1. Create A Continuous Cycle Of Engagement

When you’re actively trying to stabilize your brand presence through community-building activities, the curiosity induced amongst your potential audiences will have them flocking to your brand portals for more information. Keep your eyes and ears open across all your social media platforms through social listening tools for easy two-way engagement. 

2. Use Surveys & Feedbacks 

We can’t stress enough on this powerful yet simple tactic that has been doing wonders for many event organizers and hospitality entities all over. With the COVID pandemic changing the future of event gatherings, your event attendee’s needs will also shape your brand presence accordingly. Using surveys & feedbacks in a timely manner to gain insights, you too can mold your brand offering in the COVID era.

If you wish to understand your audience better and elevate your event standards, download our full infographic here – Audience Expectations In A Post-COVID Era.

3. Broadcast Your Safety & Sanitization Programs

No mask = no event will be the norm at any event gathering in the upcoming months. Unless we’re close to finding a vaccine sure, social distancing rules and mandatory masks will remain constant. Giving out free masks with each ticket? Or perhaps a branded PPE kit at your next conference? Maybe you sanitize your event venue before and after each event? Broadcast it to your audience so that they’re aware of your safety and sanitization programs. 

4. Create Loyalty & Retention Programs 

Depending on the economic health of your region, your event attendees might feel skeptical about shelling out money for your upcoming events. However, with a little bit of investment from your side, you can acquire and retain your audience by creating loyalty and retention programs in the form of discounts, offers, long-term benefits plans, and so on. Make them feel like you’re invested in them and they will flock to your brand. 

Looking for a quick turnaround on your marketing and branding strategy? Learn more about our marketing suite of services that have been meticulously designed to suit a diverse range of requirements unique to the hospitality & entertainment industry.

The post Event Marketing Tactics To Improve Brand Presence In The COVID Era appeared first on Yapsody.

Here’s How You Can Ramp Up Your Marketing Efforts in The COVID Era: 

1. Optimize Your Website To Rank Higher 

This is a time when online engagement and internet usage has surged exponentially. Your audience is searching for new modes of entertainment and online which is why your brand website should be optimized by SEO experts for it to rank higher. As part of our Assistance and Recovery Program, we’re offering our existing suite of marketing services to the hospitality and entertainment industry. 

Optimizing your website with the right mix of content and keywords will help you stay on top of search results and get discovered by potential audiences.

2. Use Surveys To Plan For The Future 

Apart from hosting web events, organizers and concert clients have been using our event ticketing platform to build their own questionnaires & surveys which helps them collect important data from their guests.  The types of questions you ask in a survey can give you a mountain of information that you can utilize for planning your future events.

Think about what your target audience expects out of the post-pandemic situation and questions which you need answers to that will help you plan better for the upcoming months. Here are 3 Types of Surveys to Improve Your Event Planning. 

3. Create A Strong Brand Recall 

All your marketing and branding efforts are a success only if your target audience is able to connect with your brand of events and shows in the future as well. Creating a strong brand recall ensures that your potential ticket-buying audience gravitates towards you and not your competitors. We have been helping key entities in the hospitality and entertainment industry with our marketing suite of services. 

If you’re an event presenter looking to use a robust event ticketing platform, you can SIGN UP here and also schedule a discussion with us to register for our marketing suite of services.  

Assistance & Recovery Program for Native American Casinos

In this climate of uncertainty, businesses worldwide have either curtailed their offerings or come to a standstill until further notice. Yet, acting purely out of our love and commitment to supporting our family of Native American Casinos in achieving a swift recovery, we are extending our existing suite of services to the Casino Assistance & Recovery Program. 

Our program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely.

Also Read: 

COVID-19 (Coronavirus) Resources for Event Presenters

The post Ramping Up Your Marketing Efforts In The COVID Era appeared first on Yapsody.

Through Digital Marketing, Branding, Conversion Optimization, & Audience Engagement, we have forged lifelong synergies with our clients to implement custom problem-solving strategies that elevate their sales. Now, we are extending our existing suite of marketing services for the Casino Assistance & Recovery Program.

What Kind Of Services Does Yapsody’s Marketing Suite Offer? 

