At the time of making this career choice, you probably pictured yourself bowing on stage at the end of the show, in front of three thousand spectators, while they applaud the spectacular show you or your enterprise put on. In reality, well, it happens more often in your dream. 

Here’s presenting an event presenter’s 8 worst nightmares.

1. Never Ending Queues: You’ve managed to get a Hollywood A-lister to perform in your city and you just announced you’re selling tickets outside the venue gates on the coming Friday night. Next thing you know, fans have already started to camp at the door so they can get hands on your tickets first. Sure, this is a great sign – you’re event is going to sell out for sure! But, do you really want to put your attendees through the experience of waiting in lines in the scorching heat, rubbing shoulders? More importantly, do you want to be sitting there all day selling tickets and disappoint fans towards the end of the line? We didn’t think so either. 

What you need to do: Use Yapsody’s online event ticket store and let fans skip the queue. Sell tickets online without having to deal with any person. People wanting to buy your tickets can check the number of seats remaining in real time, so you won’t leave anyone disappointed.

2. High Ticketing Fees: You’ve decided to take the smarter way out and sell tickets online instead. But now you browse through multiple websites and come across the most ridiculous thing you’ve ever seen – ‘$2 fee for every ticket sold.’ Your tickets only cost $8! The event management spirits welcome you into nightmare number 2 – the one where they rain fire all over your finances. 

What you need to do: With Yapsody, you have two solutions. Yapsody’s ticketing fee is extremely low, you wouldn’t mind paying it. In the case that you do, you have the option to pass on the ticketing fee to your ticket purchaser. Again, it’s so low, they won’t mind paying either. Additionally, we’re also running Holiday Season deals so you can avail another 25% off on your ticketing fees.

3. Unsupportive Customer Support: A nightmare common to humans of all the segments of demographics – poor customer support is something we all dread. Having to deal with a higher number of stakeholders than other people, event presenters have it the worst. While you strive to give your attendees the best experience during, before and after the event, you need your stakeholders to cooperate with you. If they don’t, your nightmare also becomes your attendees nightmare (we’re talking late refunds.)

What you need to do: Use a ticketing system you know provides the best-in-class support. Customer support is our USP – we are literally available 24/7. Each presenter that has shared their experience with Yapsody has ONLY good things to say about our customer support. Whether it’s your ticket purchaser or yourself, reach out to Yapsody for a query (in our capacity) and we’ll happily provide you with just the resolution you need. 

4. Bouncer Brawls: This one’s a popular nightmare. We’ve seen it in the movies and in person – somebody conveniently “forgets” to bring a ticket they never purchased and walks in with a face like they obviously have a ticket. The usher stops them to check the ticket and, well, you know the drill. While one fake attendee is detected, there may be 10 that go unnoticed.

What you need to do: Don’t let this happen, obviously. Using Yapsody’s online ticketing system, you get access a mobile application called YapScan that lets you scan your attendee’s tickets. Validate tickets quicker and identify fake tickets in an instant.

5. Empty Seats: This one’s the greatest of all nightmares. While most of the other issues generally pop up when the sales numbers are too high and there is too much to deal with, this one is a sign of an unsuccessful event – a nightmare than can make the presenter question his career choice. The unfortunate incident often happens because the event wasn’t promoted using the right techniques and at the right time. 

What you need to do: Yapsody’s online ticketing system is integrated with all the promotional tools you’ll need to publicize your event far and wide, or to the designated area of your choice. Our MailChimp integration, SEO tools, social media sharing tools, and campaign tracking ability using Google Analytics and Facebook Pixel will help boost your ticket sales. If marketing is not your forte, leave it to us! We’ll list your event as a premium listing and publish your event on our social media platforms that you can simply share with a click.

6. Seating Confusion – How often have you found yourself acting like an intermediary between two people fighting for a seat? We’re guessing, plenty. When you sell tickets to a general admission event, giving attendees seats on a first come first serve basis, you make yourself vulnerable to complaints about attendees reserving seats by placing their shopping bags or popcorn on it. Yes, this is a nightmare you want to avoid at all costs.

