishing
• Customized Illustrations

4. Conversion Optimization

Is your website content and design optimized to increase your leads? Use this downtime to unleash your website’s full potential with the right elements in the right place to influence your audience’s behavior. Whether it’s a big or small website, our conversion optimization experts follow the best practices to increase your leads. We track your new and returning visitors’ conversion rates, cost per conversion, bounce rates, increased leads, transactions, and video views on multiple traffic sources. 

Optimization Services On Offer Are:

• Landing Page Placement Optimization
• Content Optimization for Better CTR
• Branded Video Creations For Every Platform
• Insightful Infographics Creation

5. Audience Engagement

Don’t ever lose the pulse of your audience. Our automated suite of tools makes it easier to stay connected with the right messaging at the right time. No matter which platform your audience consumes content, our tailor-made engagement services will be consistent with the pulse of your brand communication. Our key metrics to measure your brand engagement includes reach, responses, upvotes, shares, and referral sessions.

Community Engagement Services We Offer:

• Online Impression Building For Your Venue
• Marketing Automation For Engaged Audiences
• Community  Building Through Quora
• Forum & Blog Participation

Our Marketing Services Suite will optimize your marketing efforts, engage the right audience, grow your profitability, and save costs significantly on the road to recovery. Schedule a discussion with us to discuss your brand’s strategic vision and explore our marketing services to your advantage.

The post Yapsody Is Offering Its Marketing Services Suite To The Native American Casino Industry appeared first on Yapsody.

What is the Yapsody Casino Assistance & Recovery Program? 

You might be unaware of the existing services that we’ve been offering beyond the realm of entertainment for decades now. Being an industry partner to the Native American Casino industry, we’ve re-packaged our existing services through Customer Relations, Marketing, Technology Development, & Business Insights into this program. 

Yapsody is a global team of Customer Relations Specialists, Marketing Experts, Creative Designers, App & Web Developers, Business Strategists with years of experience in the industry. Having served both our concert-clients and event ticketing clients, we are working closely to match every expectation of your business goals.

Learn More About Our Casino Assitance Program

What Kind Of Services Can Casinos Expect?

1. Unparalleled Customer Relations 

Whether it’s player services, hotel reservations, event ticket transactions, concierge services, or even just general Q&A, our 24/7 customer care services team will handle it under your brand name through multiple channels with 95% quality assurance. 

Our Customer Care Services Include: 

• Inbound & outbound phone support to handle an array of queries.
• Customer outreach campaigns through phone by our customer relations specialists.
• Immediate onboarding & live chat set up on your website.
• Strong reporting & analytics to measure customer satisfaction scores.
• Highly experienced team & dedicated account managers.

2. Enhanced Branding, Marketing, & Designing Services

Our in house marketing teams have been providing their expertise to major casino clients who have successfully elevated their business with tailor-made marketing strategies. Problem-solving has been our DNA and now we are extending Yapsody’s marketing services to spruce up your footprint in the industry and stay ahead of the competition. 

Service That You Can Avail:

• Audience engagement through social media & email marketing
• Digital branding & designing services
• Casino brand marketing campaigns to improve future ticket sales
• Conversion optimization drives
• Offline marketing strategies

3. Cost-Effective Technological Development 

Our technology development services have always been going hand in hand for solving challenges faced in the digital landscape of the hospitality industry. With the help of our technology team, you can optimize and automate your existing processes as well as develop customer-facing applications to increase your value proposition and sales.

Services From Our Tech Stack Include: 

• Software & Mobile App Development
• Database Architecture & Optimization
• Website Maintenance & Consulting Services

4. Strategic Business Analysis & Insights

One of the core competencies of successfully rising from a crisis situation is the ability to forecast the future market and take business decisions accordingly. Your casino business can strongly benefit from our team of business strategists and market analysts to improve your current strategy and stay ahead of the competition.

5. Preferred Terms On Rescheduled Artist Bookings

Thousands of concerts across the country are being rescheduled, and presenters are all vying for the same premium dates. With over 200 casino bookings per year and over 25 years of talent buying experience, Yapsody will streamline the task of rescheduling artists and confirming choice dates.

It is our strong hope that the Casino Assistance and Recovery Program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely. 

Schedule a discussion with us to explore our tailor-made solutions that will elevate your brand’s strategic vision.    

The post Yapsody Introduces Casino Assistance & Recovery Program For The Native American Casino Industry appeared first on Yapsody.

