Our user management feature has been creating a smooth workflow between different teams, no matter large or small. Here’s a quick takeaway on working smoothly with a team for your event campaign. 

Assigning Speciality Driven Roles & Permissions

When you assign roles to each of your team members, even a ten-member team can function as an army of 300. This is because you’re passing ownership and a specialty driven role to your team members.

On our event ticketing system, you can assign roles based on their expertise such as: 

• Owner
• Admin 
• Marketing Managers
• SEO Specialists 
• Box Office Management
• Sales Rep
• Event Presenters
• On-Ground Staff 
• Accountants & Cashiers

Assigning them specialty driven roles they are good at ensures the integrity and success of your event campaign. 

With this feature, you can also protect sensitive data by providing access only to the information a particular team member will need. Only the account owner can add users to your Yapsody account and assign them different permission so that some can manage the box office ticketing, while some scanning and some others can manage the reporting. 

It’s a no brainer that limiting your team member’s navigation on the system guarantees a focused approach to get things done faster, hence, creating a smoother workflow for your event success. 

Learn more about adding and editing permissions for your team on Yapsody

The post Working Smoothly With A Large Team For Your Event Campaign appeared first on Yapsody.

Event marketing isn’t as easy as it seems – it is not just about using the resources at hand, like social media, to advertise your event, it is about having a marketing strategy that is driven by a solid timeline and clever tactics. Remember, no two events are the same; never make the mistake of generalizing your event strategies, that would be a grave error on your part. If you’re still confused about how to proceed with event campaign, these pointers could come in handy.

Pre-Event Planning

The pre-event stage is critical since this will make or break your event. Most people make the mistake of starting the marketing campaign when the event is ready to be launched. You need to get the word out even before the details of the event have been finalized. So what if the trivial details haven’t been decided yet? You can still start a page online, and keep updating the page as and when the details are finalized. For example, you could have your page SEO optimized, and that would definitely increase the traffic to your page. Blog posts to the official page also form an important part of the marketing campaign.

An important part of pre-event marketing is partner outreach. You must reach out to as many companies and collaborators for partnership; that would amp up your resources which would be helpful in the next stage of the planning.

The Main Event

Just before the launch of the event, you could start an email campaign, that would reach out to your target audience. When people visit the page you’ve created, they get the option of signing up. You could send out an email blast to all those who’ve signed up, including your potential clients.

If you have some idea about PR, you’ll know how important a press release is. When your event has been launched, you could send out an official press release to all the eminent media houses to ensure maximum publicity. For more press coverage, you could even opt for search engine optimization which would bring your event into the spotlight.

It’s A Continuous Process

Paid promotion is a continuous process; you need to take every day into account and plan your strategy beforehand. For instance, you could make use of social posts and blogging to give your marketing a boost.

You have your attendee referral, don’t you? Keep that in mind while devising your marketing plans. Google adverts and Google AdWords would be a great way to promote your event in this particular stage.  This is a trying time for you as an event manager, you need to pull your socks up and give it all you’ve got!

The above roadmap could come to your rescue if you’re totally lost about how to plan your event marketing strategy. Official pages, blogs, email marketing, social posts, SEO, attendee referrals, paid promotion – there’s so much to take into consideration! Only a well thought out plan could help you with your endeavor. So go ahead, chalk out the perfect marketing strategy for your upcoming event!

The post How To Devise The Event Marketing Strategy For Upcoming Event appeared first on Yapsody.

Well, there’s always Snapchat. Wondering what that is or how it’s of any importance to you? Look at this way, this could be your best shot at SMM (social media marketing). It is a social media platform where you can share all kinds of photos and small videos with your friends. If you were to come up with marketing strategies, this would be the best way to power up your event. Pre event or during the event, this is the best way to keep your customers hooked. Why, even some of the biggest names in the industry are turning towards such social posts to promote their brands.

1) Wider Reach

Who uses Snapchat? The younger generation. Who’s your target audience? The younger generation. See the common factor? Duh, using Snapchat event campaign would give your marketing strategy a boost like no other. By using Snapchat for your event promotion, you would be giving off the impression that you’re “cool” and “hip”. Isn’t that what you want, anyway?

2) It’s An Event Enhancer

It is not just the pre event marketing that makes a difference, how you promote your event while it happens is important as well. Recently, participants in some of the most popular events kept snapchatting while the event was on. And let’s just say, it experienced an immediate surge in popularity.  An important aspect of PR is spreading the word, and Snapchat  can help you do that. Get a press release out. Use blog posts. Do whatever you think is necessary to convey the message.

3) Video Sharing

You know what’s better than an email blast? Sharing videos, live or otherwise. You could share a sneak peak of the upcoming event nearby, only to fuel the excitement of the eager customers. They’re fired up as it is, trigger a chain reaction of excitement and “I can’t wait anymore” via Snapchat! What could be better than that?

4) Competitions And Contests

Snapchat users love a good challenge. Organize some quizzes or little fun contests for them. For instance, if you’re having a concert by a famous singer, you could keep posting little titbits about the artist in question to keep the customer hooked. That would help with your search engine optimization as well.

5) Coupons Valid For Short Periods Of Time

Promoting an event is all about enticing the customer just enough to make them take the next step. You could post offers and deals, of course for short spans of time to intrigue them. In these cases, partnering up with other companies would do the trick. So what are you waiting for?

You’ve got your target audiences statistics, haven’t you? What’s the best way to reach out to them, according to you? The best part about Snapchat is that it’s not only for the younger generation. With social media platforms like this, promoting your events or concerts become exceptionally easy!

The post Benefits Of Using Snapchat For Event Marketing appeared first on Yapsody.

