Following are some feasible strategies to sell tickets online and capture sales leads from the event, thus paving way for maximum ROI.

Your target and your budget

Have a sound measure in place so that you don’t waste your budget from the very beginning of your marketing process. Be clear about what you are targeting and what you need to achieve. A clear target with a fixed budget helps you decide how much you can spend per lead.

A reliable technology

Why invest your time and money on surveys that hardly yield any satisfying result? It makes sense to use electronic survey over traditional survey as it provides more accurate information, is cost-effective, flexible, saves time, generates fast and higher response rates, gives real-time data analysis and can be easily uploaded on CRM, and is more target specific.

Effective on-site technology

For successful event marketing of any event like concert event, casino event, fairs and festivals etc., you need technology everywhere – off-site or on-site. Chart out your on-site technology needs, and make sure that your technical support provider delivers exactly what you are looking for. Start by incorporating the basic equipments, and you can also have a backup system for emergency. Install devices that works faster, reliable and that will meet your wide range of business requirements.

Are your staffs well-trained?

Having untrained staff at the event venue can be such a put off. An attendee asks something related to your event and your staff look blank. You don’t want to be in that spot, right? So, before you send off your staffs at the event site, give them proper training. And training shouldn’t be limited to your service or products, but also about the on-site technology. In short, prepare your staff to handle any problem that may come up.

Engaging your attendees

What are you doing to engage attendees? Put in extra effort and look out for ways to procure more information from your event attendees. Arrange some fun activities such as lucky draw, where attendees can win exciting prizes, discounts or free coupons. The desire for winning some amazing gifts will make them share their contact and demographic details. However, do make sure that you follow-up your new lead soon after the event.

Analysing the event

After you are done with the lead capture process, and integrating those new data into the CRM, get on to analyse how your event went. Event Analysis is a key component for your future event branding. Figure out what went right or wrong, areas where you need to invest more, and explore new and better tactics for your next event.

So, why not use these simple ways and generate more leads to drive your sales?

The post 6 Strategies to Generate Event Marketing Lead in 2020 appeared first on Yapsody.

What’s your brand image?

Before you set on to use your fans as promoters, first analyse your brand personality. Does your brand have a voice of its own and do they connect with your fans? That’s the first question you should be asking yourself. People are most likely to follow and show interest in your event if they can relate to it. And how do we find it out? Well, you need to interact with them in a more subtle tone. Be genuine and don’t make any false promises because this will keep your fans away. Understand your loyalists thoroughly to know what clicks instantly with them. The more they get hooked to your brand, the more they are likely to carry out event promotions.

Who will be your brand promoters?

Your fan base may be strong but all of them are not and can’t be your promoters. So, it is necessary to identify your potential super promoters amongst your superfans. Not every fan who shares or likes your posts on social media is a brand promoter. Do proper research to determine them; check out who are most active on your page, and who regularly purchase your tickets. Listen to what they are saying about your brand, and identify amongst the many and connect with them because these fans can definitely boost your ticket sales.

Where are your fans visible the most?

Get to know where and how they are spreading a word about your event – on social media, through blog posts or email marketing? Put up only engaging and meaningful content on the platforms where they are most active. But what, you are not doing anything for them? The best way to encourage them is by rewarding. Giving them lucky coupons, free event tickets or formal invitation to your event party will definitely motivate them.

Making use of CRM

Bring out customer database stacked up in Customer Relationship Management and use these resources to get every detail about your customer. In addition to improving your business, CRM can aid in customer retention or woo new customers and clients. It is a useful system to make business strategy, gather customer information, to know what they want, to make event analytics and marketing efforts; in short to comprehend how the relationship between your company and customers is growing. A user-friendly option is Salesforce CRM application, which makes it easy for companies to connect with customers, clients and their business partners.

With a clear strategy, you can nurture your fans as your promoters. And believe it, they can do a lot for you.

The post Make Your Fans Your Brand Promoters In 4 Easy Steps appeared first on Yapsody.

I won’t deny, social media definitely consumes a lot of time, and for busy people like y’all, it can wreck your schedule. But, there are ways to manage it, and here I’m going to explain five top ones:

ON THE CLOCK

Event planners practically live off clocks and calendars, so this shouldn’t be a tough one. When you sit down to post event updates on social media to sell your event tickets, you might get distracted really easily, especially when there’s always that ‘View 10 New Tweets’ and ‘20+ New Stories’ popping up again and again. To top it all, you now have push notifications on your smartphones for all twenty social media apps that you’ve installed.

Give specific time windows to these outlets and only be active on them during those intervals. First thing in the morning, plan out your social media ‘schedule’ and stick to it. Turning off your notifications will definitely work since you won’t feel the urge to go back every 10 minutes to check your feed and spend so much time on it. Also, make sure that whenever you’re working on a platform during the time allotted to it, work ONLY on it – create content, engage with your followers, interact with people and so on.

