Here’s What Your Event Attendees Expect In The New Normal

1. Facemask & Social Distancing Norms 

The number one concern for event attendees for attending an indoor or outdoor event – Mandatory facemask with social distancing protocols in place. Unless you make it clear in your marketing communications about these rules and regulations, event attendees are highly unlikely to attend your event. We suggest starting off with a smaller group of attendees as a test run to see if protocols are diligently adopted. 

A recent US survey created by us showcases audience preferences that will help you stay ahead. 

2. Discounts and Pricing Packages 

The global economy taking a hit, it’s natural that many of your event attendees and guests would expect a discount or a lucrative pricing package that makes it easier on their pocket to attend your upcoming events. Our event ticketing platform makes it easier for you to add different types of discounts for your ticket buyers. As an event presenter, this strategy will help you retain your existing audience and maybe even acquire newer ones. 

3. Regular Sanitisation of Venues 

Live entertainment events have been known to disturb the hygiene and there’s nothing you can do to avoid it. However, you can invest in certain post-event sanitization programs for your audience’s peace of mind. Don’t forget to communicate about it to your event attendees as they would be eager to attend events in venues following strict hygiene standards.  

4. Better Seating Arrangements

Regulations are easing off gradually as we speak, but the question remains – indoor venus or outdoor venues? This depends entirely on the type of event and the size of the audience. A larger outdoor venue is suited for a food fair or a drive-in concert where people don’t need to be seated, whereas you might consider an indoor venue for a smaller conference or an exhibition where seating is spaced out accordingly.   

5. Gift Cards Against Ticket Refunds & Cancellation

An answer to event cancellations that surged during the peak of the COVID pandemic, gift cards are going to be the savior for many event presenters. You can transfer the amount of the ticket value into a gift card which can be availed by them later at your venue. This strategy will not only save your event investments but also retain your attendee’s loyalty towards you.  A venue-specific branded gift card creates a strong brand recall in their minds as well. 

P.S. – The Gift Card feature is scheduled to be available on our event ticketing platform really soon.

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1. Early Purchase Discount

Known popularly as the early bird discount, this type of discount is great for creating hype and a sense of urgency. Start off with a low ticket price and gradually increase the price as the day of the event approaches. Divide this discount to be used frugally in phases to exceed your ticketing revenue. With Yapsody’s early purchase discount, event presenters can quickly sell out the first phase of event tickets and build hype around their event. 

2. Group Discount

Group discounts are perfect for multiplying your event attendee list through a single ticket buyer. Perfect for events that will be frequented by friends or family together such as a gala dinner, pub crawl, conferences, or a movie premiere. Group discounts are a perfect fix for event presenters who want to sell a fixed number of tickets in one go. 

3. Multi-Use Promo Code

Using email blasts to send exclusive invites to your recurring attendees? Create a multi-use promo code discount and send it only to a group of loyal attendees. This strategy creates a sense of loyalty in your audience’s mind. Use our Mailchimp Integration to send email blasts with an irresistible offer for a quick event sell out with your loyal attendees.  

4. Single-Use Code

Perfect for those events which will be attended by elders and not so tech-savvy citizens of your community. If you’re inviting families with four members in it, you’d want to issue a single-use code to each family enabling them to buy four tickets at a time. Create a sense of convenience to boost event attendance and gain your audience’s trust.

5. Miscellaneous Discount

Some event presenters truly leave no stone unturned in bringing people together. Our miscellaneous discount is used in event scenarios where you provide audiences with additional discounts other than the ones we provide. Maybe it’s your birthday or an event anniversary and you’re feeling generous. This discount is the way to let your attendees know that you truly do it for them.

We hope these discount options are used smartly to boost your event attendance. For those still looking for an event ticketing platform to boost their event creation and revenue-generating potential, SIGN UP here.

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Without further ado, here’s our 10 step guide to step up your event marketing strategy in 2020:

1. Seek Out New Venues

Although you can’t bid farewell to traditional venues, seek out new venues that cut out the boring factor of the same old conference rooms and auditoriums. Seek out non-traditional spaces such as gardens, warehouses, rooftops, museums, art galleries, and co-working spaces. Anything that gives your attendees more time to network with each other and elevate the bonding experience. This doesn’t mean that you cross off the regular venues on your list. You just need to drape it better in terms of styling and decor. You could pick up a few pointers from our piece on Designing The Ultimate Event Experience. 