Our marketing services suite had been meticulously designed to suit a diverse range of requirements peculiar to the hospitality & entertainment industry. With the unprecedented rise in screen time & online engagement,  spruce up your brand’s footprint on the casino industry with an experienced crew of professionals. Here’s what you can expect from our marketing services suite. 

1. Digital Marketing

Outshine your competition with the correct communication and brand awareness. When casinos reopen and your guests have a choice, YOUR BRAND should be their ONLY choice. Everything from email campaigns to customer response tracking, keep your loyal patrons engaged on the web with our digital marketing services. Our key metrics to judge your marketing campaign success include SERP, organic sessions, increased engagement, and extended reach amongst the target audience.

Our Digital Marketing Services Include: 

• Search Engine Optimization
• Social Media Optimization & Marketing
• Paid Marketing
• Targeted Email Marketing

2. Offline Marketing 

Make your brand presence felt even in the offline world. Reach places the internet can’t, the old school way with our trusted offline strategies. Your casinos will surely hit the jackpot by combining our digital marketing and offline services to solidify your brand presence in the industry. We judge our offline marketing success through eyeballs garnered, and increased brand search. 

Services We Offer: 

• ATL Marketing (Radio, Television, Print Media)
• Public Relations 
• Flyers, Newspaper Ads, Business Card Designs
• Casino Customer Profiling/Audience Persona Building
• Sponsorship/Artist Endorsement

3. Branding & Designing 

Increasing your brand visibility just won’t cut it in the entertainment world. Staying relevant in your audience’s mind by creating a strong brand recall will. Combined with the right combination of branding and designing, let your brand persona stand out from your competition and reach the desired audiences. 

Branding & Designing Services We Offer:

• Customized Venue Specific Content
• Graphic Design Support
• Branded Video Publishing
• Customized Illustrations

4. Conversion Optimization

Is your website content and design optimized to increase your leads? Use this downtime to unleash your website’s full potential with the right elements in the right place to influence your audience’s behavior. Whether it’s a big or small website, our conversion optimization experts follow the best practices to increase your leads. We track your new and returning visitors’ conversion rates, cost per conversion, bounce rates, increased leads, transactions, and video views on multiple traffic sources. 

Optimization Services On Offer Are:

• Landing Page Placement Optimization
• Content Optimization for Better CTR
• Branded Video Creations For Every Platform
• Insightful Infographics Creation

5. Audience Engagement

Don’t ever lose the pulse of your audience. Our automated suite of tools makes it easier to stay connected with the right messaging at the right time. No matter which platform your audience consumes content, our tailor-made engagement services will be consistent with the pulse of your brand communication. Our key metrics to measure your brand engagement includes reach, responses, upvotes, shares, and referral sessions.

Community Engagement Services We Offer:

• Online Impression Building For Your Venue
• Marketing Automation For Engaged Audiences
• Community  Building Through Quora
• Forum & Blog Participation

Our Marketing Services Suite will optimize your marketing efforts, engage the right audience, grow your profitability, and save costs significantly on the road to recovery. Schedule a discussion with us to discuss your brand’s strategic vision and explore our marketing services to your advantage.

The post Yapsody Is Offering Its Marketing Services Suite To The Native American Casino Industry appeared first on Yapsody.

What is the Yapsody Casino Assistance & Recovery Program? 

You might be unaware of the existing services that we’ve been offering beyond the realm of entertainment for decades now. Being an industry partner to the Native American Casino industry, we’ve re-packaged our existing services through Customer Relations, Marketing, Technology Development, & Business Insights into this program. 

Yapsody is a global team of Customer Relations Specialists, Marketing Experts, Creative Designers, App & Web Developers, Business Strategists with years of experience in the industry. Having served both our concert-clients and event ticketing clients, we are working closely to match every expectation of your business goals.

Learn More About Our Casino Assitance Program

What Kind Of Services Can Casinos Expect?

1. Unparalleled Customer Relations 

Whether it’s player services, hotel reservations, event ticket transactions, concierge services, or even just general Q&A, our 24/7 customer care services team will handle it under your brand name through multiple channels with 95% quality assurance. 

