Get Site-d!

Your website, or your online ticket store, will probably be the first SIGNIFICANT impression that you’ll make on your customers. So, make sure you make a good one. When you register with Yapsody, we don’t just give you a platform to sell tickets – we give you an online ticket store with a customized URL (e.g. www.yourevent.yapsody.com) where your customers can

• Interact and connect with you in your local language (Click Here to check if your local language is supported by Yapsody)
• Add multiple events to the Shopping Cart so that they can Check Out with a single transaction
• View entire history of their past transactions, and of course
• Buy tickets!

You can also have a customized section for FAQs to answer possible queries of your customers.

Social Media

Social Media is just never enough promotion. Never. Enough. It is the easiest way to spread word about your event and reach a large audience. Plus, it’s much easier for someone to simply click the “Share” button to let people know about your upcoming event or concert, than actually talk and explain. Yapsody provides you with Social Media widgets that help you with your promotion. You can embed these buttons in your Facebook page, your blog, your Tweets and divert traffic to your website, registration page, or online ticket store. And there is no known job that can’t be done with a few buttons set loose, is there? *wink*

Because Sharing is Caring

Get out there, be a good kid, and share your event on social event sites like www.eventful.org and www.upcoming.org. These websites allow you to publish your event details in order to drive more traffic and increase your target audience reach. Thankfully, a lot of them are free and let you put up your description, event date, time, venue, pricing, and website address.

Did someone say “free”?

The moment you read that the social event sites are free, you’re already Googling your way through twenty of them. So, why not give back some free stuff to the virtual world as well? Discounts, promotional coupons, freebies – they are little packets of happiness. People love free, no matter what it is. Yapsody lets you add different types of discount offers to your tickets: early purchase, group discounts, promo codes, and a lot more.

The “E” in “Email” stands for “Evergreen”

Emails always work. And when I say ‘always’, I mean it. You can easily import your customer list into your MailChimp contact list with our easy-to-use integration tool. Use it to send across event updates, newsletters, and interact with your customers easily. Frequent emails show you care, and that you are active. With blue ticks and ‘Seen’, people have grown used to instant responses.

Many of them might be old-school knew-that-one-already tips, but they still work. And I’m sure they always will. Just like my jokes. My jokes don’t work? Maybe because I don’t pay them enough! Okay, maybe I should take that one back. *facepalm*

The post Tips and Tricks to Promote Events Successfully appeared first on Yapsody.

Well, you’re not to be blamed entirely because definitely, if you haven’t been using the social media strategy to promote your events, it’s just because you aren’t well “updated” about it. Let us do the honors, in that case!

TWIT-BITS OF TWITTER MARKETING

What’s the first thing that comes to your mind when you think of Twitter? Okay, the blue bird, and? Yeah, 140 characters, and? Oh, come on! If there’s one thing Twitter is so full of, it’s the hashtags! Hashtags are the most effective AND effortless means to promote your event on Twitter (and Facebook, too). All you need to do is come up with a short, witty and crisp hashtag related to your event and throw it around every tweet about your event. If your hashtag is eye-catchy, people will be using it, too, and it’ll soon be a buzz.

Let’s face it – there are very few enthusiasts around twitter who’ll just casually slip in hashtags to your event in their tweets for nothing at all. So, loosen up things on your end and offer a free entry or gift hampers to a lucky user for using your hashtags.

If the event you’re hosting is a big affair, you can level up and commit an entire Twitter account for the event, instead of hashtags. This way, you’ll have a one-stop site for everyone who wishes to know anything about the developments in your event.

Shake up your tweets every now and then! You DO get pissed, don’t you, if your mom keeps reminding you to do the same thing over and over again? Well, your followers will get annoyed, too, if you keep on announcing that your event is coming. Instead, tweet about upcoming events – sponsors, giveaways, online contests – to keep them engaged and entertained.

Lastly, it’s good to ask for retweets, as long as you don’t overdo it, because then you’ll be looked at as if you’re heavily desperate to make this work out.

THERE’S A REASON FACEBOOK HAS ‘EVENTS’ – USE IT!

Status updates and personally pinging friends on Facebook are fine, but when you’re talking about a real event and big promotion, that won’t work. Your statuses are likely to get lost in the stream of profile picture updates, vacation photos and “10 things you never knew about blah” posts. And just how many chat windows are you planning to pop-up to copy-paste-send the same message? Not only is it tedious, but it’s impersonal and has a negative impact.

What you can do is create a Facebook Page for your event, and then create a Facebook Event from that. Creating a Facebook Page has many side-benefits, like:

• You can have a “Like” button on your personal blog or website for the event.
• Anyone can be invited to the Event you create.
• You can rely on the targeted Facebook ads to reach out to non-friends or followers who might be interested in your event.

The key to social media marketing is SHARING. Whatever you do, the progress you make, keep your followers updated on Twitter and Facebook (they being the largest platforms) so that your event doesn’t seem distant to them.

EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING

The post Event Promotion Hacks For Facebook And Twitter Marketing appeared first on Yapsody.