2. Partnered Events 

Partnering with local businesses or sponsors that tie in with your event is a marketing match made in heaven. Maybe your music festival could amplify it’s brand awareness and impact by partnering up with that world-renowned brewery. Your event marketing campaigns gain more speed and weight when marketed through your sponsor’s channels. Maybe partner up with an event ticketing platform like Yapsody as well? Just saying…

3. Event Website Persona  

Your event attendees should get an instant feel and grasp of what your event will turn out to be. Don’t leave anything to their imagination except for a teaser that makes them grab your early bird tickets ASAP. This is where your event website persona plays a trump card in selling out the first phase of event tickets. 

With our Online Ticket Store, event marketers can brand and customize every element present of their ticket store. Apart from getting a personal subdomain, you get the option to customize your event ticket as well. Brand it with your logo and tease the upcoming events on the ticket itself to create a strong brand recall.  

4. Map Your Attendee Journey

Once you understand attendee personas, you need to map out their journey on your website and social media channels. There are multiple touchpoints for you to leverage – your event website, emailers, registration process, event check-in process, event perks and so on. What makes them click is the answer to win their hearts. Many of your events were mind-blowing but few fizzled out. You need to dig deep into insights and reports to check why that happened. With our Insightful Reporting, peak into your Event Sales report and Consolidated Inventory reports to plan better next time. 

5. Create Content Buckets 

Pillar your content based on different venues and types of attendees. Attendees for a seminar or conference might prefer podcasts and interviews from the keynote speaker. Similarly, for clubs and casino attendees, make them guess your next headliner act by putting up music playlists. Even if they don’t guess it right, you’ll understand which other artists they’d want to see live. We’d suggest you keep it topical and use hashtags to show up in trending searches. 

6. Event Marketing Frequency

Now that you’ve figured out your content, you need to actually schedule them in a manner that would garner maximum reach and shareability. Are your event attendees most likely to DM your Instagram post to their friends on a weekend or a weekday? Your event marketing frequency should match your audience’s browsing patterns. Stop posting randomly to avoid random results. You might want to look at our Event Marketing Services that have strategically increased revenue for many entertainment enterprises.

7. Live Streaming 

Your event attendees booked early bird tickets but unfortunately got stuck in a meeting on the D-Day. With live streaming, you’re giving them an opportunity to be a part of your event experience through different platforms. Instagram is a favorite among event marketers due to its innovative features and popularity. Divide your live streaming into pre-event, event, and post-event to keep them hooked. You can also save the stream on your camera roll which can be used in an after movie as well. 

8. Utilize the Power of Video

2019 was dominated by video content and shows no signs of stopping. Blogs and emailers are great for the initial pre-buzz marketing. Content in a video format seals that deal for many event presenters. A 30-second teaser is great for grabbing eyeballs and generating leads across multiple social media platforms. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Invest in a production crew that understands your vision.  

9. Turn Event Attendees Into Event Marketers 

Just how you’d turn your event partners into marketers, turn your event attendees into live event marketers. Maybe a contest or a giveaway to up the ante and create a competitive aura works well. Hook them with a catchy hashtag, design a great event, and let their Instagram stories do the marketing. User-generated content is organic traffic that is a true test for your event success. Your brand’s notification page blowing up with tagged pictures will be a worthy reward for any event presenter. 

10. Use Feedback and Survey Data 

After everything is done and dusted, you still need to gather post-event data. Give your audiences a tool to voice their opinions. Some might rant out their frustration of being held up at the queue for too long while some might give you a genuine piece of feedback that will change the game for you. Watch out for that tidbit that will elevate your attendee experience for future events. Maybe after a week or so, ask your attendees all the right questions through our Questionnaires and Surveys feature that will help you create easy to answer logic-based questionnaires. 

We hope this 10-step guide helps you step up your event marketing strategy in 2020. If you’re a new event organizer on the block, Sign Up with Yapsody to create, promote, and sell event tickets online. 

For more event industry insights in 2020, subscribe to our blog.

