Event Managers – Yapsody

How to Promote an Event Online At A Short Notice

Yapsody — Mon, 26 Sep 2016 09:12:43 +0000

Planning an event is tough as it ideally takes several months to plan and promote an event successfully. Event managers, however, are required for efficient online event promotion. Event managers have to work against time to plan, promote, and execute an event. If you have to promote an event in short notice, here is a quick takeaway.

Target Audience

One way to reduce the overburden of event promotion ideas is to identify your target audience. A lot of promotion is wasted when uninterested people are approached. Know who will be genuinely interested in coming. Say you are holding a health and wellness event, it would be waste to do market your event to an IT firm. When time is a concern, promote to those who are the interested audience. You save time, money and effort in doing so. Lesser the amount of people you need to promote it too, lesser is the time required.

Social Media Marketing

Nothing beats social media in the digital world when it comes to event promotion online. You could grow your audience through brochures or flyers. Nowadays, all you need is social media marketing via Facebook, Twitter, Snapchat, or Instagram to engage customers. Running ads to promote your event, save you both time and energy. You can put up an interesting video or GIF to attract people to your event and sell your tickets.

Past Attendees

If you are an efficient event manager you will data of all your past event attendees. Having a list will help you to narrow down your scope of promotion. You can save time by personally asking these people and getting a headcount. They can help in further promotion of the event.

When time is less you must adopt event marketing tips and tricks like these for successful event promotion. List your event on popular websites to get more responses. Don’t forget to send reminders to attendees.

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Things To Keep In Mind When Choosing An Event Date

Yapsody — Wed, 04 May 2016 05:24:23 +0000

Event management can get tricky with so many variables coming into play in a single equation. Top that up with the usual fears and anxiety that give event managers sleepless nights.

However, all hope is never lost and by following some simple yet sure to work tips, you can steer any event towards success.

1. Do Your Homework

In the world of event management, knowledge truly is power. In Competing on Analytics, which appeared in the Harvard Business Review, Thomas H. Davenport presents analytics competition as the future of business. It goes a long way to collect data from events you or others around you might have organised in the recent past.

By analysing the successes and failures faced in relation to the dates on which the events were scheduled, you can narrow down the probability to a date that is likely to guarantee a successful event.

2. Personalise the Event Date

In a B2C setting it is necessary to think ‘people’. No matter how good you think your event is going to be, if people are not in the mood on your chosen date, you are doomed. Which is why, it is necessary to personalize your event according to the mood of the masses.

In the US holidays such as Christmas, the 4^th of July, major baseball or soccer events are all bad choices since people would rather hang out with family and friends and make barbecue that take the trouble to attend your event. So, in all cases you must try to feel the public pulse before coming up with a date.

Additionally it can do your company a world of good if you can schedule an event on a day that is special to your business such as an anniversary of the establishment of your company, the birthday of the founder or the day a big merger took place.

3. Chose a Date that Matches the Event’s Focus

It is usually a good idea to take advantage of International days dedicated to the central focus of your event. For instance if your event is about women entrepreneurs, International Women’s Day would be a great choice. Just look for a date that resonates with the theme and focus of your event and you will be sure to gather audience.

4. Do a Quick SWOT Analysis

Now this is a sure-fire technique that is bound to work. Once you have come up with a number of probable dates for your event, make Strengths, Weaknesses, Opportunities and Threats table. So what you do is you quickly analyse each parameter for the days you have in mind.

All the days that present threats and would weaken the events success rate are automatically eliminated while the day that seems to have the greatest strengths and presents maximum opportunities for the event’s success wins.

Yes, it can be as straightforward as playing tic-tac-toe. All you have to do is get your hands on some data, analyse it, come up with some dates, feel the public mood and do a quick SWOT analysis, and there you have the perfect date.

Try out Yapsody’s event management software and event planning software. It makes your event setup easy by taking care of all your event needs, making it easy to manage your event and sell event tickets online.

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Smart Ways To Be a More Creative Event Organizer

Yapsody — Mon, 25 Apr 2016 06:53:36 +0000

An event manager is, in a way, paid to come up with creative ideas. There’s a saying that you don’t become an event manager, you are actually born one. Well, that’s true. Event managers are expected to spout off spectacular ideas in the spur of the moment. But let’s face it, Creativity seems to have a mind of its own. More often than not, you will find event managers stuck in a rut because they’re unable to come up with new and original ideas for the events. But there is something you can do, after all, your reputation as an event manager is at stake. Practice makes perfect, and you can follow these tips if you feel you need to hone your creative skills the next time you plan an event.

