Tips To Build and Retain Your Online Event Community DuringThe COVID Era

1. Keep A Pulse On The Social Media Landscape 

With online engagement rates going through the roof during the COVID era, it’s absolutely imperative that you keep an eye out for trending topics, industry updates, and conversations that your audience indulges in. Once you get into their train of thoughts, it becomes easier to connect with them. 

2. Participate Actively Through Event Forums 

To further your community building and retention activities, go for a targeted approach of participating in event forums. Being active in forums that are frequented by your target audience helps you solidify your presence as a brand that cares about what event attendees want. Retain your existing audience by sharing thought pieces and build new leads by showcasing what they can expect from your upcoming events in the post-COVID era.  

3. Ramp Up Your Lines Of Communication

When you’re actively trying to build your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your online help desk for more information. This the time when you should keep your eyes and ears open across all your social media platforms. Learn more about Ramping Up Your Marketing Efforts in the COVID Era.  

4. Ask Relevant Questions

Not only is your online community of looking for the safest venue to attend future events, but they’re also wanting to share their personal thoughts and ideas as to what they would expect from you as an event organizer. Make full use of this opportunity to use our Questionnaires & Surveys feature to gather useful insights that will help you plan better for the post COVID era of events. 

We hope our community building and retention tips help you during this critical phase. For those looking to manage their cash flow and event investments better, check out our COVID RECOVERY Offer and SIGN UP to make full use of it. We also have a wide suite of marketing services that can help you build your online community with tailor-made solutions.

COVID RECOVERY OFFER 

FLAT 40% Off on our service fees up to 31^st December 2020 on all events created before 15^th July 2020.

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Increasing membership numbers is not a one-time job; it’s a continuous process. And work doesn’t end at getting members; you have to keep working to retain them. Is it difficult? Absolutely. Is it impossible? Not at all. And we’ll show you how:

1. Engagement

A community can only be established if there exists a constant, two-way interaction between you and your potential and existing members. People are becoming increasingly active on social media platforms, predominantly Facebook, and these platforms allow you to form groups and communities within them. So, you are saved the trouble of building your own platform from scratch. Create a members only group on Facebook to interact with them.

But, an online interaction alone will not hold your members together. You need to conduct real meetings and gatherings for your members so that they can know you and each other better. You can also involve them in focus groups so that they feel more privileged as members of your community.

2. Be a Problem Solver

There are two approaches to landing members – one, by offering them your friendship, that is, by giving them certain benefits; and two, by offering to solve their problems. People tend to trust those who help them out in times of need, and they stay loyal to them. Gaining and retaining members is no different. If you know the kind of audience you are targeting, list out the problems that they might be facing in their professional lives, and provide solutions to these problems. Your members are not going to stay by your side because you’re offering them discount coupons and premiere tickets, but because you’re offering them real solutions to real problems.

3. Understanding

In order to be a problem solver, you first need to understand your audience. Whenever you interact with them, be it through social media or feedback forms, you gather vital information about your audience that will help you curate more customized solutions for them. There are a multitude of platforms that can help you log details about your targeted members, including CRM (Customer Relationship Management) Systems, where a big database of your audience’s information can be maintained. There are hundreds of CRM applications that you can get installed and maintained by software providers.

4. Like Meets Like

Instead of building a community from ground up, you could tap into existing communities that share a common goal or vision. When you find such communities, offer them benefits for sharing their members with you so that it’s a win-win situation for the both of you.

5. Visibility vs. Accessibility

Marketing lives by one mantra – Curiosity is the best tool. If you are sending out membership requests to your audience via an email that contains the perks they’ll be receiving as members and also a link to your website, they are definitely going to click on your website link and look around. Instead of classifying this as nosiness, use it to your advantage. Fill your website up with interesting content, but only make snippets of it available to visitors, while the entire thing stays accessible to members only. This will make them curious, and they’ll be more inclined to becoming members in order to have full access to your website content.

6. Tales & Testimonials

A potential member will only become a member after confirming the benefits from current members. So, make this process easier for them by showcasing your existing members’ stories, testimonials, and achievements on your website and pages for your potential members to see. Also, make sure it’s not just words. Pictures of your members, or even video clips, add to their credibility. Investing in good media peripherals will maximize your ROI in terms of membership numbers.

In conclusion, make your potential members feel that you’re not just building a community based on mutual benefits, but a family based on the foundation of trust and belonging. Again, ensure consistency when it comes to interacting with them, and always put your members first.

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