What you need to do: When there is a possibility of the above mentioned actions to occur, always go for a reserved seating system. Yapsody’s online ticketing system gives you the ability to sell reserved seat tickets, so attendees wanting to save the best seat in the house can do so without fighting for it and involving you in it. 

7. Currency Not Supported: Is your local currency not as popular as the US Dollar? Do you find yourself looking up uber cool softwares you’d want to try but shut the tabs soon after you read a little note at the bottom saying ‘Accepts US Dollars only’? This one nightmare almost makes you upset about where you’re located and collecting payments online becomes close to impossible. Without collecting payments in advance, you take the risk of paying other event stakeholders from your own pockets, without  any estimate of how many people will actually purchase your tickets – truly a nightmare!

What you need to do: Leave this one to us. Yapsody supports 150+ currencies from around the world, so you can collect payments, no matter where you’re located. Relax, we’ve got you covered. 

8. Oh-So-Basic Tickets: Let’s assume you’re hosting a Princess themed party for the little girls in your community. You’re selling tickets to an event the girls are looking forward to. The parent hands over the ticket to the highly enthusiastic child and they have a look at it but are not as excited as they should be. Why must that be? Take a guess – your tickets looked as if they were passes to a conference about ‘how to deal with finances’ – white, black and boring fonts. While this is not a dealbreaker, your tickets can make or break a ticket buyers perception about your event.

What you need to do: Make use of Yapsody’s ticket customization feature. Whether you’re hosting a professional conference on leadership or a kid’s party, customize your ticket to set the tone for your event and get your attendees eager to attend it. 

It takes plenty to put on a successful show, a superhero ability of sorts. While things may have gone haywire the last time you organized an event, know that there are always solutions – whether it is in the form of humans or softwares to make sure you have it in control the next time you present a show. At Yapsody, we’ve fit our system with every possible feature to make sure nothing goes wrong at your event and you never have to have a nightmare again. Go on, sign up with Yapsody and see your nightmare switch to a daydream turned reality.

The post An Event Presenter’s Worst Nightmares – A Halloween Special appeared first on Yapsody.

1. MARKETING MANAGEMENT

Social Media is filled with opportunities for you to add new members to your network and strengthen existing relationships. You could use this time gap to connect with your contacts, get in touch with those involved in your previous event, get involved with potential attendees for your next event and also schedule tweets and posts for your Facebook page. For maintaining contact, you could depend upon LinkedIn, which is the best platform for meeting professionals. Using apps like HootSuite, managing social media gets a lot more efficient.

2. FINANCE MANAGEMENT

My bullet points sound like MBA courses, but whatever.

You cannot figure out your budget right before the day you start working on your next event. And by figuring out, I don’t mean estimating how much it’s going to take, but estimating how many resources you have and how much funding can be expected from them for your next event. Build closer relationships with banks, business partners, and sponsors so that you don’t fall short of resources when you plan out a budget.

3. HAVE A PACKED SCHEDULE

It’s very tempting for an even presenter to relax after he’s done with an event. But sometimes, you end up relaxing for a long, long time and that just ends up jeopardizing your next event. A smart event planner realizes that free time is a myth and that this should ideally be the time when you should be filling up your diaries with appointments to accomplish some ground work that will make things easier for your upcoming events. Start checking out new venues, building a new team, looking for keynotes and so on.

4. LEARN THE TRENDS

The one way to stay ahead of your competitors is by keeping an eye on everything that’s new in the industry. If you’re too rigid with your strategies, you might not be able to reel in a fresh audience. One way to ensure this is by subscribing to the Yapsody Blog, which is consistently updated with marketing tips and trends for event presenters. Also, look out for trending topics and hashtags on Twitter, and try to incorporate them into your strategies to appeal to a larger audience.

Another point that could give direction to changes is feedback. Feedback from your previous attendees, team members, speakers, sponsors, and even other event presenters can help you single out everything that needs to be tackled and everything that needs to be highlighted.

