1. With over 1.49 billion active monthly users, Facebook houses practically everyone. So, you have the entire world for your audience. For the cherry on top, Facebook offers casino event pages and other strategies to reach out to your target audience using features that are either extremely cheap or completely free.

2. And since we are talking about free, who doesn’t like discounts? From a customer perspective, it’s a tendency to buy anything that comes with an alleged discount or freebies. Early bird discounts and word to mouth deals are the no-risk classics, but you could also try other offers that guarantee maximum participation.

3. A hashtag is the easiest way to create a #buzz. Create a crisp hashtag and use it everywhere, including the website you’re selling tickets on. It’ll register your casino event in the minds of your potential attendees and serve as a gateway when they want to actually register.

4. Getting them interested in the step second to grab their eyeballs. Your landing page should have one amazing image or teaser that gives the general idea about your casino event and aims at captivating the hearts of the audience. If you get them excited about the event, nothing can stop them from buying the tickets. Basically, show them what their money is worth.

5. Once you have their attention, tell them the finer details of what all they’re getting with their tickets. Wherever you’re selling your tickets, make sure the important details and descriptions of your casino event are available to the customers.

6. Use Yapsody’s social media widgets to share your casino events directly on your Facebook and Twitter once you’ve put them up on your Yapsody webpage. This will make sure your customers are updated about your casino events without delays.

7. Seek local media’s attention. Find bloggers, journalists, or shows that are related to the theme of your event or your industry, and request them to mention your casino event on their platforms. Give them the important details about your event – the what, where, when, and how – so that if their followers are interested, it’ll be easier for them to reach you.

8. Set your ticket prices wisely. Make sure the prices are worth whatever your event is offering them. At the same time, don’t keep it too low or you may come off as unworthy.

9. Your ticketing websites are only meant to provide you with a platform to sell tickets, so relying on them to also promote your event effectively would be foolishness. You know your audience better than anyone else, hence, your strategies are bound to work out. Also, emails from a ticketing service may also be regarded as spam by your customers.

10. Yapsody offers you 24/7 help through email and a live chat. You could also drop by at our office and seek our advice or just chill with us. Apart from that, our FAQ section, Support section, and blogs will help you optimize your promotional strategies in order to make your casino event a success. We can definitely get you all the ingredients you need, but coming up with the master dish is your act. And we trust our presenters to be amazing cooks that way!

The post How To Sell Tickets To Your Casino Events appeared first on Yapsody.

For all event organizers, rookies or oldies, social media marketing is the one shot they HAVE to take. Come on, who doesn’t put up their upcoming event on Facebook? It’s the most obvious thing to do when you think of social media marketing. And that’s exactly why it’s a problem – it’s too obvious, which means, everyone else is doing it. If you have to ace this marketing strategy for your event, you have to upturn every little pebble you spot, and the least we can do is show you where the pebbles are. Now, that’s exactly where THE checklist comes into picture.

WHY PREPARING HAS THE ‘PRE’ – THINGS TO DO BEFORE YOU START PLANNING

• Chalk out a timeline for all announcements and promotions related to the event.
• Come up with pictures and videos that back up your event across the social media.
• Create pages for your event on Facebook and LinkedIn.
• Try to get yourself listed on well-known listings websites or directories.
• Set up offers by claiming a location on Foursquare.
• Have a separate team to manage social media marketing, and that alone.
• Get a photographer – yes, he (or she) is a must have.

…AND SOME SPECIFICS FOR THE PREP STUFF

1.     FACEBOOK

• *these many* posts in a day
• *these many* pictures and videos (trolls, memes, bit strips, comics, info graphics, short videos)
• *these many* paid promotional posts in a day
• Create an event or group or participate in one.

2.     TWITTER

• *these many* tweets in a day – have a different count for personal tweets, partner tweets and the promoted ones.
• Create an event list comprising of all keynote speakers, partners, and attendees.
• Create a list of competitors to be monitored.

3.     GOOGLE+

• *these many* posts in a day

4.     LINKEDIN

• *these many* posts in a day
• Be a part of LinkedIn conversations that bear relevance to your event.

5.     PINTEREST

• Build a board based on the theme of your event.
• Pin *these many* images to your board in a week.
• Create a contest on Pinterest for your event’s blog.
• *these many* blog posts and info graphics in a week

6.     BLOG

• *these many* blog posts in a week
• *these many* info graphics in a week

And once you’re done pre-paring, you need to throw the bait and reel in the fish. Translation: you need to gather event-specific content to put up on your social media profiles. This includes interviewing and gathering feedback from your attendees, speakers, customers, sponsors, and people who have inspired the event in any little way, and all this is supposed to be done DURING THE EVENT.

For FACEBOOK, continue doing the mentioned tasks and also keep posting event photos. On TWITTER and GOOGLE+, you might want to

• Monitor how well your hashtags have been doing, and the number of times your event has been mentioned.
• Urge employees and attendees to spread the word by tweeting about the event and most importantly, using the hashtag.
• Appreciate the responses by retweeting and replying.
• Organize Hangouts on Google+ to communicate better.

As for the BLOG, try live blogging and report the on-goings of your event as they happen.

Once you’re done with the event, make sure you don’t kill the spirit right away. You need to retain your attendees by showing them that attending the event was worth whatever it took. And this is right how you do it –

• Check out how well your content is doing online – YouTube, Instagram, Flickr, and all other places that hold visual content related to the event.
• Try www.hashtracking.com to keep a tab on the buzz you’ve created.
• Try www.storify.com to make a collab of your best tweets.
• Have a final blog as a parting shot about the event.
• *these many* blog posts based on individual experiences
• Accept and appreciate feedbacks, follow-up on attendees, organizers, keynotes, sponsors, and everyone else who made the event happen and thank them.

Because, all is well that ends well!

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