Our Customer Care Services Include: 

• Inbound & outbound phone support to handle an array of queries.
• Customer outreach campaigns through phone by our customer relations specialists.
• Immediate onboarding & live chat set up on your website.
• Strong reporting & analytics to measure customer satisfaction scores.
• Highly experienced team & dedicated account managers.

2. Enhanced Branding, Marketing, & Designing Services

Our in house marketing teams have been providing their expertise to major casino clients who have successfully elevated their business with tailor-made marketing strategies. Problem-solving has been our DNA and now we are extending Yapsody’s marketing services to spruce up your footprint in the industry and stay ahead of the competition. 

Service That You Can Avail:

• Audience engagement through social media & email marketing
• Digital branding & designing services
• Casino brand marketing campaigns to improve future ticket sales
• Conversion optimization drives
• Offline marketing strategies

3. Cost-Effective Technological Development 

Our technology development services have always been going hand in hand for solving challenges faced in the digital landscape of the hospitality industry. With the help of our technology team, you can optimize and automate your existing processes as well as develop customer-facing applications to increase your value proposition and sales.

Services From Our Tech Stack Include: 

• Software & Mobile App Development
• Database Architecture & Optimization
• Website Maintenance & Consulting Services

4. Strategic Business Analysis & Insights

One of the core competencies of successfully rising from a crisis situation is the ability to forecast the future market and take business decisions accordingly. Your casino business can strongly benefit from our team of business strategists and market analysts to improve your current strategy and stay ahead of the competition.

5. Preferred Terms On Rescheduled Artist Bookings

Thousands of concerts across the country are being rescheduled, and presenters are all vying for the same premium dates. With over 200 casino bookings per year and over 25 years of talent buying experience, Yapsody will streamline the task of rescheduling artists and confirming choice dates.

It is our strong hope that the Casino Assistance and Recovery Program will help serve your business operations, optimize your existing processes, grow your profitability, and save costs significantly on the road to recovery. Remember to stay safe as we, as a community will come out stronger than ever once this pandemic passes away safely. 

Schedule a discussion with us to explore our tailor-made solutions that will elevate your brand’s strategic vision.    

The post Yapsody Introduces Casino Assistance & Recovery Program For The Native American Casino Industry appeared first on Yapsody.

We’re sure that you had to make some hard decisions with the worst-case scenario being event cancellations. However, instead of straight-up canceling your events, you could postpone them for a future date and follow these tips to keep all your guests, sponsors, and production team updated. 

1. Plan Your Communication

Before making your announcements public, it’s crucial to have your event marketer study the health regulations laid down by your country and local regulatory bodies. Once you have all that in place, you can go ahead and frame a step-by-step communications plan for your vendors, sponsors, venue-owners, and guests.

2. Inform Your Venue Owners

Inform your venue owners if you’re postponing or canceling your event and get a refund amount for your booking. Chances are that they might bump you up the list for your next event once all of this blows over safely.

3. Postpone Your Event

It might be with a heavy heart that you might have to postpone your event to ensure the safety of your community. But trust us when we say that, postponing your event is in everyone’s best interest given the conditions. Event presenters using our platform can do so without losing out on their event investments. Learn more about postponing your events, refunding tickets, and precautionary measures to be taken. 

4. Send Updates To Your Guests and Speakers 

Once you’ve decided to postpone or cancel your event, communicate effectively with your guests, speakers, artist booking agencies, and vendors about your event. Apart from posting on your social media and website, send them a personal message through an email using our Mailchimp integration. Remember that our platform is still fully functional.

5. Setup Ground Rules For Your Next Event

Take this time out to regroup safely with your family and friends. Follow those precautionary measures and reflect on how you can improve your future events. It’s absolutely imperative that we collectively plan better for the event community by adhering to strict standards of hygiene. Set up ground rules that you would follow with your team members and audience for an unforgettable event experience.

Remember that we as a community are in this together and will bounce back stronger than ever before. In the meantime, we wish you and yours, all the good health and strength to come out stronger. 