5. CHANGE IS THE ONLY CONSTANT

Now, that’s a line you’d probably paste at the back of your bathroom door, but that doesn’t stop it from making sense, does it? I spoke about changing your strategy in the previous point, and I’ll focus on it a bit more. Of course, noticing trends and incorporating them works, but you should also look back on your successes and failures and see how you can extract lessons from them to spice up the marketing strategy for your next event. And hey, don’t shy away from tactics that seem risky, because they might just be the game-changers for you. At the same time, make sure they’re calculated risks.

Try out Yapsody’s event management software and event planning software makes your event setup easy by taking care of all your event needs, making it easy to manage your event and sell tickets online.

The post How To Fill In The Time Gaps Between Events appeared first on Yapsody.

By replacing ‘marketing’ with ‘efficacious marketing’. You can go crazy with your promotional activities,
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#1 A Pint With Old Friends 

A golden rule of event management is the 80/20 rule, which establishes that 80% of your business will come from 20% of the past attendees. Of course, it is important to reel in new attendees, but your old and faithful attendees deserve special treatment for two major reasons – one, because they are already aware of your brand and have shared an experience with you, it is a lot easier to get them to buy the tickets and two, because rewarding them and giving them incentives will mean that they’ll get the word out in their circles along with a positive feedback about your previous event, directly bringing in more audience. These free incentives could range from special discounts on event tickets to little gift hampers.

#2 Mentors Give You Perspective, Sponsors Give You Opportunities

Event marketing services come in forms other than financial support. It is perfectly alright to feel awkward while approaching your sponsors for promotions when they’re already paying you. Overcome this block that makes you think “sponsorship equals charity”. Remember, sponsors are paying you because you’re endorsing them, so it makes sense if you approach them as a part of your marketing strategy. Also, your sponsors will usually be big companies, so these event marketing strategies will expose you to a whole new audience.

#3 Invitees Become Investors

Now that you’ve gotten over that mind block with your sponsors, it shouldn’t be difficult to broadcast a similar message to your attendees. A lot of event presenters have been trying “referral schemes” to increase ticket sales because $29 for 2 always sounds better than $15 for 1. Your referral scheme can be something really unique to your brand, and it could have a two-way advantage for you – by increasing online ticket selling of events and promotion of your brand. For example, with every referral, you could give away free products of your company.

#4 Because No Feeling Is Better Than Feeling Special

Sometimes uniformity doesn’t work out, and the event industry stands witness to it. This business relies so much on customer satisfaction that you cannot turn them down. Often, you will come across attendees who would be willing to attend your event for one or two seminars, or people who would be wanting to attend but will have time and place constraints holding them back. For them, you could have different ticket categories so that they pay for what they’re interested in. Also, for a nominal amount, you offer live streaming or online feeds of the event for those who cannot be physically present. This will not just ensure more participation, but also cement you as a considerate and thoughtful planner.

#5 Give Them A Chance To “Earn” Their Tickets

Remember the tagline – “You don’t just buy a Bournville; you earn it.”
Though, in this case, your attendees may not have to buy the tickets in the first place. Social Media Marketing is a very, VERY powerful tool (which is why it is ALWAYS there on every marketing blog) and if all you’re doing on your social media accounts is posting content, then you’re not using it optimally. Build a more interactive platform by hosting contests on social media, and reward the winners with free tickets and goodies. And when you’re designing the contest, keep in mind that it’s not only aimed at branding but also building a rapport with your potential attendees.

#6 EVENT-CEPTION

The concept is very simple – have a smaller event a few days before your main event, wherein you could have glimpses of your main event to get people excited hyped. For example, if you have a big concert coming up, your band could go and perform a small gig at a café or a park where you are most likely to find your target audience. After you have their attention, you can inform them about the upcoming concert and set up a small registration desk for people to buy tickets right away (without really giving them a chance to change their minds after that big impression you’ve created).

