Event Marketing Tools – Yapsody

6 Event Marketing Tools & Services To Reach A Wider Audience

Yapsody — Thu, 23 Jan 2020 13:58:06 +0000

One thing every event organizer dreams about is a SOLD OUT EVENT. No one enjoys a live music concert or a conference with a handful of attendees turning up. The more the merrier is the motto every event organizer and attendee lives by. The key to reaching that sold-out status is by reaching a wider audience. Not only a wider audience but the right audience otherwise you’re just shooting in the dark.

Luckily for you, creating an event on Yapsody is the only prerequisite for utilizing our event marketing tools and services to supercharge your audience reach. Here’s something your event marketers to amp up their efforts and reach a wider audience.

1. SEO Optimization For Events

Screenshot – Yapsody Dashboard

When you start off by creating events on our Online Ticket Store, you can optimize those events to rank higher on Google Search. Using the right keywords and description, you can increase the traffic to your online ticket store. This is one of the highly recommended, cost-free methods of reaching the right audience.

2. MailChimp Integration

Once you’re done publishing your event, the next step should be marketing it to your existing guest list. With our MailChimp integration, you can send catchy emails to your event attendees to update them about your upcoming event. Maybe throw in an early bird discount to quickly sell out the first phase of tickets.

3. Premium Event Listing

Many of our event presenters prefer to spread the word through our high traffic generating website. With our Premium Event Listing, you can increase your visibility by almost 10x by getting listed in your choice of event category.

Screenshot – Premium Event Listing

4. Social Media Sharing

As an event presenter, the more channels you utilize to display your events, the better. Posting our events from our social media channels is a guaranteed approach for reaching a wider audience and increase your ticket sales. Our numbers speak for themselves.

Screenshot – Yapsody Facebook Insights

5. Facebook Pixel Tracking

Optimizing and sharing your event pages isn’t enough to stay ahead of the game. You need to track your ticket buyer’s behavior and improve your strategy if required. With our Facebook Pixel Tracking tool, know exactly where your potential ticket buyers dropped off in their buying cycle to further improve your marketing tactics.

6. Google Analytics Integration

Easy, reliable, and accurate. Our Google Analytics integration is one of the most sought after tools. In pursuit of that perfect event, it’s necessary to understand which channels worked best in increasing your ticket sales and which didn’t. With Google Analytics, you get valuable insights that streamline your entire event marketing campaign.

Looking to take marketing strategy up a few notches? Read how to Step Up Your Event Marketing Strategy in 2020.

The post 6 Event Marketing Tools & Services To Reach A Wider Audience appeared first on Yapsody.

The Event Planner’s Guide to Instagram Stories

Yapsody — Wed, 24 Aug 2016 06:32:21 +0000

Just recently, while scrolling through my Facebook, I came across this hilarious meme that read, “Snapchat launched Memories, Instagram introduced Stories. Seriously, guys, ask each other out already!” On one hand, people won’t stop going on about how both the platforms are being ridiculous by introducing rip-offs as ‘new’ features. On the other, though, one cannot deny that these are probably not bad moves, after all.
Firstly, no matter how much people roll their eyes over it, nobody has stopped using Snapchat or Instagram out of contempt.
Secondly, just because these features are rip-offs, they’ve been publicized by users themselves and now everybody knows about them.
Thirdly, this attempt might actually drive users to be more loyal to either one of the two platforms. The reason would be a lost requirement to toggle between the two apps when both of them are serving pretty much the same purpose.
If you’ve already used Snapchat stories, here’s what you need to know about Instagram stories – nothing. They are exactly the same. The stories of your friends appear at the top of your feed in the form of circular images of their Instagram display picture. You tap on them to view their compilation of pictures and videos, and you can watch them any number of times within 24 hours. To create a story, tap on the ‘+’ sign at the top-left corner and click pictures or shoot videos. You can also manage who sees your stories. It’s no news that Snapchat has always posed as a competition for Instagram, although the number of Instagram users is double that of Snapchat. Owned by Facebook, the tech giant is doing all it can to weed out competition by making Instagram feature-rich and user-friendly.
But, why do you, as an Event Planner, need to bother about this? It’s a fact not unknown to every event planner that social media marketing is the buzz right now, and the moment a new feature is introduced on any platform, you need to figure out a way to include it in your strategy. While a lot of event planners are already using Snapchat Stories to promote their events, a similar kind of strategy can be adopted when it comes to Instagram Stories, and this blog will give you necessary pointers to achieve that.