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With Facebook literally connecting us all, event management and ticketing has become rather simpler. Facebook helps you reach out to more and more potential customers and thus, that automatically increases your ticket sales. Let’s see how you can optimize your effects:

• Make sure you create an event page on Facebook. An event page would contain relevant details about the event, like the date and the venue. That way, people can check out your event and let you know if they are interested or not. Also, interested goers can share the event link with their friends. This helps publicize your event. As your event picks, so do your ticket sales.
• Track your users. Let’s say someone lists your event as interested. Your next step would be to lure him or her in. Now that you know their interests, you could keep reminding him or her about the event and even resort to multi-channel marketing. Increasing the frequency of reminders will surely catch the attention of the event goer, and he or she might just buy the ticket!
• Improve your search options. If an interested customer has heard about your event but is unable to locate the event page on Facebook, you lose out on event attendees. Your events shouldn’t be hard to find. The marketing campaign should be so extensive that entering a few keywords should be enough to pinpoint your events. We recommend the use of hashtags too. These are useful if you are searching for something that is already trending.
• Event attendees want something that immediately piques their interest and makes them want to take a step. Your Facebook events should be attractive and appealing enough. Use images. Use catchy and fun headlines. Go for interesting captions. Do whatever it takes to draw the customers to your event page and to your event ticket selling websites. Marketing is a game; it’s all about how you lure in the maximum number of customers.

Facebook, today, is one of the largest platforms for event promotions, paid and otherwise. So come on, join the wagon!

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Did the ticket sales of your last event fall drastically? Don’t be disappointed just yet. There are several things you could do. Some of them are:

• Partnering up – If you look at the marketing campaigns of certain event management companies carefully, you’ll notice how they partner up with some big brands to promote their event. With some prominent brands backing your event, it garners more support and is likely to increase your ticket sales. Also, having partners would help you reach out to more customers and would increase your exposure.
• Discounts – You must be having tools that help you track your ticket sales. If you think you are slowing down or lagging behind, offer discounts. By offering discount, you can attract more customers who were probably backing out after having looked at the price. At any rate, people love deals and offers. This is sure to get the party started.
• Social media – In the twenty first century when the world of social media is at your fingertips, you really shouldn’t have to worry too much. All you need is an efficient social media manager who knows what is to be done. If you aren’t on social media yet, you could be losing out on event goers. Embrace what this generation has to offer you. There are numerous platforms today, starting from Facebook to Instagram. Catchy headlines and vibrant images are sure to get their attention.
• Track links – It isn’t helpful if you spend millions of dollars on a marketing campaign that doesn’t seem to work. But how would you know? Tracking links, that’s how. These tracking links can help you analyse the marketing campaigns and policies that you have running and would tell you which ones are effective.
• Offline ticket sales – Who said it’s old fashioned? By just targeting people who would buy tickets online, you miss out on a large chunk of your audience. Sell tickets door to door or have onsite arrangements for tickets and sell
  event tickets online.
• Target interested buyers – Let’s say someone visited the event page you have on Facebook but didn’t purchase a ticket. So what? Do you let it go? Use the tools at your disposal to retarget these users.

These are just six ways of attracting event attendees. Look carefully, there are thousands of people just waiting to attend your event. You just have to set the right bait.

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As we live in a tech-savvy world, there are several technology based methods that simplify your job of getting connected with your fans. It’s all about using the apt event technology and social technology to get the maximum out of the stocked up database.

Feedback Please

What is the best way to know about your fans likes and dislikes? ASK. Yes, asking them about their opinions, and seeking their valuable feedback help in discovering more about them. You shouldn’t hesitate to ask for their feedback – negative or positive; be open to them and see where and how you can implement them to give your fans a better and satisfactory experience.

 Be there on Social Media

We simply can’t do away with social media technology. It is here on this medium that you can get most of your fans, and understand them better. Facebook, Twitter, Pinterest, or Instagram, they are out everywhere. So, creating proper social media tactics to capture these fans will be a wise thing to do. Make yourself available in real-time on this platform to interact with them and get their immediate responses. Always come up with new and interesting contents on your social channels to keep them hooked, and also to get an idea of their activity on social media.