Events are meant to promote networking, and networking does not begin on the day of the event itself. In order to get your attendees excited about the event and also to create new content for the same, you need to engage with them prior to the event, and this is how you go about it:

BLOGGING

Blog posts are rich in content and they largely influence the way your event is perceived by your audience. By creating good quality blog content, you can not only engage with existing attendees, but also expand your reach to other potential attendees. Resort to platforms like LinkedIn, apart from your own website, to put forth your event and your views in front of thousands of other professionals in your niche. You could also request your speakers and partners to write guest posts so as to give your audience a little glimpse of what they’re up for in the event.

TWEET-CHAT

It’s really surprising how much can be achieved with a string of 140 characters. Tweet-chatting is a live event that one can host on his Twitter account, encouraging followers to participate in a discussion on a certain topic using an assigned hashtag. Choose any topic relevant to your industry and make sure it’s something that calls for discussion and is not mundane, create a suitable hashtag, schedule a tweet-chat and ask your speakers and other professionals from the industry to join in.

TWITTER POLL

While we’re on the subject of Twitter, here’s another amazing feature that Twitter launched quite recently, namely Twitter Polls. Users can now post a question with two choices for answers and ask followers to vote. As an event presenter, you can ask your audience engaging questions that vest in them a certain power of deciding what goes in the event and what stays out. For example, ask them to choose between two cuisines, and say that the winner cuisine will be served at the event. You could also ask them to choose between two topics, themes, or even guest speakers. This will ensure that they feel more connected to your event.

WEBINARS

This is a really cool way to connect with your attendees before the event and give them a feel of what the event will be all about. Bring in your keynote speakers, plug in a webcam, create a YouTube account and, using the ‘Hangout on Air’ feature, you can instantly start broadcasting live. On enabling live chat, you’ll be able to interact with your viewers who would ask questions and make comments that can be moderated in real time. The best part is – you can wear PJs while you’re at it and it won’t even be unprofessional!

PRE-CONNECT

As I pointed out in the introductory sentence of this post, networking is what people seek when they attend events. So, give your attendees a chance to network before the event through online conferences. You could use apps like Presdo Match that have networking functions, allowing attendees to connect with each other.

FACEBOOK CONTESTS

Competitions and prizes turn every mature adult into an excited child, so what better way to get your audience geared up for the event than hosting an online contest? Facebook competitions are very easy to organize, and you can always give away event merchandise, free event tickets online, free sessions with the keynote, an overnight stay at a good hotel and other cool goodies as prizes. Using Gleam, you can host a competition and give incentives to the participants on the basis of likes and shares. Also, you’ll be able to grow your databases by capturing their email addresses.

FUN CAMPAIGNS

The best way to get noticed is by being different. And different certainly equals silly in many cases. Instead of sticking to tried and tested methods, come up with fun competitions and campaigns where you prompt your attendees to upload funny pictures to earn a discount on the tickets, or a free goodie. Create a crisp hashtag for this campaign so that it’s easy to follow the activities, and by the end of it, you can also put them all together to display on your page.

Presenters work really hard to make an event happen, so placing its fate in the hands of the one day that the event is on is a huge risk. Your chances of having a successful event depend largely on the build-up, too. So, make sure you direct your efforts into these pre-event engagement techniques to increase your chances of making your event a memorable one.

The post Clever Ways To Engage Attendees Before Your Event appeared first on Yapsody.

Number One: The Subject Predicament

When you have a lot of content in your emails, it is very difficult to come up with a crisp subject line because either you end up using jargon, or you just make it too long. Ideally, a crisp subject line should convey the content in less than eight words (it is NOT my favorite number #coincidence). Yapsody, for example, has a Translation Program that offers free access to premium features to users who help translate the online ticket store in their local language. While sending out emails about the same, “Relate, Translate, Rebate” would be a better option than “Get Involved In Our Translation Program And Get Free Premium Features”.

Number Two: Open Sesame!

Your opening paragraph should have three main points –

1. Address them personally. There’s no better way to impress someone.
2. Tell them about the event; just don’t throw it at their face. Show your excitement. For example, Seeing you at Tick-event this Friday, 21 August, 2015 would be so much fun!
3. Don’t forget to mention the date so that they instantly add it to their calendars.

Number Three: The Rest

It’s an email, not a blog post. Make it short and crisp and get to the point at once instead of beating around the bush. Convey all important details of the event in a concise manner when it comes to the body of the email.

Number Four: How To Get There

Give details about the location and the venue. Include as many landmarks as you can and make sure you also provide a map. Now, map implies both of these things:

1. Floor plan of the venue
2. Google Map (with directions to the location)

Also, inform them about the public transport available, set up a Google doc for people who would want to share rides, and let them know about the parking scenes.

Number Five: What Is It ALL About

Of course, emails have to be concise. But, interested audience would still want to know about the entire agenda. So, include a link to your complete agenda in your email.

Number Six: WaaiiiFaaiii!!

Sue me if I’m the only person who gets excited when it comes to (free) WiFi. Sometimes, it’s even better than (free) food. Tell your attendees that the WiFi is going to be speedy and strong and that you’ve worked hard for it. Though, you’d want to mention that they could still use their data connections in case of issues.

Number Seven: #Hashtags

Ask them to use the event’s hashtag if they post any update/picture/video on any of the social media platforms. Hashtags are a great way to link attendees to your event personally and get their followers in your basket, too.

Number Eight: I’ll Be There For You…

… ‘cause you’re there for me, too!

Let them know you’re always there to help them out. Provide your customer support’s details (email, contact number, live chat) to give them a sense of reliability from your end.

The post Ways To Give Your Attendees The Perfect Event Experience appeared first on Yapsody.