Event presenters have been using our MailChimp integration to build event momentum and boost their ticket sales. From the time you push out your big event invite to sealing the deal with an exclusive discount, here’s how you can stay consistent in building event momentum through email marketing.

1. The Big Announcement

Don’t confuse the big announcement with a big reveal. You need to reveal only so much to whet their appetite. Imagine a good movie teaser that makes you long for more. Your announcement should stir up their imagination only to be experienced fully on your event day. Time this mail two months in advance to help your potential attendees plan better.

2. What’s Going To Happen

A continuation of your announcement mail should extend itself with more details such as dates, ticket price, venue, location, headliners, keynote speakers, and so on to solidify their ticket-buying decision. Keep this email short and succinct with CTA’s placed for registration and RSVP smartly. 

3. For The Early Birds

Now that your audience knows about your event, it’s time to accelerate the momentum by pushing a discount. Our event ticketing platform makes it easier to create different types of discounts and tickets to match various phases of your event marketing campaign. These emailers are handy for any type of event where they weren’t entirely convinced of buying your ticket. Early birds are a way to quickly sell out tickets and create that sense of urgency among others

4. The Invite Your Friends Email

The initial phases of your email marketing worked in full effect and so did you discount emails. It’s time to keep that momentum going by creating a FOMO. Events are best experienced with family and friends. Give them a group discount and see your last batch of seats sell out like hotcakes. Invitations and referrals work really well because it’s vetted from someone they know and trust. You’re also turning ticket buyers into event marketers by further spreading the word and boosting your event momentum. 

5. The Know Before You Go Email

With decades of experience in helping event managers create successful events all over, it’s our tried and tested advice to keep everything crystal clear before your actual event happens. Your event attendees could use every last bit of detail that makes their event experience smoother. Expecting a bit of drizzle on your event day? Shoot out this mail at least one week prior to your event that’ll help your guests and attendees plan better. 

All good things come to end but that shouldn’t be the case with your events. Learn more about Best Practise For A Post-Event Follow Up to keep your guests engaged and excited about your next one.

The post Building Event Momentum Like A Pro Through Email Marketing appeared first on Yapsody.

With your event approaching in a month or so, it’s time to kick your email marketing into high gear. We’ve witnessed plenty of event organizers miss out on this final push to bring in those last-minute RSVP’s. To remedy this, a highly recommended tactic for any type of event is a well-thought-out email marketing campaign before your event happens. 

Combined with our MailChimp integration and other event ticketing features, here are 5 must-send emails before your event happens: 

1. “Hype Up Your Sponsors” Email

Onboarding sponsors for your events are a definite boost to your overall event marketing strategy. Your guests associating your event with a well-known brand should be leveraged to the max. Send out an email with your official sponsors listed to add more credibility to your event. It can be targeted towards your old event attendees who might just buy a ticket because their favourite food chain is part of your event. Our ticket customization feature lets you feature your sponsors and upcoming events on the e-ticket itself too. 

2. “Bring Your Friends To…” Email 

• “20% Off For You and Your Friends”
• “Use This Offer To Bring Your Friends”
• “Limited Time Group Discount”

Emails with these subject lines have a good open rate because you’re offering your guests a chance to bring in people with whom they’d want to experience the event. Throwing in a group discount also triggers their ticket-buying behaviour immediately. 

3. “Seal The Deal” Email

So your event marketing campaign worked and potential ticket buyers ended up on your event page but they dropped halfway and couldn’t make a decision. With our Facebook Pixel Tracking, know where exactly your potential attendees dropped off in their buying cycle. Analyse that data and send them a personalised email that compels them to buy a ticket. This email is your chance to prove that you consider every attendee important. 

4. “Are You Ready?” Email 

A reminder mail is a must-send email as it’s important to stay in their minds throughout the journey. There should never be a drop in maintaining a connection from the ticket buying phase till the event attending phase. With a creative reminder mail, it’s time to hype them into the spirit of your event. 

5. “Know Before You Go” Email 

These type of emails is a must send 2-3 days before your event takes place. It could be anything and everything from things to bring along, dress code, directions to get there, check-in time, and other vital information that makes their event experience better. The only thing left to their imagination should be how grand your event is going to be. 

Even after your event is done and dusted, don’t let your email marketing trail go cold. Whether your event received luke-warm reactions or rave reviews from your guests, you should follow certain post-event protocols.

Read more on Best Practises For Post-Event Follow-Ups that will elevate your brand recognition.