Also read: 

COVID-19 (Coronavirus) Resources for Event Presenters

Availability of Our Platform & 24/7 Support

Yapsody is a global company, with employees in every department working in various locations.  Our engineering and support teams continue to be available to support our presenters and their customers around the clock through this challenging period. For our external technical service providers, such as cloud infrastructure vendors, we partner with only the most sophisticated, enterprise-grade, global organizations, who themselves have also been ahead of the curve in best-practices during this outbreak.

If you have any questions or concerns while following any of the above suggestions, please contact us at support@yapsody.com. Our support agents will be happy to assist you.

As one of the technology leaders in event ticketing, we are honored to partner with over 100,000 event presenters globally, providing a secure and trusted platform to power their events

The post COVID-19 Event Postponement & Management Tips appeared first on Yapsody.

Event presenters have been using our MailChimp integration to build event momentum and boost their ticket sales. From the time you push out your big event invite to sealing the deal with an exclusive discount, here’s how you can stay consistent in building event momentum through email marketing.

1. The Big Announcement

Don’t confuse the big announcement with a big reveal. You need to reveal only so much to whet their appetite. Imagine a good movie teaser that makes you long for more. Your announcement should stir up their imagination only to be experienced fully on your event day. Time this mail two months in advance to help your potential attendees plan better.

2. What’s Going To Happen

A continuation of your announcement mail should extend itself with more details such as dates, ticket price, venue, location, headliners, keynote speakers, and so on to solidify their ticket-buying decision. Keep this email short and succinct with CTA’s placed for registration and RSVP smartly. 

3. For The Early Birds

Now that your audience knows about your event, it’s time to accelerate the momentum by pushing a discount. Our event ticketing platform makes it easier to create different types of discounts and tickets to match various phases of your event marketing campaign. These emailers are handy for any type of event where they weren’t entirely convinced of buying your ticket. Early birds are a way to quickly sell out tickets and create that sense of urgency among others

4. The Invite Your Friends Email

The initial phases of your email marketing worked in full effect and so did you discount emails. It’s time to keep that momentum going by creating a FOMO. Events are best experienced with family and friends. Give them a group discount and see your last batch of seats sell out like hotcakes. Invitations and referrals work really well because it’s vetted from someone they know and trust. You’re also turning ticket buyers into event marketers by further spreading the word and boosting your event momentum. 

5. The Know Before You Go Email

With decades of experience in helping event managers create successful events all over, it’s our tried and tested advice to keep everything crystal clear before your actual event happens. Your event attendees could use every last bit of detail that makes their event experience smoother. Expecting a bit of drizzle on your event day? Shoot out this mail at least one week prior to your event that’ll help your guests and attendees plan better. 

All good things come to end but that shouldn’t be the case with your events. Learn more about Best Practise For A Post-Event Follow Up to keep your guests engaged and excited about your next one.

The post Building Event Momentum Like A Pro Through Email Marketing appeared first on Yapsody.

1. Create A Killer First Impression 

The event experience starts well before your actual event even takes place. Your attendees have a keen eye for aesthetics and will judge your branding the minute they land on your event ticketing page. Does it have enough to captivate them? Through our Online Ticket Store, give you can customize every element of it to reflect your brand. Not only that, you have the option of ticket customization to create an e-ticket that would be Instagram-worthy as well. 

2. Make Your Main Stage Memorable

It’s all about creating a memorable event, big or small. And the main stage is one of those crucial elements which will leave a lasting impression on your event attendees. When the event reaches those peak moments, be assured that their cameras will be pointed at your main stage.

3. Create Attention-Grabbing Backdrops

Your venue might be a common library or a theatre but it’s your responsibility to add a little bit of flavor. Something as simple as a quote as a backdrop will end up on Instagram. Or maybe a quirky signpost on the way to the restrooms that make it to the gram. 

4. Encourage Self-Expression

Does your fundraising event stand for a strong cause? Self-expression encourages them to participate actively. Give your event attendees an outlet to express themselves in your community-based events. Wall spaces for personal opinions surely make their way into Instagram posts. 

5. What’s Trending? 

Trends, they come and go. How you make the most out of that moment is what sets you apart from other event presenters. Strike when the iron is hot. A Baby Yoda inspired cocktail for your live music concerts, maybe? 

