Writing for whom and what

The foremost thing before writing a blog is to figure out what and for whom you are going to write. Know your target audience and what they seek for. Keep their interest in mind while writing. Your blog can be solution-based; tweak the blog in such a way that you are answering their queries but it must not end up like a ‘Question-Answer’ round. It can talk about the nature of event, what the audience can expect, or facilities they will get. The blog can also be about some great newsworthy happenings relevant to your event, and interviews with performers or speakers.

Catchy Headline

In the content game, headline is the most integral part. Readers set their eyes first on the headline and if it succeeds in grabbing the eye-balls, they proceed to the body of the blog. So, having a catchy headline for your event blog is a must. It should suggest what the blog is all about.

Body Construction

Proceeding further from headline, the body of your blog should be well-structured with proper sub-heading and text. It should answer who, what, why, when, where, and how.

To separate your paragraphs, and make it more organised and clear, use sub-headings. Even a 300 words blog would appear lengthy if there’s no sub-heading to break the paragraphs. Also, it would make it easy to read. Use important points of each paragraph to create sub-heading.

Featured images, videos or graphics go a long way in making the blog appealing.

Maintain a friendly and conversational tone.

Include a call to action link in some of your blogs for people to register for the event or link to event ticketing system. On clicking the link, it should take to the registration page.

Make your blog tweetable by including a 140 character engaging sentence or quotes for readers to share on Twitter.

How Long it should be

Nobody has time to read a lengthy content. Even if the blog looks interesting, on seeing its length, it will kill the interest of any reader. Keep the blog word count between 500 and 600. It should be short but informative.

Making it Shareable

Make your blog shareable by including social share button at the end of your write-up. Facebook, LinkedIn, Twitter, Google+, or Pinterest, use all the popular ones to get your blog shared.

The post Five Fascinating Ideas for Effective Event Blog Posts appeared first on Yapsody.

• Through social media or other platforms, spread the information that your casino event is exclusive and that you are planning to exclude some people. This would have to be one of the smartest event promotion techniques and would be a great event branding method.

• Get hold of some VIP guests. If you manage to get your casino event to the right people, you’re all set. With VIPs attending, people are going to be struggling to get hold of your tickets. Now, who doesn’t like to play hard to get? That would certainly amp up your value.

• When it comes to event registration, mention the fact that your event venue has limited capacity. Small-scale events, especially the ones that are A-listed, create a whole lot of buzz.

• Have a waiting list. That’s for people who have been shortlisted to attend the event but haven’t made it to the final list yet.

• You also need to have a high price for selling you event tickets. In a society where money speaks, a high scale event will always have pricey tickets.

• Also, get the best venues for your events. It doesn’t matter how much it costs; it’s really all about the show!

• Also, have a mystery element about your casino event. That always sets the right tone for your casino event.

Talk about paid promotion! These 9 tips would certainly give your casino event that X factor and would make it the event of the season!

The post 9 Steps to Making Your Casino Event Feel More ‘Exclusive’ appeared first on Yapsody.

Event Registration Information

Your client would stay updated through a data management software on the number of event attendees, total registrations, and the expected turnout. Keeping the event data organized is the first thing if you want to please the clients. Yapsody,  take your event registration software to the next level.

Real-time Attendance Data

It is hard to collect event data that showcases attendance in real-time, but with features such as mobile confirmation and real-time synchronization can streamline your event management websites. With a database management software, it becomes easier to do so.

Email Campaign Success

Email campaigns are crucial for any successful event or concert. The ratio of the total target population and the conversation ratio are key metrics your boss will be keeping a keen eye on. A good online event management system always provides you the click-through rate (CTR), open rate and bounce rate which are helpful in gauging the effectiveness of your marketing strategy.

Targeted Segment

Understanding the target audience of your event and how they are targeted are important factors. Without a target audience, you’re just shooting in the dark.

Creating a Smart List to determine the size of your target audience is crucial for measuring the potential success of any event.
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Conversion Rate

If you have had a 1000 knocks, how many people would open the door for you? It is a key event statistics. The actual conversion vis-a-vis the CTR and email campaign success is an interesting figure your client may want to check.
Keep event statistics and registration data updated all the time if you want to make a positive impression. Your client would definitely increase your commission if you manage to keep the key information ready and accessible.

Once you’ve successfully learned to manage your events data, check out another blog on Top Event Trends Every Presenter Must Know in 2019.

The post Tips To Help You Successfully Manage Your Events Data appeared first on Yapsody.