The post 5 Must-Send Emails Before Your Event Happens appeared first on Yapsody.

1. The Buzz

Also known as the invitation email, these emails are meant to captivate your audience. Get your thinking caps as on, as these emails need to be highly visual and to the point. Your invitation should be like a movie teaser with not much given away. Use videos and testimonials from your previous events to lure them with this type of email. Give them a clear CTA that leads to event registration. 

2. People Love Discounts

Your invitation email did a good job of hyping up your event with attendees even RSVPing Yes and Maybe to your event. This is the time to seal the deal by giving them the much-awaited early bird discounts. Our event ticketing platform facilitates Discount options that can be used with the ultimate flexibility. Check out 5 Types of Discount Options To Boost Event Attendance. 

3. People Tend To Forget 

It’s easy for your event attendees to forget about the invitation email you sent them a month ago. In a world of cluttered inboxes, it’s necessary to stay relevant in your audience’s mind. These emails should give them all the necessary event details and updates if any. Reminder emails are a great way of reminding old and new attendees to book tickets. 

4. One Last Reminder 

The date is set and the venue is ready to rock but you can hardly keep it together with pre-event jitters. Your pre-event email should be a one last reminder for your attendees as well to avoid last-minute goof ups. Line-ups, FAQs, local transportation, dress code, nearby hotels or restaurants, and so on. As an event presenter on our event ticketing platform, you can add custom FAQs on your Online Ticket Store itself.

5. A Thank You

A simple thank you goes a long way in creating an impression in your audience’s mind. A post-event follow email is a great opportunity to share the event highlight reel, photos, and promote your upcoming event. Learn more about Best Practices For Post-Event Follow-Ups.

As an event presenter on Yapsody, the possibilities are endless with our MailChimp integration. To start off with, promote upcoming events, send invites, give discounts, and remind attendees about your event. You can also send newsletters, targeted email campaigns and provide real-time updates to your attendees.

The post 5 Must-Send Emails To Your Event Attendees appeared first on Yapsody.

Insight-Based Engagement

Data is a powerful tool for any event marketer out there. You need to understand why a particular event sold out and why it didn’t. And if it didn’t, did you ponder over your insights and reports to fulfill your attendee’s desires next time? 

We noticed a recurring pattern with our event presenters using our Event Tickets Reporting feature. 

Screenshot – Yapsody Dashboard

They customized their event marketing approach with data points to engage with the right audiences after every event they organized. 

Screenshot – Yapsody Dashboard

With real-time stats regarding inventory, sales, and accounting statistics, we witnessed this most-preferred feature to be a clear cut winner across all venues and events. 

Personalized Email Marketing

Personalizing content before shooting it out to your audiences changes the result of your marketing campaign. With our Mailchimp Integration, our event presenters produced some of the best lead generating email campaigns. The key to a healthy open rate was to add a personal touch with topical emailers. It was quite evident even in 2019 that email marketing will never go out of fashion for its brand awareness and lead generating capabilities.  

Event Marketing Services

A little push goes a long way in reaching that extra mile. All our event presenters did was create their events on our platform, and we provided a host of event marketing services that gave them that boost to reach a wider audience. We promoted their events on Facebook, Instagram and Twitter (and LinkedIn, depending on the nature of their event)

Screenshot – Facebook Marketing Insights

A few event promoters wanted the top slot so they leveraged our premium listing services and increased their visibility by 10x! Others wanted a blog post written exclusively for their event so our marketing specialists churned out blogs on our website reflecting pre and post-event related content that further enhanced their reach.

Apart from Facebook, Twitter and Pinterest, event presenters can now add their Instagram profile links to their Online Ticket Store. Should a ticket purchaser want to visit the presenter’s Instagram profile, they will now be able to without having to look up the profile on the Instagram app. With these services, we cut down on minutes of wasted time for all Yapsody users.

Google Analytics Integration 

If there’s one feature that is unanimously used by all our event presenters regularly, it’s Google Analytics and rightly so. Leveraging the mighty Google Analytics Integration, our presenters were able to:

• Get in-depth detail about how much traffic each marketing channel is contributing to their ticket sales.
• Track real-time sales conversions and create customized reports to understand the figures better.
• Find out how long your visitors spend on which page and which page is getting more traffic.