A LOT AT ONCE

Having pre-produced content in bulk always helps, because you won’t have to fidget with new ideas and find ways to execute them right at the eleventh hour. Whenever you manage to squirm a little time off, maybe just before you sleep, after you wake up, during breakfast, or while traveling, you can list out tips related to your industry and post them on Twitter. These same tips can be converted to infographics that you can post on Facebook, Instagram, and Pinterest (try using PicMonkey or Canva for the same) and also include your logo in these pictures to increase your branding.

Yes, content creation might take some time, but scheduling it is a cakewalk for an event planner, at least. Use apps like Hootsuite to schedule hourly Tweets, and follow a similar approach with Facebook posts as well.

SMALL IS BIG

When you have ideas on your mind, you want to jump into the implementation. And if you take a really big leap, you might just fall and break your head. This simply means that just because there are a hundred social media outlets out there, you don’t have to be on each one of them all at once. Instead, start with platforms that you’re familiar with, or the ones that are popular in your niche. Later, when you are smoothly managing these platforms and are still left with enough time to start promoting on others, you could expand to more channels.

HOW FREE IS FREE TIME?

As I already mentioned, you could use up your free time (or ‘dead’ time, as they call it) for following up on your social media accounts. This is usually the time where you anyway can’t do something else that’s really productive, for example, when you are waiting in the checkout queue at the supermarket, or waiting for someone at the restaurant before a meeting. You could utilize this time to check your feed, retweet people on Twitter, and you could also create new content using your phone.

SCHEDULE YOUR CONTENT

This is probably a continuation of the second point. For every kind of content that you want to put up online, you can have a rough idea in your mind about the where, when, and how. Divide your content into categories, and then plan how much from each one of it are you going to post in a day, or over a week. So, you won’t have to spend another hour contemplating the kind  of content you want to post, instead, you’ll have a domain that’ll give you a line of thinking when you’re considering what to post.

IN CONCLUSION

So, there you go. Now that you know it won’t be that difficult to manage your social media accounts, you can utilize that time you spent stressing out for coming up with new social media strategies, all the while keeping these five tips at the back of your head.

The post How To Effectively Manage Multiple Social Media Accounts appeared first on Yapsody.

Tell It With A Tale

Instead of just inviting them for a casual glass of wine and chatter, have a theme for your event that reflects your cause, or vision. For example, you could have a “bringing change, bringing joy” or “changing the constant” theme, both of which are central themes, revolve around your cause, and can be used to build up content preceding the event, or post that. For parties like these, you should shift your focus from your drawbacks to your achievements. Your attendees would want to see how their contribution is helping your organization carry out activities that are benefiting the society. Donors would want to feel that they’re making a difference, and that their money, time, and efforts aren’t just sinking in a hollow pit.

Let Them Know

Your event would be pointless if all your supporters aren’t sent an invite well before the date of the event or concert. If you’re emailing the invites, make sure you’re personalizing every email before sending it out to the supporters in order to make them feel really welcome. Also, to add to the warmth, you can have the old-fashioned written invitations inside a beautiful package for your big sponsors and supporters. The invitations should indicate that this is an exclusive event only for appreciating a small group of people (i.e. your supporters) for their priceless contributions.

Let The Receivers Become Givers

Directly involving the recipients will seem like a very real reward for your contributors. You can invite the recipients as guests, or speakers, so that your supporters can directly hear about the consequences of their contributions from the ones who have been helped. Your recipients will also be glad at being granted the opportunity of thanking the contributors personally, and appreciating them for their help.

Use Multimedia

“Where words fail, music speaks.”

Sounds like a cliché statement at the back of a teenager’s iPhone, but it doesn’t stop making sense. Pictures, videos, and audios work like charms if you’re trying to engage an audience. Show the donors videos and documentaries about the inside workings of your organization, real-life stories of the recipients and how the charity has helped them, therefore giving them a better insight into the work you’re doing to put their money to good use. This way, they’ll feel more connected to your organization.

In True Sense, Recognize Them

A lot of people don’t like it when someone puts up a show and holds their work in the limelight, but a vast majority won’t mind being appreciated in public and being recognized for their work.

Have the media come over and cover your ‘thank you’ event. Conduct a proper felicitation where you give them mementos, or trophies, for their contributions. You could also have banners with their names and company logos, or a presentation that has their names coming up as rolling credits. Also, printing their names with little descriptions on handouts and pamphlets can provide them with recognition.

As far as social media is concerned, it goes without saying that you could give them special mentions on your Twitter, Facebook page, Instagram, and other social media networks that you have a presence on, including your website.

According to a few surveys, almost 80% of the contributors said they’d give additional gifts/support if they received recognition and a simple “thank you” for their contributions. Remember, saying thank you doesn’t make you small. It makes you big enough to have a heart that recognizes and appreciates kindness, something that is a rare sight nowadays.

The post How To Plan A Memorable Thank You Event For Contributors appeared first on Yapsody.