Today, with so many events springing up and so many people trying the same old marketing techniques, it’s difficult to grow your event by employing the conventional methods. While social media is considered to be a very powerful tool, it’s not unusual to witness presenters who, even after making use of social media, end up unsatisfied with the results. That’s primarily because presenters fail to realize that social media is not like your regular email marketing where you just send email blasts and your attendees occupy a rather passive role; it’s an interactive medium where you have to ensure an active role of your target audience.

When you realize the real potential of social media, you can not only promote your event in front of your target audience; you can also convert them into ambassadors of your event. You build a relationship with your attendees and allow them to share their enthusiasm about their event with their network, hence creating brand awareness in a more personal and trusted manner. These “empowered” attendees are known as advocates, and this technique is referred to as Advocate Marketing.

This is how you build your community of Advocates:

1. To rope in new attendees, you have to show them how credible your event is. A lot of people attend events because someone they know is also attending. So, show your target audience who’s coming, tell them about your speakers and guests, and what your past events looked like.
2. Incorporate social media into the registration process. This has many benefits – the registration process is sped up, it becomes easier for attendees to register, and they can easily share about your event with their social network.
3. If you want your advocates to share your event amongst their network, you can give them personal invites and suggestions based on the people who might be interested in the event and belong to their network.
4. Like I mentioned in the first paragraph, you’ll have a base of loyal attendees who love your event. If these people promote your event, it will create a big impression.
5. Send them emails and reach out to them, inviting them to your event and informing them about the tiny, specific details that you think might have an influence on them.

Always remember, the tools don’t grow old; your way of using them do. Keep experimenting with your existing resources and find new ways of using them to their maximum potential to make your event grow.

The post Use Your Social Media Community For Your Event’s Growth appeared first on Yapsody.

SPEAKERS CROWDSOURCING PLATFORM

Having attendees vote for their favorite speakers isn’t an entirely new trend, and has been adopted by many event organizers on existing platforms. But, a dedicated platform to crowdsource speakers remains absent (to the best of my knowledge, that is). Event organizers would love a platform where the registered attendees could vote for their favorite speakers.

COLLABORATIVE PLANNING

Many event planners have used Facebook apps for involving attendees while planning events, but they have usually been informal ones. The existence of a system where event planners could use a range of tools for involving attendees in planning their event would solve many hassles. With Facebook polls and the debuting Twitter polls, asking for yes or no opinions is easy, but voting, venue hunting, setting the event ticket price, project management, and sponsor sourcing could all be pooled together on one single platform dedicated to collaborative planning.

VIP CHECK IN NOTIFICATION

Being an event presenter, you might be well aware of what it means when a VIP checks in or registers for your event. Having an influential person attending your event could alter your registration process, and also send out a message to your social media management team to get in touch with them online. Probably depending upon their social/online presence and followers, one could single out VIPs from the list of attendees.

EVENT SPECIFIC SOCIAL MEDIA TOOLS

Yes, the internet is flooded with tools to monitor Facebook and Twitter. And that’s the problem. Event presenters are not selling products, they’re offering services. They want to know if they’ve created an impact, and provided a good experience to their attendees – ALL IN ONE PLACE. Social media tools that can be used by event managers to improve the experience they’re offering would be different from the usual marketing tools, and this needs to be addressed.

Lastly, there is a possibility I might have missed out on other real problems that can be solved by young entrepreneurial minds. On the other hand, the issues I’ve mentioned above may have already been addressed by applications, systems, or tools that I’m not aware of. In either case, please drop in a comment to enlighten me (and others like me), because you may just be saving a presenter from a lot of hassles.

The post Startup Ideas For The Event Industry appeared first on Yapsody.

BE BETTER THAN YOUR BEST

In this profession, everybody is trying to be the best, but nobody really reaches there. But, you do get to improve at every step of the way and, if nothing else, you can always be a better version of what you are. No matter how big or small an event is, you will be able to find out at least one place where you screwed up and one point where you completely nailed it. The key is to keep learning, whether it is from your mistakes or others’ experiences. Take up challenging events, read blogs and articles, attend events and make a mental note of how they are getting things done and don’t be afraid to try out something new. For all you know, it might end up being your “thing”.

STRIKE THE BALANCE

If you’re an event planner, you are very well aware of what the balance is. You are struggling to meet an immoveable deadline, you are living off planners and coffee, and you have just ceased any possible contact with your personal life – family, friends, or your own self. That’s pretty much every event planner’s life summed up. Though, that’s not how it is supposed to be. Incorporate activities for your physical and mental health into your schedule and this might mean relying on your team members for a little more work, but you have to stop obsessing and trust them. Let go off the unnecessary stress because even though it comes with the job profile, that doesn’t change the fact that it’s unnecessary. If you have to strike the balance, you have to give that perspective of yours a little twist.