#7 Less Is More

You can always use the ‘HURRY UP! ONLY 15 TICKETS LEFT!’ (and then the counter decrements to display 14) tactic for selling your last minute tickets. Awakening a sense of urgency always works when you’re trying to sell tickets to those who are doubtful. It’s a process that goes like this:
“Oh, I’m really not sure if I should be attending this event. They do have some good speakers, but is it really worth the time and money? I should call up Joey and ask if he’s going, too… ONLY 2 EVENT TICKETS LEFT?! *registers* *buys ticket* *checks out* Phew, that was close!”
You could install a countdown widget on your website and social media platforms, but NEVER lower your price because it is downright unfair to the attendees who bought your tickets way back at the standard rates. You will lose a lot of your faithful attendees if you make that one wrong move.

CONCLUSION

Of course, your ticket sales speak about your revenue, so it is important to try whatever you can do to maximize the online ticket selling of your event. But, overthinking might actually result in things going haywire. So, keep calm and trust these 7 marketing tactics for boosted sales, and don’t be scared to take risks. If you know of other methods that have worked for you, do share them with us in the comments below!

The post Marketing Tips to Increase Event Ticket Sales appeared first on Yapsody.

1. Networking

No matter what one looks to gain from an event, interacting with other attendees, getting in touch with the ones who are known and getting to know the ones who are strangers are activities that every attendee looks forward to when he attends an event. Mobile apps for events let people connect via Facebook, Twitter or Google+ so that they can find out people who belong to their circles and are attending the same event.

2. Their Choice

The primary reason why all your attendees may not enjoy your event equally is because they might have to sit for all presentations and seminars even if they aren’t interested in all of them. Using mobile apps for event management, let your attendees themselves choose the sessions they are interested in so that they get all they want from your event and there’s no chance of them missing out on a lecture or presentation they were interested in.

3. Keep Them Informed

Most of your attendees are going to rely on online ticketing system or your website to know the day, date, time, venue, and schedule of your event. But, conveying last minute changes to them while they’re probably already on their way to the event can get difficult, and this might lead to miscommunications and eventually, attendee dissatisfaction. Using the best mobile apps for event management to communicate all the details and last minute changes to your attendees through push notifications, and ensuring that they enjoy the event without a hassle.

Maybe their event preferences differ, but one fact remains common to all your attendees – their heavy reliance on their smartphones. Having one event management app can help you give your attendees a personalized event experience, and there is no way that you won’t get a positive feedback from each one of them after that.

Also, if you’re increasing the usage of smartphones for your attendees, giving away a Portable Charger as a free gift with your company name on it will be extremely smart, even with a branding perspective. Looking for the best mobile apps for event planners? Make sure to try Yapsody’s free mobile apps for events – YapStats and YapScan, to take your event experience to the next level. Want to explore other swag ideas apart from using an event management app for your event? Go check out https://www.yapsody.com/ticketing/blog/promotional-giveaways-for-your-event/ and try these amazing swag ideas along with the best mobile apps for events to make your attendees happier!

The post How Event Management Apps Can Improve Attendee Experience appeared first on Yapsody.

One bright and sunny day, Event Presenter bumped into a very cool guy with sparkling eyes, a grinning face, and a big car. He introduced himself as Event Management Software, and requested to know the reason behind Event Presenter’s sulky mood.

“That’s it? That’s your problem? I can solve that!” Event Management Software exclaimed after hearing Event Presenter’s story. He patted his car and on seeing the look of bewilderment on his new friend’s face, said, “I can offer to bring all your friends together in my car so you could have a good time with them. That’ll bring a smile on your face, right?”

It sure did. Event Presenter enjoyed a lot with his friends and they all lived happily ever after. Oh, wait! Don’t you want to know what else Event Management Software did to make Event Presenter the happiest person on earth?

He brought together all the Required Data into One Single Place

Whatever data was collected from all other platforms (or friends, for that matter) was available on a single software so that making data-driven decisions could be made extremely simpler for the presenter (yep, that’s a generic term for our Event Presenter guy). This way, analysis becomes efficient, as the entire customer cycle can be tracked – right from traffic driven to the website, online registrations, buy event tickets, to physically attending the event.