6. Invite Influencers 

Inviting celebrities, VIPs, and influencers is a sure-shot strategy to get those cameras clicking. Use their star power to generate user-generated content from your event attendees. Make use of our Reserved Seating to make sure your VIPs are not stuck in the queue and have their seating taken care of in advance.  

7. Create Your Unique Hashtag

Make it easier for your attendees to use the event-specific hashtag that they can latch onto. Keep the hashtag unique to your events and catchy. So, if you organize pub crawls on Thursdays, go for a combination of #ThirstyThursdays and your event-specific hashtag. Read more on How to Use Instagram for Your Event Marketing. 

Don’t forget to Sign Up and get more out of your events with our Event Marketing Services.

The post 7 Tips To Make Your Event Instagram-Worthy appeared first on Yapsody.

1.Harness Storytelling For Promo’s 

Storytelling can humanize your brand. A crisp promo video with a good narrative can keep your audiences hooked until the end to create unmatched brand recall. Facebook and Instagram are the best mediums to share these promos and gain maximum visibility. Want to Entertain, Educate, and Inspire them through video? Learn 3 Ways of Storytelling to Boost Your Event Experience. 

2. Keep it Short and Engaging

We live in a digital ecosystem where our attention spans are short and we have no time to consume long, uninteresting content. Remember that you’re not the only one vying for their attention. Keep your promo videos under 60 seconds unless you want to bore your audiences. Use drones to give them a new perspective and a macro view of your venue. The bigger picture in a smaller frame works wonders. 

3. Clear CTA with Easy Shareability 

Your Call-To-Action is everything. Without a CTA it’s just another video. Whether you’re announcing a new festival or an annual expo, keep the messaging clear. Your event dates, venue, ticket price, etc are basic things that will decide your audience’s interest. If you catch one person’s attention, chances of that person sharing it with their friends are much higher. It’s your job to create a chain reaction. 

4. Keep the Buzz Going

You need to stay relevant in the minds of your audience. Create different variations of your videos that can be used smartly during the Pre-Buzz, Event Day, Post-Event phases of your campaign. Don’t bombard their feed with videos but don’t forget to stay active on their news feed. Use the Instagram Live Broadcast occasionally to give a glimpse for those who couldn’t make it. Make sure you keep a pulse on your online and offline audiences equally. 

5. Interview Attendees & Patrons

Event attendees and patrons love being a part of your event apart from just experiencing it. Interview some before the event and some after the event. Let them be your marketers while you record and put them in a video. This gives you an opportunity to create video testimonials that you can use on your website and for future event promotions. Read up more on Best Practices for Post-Event Follow-Ups that will further elevate your brand recall. 

6. Create a Highlight Reel 

A crucial yet overlooked video marketing tactic is to record and share highlights of your event. No one wants a 4K video with Dolby Surround, but at least make sure it’s 1080p. Utilize the power of video to create a highlight reel of the night to refresh their memories. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Don’t forget, your video might just be a few DMs away from being the talk of the town. 

We hope this quick guide gets your creative juices flowing. For more event industry insights in 2020, subscribe to our blog.

The post How to Promote your Event Using Video appeared first on Yapsody.

Insight-Based Engagement

Data is a powerful tool for any event marketer out there. You need to understand why a particular event sold out and why it didn’t. And if it didn’t, did you ponder over your insights and reports to fulfill your attendee’s desires next time? 

We noticed a recurring pattern with our event presenters using our Event Tickets Reporting feature. 

Screenshot – Yapsody Dashboard

They customized their event marketing approach with data points to engage with the right audiences after every event they organized. 

Screenshot – Yapsody Dashboard

With real-time stats regarding inventory, sales, and accounting statistics, we witnessed this most-preferred feature to be a clear cut winner across all venues and events. 

Personalized Email Marketing

Personalizing content before shooting it out to your audiences changes the result of your marketing campaign. With our Mailchimp Integration, our event presenters produced some of the best lead generating email campaigns. The key to a healthy open rate was to add a personal touch with topical emailers. It was quite evident even in 2019 that email marketing will never go out of fashion for its brand awareness and lead generating capabilities.  