1. Got A Secret?
Let your attendees in on little secrets to get them talking. If your event is a product launch, click pictures of your product and watch as your followers try to guess what it is and what it does. Plus, the fact that the story will destroy itself after 24 hours leaves it all to the memory and serves as a more interesting challenge.

2. What Happens Backstage?
As much as attendees want to enjoy the event, they also wouldn’t mind knowing what happens behind the scenes. Keep updating them about the venue, click pictures and videos of your team working on something, or simply chilling together. Remember to keep it funny and engaging.

3. You Should Do It, Too!
Being the event planner, it’s your job to keep posting stories before and during the event. But, if you find ways to make your audience do it, too, they’ll be indirectly promoting your event. One way to encourage them would be to have photo booths with funky props at the venue, or have entertaining performances during the breaks.

4. Tell Their Tale.
While Instagram Stories is a way to broadcast a message to the entire community, making it a little personal could actually make you a favorite among your followers. For example, post a picture asking people to comment their queries, and respond to these queries by uploading a 10 second clip in your story along with the username of your guest and the question they’ve asked. That way, they’ll want to view your story if their question was picked.

5. Peekaboo!
Curiosity is the best marketing tool, they say. Use this to your advantage by not revealing all details about your event all at once. For example, if you’re having a performance by a celebrity or a speech by a renowned personality, just drop in hints about them in your stories. You could put up blurred images, or rhyming clues, or even quotes by these people to intrigue your attendees. Maybe you could also announce a small reward for anyone who guesses it right!
Whatever little games these platforms are trying to play within themselves is not your concern. For you, as an event planner, this is yet another promotional tool to use to market your own event. The fact that you need to consider is that using this will help you reach out to a bigger audience in better ways, maybe, and that’s all.

How to Use Pinterest to Promote Your Event – Yapsody Blog

The post The Event Planner’s Guide to Instagram Stories appeared first on Yapsody.

Six Tools To Fix Your Event Marketing

Yapsody — Fri, 25 Mar 2016 07:30:54 +0000

If, after reading that title, you’re wondering when I’ll stop making stupid stuff rhyme to get a catchy title (and failing, miserably), the answer is – really? That’s what you’re concerned about – my rhymes? How’s it going with the event marketing, by the way?

Research shows (I wonder who does these) that the most commonly used event promotion channels are email marketing, word of mouth, event website, and registered mail invites (as if you need a research to tell you that). And there are six tools that can be used to carry out the promotion using these channels more effectively.

EVENT WEBSITE

Consider your website to be a year-round marketing tool that can be used as the central point for all your marketing activities. Here’s how you can use it to your maximum advantage:

Put up pictures of your previous events to get your potential attendees an idea of what your events are all about.
Upload videos of guest speakers along with their presentation slides.
Start promoting your upcoming events well before their scheduled dates so that you have enough time to spread the word and create a buzz.

e-MARKETING

Never forget the GIGO (garbage in, garbage out) theory. Because, whatever efforts you put in will definitely reflect in the results you obtain.

When it comes to e-Marketing, you have to keep experimenting. Vary your content, your mail timings, subject lines etc. You have to constantly be aware of what your target audience needs, and deliver them that.

And as you experiment, keep collecting data and analyze it. Next, you put it to use and strategize according to your analysis. Your deductions aren’t supposed to be filed and buried in a marketing report.

CONTENT MARKETING

My personal favorite, this one.

Blogs and articles are like oxygen for your marketing campaign – breathe them. Everything important and relevant to your event should be put up as a blog. This encourages people to be involved with you consistently, and also helps you build your brand’s image.

Also, keep in mind the 10:1 principle which states that for every 10 pieces of content that you put up, only 1 leads to effective promotion. Keep experimenting with your content, too, but event updates should never be off the table.

WEBINARS

Webinars going hand-in-hand with today’s generation would be an understatement; they practically hug each other as they walk. What could be better than getting all relevant information delivered to you live while you’re enjoying the comforts of your house?

Conduct webinars that either build up to your upcoming event or are based on previous themes or topics. You can even conduct interviews with your past speakers who have served as great influences to promote your event.

SOCIAL MEDIA

Facebook is definitely used by everyone, but that need not imply that your target audience will also be just as active there. Try to find networks where your potential attendees are most likely to be found online, and share all content relevant to your event there. Also, when you’ve teamed up with speakers and sponsors, develop your relationships with them in arenas where their fans are also present.

PARTNERSHIPS

When you have good speakers on your list, ask for their assistance in building content pertaining to your theme to put up on social media, your website, and blogs. You could also interview them and share their videos on your networks. The key is to use them as marketing assets, but treat them as your team members.

The post Six Tools To Fix Your Event Marketing appeared first on Yapsody.