Ticketing Validating Apps

At Yapsody, we offer event presenters various Ticket Validating Apps to boost the ticket validation process. The end goal of any event is to be a success in the minds and hearts of your audiences. And it’s not gonna happen if you make them wait for an hour in a queue. Event ticketing apps make tasks like validating attendees, scanning tickets and reporting simple and quick. We continue to update our apps that make ticket validation a breeze. 

Personalized Chat Support

There was a rising trend in chatbot adoption but many event attendees don’t prefer a robotic problem solver. While automating customer service, it becomes important to address an attendee’s queries on a personal, empathetic level to make them feel valued. Our event presenters closed that gap through our Support team. Tactful customer support before, during, and after the event remains one of the key factors in making your event attendees happy. 

Cybersecurity

With data becoming an extremely powerful tool, handling sensitive data can be risky. From misusing third-party data to the exchange of data, it is challenging for event presenters to secure their events and attendees from cyber attacks. This is one of the many reasons why event presenters and hospitality enterprises trusted us with their ticketing and revenue generation. 

Yapsody employs a cross-functional team of specialists to oversee PCI Compliance and avoid credit card frauds. We are also GDPR compliant that keeps attendee information secure. Read Yapsody’s GDPR policy here. Through our super-secure platform, event presenters remain untroubled with their entire event creation, payment integration, and ticket selling process. 

Adding Events To Calendar 

We’ve witnessed our event presenters undergoing scenarios where their event managed to sell out quickly, but on the D-Day, they ended up with a few empty seats. Their ‘Early Birds’ forgot they ever purchased tickets. To remedy this, we added the ‘Add To Calendar’ plug-in on our platform to ensure their ticket purchasers never forget to attend events again. Once they’ve made a ticket purchase, attendees would receive a reminder for the event directly in their Apple, Google or Outlook calendar. This plug-in made life easier for presenters having a WordPress or Wix site.

Screenshot – Yapsody WordPress Integration

This plugin bridges the gap between the presenter’s WordPress or Wix platform and our Online Store to market their events on their website within a calendar. 

Screenshot – Yapsody WordPress Integration

This calendar dynamically display events on the calendar as and when an event is added, updated or deleted.

Screenshot – Yapsody Calendar

Global Language Selection On Mobile 

Our event ticketing platform facilitates the sales of over 1M event tickets for presenters worldwide. To ensure their tickets sales are not lost in translation, their event attendees can choose from over 15 global languages to view tickets on their Online Ticket Store on their mobile itself.

Yapsody Supported Languages

 This made it easier for Non-English speaking attendees to:

• Read event information & understand instructions. 
• View tickets and Generate e-tickets in their language. 

An event presenter’s ultimate goal is to bring people together for a shared experience and Yapsody leaves no stone unturned to elevate that event experience. 

These were a round-up of our most-preferred features used by event presenters on board with Yapsody. Want to integrate these features to elevate your event creation and revenue generation? Sign up now as a presenter and sell your first 50 tickets with NO ticketing fee + Pass On Fees & collect money directly in your favorite payment gateway account.

The post Round-Up Of Our Most-Preferred Features in 2019 appeared first on Yapsody.

Negotiation Skills

If you chose the event industry, without having negotiation skills, you’re sure to shut down your business in a few months. Every time you strike that conversation with the food supplier or the venue owner, the price you pay depends on how well you negotiate with your stakeholders. Everything comes with practice and experience. So, if you think you should stop organizing events only because you can’t work out a cost plan suitable for both, don’t give up. Read books or watch videos on negotiation skills and you’ll get there with time.

Patience

Juggling between multiple events, handling irate attendees and dealing with last-minute event issues all at the same time is every event manager’s story. While the lack of sleep and the unending stress before the event can turn you into an irritable person, without patience, you’re sure to kill almost every third person you meet. But when you’re in the events industry, patience is your best friend. Again just like the negotiation skills, as you keep handling events, your patience levels just get better with time.

Team

Imagine a day at work without your team. You’ll probably go bonkers, right? From planning an event to selling tickets online, you’ve got a whole lot of activities you need to delegate. You can’t be a superman and handle everything all by yourself. With Yapsody’s User Management System, you can secure your information with detailed user permissions. Assign roles to your team members based on their duties in the virtual box office. Protect your data by providing access only to the information your team member will need.

Mobile Phone

A mobile phone is everyone’s necessity today and for an event manager, it is no different. Since most of your time is spent coordinating with the stakeholders, a day without a mobile phone seems absolutely impossible. At Yapsody, we turn your mobile phones into a ticket scanning device. That way, you ensure the queues are quickly cleared through easy validation using our mobile app – YapScan. 