Using WiFi and Mobile Apps

Setting up Wi-Fi routers at event venue can prove to be a useful source to collect data. With fast Wi-Fi network connection, you can generate a vast pool of data, which when analysed properly can yield great results for your business. Mobile application is another effective tool to gather and analyse data. Based on the data analysis, you can identify those who are genuinely interested in you and build your marketing strategies without wasting time and efforts.

Involving your fans

The whole idea is about turning your event attendees to loyal fans. And that’s only possible, when they feel to be a part of your event. Giving them a sense of involvement through many ways can go a long way in building a strong relationship. May be an opportunity to sing along or interact with the performer can create more personalized experiences for them. You can reward your most loyal fans with ticket discounts or free tickets to increase their engagement.

So, let’s get on to utilize these ideas to give your fans an enjoyable experience as, you know, they are your sales driving force.

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Target Audience

One way to reduce the overburden of event promotion ideas is to identify your target audience. A lot of promotion is wasted when uninterested people are approached. Know who will be genuinely interested in coming. Say you are holding a health and wellness event, it would be waste to do market your event to an IT firm. When time is a concern, promote to those who are the interested audience. You save time, money and effort in doing so. Lesser the amount of people you need to promote it too, lesser is the time required.

Social Media Marketing

Nothing beats social media in the digital world when it comes to event promotion online. You could grow your audience through brochures or flyers. Nowadays, all you need is social media marketing via Facebook, Twitter, Snapchat, or Instagram to engage customers. Running ads to promote your event, save you both time and energy. You can put up an interesting video or GIF to attract people to your event and sell your tickets.

Past Attendees

If you are an efficient event manager you will data of all your past event attendees. Having a list will help you to narrow down your scope of promotion. You can save time by personally asking these people and getting a headcount. They can help in further promotion of the event.

When time is less you must adopt event marketing tips and tricks like these for successful event promotion. List your event on popular websites to get more responses. Don’t forget to send reminders to attendees.

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Customer is always the King; your attendees are King for your event. Make them feel special, wanted, and value them as they made adjustment with their tight schedule to attend your event. So, they definitely deserve a royal treatment. And moreover, the success of your event is directly proportional to their satisfaction level.

Well, how do you let your event attendees know you are out there for them? Let’s begin with some uncomplicated steps.

Sweep into Technology World

Today, world runs on technology where everything happens at just one click. So, why not bring in event-based technology for your event? Have a seamless event technology in place, with which the attendees can do a lot many things. Implementing technologies such as event ticketing platform event apps, right barcodes on name badges, and using Near-Field Communication (NFC) will aid in gathering detailed information about your attendees, ultimately ensuring a perfect service to them not only before or during the event, but also after the event.

A Grand Welcome

When attendees land at the city, make sure that their arrival experience is something they will never forget. Don’t make them start looking for cabs or some other transport mode. Make sure they reach the hotel or venue hassle-free by providing them pick-up facility. While registering, include a pick-up and drop option on the event app. Not everyone will opt for this, but whosoever really needs it will go for it.

Smooth and Easy Registration

After a grand welcome, the next thing you must ensure that they go through a smooth and easy event registration process. Having an onsite technology and support staffs to welcome, and a quick registration process will give you big thumbs up. Accurate QR codes on name badges make it easy for event planners to provide efficient service. Their belongings such as bags, jackets, and other stuffs can also be taken care of using this barcode system. Plus, each participant can build a network by scanning each other’s barcode badges with their smartphones and exchange electronic business card.

Food Care

Good food can make anyone happy and since they are your attendees, you need to be even more careful. Be attentive to their likes, dislikes, and food they are allergic to. It will be easy to treat them properly if you take note of their food requirements while registering on the app.

One-stop Information Store

Installing an NFC touch wall at the event venue or handing out NFC equipped badges or wristbands help attendees collect all the event related materials. It works as a one-stop information store at just a tap. Also, event participants with NFC-enabled phones can transfer any informative piece with each other. It is secure, trustworthy and convenient to use.

Now that you get ideas on how to take care of your attendees, go give them a memorable experience.

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Events are meant to promote networking, and networking does not begin on the day of the event itself. In order to get your attendees excited about the event and also to create new content for the same, you need to engage with them prior to the event, and this is how you go about it:

BLOGGING

Blog posts are rich in content and they largely influence the way your event is perceived by your audience. By creating good quality blog content, you can not only engage with existing attendees, but also expand your reach to other potential attendees. Resort to platforms like LinkedIn, apart from your own website, to put forth your event and your views in front of thousands of other professionals in your niche. You could also request your speakers and partners to write guest posts so as to give your audience a little glimpse of what they’re up for in the event.