CHOOSE YOUR EVENTS WISELY

Events that just come and go like a wind aren’t probably what you should be opting for when you’re trying to build yourself professionally. Sign up for events that let you engage with your audience. You can also try high end events like Live Music Events & Casino Events to switch your niche. Most importantly, though, learn to say NO. It’s an innate quality of an event planner to accommodate everything that comes his way. Even when your schedule is packed and you have a lot on your plate, you would still take up a job you’re not even interested in for a very less fee just because you can’t turn down a client or a colleague. Trust me (you will, because you have experienced this at some point yourself), you’ll only regret this later because not only will you get nothing from this particular event, you might also mess up other important jobs because of extra stress.

GO TECH-SAVVY

Not just because 94% of the event planners are doing it, but because it’ll really lift a great deal of load off your shoulders. Try building an event mobile app because that’s a really effective way to improve connectivity with today’s generation who don’t look ahead of their smartphones (quite literally). Refer to the Event App Bible for getting a deeper-than-the-Marian-trench deep insight into the market.

LEAVE THE RIGHT IMPRESSIONS

This might sound really crazy, but when you’re setting up and event and getting people to register, there are two times when you make “the first impression”. I say so because both these times, the impression that you leave is going to be equally important. First is when you’re getting people on your website and wanting them to register for the event i.e. online registration. Second is when your attendees are queuing up outside the gates of your venue and the situation becomes simply chaotic i.e. onsite registration. Focus on both these aspects equally.

GO AND GET IT!

It’s a fact that can be repeated a million times and it still won’t stop making sense – this is a highly competitive industry. But, that shouldn’t stop you from achieving what you’ve always wanted. If you’ve had your eyes on a client since a long time, work on a hundred ways of landing him. The only way to reach your goals is to go and get them.

SELL OUT

Don’t just aim to break even. For every event you do, make sure you’re working towards selling your event ticket entirely. Every event is different, and there’s no foolproof way to ensure that you end up selling out each one using the same formula, but keep reading and gathering tips that you can try out. At the same time, devise your own ways of working around all these events in order to get to a point where you can say, “Sorry, we’re out of tickets!”

STAND ON YOUR FEET, AND STAND TALL

Though it sounds scary, starting your own company all by yourself can be a life-changing decision for you. It’ll require a lot of thinking and business planning, but starting off something of your own can help you solidify those ideas that have just been floating around in your head while you were living someone else’s dream.

BE THE LEADER YOU’D WANT TO FOLLOW

Because it doesn’t matter whether you’re working for someone else or are your own boss, you’re going to have a team under you who’ll be looking up to you for inspiration. Always motivate your team members – appreciate them when they do something good, and when they don’t, remind them of the times they did.

CONCLUSION

These aren’t definitive goals that you need to stick on your bathroom mirror; these are outlines of the realistic goals that you’re going to bind with timelines and numbers and actually work to achieve them. All the best in your endeavors and a very Happy New Year, y’all!

The post New Year Resolutions For Event Organizers appeared first on Yapsody.

Before we move on to the tips, you need to have a clear idea about the key goals of your event. Why exactly are you having this event? Who are your potential attendees? How do you aim to organize the show? What all are you going to bring under the roof of the event? Once you are sure about the answers to these, choose a ticketing service that will fit all your needs. (Forgive me if my sales pitch is too high, but Yapsody, yeah, right over here, offers the most professional ticketing system with free features clubbed with an easy-to-use interface. We’re practically yelling “CHOOSE US!” and believe me, that’s what you should do.)

SELL YOUR EVENT

To answer that question mark on your face, um, no, that’s not exactly what you’re doing. Landing on black and white registration forms is like going up to register for an event and being greeted by a bored, old lady who keeps yawning and has a voice like a drone. Make your landing page exciting and cool, fill it up with the finer details and descriptions of tidbits of your event to get people pumped up for it. Put up content that people will love sharing and talking about, hence spreading the word about your event. Now, that’s how you sell your event, exactly.

IS IT ONLY WORDS?

No, it’s not. The attention span of an average human is close to 8 seconds, and the same average human can’t read more than 2 lines in that much time. So, if you really want to make an impression, use pictures that have the vibes of your event. Don’t try to explain it to them, show them instead.

