1.Harness Storytelling For Promo’s 

Storytelling can humanize your brand. A crisp promo video with a good narrative can keep your audiences hooked until the end to create unmatched brand recall. Facebook and Instagram are the best mediums to share these promos and gain maximum visibility. Want to Entertain, Educate, and Inspire them through video? Learn 3 Ways of Storytelling to Boost Your Event Experience. 

2. Keep it Short and Engaging

We live in a digital ecosystem where our attention spans are short and we have no time to consume long, uninteresting content. Remember that you’re not the only one vying for their attention. Keep your promo videos under 60 seconds unless you want to bore your audiences. Use drones to give them a new perspective and a macro view of your venue. The bigger picture in a smaller frame works wonders. 

3. Clear CTA with Easy Shareability 

Your Call-To-Action is everything. Without a CTA it’s just another video. Whether you’re announcing a new festival or an annual expo, keep the messaging clear. Your event dates, venue, ticket price, etc are basic things that will decide your audience’s interest. If you catch one person’s attention, chances of that person sharing it with their friends are much higher. It’s your job to create a chain reaction. 

4. Keep the Buzz Going

You need to stay relevant in the minds of your audience. Create different variations of your videos that can be used smartly during the Pre-Buzz, Event Day, Post-Event phases of your campaign. Don’t bombard their feed with videos but don’t forget to stay active on their news feed. Use the Instagram Live Broadcast occasionally to give a glimpse for those who couldn’t make it. Make sure you keep a pulse on your online and offline audiences equally. 

5. Interview Attendees & Patrons

Event attendees and patrons love being a part of your event apart from just experiencing it. Interview some before the event and some after the event. Let them be your marketers while you record and put them in a video. This gives you an opportunity to create video testimonials that you can use on your website and for future event promotions. Read up more on Best Practices for Post-Event Follow-Ups that will further elevate your brand recall. 

6. Create a Highlight Reel 

A crucial yet overlooked video marketing tactic is to record and share highlights of your event. No one wants a 4K video with Dolby Surround, but at least make sure it’s 1080p. Utilize the power of video to create a highlight reel of the night to refresh their memories. A video montage of your past events, if done well, refreshes memories of your attendees and works as a magnet for new audiences. Don’t forget, your video might just be a few DMs away from being the talk of the town. 

We hope this quick guide gets your creative juices flowing. For more event industry insights in 2020, subscribe to our blog.

The post How to Promote your Event Using Video appeared first on Yapsody.

• One billion hours of video viewed on YouTube every day
• Over 500 million people are watching video on Facebook daily
• Time spent watching video on Instagram is up more than 80% year over year
• Videos are six times more likely to be retweeted on Twitter than photos, and three times more likely to receive retweets than GIFs
• Snapchat has 10 billion daily video views

Here’s how video marketing can boost your social media marketing plan for events:

1. Broadcast live and get more attention

Using the ‘Facebook Live’ feature, you can broadcast videos to your audience in real-time. Apart from Facebook, social media platforms like YouTube, Instagram, Twitter, and Periscope also provide the live video feature.  You can rope in your event’s performing artists and use this feature for promotion in the run-up to the event.

According to Facebook, users spend 3x more time watching live videos than videos that aren’t broadcast in real-time.  Your Facebook followers automatically opt-in to get notifications when you are “going live” which further increases visibility. Once your live broadcast is complete, you can upload the video to your timeline for those users who missed it. This feature is also helpful to give a sneak peek of your event to potential attendees who might show interest at a later point in time.

2. Grab attention early and sell tickets quickly

It’s important to grab the attention of your audience within the first 10 seconds or less, failing which they’ll stop watching your videos and move on. Within the first few seconds, you must convey the purpose of the video to your viewers and also offer some interesting information about your event, like early-bird discounts, and offer for meet-n-greet with artists, etc. You should capture interest during the first or second frame of the video before users have a chance to scroll away.

3. Optimize for search to garner more views

As you would have noticed, most social media platforms have inbuilt search options wherein you can search using terms such as hashtags. Consequently, make sure that your videos are SEO optimized to get noticed in the search engines of these platforms as well as external search engines. To make sure your videos are optimized, add proper headline and description to your video posts. Also, add relevant hashtags on Twitter and Instagram to boost search results. On YouTube, apart from the title and description you can add keyword tags to your videos.

4. Keep clear call-to-action in your videos

A call-to-action is an invitation to your viewers to take action which is why you should end your videos with a bang. Video content marketing needs to garner certain user actions, whether it is getting them to visit your event, share your video, or purchase an event ticket. The most effective place to add a call-to-action in your video is at the end. While creating videos, you must define a proper flow viz. ‘Introduction – Content – Call-to-action’. Keeping call-to-action at the end helps to motivate them to take your desired action.

5. Take your audience behind the scenes

The reason your audience follow you on social media is to know you better and get glimpses of how you run your business. When you do the latter, they connect with your brand. Once they get connected to your brand, it improves brand loyalty which is vital to growing your business.

So, showing videos such as behind-the-scenes, artists performing rehearsals, or the crew setting up the event – can garner interest and brand familiarity as well as engage your audience.

6. Capitalize on trending topics and hashtags to boost engagement

Like all other posts on social media, you need to leverage trending hashtags and topics while posting your videos. Capitalizing on these can help you connect with your audience regularly and eventually lead to fulfilling 3 content-goals. Delivering content that interests your audience, increase engagement level, and boost the number of views for your videos.

7. Run video ads to a targeted audience

You can run video ads to a targeted audience, including relevant users whom you haven’t already connected with on social media and get them excited about your upcoming events. Marketing videos on Facebook, Instagram, and Twitter all have ad options that focus on increasing  views and engagement.

If you want to be sure about your video ad campaign, make sure your YouTube marketing is on point. If you get good engagement and views after posting a video on your page, you are more likely to get better results when you turn that video into a video ad campaign. It will eventually help you save a lot of money, which you can otherwise use to promote your event on other channels.

To sum up

After having implemented the above elements if you do not check the performance of your videos, all efforts go in vain. Monitor video analytics components such as the number of views, reach, average view completion rate, average view duration, etc. – to keep a tab on the effectiveness of your videos.

To sum up, video marketing stands out as one of the most in-demand forms of marketing currently. If you aren’t including videos in your social media mix right now, you are incurring a lost opportunity.

The post 7 Ways to Leverage Video Marketing for your Events appeared first on Yapsody.

Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

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