TWEET-CHAT

It’s really surprising how much can be achieved with a string of 140 characters. Tweet-chatting is a live event that one can host on his Twitter account, encouraging followers to participate in a discussion on a certain topic using an assigned hashtag. Choose any topic relevant to your industry and make sure it’s something that calls for discussion and is not mundane, create a suitable hashtag, schedule a tweet-chat and ask your speakers and other professionals from the industry to join in.

TWITTER POLL

While we’re on the subject of Twitter, here’s another amazing feature that Twitter launched quite recently, namely Twitter Polls. Users can now post a question with two choices for answers and ask followers to vote. As an event presenter, you can ask your audience engaging questions that vest in them a certain power of deciding what goes in the event and what stays out. For example, ask them to choose between two cuisines, and say that the winner cuisine will be served at the event. You could also ask them to choose between two topics, themes, or even guest speakers. This will ensure that they feel more connected to your event.

WEBINARS

This is a really cool way to connect with your attendees before the event and give them a feel of what the event will be all about. Bring in your keynote speakers, plug in a webcam, create a YouTube account and, using the ‘Hangout on Air’ feature, you can instantly start broadcasting live. On enabling live chat, you’ll be able to interact with your viewers who would ask questions and make comments that can be moderated in real time. The best part is – you can wear PJs while you’re at it and it won’t even be unprofessional!

PRE-CONNECT

As I pointed out in the introductory sentence of this post, networking is what people seek when they attend events. So, give your attendees a chance to network before the event through online conferences. You could use apps like Presdo Match that have networking functions, allowing attendees to connect with each other.

FACEBOOK CONTESTS

Competitions and prizes turn every mature adult into an excited child, so what better way to get your audience geared up for the event than hosting an online contest? Facebook competitions are very easy to organize, and you can always give away event merchandise, free event tickets online, free sessions with the keynote, an overnight stay at a good hotel and other cool goodies as prizes. Using Gleam, you can host a competition and give incentives to the participants on the basis of likes and shares. Also, you’ll be able to grow your databases by capturing their email addresses.

FUN CAMPAIGNS

The best way to get noticed is by being different. And different certainly equals silly in many cases. Instead of sticking to tried and tested methods, come up with fun competitions and campaigns where you prompt your attendees to upload funny pictures to earn a discount on the tickets, or a free goodie. Create a crisp hashtag for this campaign so that it’s easy to follow the activities, and by the end of it, you can also put them all together to display on your page.

Presenters work really hard to make an event happen, so placing its fate in the hands of the one day that the event is on is a huge risk. Your chances of having a successful event depend largely on the build-up, too. So, make sure you direct your efforts into these pre-event engagement techniques to increase your chances of making your event a memorable one.

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Data collection is important because you must exactly know your audience and who are the guests attending your event. Moreover, you must also capture the feedback of the audience to make next event successful. Finally, if you want some publicity, data is unavoidable for post-event media sessions to make an impact.

Depending on your event attendees and the nature of events, the most important data analysis you’d like to follow are the following:

It is Important to Know the Factors that Influenced Your Attendees

You must segment your market depending on the demographic data of event attendees. It will pave your path for a smoother next event. You must know the productivity of your email campaign, how many people turned out, how early did they register and what made them to take the decision to register for your event or concert? These are not omissible.

The Response to Your Invitation

You must judge whether your digital marketing strategies are working nicely by measuring sent vs. seen data. The CTR and conversion rate will offer you a valuable knowledge of the likeness or repulsion for your event among the masses. By utilizing the metrics, you can shape up, modify or change the next event’s planning.

The Turnout Ratio is the Next Important thing

You are ultimately trying to be profitable, right? It is therefore of utmost importance to check the Return on Investment (ROI) of your last event. Just check the ratio of total expenditure to total revenue collected and you would be more or less sure whether you need to do something spectacular for the next event or you have already done one.