Event Management Software

As an event manager, handling multiple tasks can be time-consuming. But with the event management software, a lot of tasks are taken care of all in one place. If you are wondering what are the uses of an event management software, the list is endless. From event registration, check-in to event promotion and reporting, this software takes care of almost everything for an event manager. Without it, you’ll surely feel like you’re in the primitive age.

Reporting App

We bet you’ll spend sleepless nights without your reporting app. While most reporting apps offer information on event ticket sales, Yapsody’s reporting app – YapStats gives its event managers real-time data directly on the Android/iOS device. Not just that, you can integrate Google Analytics with your account and directly check the performance of your marketing campaign on your mobile phone. We told you, you can’t lose your phone. 

Effective Email Marketing Application

Email marketing is the most important way of communicating with your attendees. From sending personal email invites, reminders to communicating with the stakeholders, an effective email application is a must. Knowing the impact it creates on your events, life without an effective email can’t be imagined. 

With our MailChimp integration, Yapsody event managers can easily reach out to a wider audience and promote their events by sending personalized emails to their attendees.  

Wifi/Internet

Without WiFi, you can’t check the reports or send out emails to your attendees. Event managers face a lot of difficulties when they have to visit rural places to organize events. Due to a lack of signal coverage, internet connectivity gets affected, which in turn can lead to a delay in event promotion. Since the internet is something event managers can’t live without, they find hacks to increase every bar of signal they receive. Dongles, Mifi’s and boosters are some of the great solutions event managers can use to ensure work doesn’t stop no matter what.

Attendees

How can you even create events if your attendees are missing? They are your show stoppers, the reason why you exist. Never ignore your attendees, appreciate and engage with them before and after the event. Maintain a healthy relationship with them and they’ll promote your event better than any other promotional channel would. Once in a while, offer giveaways, discounts and always focus on offering a great experience to make sure they keep coming back for more.

Luckily, event managers, today don’t have to live without an event management software.
Sell your tickets online with Yapsody and use our holiday season offers to save on your ticketing fees. Sign up today and use our promo code – HOLIDAY25 to avail a 25% off.

The post 9 Things an Event Manager Can’t Do Without appeared first on Yapsody.

Virtual Box Office

With multiple activities to handle while organizing an event, time is what you need. For example, this holiday season if you’ve planned 10 events, you wouldn’t want to create each event from scratch. This must-have feature helps you save a whole lot of time. We call it “The Virtual Box Office”. It gives you single-click access to the event wizard, real-time sales analytics, reporting, inventory management and a lot more. Are you wondering how does it save time? It has a performance customization feature that lets you create multiple events in no time. Using this feature, you can simply copy your existing event and make changes to it.

Online Ticket Store

Does your event management software offer you a platform to showcase your events? Another feature you must consider is the online ticket store which is also referred to as the events page. This store lets you display all your events in a single page. 

The online ticket store is like the stage of a theater, it’s the most happening drama everyone wants to see. It’s where your attendees can see the event details like the date, artist information, and address of the venue. When you promote your event online, they are directed to the online store to purchase tickets. With Yapsody’s event management software, you can customize your store the way you like it. You can add your brand logo, colors, images of your artists and external links to your social media pages. You can also geo-tag your events so your attendees know how to get to the venue.

Multiple Payment Gateway

When you deal with your attendees’ hard-earned money, you can’t take a risk. Payment gateways are a secure way of collecting payments. When an attendee buys a ticket, these systems authorize payments from the attendee’s account directly to your bank account.

While most event ticketing companies may have limited payment gateway options, our event management software offers multiple choices to you. Our popular payment gateways include Stripe, Braintree, PayPal, WePay and many others for close to 60 countries across the globe. That way, you receive the money from the ticket sales directly to your bank account.

Multi-language Support

As an event manager, you don’t want the language to be a barrier between you and your audience. An event management software with multi-language support gives you an upper edge as compared to your competitors. 

Whether you’re in France, Spain or Germany, our event management software lets you create your event in your native language. Our software supports 15 prominent languages so you can connect with your attendees easily without a communication barrier. Apart from language, we also support 170+ currencies across the globe. Do you want to check if your currency is supported? Click here to find out.

Seating Arrangement Options

Attendees look for convenience, especially in the world of digitalization wherein most attendees want to reserve their seats or buy general admission tickets in advance. The seating arrangement feature not only offers convenience but also lets the attendees pick their preferred seat from anywhere and anytime.