He let Event Presenter experience the company of all his friends at once

Of course, this was the key point. Now, presenters need not sit down with a web developer to figure out their website then set up an email marketing platform to send out newsletters while juggling with the N number of social media channels for online promotions. They can get a full-fledged webpage for their event, an online ticket store, social media widgets, email integration, and so many other features all on one digital platform. To get a glimpse of what exactly is offered by an efficient event management software, take a look at Yapsody’s features.

He showed the door to Spreadsheets

Spreadsheets undoubtedly hold a special place in every presenter’s life, but it’s high time we came to terms with the fact that lately, it’s not really working out. When it comes to filtering out required information from the tabulated pile of registrant data, it can be a tedious task. Using an event management software, these analyses and filtering out processes are way faster and absolutely foolproof. These will not just save your time, but also help you put together like-minded groups or help people meet people that might interest them.

Epilogue

Of course, Event Presenter was happy with Event Management Software because he was a high-spirited, friendly guy. But, if you look closely, he was able to help because he had a car that was enough to fulfill the needs of Event Presenter.

There are hundreds of event management platforms out there, and you can’t draw lots and randomly pick one. You first need to list down your requirements and then choose the one that fits your need. If you’re looking for something that’s professional and easy-to-use, you can always turn to Yapsody, though!

The post Event Presenter & Event Management Software: The Saga appeared first on Yapsody.

What kind of Christmas?

As preposterous it sounds, you have to briefly chalk out the kind of Christmas event you want to organize. It could be a small dinner party in a pub or a restaurant, or a shared party night, all depending on the kind of guests you’ll be having, your budget, and of course, your organizing capabilities. If you have a small team, it won’t make sense to join a big party. And if your guests have family commitments, they won’t prefer dancing till the sun comes up, so a lunch would be a great option. Even teaming up for events like a concert event, or ice skating, pose as good ideas. Be sure about the event timings, though, whether it’ll be during daytime, evening, or night.

It’s a Date!

Choosing the right date is extremely important, because a wide range of factors have to be considered – availability of your key clients and team members, availability of venues, the nature of your event, etcetera. At the same time, it has to be as close to Christmas as possible. Select a few potential dates and send them around in your office to see which ones are preferred the most. Weekends aren’t popular for corporate parties, but you can make sure everyone ends up having fun. A weekday would be good, but if the event is going to result in hangovers, you could probably allow your team members to come to work a little later than expected.

Where, exactly?

After choosing a date and setting the per head budget, your next stop is selecting the venue. Again, a wide range of factors have to be considered. If you’re not providing transport, choose a venue that’s close to train or bus stations, and onsite or nearby accommodation would be an added bonus if your guests are planning to stay the night. Find out the catering packages offered by the venues and seal the best deal, but always remember – the best option need not be the cheapest one. To avoid extra decorations, you could replace a conference suite with a quirky venue, like a castle or a boat. Do visit the site and talk to the venue manager to obtain all necessary details so that you get a fair idea of what you’re getting already, and what more is required. Lastly, don’t forget to read the terms of the contract and the charges thoroughly before signing.

A little bit of Sparkle

Because, it’s Christmas! No party can be complete without entertainment (and booze, of course). You could have a costume party, or one with a color theme, to make it interesting for your guests. To get them in the mood, start with some festive arrival drinks like Christmas cocktails or hot mulled wine. Having small gigs to start the party, you could have a wine tasting quiz, or a magician, to get people from different teams to talk to each other. There are plenty of ways to add entertainment to your party – circus acts, bingo, karaoke, murder mystery, comedians – you just need to choose some depending on your budget and time constraints.

Those small little things…

Finally, take care of the finer details. Send out the party invites to all your guests and make sure you’re requesting them for details regarding dietary or other requirements. Using Yapsody, you can have a dedicated page for displaying details of your event and managing your registrations.

Once you receive the RSVPs, work the table plan. Devote some time to figure out who should be seated next to whom, and you could plan a seat swap after every course so that there’s scope for mingling.