BEFRIEND THE MOBILE

For if your event pages are not mobile friendly, all your promotional act might just flush down the drain because you’ll get people interested alright, but the moment they’ll try to buy event tickets instantly using their smartphones, the desktop version full of horizontal scrolling and zooming and aiming and choosing the right tab will discourage them. Also, Google favors pages that are optimized for mobile usage, hence giving you a chance to move up in the search results, too!

SOCIAL MEDIA SHARING

It’s while proofreading that I realized this point should’ve been the first one (like it always is in all the blogs). Social media is the place where nobody ever shuts up. So, if you want to get the word out about your event, do it on social media and watch it get viral. And if that’s not enough, there is all sort of cool stuff that Facebook, Twitter, LinkedIn, and all these cousins of the Social Media family offer to promote your event for free (mostly).

THE CODE RED

All it translates into is – no coding, web developing, java, php, html, and all that jargon needed. If you use Yapsody to sell your tickets, we provide you with a customized URL for your online ticket store that you can personalize to fit your needs. You don’t have to be a geek to nail that perfect landing page, just find the right people. (Looks like the right people found you, though. *wink*)

The post The Best Ways To Sell Event Tickets Online appeared first on Yapsody.

•  A good way to build new business connections
•  A great marketing tool and
•  A primary source of revenue

However, hosting your own live event can be a daunting task. So, where do you even begin?  Yapsody’s easy-to-use online ticketing system with a NO-FEE model allows you to create your event in just three easy steps!  Just go to your Box Office page and click on the “CREATE EVENT” tab that is located on the top left of the screen between your account name and search bar and you are ready to begin. 

Step 1: Add your event details and the number of tickets you want to put on sale

Step 2: Add the date and time of your performance(s)

Step 3: Add your ticket type and pricing

Taddaa! Your event has been created and your tickets are ready to be rolled out for your fans!  You can go back and edit your event as often as you’d like even after you have gone on sale.

In addition to the 3-step event creation process, we have many add-on features for performing tasks such as adding discounts and surcharges, customizing the design of your ticket, and publishing your event on various social media platforms.

So, if you want to easily manage your events, minimize your expenses, and increase your profits to become a market leader, create your events with Yapsody to reap the benefits!

The post 3 Easy Steps to Create a Memorable Event! appeared first on Yapsody.

For those of you who are not yet taking advantage of social media, here are some simple tips for using social media to enhance awareness and attendance for your events:

• Post your events to Facebook and Twitter so that customers can share with others that they will be attending.  This is a source of free promotion in the form of an endorsement from someone that people trust. In this way, your event reaches out to a larger audience and makes it more discoverable and enticing for others who did not know about it.
• Promote your Twitter #hashtag. This encourages your attendees to be part of the event by asking questions and posting comments.
• Just because the event is over doesn’t mean your job is done. This is a great time to use social media to get feedback and upload videos and photos to highlight the event in order to maintain a relationship with your attendees for future events.  You should also post images on popular image-based social platforms like Pinterest and Instagram.

Yapsody allows you to increase your social media presence by providing options to publish your events from Yapsody directly to Facebook and Twitter.  This keeps your fans and followers informed about all the latest upcoming events. Customers can also book tickets from Facebook by clicking on the ticket links, which will redirect them to your Yapsody Online Ticket Store.

At Yapsody, we continuously roll out new social media features as we do our part to help you “Own Your Ticket” through social media!

Be sure to visit us on Facebook, Twitter, or our website for all of your event-planning needs.

The post Know How Yapsody Helps you increase your Social Media Presence! appeared first on Yapsody.

Let’s have a look into some of our great features that can help you to brand your event. 

• Performances Customization – There are many details beyond event’s time and date; Yapsody performance setup allows you to customize virtually every aspect of each recurring performance. When adding recurring performances, you can simply copy an existing performance and make your edits.
• Online Ticket Store – A super easy online store that anyone can create without HTML and CSS know-how. Upload background image, Logo, external links and your Online Ticket Store is ready to display all your events on one awesome page! You can also design and make your own branded event tickets to promote future events, other products and services, or your sponsors.
• Shopping Cart – Yapsody’s one-stop shopping cart allows your customers to add multiple events to their carts until they are ready to Check Out so customers can purchase multiple items in a single transaction.
• Advance Box Office – Yapsody’s full-fledged Virtual Box Office gives you single click access to event editor, real time reports, inventory management, and much more.
• Robust Reporting – Yapsody reports give you detailed information about your customers, your events, and most importantly, your success!

Signup with Yapsody and get the most out of your Yapsody experience at no charge.

Be sure to visit us on Facebook, Twitter, or our website for all of your event-planning needs.

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