Event Branding – Yapsody https://www.yapsody.com Ticketing Portal Fri, 27 Sep 2019 09:09:53 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://www.yapsody.com/wp-content/uploads/2017/09/favicon.png Event Branding – Yapsody https://www.yapsody.com 32 32 9 Steps to Making Your Casino Event Feel More ‘Exclusive’ https://www.yapsody.com/ticketing/blog/9-steps-making-casino-event-feel-exclusive/ https://www.yapsody.com/ticketing/blog/9-steps-making-casino-event-feel-exclusive/#comments Wed, 24 Aug 2016 06:43:36 +0000 https://blog.yapsody.com/?p=1426 There are hundreds of events taking place each day. But honestly speaking, how many do you follow diligently? There are a few casino events that are exclusive, the ones that...

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There are hundreds of events taking place each day. But honestly speaking, how many do you follow diligently? There are a few casino events that are exclusive, the ones that immediately grab your attention. And then there are some casino events that just seem to disappear without a trace. With the right amount of event promotion, your program shouldn’t really fall in the second category. An event when marketed properly and to the right audience can end up being some of the most popular events that have ever happened- you know the ones that remain etched in your memories for days to come. Adequate event marketing would help your casino event become an exclusive one.
There is a reason why we keep stressing on this term, “exclusive”. Now any event faces the danger of descending into oblivion unless you take necessary measures. These measures would include going the extra mile to make sure your casino event stands out. Here are a few things you can do-
• Make your casino event an “invite only” one. Unless your guests have an invitation, they don’t get to come. That certainly generates a buzz and before you know it, your casino event is trending and the talk of the season. That’s one way to stand out and increase ticket sales!

• Through social media or other platforms, spread the information that your casino event is exclusive and that you are planning to exclude some people. This would have to be one of the smartest event promotion techniques and would be a great event branding method.

• Get hold of some VIP guests. If you manage to get your casino event to the right people, you’re all set. With VIPs attending, people are going to be struggling to get hold of your tickets. Now, who doesn’t like to play hard to get? That would certainly amp up your value.

• When it comes to event registration, mention the fact that your event venue has limited capacity. Small-scale events, especially the ones that are A-listed, create a whole lot of buzz.

• Have a waiting list. That’s for people who have been shortlisted to attend the event but haven’t made it to the final list yet.

• You also need to have a high price for selling you event tickets. In a society where money speaks, a high scale event will always have pricey tickets.

• Also, get the best venues for your events. It doesn’t matter how much it costs; it’s really all about the show!

• Also, have a mystery element about your casino event. That always sets the right tone for your casino event.

Talk about paid promotion! These 9 tips would certainly give your casino event that X factor and would make it the event of the season!

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Tips On Creating And Growing Your Personal Brand https://www.yapsody.com/ticketing/blog/creating-your-personal-brand-tips-and-tricks/ https://www.yapsody.com/ticketing/blog/creating-your-personal-brand-tips-and-tricks/#respond Fri, 22 Apr 2016 07:06:24 +0000 https://blog.yapsody.com/?p=1181 A Brand is a name given to a product or a service which takes on an identity by itself. Brands are the most valuable assets of an organization.  Usually we...

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A Brand is a name given to a product or a service which takes on an identity by itself. Brands are the most valuable assets of an organization.  Usually we tend to relate Brand with symbolic representations like a Logo, Tagline or advertisement, but in actual, it is something more than just an outward representation. The first and foremost importance of building a brand is that it gives you recognition. Once people come to know you by your brand, they will associate themselves with your area of specialization.

Here are few guides to help you building your personal brand:

  • Lay emphasis on your true self: When you act in a play, you are constantly struggling to fit your feet in the character’s shoes, but when it comes to Branding, what matters is nurturing your real self. Your brand should be a reflection of your attitudes, morale and values.
  • Never stop learning: Life is a process and we can never learn it all up. While creating your personal brand, keep attending various seminars and meetings in order to have a holistic view while taking decisions.
  • Be a social butterfly: Social media is one of the important most tools to build and grow your personal brand. It is very important to spread the reach of it through various social media profiles. Make your own website and maintain a regular blog to engage people. These days the email addresses work as the business cards did earlier. It is a one click process to get in touch.
  • Develop communication skills: If you are looking to build your personal brand, then it is very important for you to speak frequently. You have to develop your communication skills to stand out from the crowd. It is better to have prior knowledge on what you are going to speak as it will give you more confidence as well.
  • Organize events related your brand: Advertisement and Publicity are two of the most important mediums to promote your brand. Though people confuse them to be the same, they have a huge difference in them. The event types should be related to your brand where you can spread awareness. Create a different event domain for them.

Building your personal brand these days is easier than what is seems to be with the dominance of the social profiles network. Just make sure that Portfolio and Testimonial is always updated and are full of qualities what the world wants.

 

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The Social Media Strategy for Event Promotion https://www.yapsody.com/ticketing/blog/the-social-media-strategy-for-event-promotion/ https://www.yapsody.com/ticketing/blog/the-social-media-strategy-for-event-promotion/#comments Mon, 14 Mar 2016 07:38:20 +0000 https://blog.yapsody.com/?p=1074 If you’re a beginner and just getting comfortable with event promotions, you might have had a lot of people giving you the same kind of advice – You have to...

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If you’re a beginner and just getting comfortable with event promotions, you might have had a lot of people giving you the same kind of advice – You have to promote your event across the social media; that is the cheapest mode of advertisement, and also the most effective. And along with this piece of wisdom, you have gazillions of blogs and articles and books telling you what social media marketing is all about. But, if you’re an event presenter (amateur or pro) it’s not an alien fact that there is never enough time to sit down and read so much.

So, here are the top 5 social media marketing tips that will ALWAYS work for you:

  1. Click-n-Tag: Taking pictures at happening events and tagging people in them will boost your brand’s popularity amongst your target audience. Go out, discover new events, and if there is a necessity, hire a professional photographer to click these pictures that you can later upload on your event page and tag people in them.
  2. Share: Every one of your posts on your blog/website should have share buttons that let your readers and visitors share these posts across all social media platforms (Facebook, Twitter, Pinterest, LinkedIn etc.)
  3. Hashtags and Shoutouts: These work really well on Twitter. You can trade shoutouts with other influential brands and people, so that their followers get introduced to you, and you introduce your followers to them as well. Also, create a unique and crisp hashtag (that is easy to remember) for your event, and use it EVERYWHERE.
  4. Find Out: There are various sources from where people can find out about your event, and you have to be well aware of these “sources”. Find out the event listing websites that list out local and/or national events and also other people and groups who might be responsible for spreading the word.
  5. Partners: Your sponsors, partners, guest speakers, and team members can work wonders if you turn them into your event’s ambassadors. Ask them to blog, tweet, and post about your event online, and in return, you can even offer them incentives to do the same.

The event industry has always been a competitive one, and social media marketing is used by almost every event presenter out there. So, it isn’t predictable whether your strategy will work in exactly the way you thought it would, but that shouldn’t stop you from trying. While you continue employing the basic measures for online promotion, keep experimenting with new techniques and keep a tab on what does and doesn’t work for the audience you’re targeting.

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