Next, draft a full itinerary of your event to make sure nothing goes awry. Include all the little details, the timings, locations, and contact details for everyone who’s involved. Ensure that every supplier has a copy of the itinerary. You can sit back and hope for everything to fall in place, but just in case something goes amiss, make sure the suppliers know whom to contact in case of an emergency.

Lastly, hire a photographer to capture the memories. You can put these pictures up on the Facebook page, company blog and website, and other channels so that everyone has access to the fun moments they were a part of.

Oh, and the bit after the last one, but definitely not the least one – Yapsody wishes you a very Merry Christmas!

The post How To Plan The Perfect Christmas Event appeared first on Yapsody.

1. #Promotion

If you don’t have a hashtag for your event, create it. Posters, flyers, tweets, pictures, emails – anything related to your hashtag should be posted along with your event hashtag. Ask your friends, relatives, sponsors, speakers, colleagues, and employees to use it whenever they are talking about the event. If your hashtag is a buzz, your event is going to ‘bee’ awesome. Sometimes, event promotion websites pick up your hashtags and tweet it.

2. If Money Speaks, Influence Sings.

Reach out to influencers related to your event using websites like www.buzzsumo.com, and ninjaoutreach.com. Gently convince them to spread the word about your event in return for free event giveaways, or simply ask them if there’s anything you can do to return the favor. Don’t push them, though, as it might have an adverse effect on the  you present.

3. Chat ‘em up!

Leave comments in popular blogs and forums that are frequently visited by your target audience. You can answer relevant questions on Quora and contribute regularly on Facebook groups in order to get recognized amongst your potential attendees. This will boost your Facebook event marketing and mark you as someone who’s reliable and approachable.

4. Be My Guest!

After many interactions, you’re bound to find an interesting and relevant topic to write a guest post on. These are typically 500-1000 words long, and you can send them to blogs where you’re active or the blogs that usually post similar content. If they agree to put up your post, you’ll be able to tap their followers for your own event or concert. And even if they don’t, you’ll still have some fresh content for your own blog. It’s a win-win, anyway, so why not?

5. Three Wise Men

Call up 3 sponsors, speakers, or event partners, and see what’s up with them. Maybe they are stuck in a tight spot with their roles at the event and could do away with some help from your end. Try to help them out if they need anything, and this will let them have a positive outlook towards you and the event. And, who doesn’t like talking about good things?

The post Event Promotion Strategies for Successful Event Marketing appeared first on Yapsody.

• Don’t use it to Promote your Event

Now, before you raise your eyebrows at me and be all, “What the hell is this woman talking about?!” just let me get to the part where it starts making sense. If you’re going to use Twitter as a sales tool to keep ranting about the deals you’re offering and the goodies up for grabs, your followers will start falling out of the tiny interest zone you managed to create. Instead, use it as a marketing tool and give your followers more of what they want to know instead of what you want them to know. Provide infographics, links to interesting stuff related to your event or industry, sneak-peeks, pictures, and other engaging stuff to keep your followers intact. What’s better – telling a boring story and expecting people to keep joining in or collecting an audience with an engaging anecdote first and then releasing your story on the crowd?

• Get Your Ducks in a Row

It would be foolish to use your personal Twitter account to tweet to potential clients, because there are two diametrically opposite ways in which one tweets to his friends and his clients. When you’re on Twitter, have a clear idea as to what you’ll be using the account for, in order to target the kind of followers base you are looking to build. There’s nothing wrong in having separate accounts to cater to personal and professional needs, because you don’t want clients thinking that you are too casual, or your friends thinking that you’re, well, weird.

• Rome was not Built in a Day

And neither will your Twitter followers base be. I might be repeating myself, but Twitter is to be used to make people aware of your brand and industry, about what you’re all about and what you do, and not necessarily about what you’re selling. You have to be more like a teacher, and not a businessman. Also, be a little easy on the hashtags. Not every word with a ‘#’ can create a buzz just like that. Only relevant hashtags work, and you might want to check out www.hashtags.org to get some help on that front. Twitter has also provided some great information about the usage of hashtags and their significance, so it’ll be a good idea to go through it. Remember, using a lot of hashtags can make you look desperate and, worse, dumb.