Be it a club event or tech conference, using our event management software, you can recreate your venue with our interactive seating plan creator. That way, there’s no war before the event and you don’t have to be the bouncer to stop the ‘seat fight’.

Event Marketing

As an expert event manager, you’d definitely agree that marketing can change the entire ticket selling game. Event marketing as a feature can help you easily promote your event on different social media sites and help you reach out to a wider audience. 

We at Yapsody incorporated this golden feature in our event software management software so you don’t have to approach any event marketing agency to do the job for you. All you need to do is create your event and you can directly promote it on multiple popular social media profiles. Alternatively, once you’re with Yapsody, we promote your events for free. This is how we do it: We

• Share your events on our social media profiles
• Feature your events on our blogs
• Post your events on our website using the premium event listing feature.

Ticket Customization

It’s the holiday season, you’ll have themed parties, Halloween nights or Christmas dinner. With the ticket customization feature, you can set yourself apart. With this feature, you can create themed tickets depending on your event theme. For example, you’re organizing an event this Halloween. Your theme is witches and wizards. You can design your ticket with a smoky cauldron and a witch on the broom flying to the village. Add the event details and your ticket is ready. 

Our event management software offers the  ‘Ticket Customization’ feature so you can customize and create your own branded ticket with the theme you’ve planned for the event.

Accept Donations 

One of the best features a top event management software must-have is the ‘Accept Donations’ feature. While this may not be applicable to all event managers, nonprofit organizations are sure to fall in love with it. 

Our event management software lets you add the accept donation feature on the online ticket store. When your attendees buy tickets for your charity or a fundraiser event, they get a direct option to donate for a cause with Yapsody’s donation feature. Not just that, Yapsody also contributes to your cause by giving you a special offer. Any event you organize, you get a 50% rebate on your event ticketing fees. Now that’s what an incredible offer looks like.

Ticket Validation System

Quick check-in and easy validation are every event manager’s dream. If you’ve been looking for a free event check-in software, we give you something much better than that. 

When you use our event management software, you get our custom-designed mobile apps for free. Our mobile app – YapScan helps you during the check-in process. You can easily scan each attendee’s ticket using your mobile phone and validate them in no time. That way, you can avoid long queues and angry attendees at the door.

Real-Time Reporting

While you spent sleepless nights planning that event, you’ll be restless till you see the numbers. Luckily, the real-time reporting feature is sure to revive you instantly and you don’t have to wait until the end of the event to measure the success. This event management tool works out to be every event manager’s favorite and their guiding star. At Yapsody, we offer you our custom-designed mobile app – YapStats absolutely FREE. This app offers you real-time statistics about your online ticket sales for the event directly on your Android/IOS device. With instant reports and real-time tracking, you can alter your sales strategy to boost ticket sales. 

Whoever came up with the quote ‘the best things in life don’t come free’, we proved them you wrong. For all those looking for a free event management software, we don’t charge a penny for using our software. When it comes to event ticketing, we already offer the best features at an incredibly low price. But if you’d like to make it absolutely free, you can opt for our ‘Pass on Fee’ Feature. With this ticketing feature, your ticketing fees are passed on to your attendees. So when the final invoice is generated, the ticketing fee you pay is already borne by your attendees, making event ticketing free for you. Are you planning an event soon? Sign up with Yapsody and use the best event management software for your next event. Don’t forget to use our holiday season offers. To avail a 25% off, use our promo code – HOLIDAY25.

The post 10 Must-Have Event Management Software Features appeared first on Yapsody.

In order to make your email marketing campaigns more effective, you need to pay attention to two key metrics – the open rate and click-through rate. On an average, event invitation mailers tend to have:

• 21.21% of recipients opening the emails
• 2.33% of recipients clicking links in the email

Given the low conversion rate,  a well-designed and well-written email invitation is worth the effort. For your event invitation mailers to actually get opened, consider the following points:

1. Use clever subject lines

To have an event invitation email opened in an inbox, you need to use clever copywriting. Include words such as ‘You’re Invited’ in the subject line. It’s clear, simple, direct, and intriguing.

Also, don’t forget to personalize the invites. According to an email marketing study by Avasam, personalized emails stand out better and have an average open rate of 82%. 

2. Use banners

Pictures drive conversion and what better way to incorporate images in your email than by using banners? Banners add a professional look to the email and help to communicate more with less while enhancing the authenticity of the event. You can even incorporate it as your email signature.