Originality Is Always Preferred

Creative events are original events. It is as simple as that. You cannot copy an idea that was executed a few years ago and expect to get away with it. Audiences have a sharp memory when it comes to good events. You need to think of original events, something which hasn’t been done before, something which will shock and amuse the audience. There is nothing better than the look on their faces when you do the unexpected!

Visualizing Is Key

An important part of event analysis is visualizing. If you’ve got an original plan in mind, congratulations. Now before you implement it, you need to visualize and try to picture what you want your event to look like. A glimpse at the bigger picture would help you organize your event better. Imagine all possible scenarios in your head, take into consideration the “how” and the “what if’s”. Make sure you’re ready for what may come.

Cultivating Creativity

Now you might argue that creativity is an innate quality, but you couldn’t be more wrong. There are ways how you can cultivate creativity. Read a good book for inspiration. Listen to your favorite songs. We all have that particular song in our playlist which uplifts our mood when we’re feeling down. You never know when inspiration strikes, do you? Read up on all the greatest ideas by event gods. Brainstorming this way will not only give you the idea you need but also help you understand that even the people, who are great today, were once stuck, just like you.

Fix Yourself to Boundaries

Now, this might seem a bit out of the ordinary, but hey, you need to think out of the box, don’t you? Most people function well when margins are set for them. Because then they are forced to work with what they have. That is usually when creativity strikes. In fact, some of the most well-known event professionals believe in this strange but useful tactic. Limit yourself, test your patience and rack your brains. That is the best way to come up with amazing and innovative ideas.

Good event management is all about originality and creativity. These small but useful tips might help spark your imagination and help you come up with a landmark idea. Isn’t that how all great men are born, anyway?

With Yapsody, you’re not only getting an online event registration platform but also an event management tool. Sign Up now.

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Outstanding Ways To Make Your Event Stand Out

Yapsody — Mon, 11 Apr 2016 10:23:03 +0000

Most of us who have a 9 to 5 job view weekends and holidays as their escape from monotonous routines. These weekends and holidays are, hence, the business periods for event managers who provide these ‘normal’ people chances to step out of ‘normalcy’ by participating in events that are not only fun and entertaining, but also spread awareness and knowledge. What you, as an event presenter, need to understand is that you’re not the only one who’s trying to get his hands on this leisure time of potential attendees. So, if you want your event to catch your buyers’ attention, you have to make it stand out, and this is how you do it-

Social Media Influencers

Of course, Social Media is a default sub-heading in all event related blogs. Want to sell event tickets? Social Media! Want to make your event popular? Social Media! Want to attract guest speakers? Social Media!

But what is it about the Social Media that actually makes a big show of your event?

Even if you don’t have a gargantuan budget for online promotion, you can do wonders if you just get in touch with people who are already popular on the Social Media. Find out bloggers, Instagrammers, YouTubers, and Facebook pages that belong to your niche and have a huge list of followers, and collaborate with them. This way, your event will be recommended by highly trusted personalities to a potential audience of over a million, and that will definitely make it stand out.

‘Live’ in The Moment

Marketing 101: Using numbers and statistics in a statement makes it sound 92% more convincing. I just made THAT one up, though.

Coming to the point (and these numbers are real, mind you), 86% of buyers would appreciate interactive media content, and 76% of people regretfully accept that browsing through a friend’s pictures of an event or a place they vacationed in makes them want to go there, too. So, keep your live feeds going at a full speed, click pictures of photogenic locations and areas in and around your event, record small video clips (or vlogs, as they are called) and keep posting them on your event’s Facebook page, Twitter, YouTube channel, website, blog etc. to create a more interactive environment with your audience.

Share The Love

Whenever you receive attendee feedback about your previous events, or if anyone across the web has posted anything positive about the same, you should share them on your profiles to add a pinch of, or maybe I should say a mound of credibility to your firm. Your potential attendees will heavily rely on the past experiences of your previous attendees instead of self-promoting statements made by your own company. So, make sure that you glorify good reviews and use them to make your event stand out.

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