Event Marketing Services

A little push goes a long way in reaching that extra mile. All our event presenters did was create their events on our platform, and we provided a host of event marketing services that gave them that boost to reach a wider audience. We promoted their events on Facebook, Instagram and Twitter (and LinkedIn, depending on the nature of their event)

Screenshot – Facebook Marketing Insights

A few event promoters wanted the top slot so they leveraged our premium listing services and increased their visibility by 10x! Others wanted a blog post written exclusively for their event so our marketing specialists churned out blogs on our website reflecting pre and post-event related content that further enhanced their reach.

Apart from Facebook, Twitter and Pinterest, event presenters can now add their Instagram profile links to their Online Ticket Store. Should a ticket purchaser want to visit the presenter’s Instagram profile, they will now be able to without having to look up the profile on the Instagram app. With these services, we cut down on minutes of wasted time for all Yapsody users.

Google Analytics Integration 

If there’s one feature that is unanimously used by all our event presenters regularly, it’s Google Analytics and rightly so. Leveraging the mighty Google Analytics Integration, our presenters were able to:

• Get in-depth detail about how much traffic each marketing channel is contributing to their ticket sales.
• Track real-time sales conversions and create customized reports to understand the figures better.
• Find out how long your visitors spend on which page and which page is getting more traffic.

Ticketing Validating Apps

At Yapsody, we offer event presenters various Ticket Validating Apps to boost the ticket validation process. The end goal of any event is to be a success in the minds and hearts of your audiences. And it’s not gonna happen if you make them wait for an hour in a queue. Event ticketing apps make tasks like validating attendees, scanning tickets and reporting simple and quick. We continue to update our apps that make ticket validation a breeze. 

Personalized Chat Support

There was a rising trend in chatbot adoption but many event attendees don’t prefer a robotic problem solver. While automating customer service, it becomes important to address an attendee’s queries on a personal, empathetic level to make them feel valued. Our event presenters closed that gap through our Support team. Tactful customer support before, during, and after the event remains one of the key factors in making your event attendees happy. 

Cybersecurity

With data becoming an extremely powerful tool, handling sensitive data can be risky. From misusing third-party data to the exchange of data, it is challenging for event presenters to secure their events and attendees from cyber attacks. This is one of the many reasons why event presenters and hospitality enterprises trusted us with their ticketing and revenue generation. 

Yapsody employs a cross-functional team of specialists to oversee PCI Compliance and avoid credit card frauds. We are also GDPR compliant that keeps attendee information secure. Read Yapsody’s GDPR policy here. Through our super-secure platform, event presenters remain untroubled with their entire event creation, payment integration, and ticket selling process. 

Adding Events To Calendar 

We’ve witnessed our event presenters undergoing scenarios where their event managed to sell out quickly, but on the D-Day, they ended up with a few empty seats. Their ‘Early Birds’ forgot they ever purchased tickets. To remedy this, we added the ‘Add To Calendar’ plug-in on our platform to ensure their ticket purchasers never forget to attend events again. Once they’ve made a ticket purchase, attendees would receive a reminder for the event directly in their Apple, Google or Outlook calendar. This plug-in made life easier for presenters having a WordPress or Wix site.

Screenshot – Yapsody WordPress Integration

This plugin bridges the gap between the presenter’s WordPress or Wix platform and our Online Store to market their events on their website within a calendar. 

Screenshot – Yapsody WordPress Integration

This calendar dynamically display events on the calendar as and when an event is added, updated or deleted.

Screenshot – Yapsody Calendar

Global Language Selection On Mobile 

Our event ticketing platform facilitates the sales of over 1M event tickets for presenters worldwide. To ensure their tickets sales are not lost in translation, their event attendees can choose from over 15 global languages to view tickets on their Online Ticket Store on their mobile itself.

Yapsody Supported Languages

 This made it easier for Non-English speaking attendees to:

• Read event information & understand instructions. 
• View tickets and Generate e-tickets in their language. 

An event presenter’s ultimate goal is to bring people together for a shared experience and Yapsody leaves no stone unturned to elevate that event experience. 