The Impact of Digital Strategy

If you are an event pro, you understand the power of digital media very well. While it is unavoidable not to have a proper social media strategy, you must also know whether the one you have created for your next event is bearing fruit or not. This is equally applicable for a post event scenario.

Post Event Analysis

You must collect the feedback and suggestions after an event because no event is potentially the last event marketed and / or managed by you. The post-event metric will help you decide on a lot of attributes, including event venue, planning efficiency, event ticket selling prices and proper utilization of other digital metrics. You cannot take anything for granted, can you?

These are the data that tell you how well you have fared in event planning or marketing. If you have performed poorly, work hard.

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Research shows (I wonder who does these) that the most commonly used event promotion channels are email marketing, word of mouth, event website, and registered mail invites (as if you need a research to tell you that). And there are six tools that can be used to carry out the promotion using these channels more effectively.

EVENT WEBSITE

Consider your website to be a year-round marketing tool that can be used as the central point for all your marketing activities. Here’s how you can use it to your maximum advantage:

• Put up pictures of your previous events to get your potential attendees an idea of what your events are all about.
• Upload videos of guest speakers along with their presentation slides.
• Start promoting your upcoming events well before their scheduled dates so that you have enough time to spread the word and create a buzz.

e-MARKETING

Never forget the GIGO (garbage in, garbage out) theory. Because, whatever efforts you put in will definitely reflect in the results you obtain.

When it comes to e-Marketing, you have to keep experimenting. Vary your content, your mail timings, subject lines etc. You have to constantly be aware of what your target audience needs, and deliver them that.

And as you experiment, keep collecting data and analyze it. Next, you put it to use and strategize according to your analysis. Your deductions aren’t supposed to be filed and buried in a marketing report.

CONTENT MARKETING

My personal favorite, this one.

Blogs and articles are like oxygen for your marketing campaign – breathe them. Everything important and relevant to your event should be put up as a blog. This encourages people to be involved with you consistently, and also helps you build your brand’s image.

Also, keep in mind the 10:1 principle which states that for every 10 pieces of content that you put up, only 1 leads to effective promotion. Keep experimenting with your content, too, but event updates should never be off the table.

WEBINARS

Webinars going hand-in-hand with today’s generation would be an understatement; they practically hug each other as they walk. What could be better than getting all relevant information delivered to you live while you’re enjoying the comforts of your house?

Conduct webinars that either build up to your upcoming event or are based on previous themes or topics. You can even conduct interviews with your past speakers who have served as great influences to promote your event.

SOCIAL MEDIA

Facebook is definitely used by everyone, but that need not imply that your target audience will also be just as active there. Try to find networks where your potential attendees are most likely to be found online, and share all content relevant to your event there. Also, when you’ve teamed up with speakers and sponsors, develop your relationships with them in arenas where their fans are also present.

PARTNERSHIPS

When you have good speakers on your list, ask for their assistance in building content pertaining to your theme to put up on social media, your website, and blogs. You could also interview them and share their videos on your networks. The key is to use them as marketing assets, but treat them as your team members.

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Firstly, grab the media’s attention by inviting them or sending out a press release. This offers two-way benefits because it also gives you an upper hand. Since you’ve initiated the whole coverage, you will get to decide what goes up and what doesn’t. At the same time, you can be prepared about the questions that may get asked of you and the information that has to go out to the public.

Oh, and for the record, this “media” also includes bloggers and influential online personalities (YouTubers, Tweeters, Instagrammers, most followed users on Quora, those with a popular Facebook page, etc.) and it’s easy to invite them to give your event an online coverage.

Now that you’ve involved the media, list out the shots that the camera crew should capture. Since it’s your event and nobody knows is better than you do, you can easily jot down the attractive factors and wow moments of the event that will define it. And since you know that there will be cameras, don’t be fussy and get some professionals to do the hair and makeup for all your team members who are going to be on the roll, including yourself.

If you’re planning to have interviews, or are expecting they might be taken, prep your participants, speakers, team members for these pop interviews so that they don’t panic or get cold feet when they’re on camera.

With the media, predicting what may or may not work is very difficult, but a little preparation can give you some assurance of the whole thing happening smoothly, and give you additional control over things that otherwise have a tendency of going really awry.

Being media-worthy involves a robust online event registration software like Yapsody where you create events easily and sell tickets online. Sign Up now.

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