Here are 9 ways of impressing attendees with your event pages. 

1. Consider the Event Type 

Before creating any random event description on your page, consider the type of event you’re hosting. If it’s a theater event, your descriptions and copy need to tease them the right way and hook them into heading into the checkout page.

Screenshot – Event Page

Musical night followed by dinner? Add music videos of artists that’ll be performing at your venue and high-quality images of the food that they can expect. Planning a pub crawl? Don’t miss out on all the juicy details as organized drinking should be taken seriously, right?

Screenshot – Event Page

2. Choose Visuals Over Words 

Visuals and minimal storytelling are your best friends. We’ve noticed event presenters not having to write lengthy event descriptions as their pictures spoke a 1000 words. With our Online Ticket Store, you can achieve this by creating a combination of strong or subtle color palettes mixed with your branding. Maybe you’re the popular one in the event industry and all they need to see is your brand logo to hit the BUY ticket button.  

3. Don’t Overwhelm Them

Don’t use jargons and heavy terms that require them to pull up Google search. Translate your event details effectively in a minimalistic manner so that they don’t stray away from your page. Sometimes, less is more so don’t start penning an essay on your event pages.

4. Use the Power Of Video

In the generation of 4k ultra HD videos, a well-shot teaser can do wonders in communicating what words cannot. You might have to write a script for it, but the payoff is huge. You can not only add your videos on our Online Ticket Store but also use the same video on multiple social media channels. Videos add a great impression for events pages with live music concerts, theaters, and stand-up gigs. Learn more on How to Promote Your Event Using Video. 

5. SEO Optimize Your Event Page 

Before going live with your event page, it’s absolutely crucial to SEO optimize it that will make it reach the appropriate audiences. Optimizing your event page with our SEO optimization feature will make your event page appear organically on top of search results, making it easier for new attendees to find your events. 

6. Dig Deeper Into Attendee Data 

Ask your attendees all the right questions, so you can create the ideal attendee experience. Maybe your first-ever event didn’t go as expected but that’s how the event industry works. By understanding your event attendee, you can craft better descriptions for your event page and attract more ticket buyers. Use our Questionnaires & Surveys feature to dig deeper into attendee data. 

7. Provide Social Proof

No one wants to pay money for an event only to witness the event go bust at the last minute. Social media profiles for brands are official proof of legitimate existence. Create another layer of trust in your event attendees by adding your social media icons on your Online Ticket Store. We’ve always witnessed a quick checkout for those event pages with social media icons on them.

Screenshot – Yapsody Dashboard

8. Attendees Love Discounts

Now, if you’ve done everything right to hook them till the end of your event page, it’s time to create a sense of urgency by giving them a discount. An event marketing tactic that never fails the test of time. Use our event ticketing platform to assign different types of discounts through multiple ticket types.

9. Add Custom FAQs  

Don’t leave out anything to their imagination. If event attendees are having doubts or second thoughts about attending your event you’re losing out on ticketing revenue that could’ve been avoided otherwise. Clear the confusion you think they might have by adding custom FAQs on your Online Ticket Store. The only thing they should be imagining is how amazing your event is going to be. 

Ready to unleash your inner creativity and create an amazing Online Ticket Store? SIGN UP with us and woo your audiences.

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With Facebook literally connecting us all, event management and ticketing has become rather simpler. Facebook helps you reach out to more and more potential customers and thus, that automatically increases your ticket sales. Let’s see how you can optimize your effects:

• Make sure you create an event page on Facebook. An event page would contain relevant details about the event, like the date and the venue. That way, people can check out your event and let you know if they are interested or not. Also, interested goers can share the event link with their friends. This helps publicize your event. As your event picks, so do your ticket sales.
• Track your users. Let’s say someone lists your event as interested. Your next step would be to lure him or her in. Now that you know their interests, you could keep reminding him or her about the event and even resort to multi-channel marketing. Increasing the frequency of reminders will surely catch the attention of the event goer, and he or she might just buy the ticket!
• Improve your search options. If an interested customer has heard about your event but is unable to locate the event page on Facebook, you lose out on event attendees. Your events shouldn’t be hard to find. The marketing campaign should be so extensive that entering a few keywords should be enough to pinpoint your events. We recommend the use of hashtags too. These are useful if you are searching for something that is already trending.
• Event attendees want something that immediately piques their interest and makes them want to take a step. Your Facebook events should be attractive and appealing enough. Use images. Use catchy and fun headlines. Go for interesting captions. Do whatever it takes to draw the customers to your event page and to your event ticket selling websites. Marketing is a game; it’s all about how you lure in the maximum number of customers.

Facebook, today, is one of the largest platforms for event promotions, paid and otherwise. So come on, join the wagon!

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Today, with so many events springing up and so many people trying the same old marketing techniques, it’s difficult to grow your event by employing the conventional methods. While social media is considered to be a very powerful tool, it’s not unusual to witness presenters who, even after making use of social media, end up unsatisfied with the results. That’s primarily because presenters fail to realize that social media is not like your regular email marketing where you just send email blasts and your attendees occupy a rather passive role; it’s an interactive medium where you have to ensure an active role of your target audience.

When you realize the real potential of social media, you can not only promote your event in front of your target audience; you can also convert them into ambassadors of your event. You build a relationship with your attendees and allow them to share their enthusiasm about their event with their network, hence creating brand awareness in a more personal and trusted manner. These “empowered” attendees are known as advocates, and this technique is referred to as Advocate Marketing.

This is how you build your community of Advocates:

1. To rope in new attendees, you have to show them how credible your event is. A lot of people attend events because someone they know is also attending. So, show your target audience who’s coming, tell them about your speakers and guests, and what your past events looked like.
2. Incorporate social media into the registration process. This has many benefits – the registration process is sped up, it becomes easier for attendees to register, and they can easily share about your event with their social network.
3. If you want your advocates to share your event amongst their network, you can give them personal invites and suggestions based on the people who might be interested in the event and belong to their network.
4. Like I mentioned in the first paragraph, you’ll have a base of loyal attendees who love your event. If these people promote your event, it will create a big impression.
5. Send them emails and reach out to them, inviting them to your event and informing them about the tiny, specific details that you think might have an influence on them.

Always remember, the tools don’t grow old; your way of using them do. Keep experimenting with your existing resources and find new ways of using them to their maximum potential to make your event grow.

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