These were a round-up of our most-preferred features used by event presenters on board with Yapsody. Want to integrate these features to elevate your event creation and revenue generation? Sign up now as a presenter and sell your first 50 tickets with NO ticketing fee + Pass On Fees & collect money directly in your favorite payment gateway account.

The post Round-Up Of Our Most-Preferred Features in 2019 appeared first on Yapsody.

Create Original Content To Build Links

Simply dumping keywords into your event campaign and content won’t get you anywhere and Google can easily detect it. The most simple yet powerful process to build links is by creating original and valuable content on the regular through a blog. Understanding your audience persona and crafting content accordingly is a healthy mechanism to start building links and showing up on top of the results. 

Utilize Event Directories

Event directories are usually free websites or an event listing portal where you can feature your new and upcoming events. The goal of these event directories is to spread the word and generate more potential ticket buyers for your events. We’ve noticed that some event planners miss out on this golden event marketing tactic for increasing their reach. If you’re a new event presenter looking for free event creation and listing platform, Sign Up with Yapsody. 

Create A Bank Of Brand Specific Keywords 

You want to rank higher for a set of brand-specific keywords and terminology that differentiates you from your competitors and creates a recall in the mind of your audiences. Consult with an SEO expert who can set up a tactical guideline that your marketing team can follow. 

Event Venue & Timing

The search volumes for event attendees searching for ‘Things to Do’ in your city for a specific date and venue are off the roof. Make sure your event page descriptions and listings on social media have a clear event timing and venue details for Google to take notice.  

Screenshot – Yapsody Event Page

SEO Optimized Event Page 

Your main event page is the lifeblood of your event marketing campaign. With Yapsody’s in-built SEO Optimization feature, you can optimize the way your event appears in Google search engines and help event attendees to discover your event organically. 

Screenshot – Yapsody Dashboard

Through our dashboard, your event marketing manager can optimize the keywords that trigger your event to appear on top of the search results.  They get a plethora of options to create appealing titles, meta descriptions, and meta keywords. 

Off-Page SEO for Events

Ideally, most event marketers share their main event page across multiple social media platforms but few miss out on this small task. Adding a direct link of your event Subdomain from your website to other portals like Facebook, Twitter, LinkedIn can get you a better scope of ticket sales. Our event marketing tools and features in-built in our dashboard will make any event marketers job easier. 

Event Schema Optimized

Google marks up your organized events so that potential audiences can discover them either by searching for or directly on Google Maps.  Adding schema markup to your events makes it easier for users to discover and attend your event. Don’t have the time to understand what schema markup is? All you need to know as an event presenter is that every event listed on Yapsody is event schema optimized.

Our event ticketing platform facilitates 1M+ tickets sales every month for over 100k presenters worldwide. SEO Optimization is one of the many tools from our arsenal of  Enterprise-Grade features that boost overall ticketing revenue. 

Ready to give them a test ride? Sign Up With Yapsody. 

The post Why is SEO Optimization Crucial for Event Marketing? appeared first on Yapsody.

Entertain 

Make sure to start with a bang. It could be an emailer, blog, or social media post. Your storytelling starts the moment anyone engages with your brand either through a flyer or an Instagram post, so make sure your stories keep them hooked. It should intrigue and encourage them to learn more about your event. Stay true to your brand and event persona as everyone loves to see the uniqueness. 

Educate 

Once you’ve had their attention, your storytelling should deliver value in terms of your event offering. You can achieve this once you’ve studied your target audience that’ll help you dissipate information accordingly. Don’t give away all the good stuff at once like a bad movie trailer as the best reveals are always at the main screening. Similarly, give glimpses of what to expect without creating false expectations. Take them on a journey through previous events you’ve done and the artist’s testimonials.