The post Expert Ways To Promote Your Event On Twitter appeared first on Yapsody.

There are around 49,000 event presenters throughout the United States, but the overwhelming majority of promoters have a limited geographic reach. Event presenters are mostly target cities and states that have high population,  so that they can target maximum fans for their events. As a result, the distribution of event presenters is similar to that of the US population. However, there are uneven number of event presenters located in large, cosmopolitan and tourist-friendly cities, such as New York, Los Angeles, San Francisco and Chicago. These cities have wealthy and well-educated people along with renowned performance venues, such as Madison Square Garden, the Hollywood Bowl and the various theaters on and off Broadway. Because of the absorption in these cities, the Southeast, Mid-Atlantic, West and Great Lakes regions generate a larger share of industry revenue than other regions. The four regions account for an estimated 72.9% of industry establishments.

On the other hand, the New England and Rocky Mountain regions have the minimum share of establishments compared to other regions, a result of the highly rural nature of many of the states in these regions. These regions tend to have highly dispersed populations, which discourage the organization of events due to difficulties with profitability.

Now, by analyzing the above stats and report you can definitely understand that the Southeast, Mid-Atlantic, West and Great Lakes regions are the most profitable region for any event presenter, but here you have to understand one point, that the regions definitely have good potential but they also have many existing big event presenters, so if you want to compete with these big existing event presenters, then you have to not only think differently but also have to act smartly by offering something extraordinary that can help you to attract your fans. Like ticket without any extra fees, no ticketing fee, no ticket print fee and no convenience fee. You must be wondering how it is possible to offer ticket without any extra ticketing fee, so the answer is Yapsody – online event ticketing system! We at Yapsody love our fans and don’t believe in unfairly taxing them for being entertained.

Sign Up today with Yapsody and offer your fans a new experience of fee FREE ticketing!

The post Geographic Reach of the US Event Industry! appeared first on Yapsody.

In order to ensure that your charity event is off to a great start, we must understand the many factors that contribute to its success. In this blog, we will share a charity event survey report and discuss some of the major determining factors for achieving success.

Event Timing:
Among survey respondents, most people attend up to 9 events per year and most attendees prefer to attend these events on weekday evenings (especially on Thursday) between 7:00 PM – 10:00 PM. However, while Thursday nights between 7 and 10 p.m. are likely to draw the greatest crowd, you should ensure that there is no other charitable event that day whose constituency and cause are similar to yours.

Attracting Attendees/Donors:
According to the survey, the leading motivating factor for people attending a charity event is a personal connection to the cause that your event represents.

Hence, conducting thorough research to identify a target group that is somehow connected to your cause and customizing your event to that group is critical.

A portion of ticket price applied to charity:
Charity event attendees do know that a portion of the ticket price is going to fund the event.  However, a highly motivating factor for driving donors to the event is an awareness that a significant portion of the ticket price is getting directly applied toward advancing the goals of the charity. According to the survey, structuring your event so that 50%-75% of the ticket revenue goes to charity is an ideal target. Of course, the percentage ultimately depends on cost factors such as food and beverage offering and entertainment. Nevertheless, it is critical not to lose sight of your attendees’ expectations.

Event Promotion:
In today’s world, most event goers are connected to the internet for their daily work, information, news, and entertainment. According to the survey, e-mail is the most effective method for promoting your charity event. Furthermore, it’s a cost-efficient means of quickly communicating with a large constituency. Nevertheless, a critical point to keep in mind is that when it comes to charity events and social causes, people still prefer human contact over email and social networking.

In sum, these are some of the major factors to consider for maximizing the success of any charity event.  And if you are able to manage these factors properly, your chances for success increase dramatically.

Please feel free to share your thoughts and comments with us.

Be sure to visit us on Facebook, Twitter, or our website for all of your event planning needs.

The post What exactly makes a charity event successful? appeared first on Yapsody.