3. Call-to-Action

When you are trying to persuade someone to register for the event, make sure to strategically place and highlight CTA (Call-to-Action) buttons in the mailers. Don’t forget to include at least one, and a prominent CTA button. Hyperlink the CTA(s) to the right landing or registration page that has a provision to purchase tickets.

4. Segment your audience

Addressing your target audience in a way that is relevant to them is always better than sending one-size-fits-all mailers. Therefore, before scheduling event invitation campaigns, it’s a good practice to perform demographic profiling and then segregating your audience according to their location and interest.

5. Design and content

Appropriate email templates and content are the primary attributes in the email. It lays the foundation for the email campaign and will help decide whether the email will be opened or sent to a spam folder. Also, take note of the opening lines. Make the most important details stand out. Highlight the time, location, cost, and other key details such as parking and transportation.

6. Email signature

Email signature must be added at the end of the email with all contact information of the host or the relevant person from the organization. You can even add an image and link it to your event landing page. This makes it easy for the attendees to not only navigate but also find the appropriate contact details.

7. Don’t forget to test

Before clicking on the ‘send’ button, don’t forget to test the look and feel of your email on different browsers and devices. You can perform the testing manually or leverage open source testing software. Once verified, you are all ready to get going with your email invitations!

The post Email Marketing – How to Drive Conversions for your Event? appeared first on Yapsody.

Kick starting your marketing well in advance ensures that activities such as resource allocation, promotion, and engagement is performed more effectively resulting in higher conversion. Marketing coupled with a proper strategy will further catapult you to higher engagement levels and even sold-out events! Here are 5 ways to use targeted event marketing strategy for your events! Here are 5 ways to use targeted event marketing strategy for your events and make maximum profit by selling event tickets online.

1. Make yourself easy to find

Not only should you post online content regularly, but you must also make it easy to find. You can share content by bundling with different content on your website or social media channels. For instance,  if you have 3 or 4 events lined up for the month of May, then you can promote it as “Upcoming events for May 2018” on a single page and promote it on social media as well as different channels, which will make it easy to find your events in a single location.

You can also create a hashtag for your event and while posting anything related to that event, you can post using that hashtag. Make sure to use a hashtag which is unique, so that recollection is easy and your attendees can then follow your event updates.

2. Promote events using paid ads

Social media platforms are making it difficult to reach your attendees organically. According to a recent update by Facebook, they have implemented changes in their algorithm. Priority is now given to content from the user’s friends and families over the content from businesses and news websites.

This is not only about Facebook, it is also about other platforms like Twitter and Pinterest. They are going to give more preference to paid ads over organic content generated by companies. Platforms like Facebook and Twitter costs less compared to other traditional ad platforms like TV or print ads. Additionally, they give you better options of targeting attendees based on user location and interest. So, in order to reach your attendees, create ads and promote using mechanisms like Facebook Pixel. Yapsody gives you the option to easily integrate your Facebook Pixel, which helps to promote your events to individuals who are more likely to purchase.

3. Be in touch with your event registrants via email

You need to keep engaging with your event registrants. The best medium to stay in touch with your audience is email marketing. According to a research, 73% of in-house marketers worldwide said that email marketing provided a strong ROI.

Therefore, you must leverage email marketing but keep in mind that you need to send personalized emails in order to improve effectiveness. To evaluate the effectiveness and success of your email campaigns, you need to keep track of the “open rate” and “click through rate” of emails and also check the conversion ratio – recipients who are reading your email and purchasing tickets. All these parameters can be tracked through Yapsody’s upcoming “Email Marketing” feature.

4. Improve SEO of your event landing page

SEO is the 2nd most effective medium for marketing after email marketing. Investing in SEO takes a lot of efforts, but the effects are long lasting. You need to work on both on-page and off-page SEO activities to get your event at the top of the page rankings by search engines.

Yapsody provides SEO customization for your events, which helps you to edit on-page SEO elements like title, meta description and meta keywords of your events thereby helping your events rank higher by search engines.

5. Create a buzz around your event

When it comes to your event, your performing artists and special guests are the primary stakeholders. If you want your event to be a success, make sure that your primary stakeholders leverage their popularity and power to influence by creating a buzz around your event on social media platforms. This is the most organic and effective way to promote your event, since it attracts potential attendees who pursue those performing artists and special guests on social media as well as keep your event registrants engaged.