View this post on Instagram

Another shoutout from one of our favorites – @olddominionmusic⠀ ⠀ Here's to many more sold out shows.⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #northernquest #olddominion #artists #testimonial #shoutout #events #liveentertainment #soldout #entertainment #casinoentertainment #yapsody

A post shared by Yapsody (@yapsody) on Sep 23, 2019 at 11:15am PDT

Inspire 

Once you’ve gained momentum weaving an engaging narrative, it’s time to embed your event persona. Good stories will stay with your audience and hold a powerful place in their memories. Channel all that emotional build-up into a CTA that binds into your campaign objective. Even on the off-chance that they couldn’t book a ticket or make it to the event, they will keep their eyes peeled for your next event announcement. Just because you struck an emotional chord through your event marketing. 

Combine these actionable narratives that will boost your event experience. Coupled with Yapsody’s Event Setup Wizard,  you can immerse them in an engaging ticketing experience and lead them to the desired conclusion. With our Event Marketing Services, they will be buzzing about your event even after it’s done which in return will create user-generated content on social media. 

Last but not least, with every good story, there’s room for positive feedback or reviews which is why a mobile-friendly ticketing system comes in handy for your attendees to leave a quick word about you.

The post 3 Ways Of Storytelling To Boost Your Event Experience appeared first on Yapsody.

Building Hype

You can have a killer line-up and a seamless ticketing page, but if your audience has no clue about your event, they won’t be landing on your page. Word of mouth used to work well but in this age of sold-out ticket phases, building the initial hype online that follows up to your event is absolutely crucial. Build momentum through highly visual yet shareable content like teasers, headliners, and early bird tickets. Divide your marketing campaign into pre-buzz, launch, and post-launch phases for content distribution. 

Give Your Event A Visual Personality 

No one trusts a shoddy flyer that is made with stock images. Invest in a graphic designer who can translate your brand ideas into simple yet eye-catching  GIFS and videos.

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Nothing deadly, nothing scary, just tricks, treats and a bag full of candy. Yapsody team wishes you a spooky fun Halloween! #Halloween #HappyHalloween #Events #trickortreat #Candy #Spooky #Scarynights #Yapsody

A post shared by Yapsody (@yapsody) on Oct 31, 2019 at 12:00pm PDT

Instagram is all about punchy aesthetics that makes someone forward your post or story to their DM list. Consider half of your marketing done when your followers start spreading the word. Keep an eye on the Insights tab to see which type of posts are doing well. 

Storytelling 

For certain events like an annual fundraiser cookout, people need content in the form of a story to refresh their memories. Testimonials of past attendees or short clips from the previous year will bring in both the old and new audiences to your event. This is a good time to refresh and repurpose your old content. Keep an event calendar in your “Highlights” section that helps your attendees plan better. Don’t forget a unique #hashtag that ties in with your upcoming event and makes it easier for people to discover your stories through it.  

Sell Tickets 

The ultimate goal for any event promoter is to sell out the venue. All the previous 3 strategies should eventually lead to a CTA that lands on a ticketing platform. You can add the booking link in your profile bio and also add it as a link in your stories where followers can swipe up and land on the ticketing page.  Some ways of accomplishing a sold-out venue quickly are:

• Giving out free tickets through “Tag 3 friends to Win” contest
• Early bird tickets which create a sense of urgency among the audience
• A flash sale with the messaging “Only 100 more tickets available”

Behind The Scenes 

People love being involved in the event through sneak peeks or behind the scenes. They love getting to know the brains behind the operations of an event. As an event marketer, you should post photos or videos of logistics crews, artist prep,  sponsors, and other participants. Use the Live Video feature by putting up a story informing your followers of the time slot that you plan on going LIVE. 

User-Generated Content 

Proof of a good hashtag turning into a great campaign is evident here. If your event turns out awesome, it’s guaranteed to leave a huge footprint on social media. Your audiences might go live during your event, or post a few stories, and eventually make a carousel post at the end of the night. Even after the completion of your event, you can repost their content on your feed. Everyone loves an awesome group photo, which is why user-generated content is a great way to wrap up your event into a memorable one. 

With the Yapsody’s ticketing platform,  you get features such as Reserved Seating, Ticket Customisation, QR Code Ticket Scanner and much more. Our digital marketing team handles your Instagram Event Marketing which is tailor-made for your brand. Reach out to us HERE if you want additional event marketing services which are an exclusive feature for presenters creating an event with us.  

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