Let’s start with the registrations because those are usually the first impressions you make on your attendees. Also, beginning from the beginning (you see what I did there) will help you get the hang of this approach effectively.

Save Paper, Save Trees, Save Earth, and of course, Save the Trouble!

If you’re worried online registrations might be too high-end and technical for the grandmothers’ club, why don’t you drop them a text on WhatsApp or tweet to @groovygranny and find out?

That’s right – everybody today prefers online event ticketing system to paper forms because they’re easier, hassle-free, less complicated, and all other synonyms of these three.

Okay, class, form a Group!

*everybody looks at their homies*

Asking one person to register for an entire group is, again, less complicated, efficient, and cost-effective. You can promote group registrations by giving away group discounts, and including an option for group registration on your page. At the same time, communicate with group members individually to confirm their attendance through emails, just to make sure nobody is being dragged into it forcefully (if they’re homies, that is happening).

I call dibs on the Driver’s Seat!

Giving your attendees the chance to “personalize” their event experience will leave them much happier than pens and notepads imprinted with your logo. You could include preferences on your registration page wherein your attendees will be able to choose not just between a “vegetarian” or “non-vegetarian” meal, but also the cuisine, t-shirt sizes, room, and probably even vote for the guest speaker they desire.

Work for them.

If you’re all about focusing your event around your attendees, you might as well fill out their forms for them. Especially for repeated visitors, they would appreciate if their information is already available in the browser, relieving them of typing the same stuff all over again. This will reduce entry errors and there will be fewer people who’ll abandon the process mid-way.

Are you coming? Are you SURE you’re coming? Are you?

Like I mentioned in the first paragraph (yeah, go on, scroll up), event presenters are practically competing for attendees’ time and attention because everyone’s busy. You might want to send a series of emails to the registrants to confirm whether they’re going to show up or no because they might’ve changed their minds, or forgotten about the event completely. These emails will help you figure out if there are going to be free spaces and also act as reminders for your attendees.

I’m going if you’re going, totally!

The chances of me signing up for an event are directly proportional to the chances of my best friend doing the same. It’s always going to help you as well as your attendees if you include a list of attendees on your registration page and even in your confirmation emails so that registrants are aware of who’s attending and what sessions they’re signing up for.

Build Better Badges (try saying that five times without pausing)

It’s not just a great example of alliteration, it’s an even better tip that you should always have in your mind. Attendee badges should have all kinds of information that can be contained in a single QR code for easy scanning and exchanging. Along with their names, include their scheduled meetings, sessions they’ve signed up for, demographics, and other information that you think is relevant (try relationship status, just in case a hopeless guy is trying to pick up dates at your event. Well, he’s an attendee, too, so honor his needs).

Don’t ask too many Questions.

You’re asking me why? Really? Because you do ask too many questions, that’s why!

When you’re asking your attendees to fill out forms, they are most likely to get bored and annoyed if the forms are long and irrelevant. Try using conditional logic to form questions that get displayed based on what the registrant has previously entered. Less trouble for attendees, less workload for you.

Before The End…

Now that you’ve simplified the registration process (this is where the quote at the beginning makes sense), you have a head-start with nailing that Attendee Journey approach. Work on these lines when you plan out every step after this, and there won’t be a single unhappy attendee leaving your event (the hopeless guy trying to pick up dates can be excluded).

The post How To Improve Attendee Journey? appeared first on Yapsody.

Number One: The Subject Predicament

When you have a lot of content in your emails, it is very difficult to come up with a crisp subject line because either you end up using jargon, or you just make it too long. Ideally, a crisp subject line should convey the content in less than eight words (it is NOT my favorite number #coincidence). Yapsody, for example, has a Translation Program that offers free access to premium features to users who help translate the online ticket store in their local language. While sending out emails about the same, “Relate, Translate, Rebate” would be a better option than “Get Involved In Our Translation Program And Get Free Premium Features”.

Number Two: Open Sesame!

Your opening paragraph should have three main points –

1. Address them personally. There’s no better way to impress someone.
2. Tell them about the event; just don’t throw it at their face. Show your excitement. For example, Seeing you at Tick-event this Friday, 21 August, 2015 would be so much fun!
3. Don’t forget to mention the date so that they instantly add it to their calendars.

Number Three: The Rest

It’s an email, not a blog post. Make it short and crisp and get to the point at once instead of beating around the bush. Convey all important details of the event in a concise manner when it comes to the body of the email.

Number Four: How To Get There

Give details about the location and the venue. Include as many landmarks as you can and make sure you also provide a map. Now, map implies both of these things:

1. Floor plan of the venue
2. Google Map (with directions to the location)

Also, inform them about the public transport available, set up a Google doc for people who would want to share rides, and let them know about the parking scenes.

Number Five: What Is It ALL About

Of course, emails have to be concise. But, interested audience would still want to know about the entire agenda. So, include a link to your complete agenda in your email.

Number Six: WaaiiiFaaiii!!

Sue me if I’m the only person who gets excited when it comes to (free) WiFi. Sometimes, it’s even better than (free) food. Tell your attendees that the WiFi is going to be speedy and strong and that you’ve worked hard for it. Though, you’d want to mention that they could still use their data connections in case of issues.

Number Seven: #Hashtags

Ask them to use the event’s hashtag if they post any update/picture/video on any of the social media platforms. Hashtags are a great way to link attendees to your event personally and get their followers in your basket, too.

Number Eight: I’ll Be There For You…

… ‘cause you’re there for me, too!

Let them know you’re always there to help them out. Provide your customer support’s details (email, contact number, live chat) to give them a sense of reliability from your end.

The post Ways To Give Your Attendees The Perfect Event Experience appeared first on Yapsody.