Start early

To make your event a success, you need to start doing these promotional activities in advance. Email marketing and SEO are the primary channels you should use to target your attendees, as they have better ROI compared to all other medium. Implementing these tips will help you stay in touch with your attendees, and get the most out of your targeted event marketing strategy.

The post 5 Tips to Kickstart your Targeted Event Marketing Strategy appeared first on Yapsody.

Growth Hack focuses primarily on gaining growth for the company at an accelerated rate; all the marketers, engineers, SEO guys get into their tasks to find out all possible roads to achieve success in quick time. Let’s check out how you can bring out successful events using this tool.

An Attractive Website

How does your website look? Is it appealing enough to woo your audience? Your website should have rich content with good use of videos and images, easy to navigate, simple yet well-designed, and an easy registration process. The overall look and feel of the website should be amazing enough that it draws the audience to your site at a glance.

SEO is a Must

No matter how good or informative your webpage is, but if it does not make it into the top positions of search results, all your efforts can go waste. Improve ranking of your website on search engine through Search Engine Optimisation (SEO) and get your website noticed. A strong SEO can increase traffic to your site and bring more ROI.

Email Marketing

Most of our business communication happens on mails. So, why not make the most out of email? Email Marketing may be a little traditional form of event marketing, but it is still very effective. Bring out the long list of email contacts stacked in your database, and start mailing. But, before shooting out mails, ensure that your mail is visually attractive with less text and a call to action button.

Be on Social Media

In today’s time, if you are not present on social media, then you are doing horribly wrong to your business. It is a platform where you can do extensive campaigning of your event, and increase your brand awareness. Be active where your audience are. Make your posts shareable by updating it with engaging content.

Guest Post

Identify blogs relevant to your event and request for a space on their site. Getting your content published on an influential blogger site will attract you new audience, plus boosts up your brand exposure, ultimately, leading to the growth of your business.

PR Role

PR can make the right buzz for your event. Bring out all your media contacts and ensure that your event get as much coverage as possible. Prepare an interesting content piece with images and informative text and send it out to journalists to get your events featured on their publications.

Listing Sites

Most of the people search for events on popular listing sites, so making your presence felt there means you will have a greater audience reach. It will save your time and money; you can make it more location and category specific, thus improving SEO visibility and increasing sales of event tickets online.

The post How to Growth Hack Your Event and Achieve Quick Success appeared first on Yapsody.

Social Media Power

Event organisers of all sizes are embracing Social Media Marketing for event promotion. Twitter, Google+, LinkedIn, and Facebook have users of different age groups, and from all walks of life. So, creating an event page on these platforms and a unique event hashtag can help. Keep them hooked onto your profile with appealing images, updates, videos, polls, and contests.

Go Blogging

Blogging is a productive way to promote your event. Create a blog section on your website, where you can publish and archive well-written blogs. You can write about the upcoming event, post-event, benefits for attendees, about the performers, and everything relevant to your event. Use free blogging sites such as Blogger and WordPress to publish your blog.

Listing Sites

Another place to do free promotions for your event is on event listing sites. It’s a great device to let the audience find the event they are searching for. Take care of a few things before listing your event on such sites – using an impactful title, informative content, specific keywords, and of course mention artists.

Email Marketing

Have a long list of email contacts stacked up in database? Let’s use them for email marketing. Get a tailor-made email ready with all the information about your event – event title, venue, date and time of the event, performing artists, and ticket selling prices. Include a ‘share’ button to get shared. Now hit the ‘Send’ button and let it reach the inbox of all these contacts. This is how you can notify them about your event, without putting much effort. To make your job easier, use some best email marketing software.

Guest Blogging

Inviting influential bloggers to write for your event is a great marketing strategy. Guest Blogging can make the right noise for your event. It brings you new audience, boosts brand exposure, and helps in business growth. So, all you need to do is identify the right bloggers based on your event.

Mobile Friendly Page

Apart from websites, make sure to publicise your event on the go anytime, anywhere, i.e., on phones and tablets. Have a mobile friendly site with good look and feel, and easy to navigate. Check out Yapsody’s mobile site to better understand what I am talking about; it appeals aesthetically and gives one of the best ticketing experiences.

Word of Mouth

Take the help of your friends, colleagues, supporters, family, and community to spread word about your event. Word of mouth is an old technique, which still has its value and yields great results. No event technology tool can underestimate its power. All you need to do is talk and let people talk about your event.

The post A Guide To Free Online Event Marketing in 2020 appeared first on Yapsody.