Here are 7 quick tips that will help increase your event visibility on Facebook and Instagram.  

1. Start Early 

Every event organizer knows the hustle of reaching out to a wider audience to build up that guest list. We’ve witnessed event planners who start almost a year in advance to get that early start. Starting early guarantees you an ample amount of time to revise and replan depending on the ground you need to cover. And once you start early, you can start pushing out teasers of your upcoming event to embed your brand in their minds. 

2. Share Your Events 

Once your plan is fixed, it’s time to create your event page and share your events. After creating your events through our online ticket store, you can start sharing your events on social media easily. The more channels and groups that you share your events in, the more chances of people noticing it. Make sure your ticket buying links are updated on Facebook and Instagram before sharing. 

3. Update Your Feed Regularly 

Just don’t bombard them. To stay on top of their news feed algorithm, you need to update your guests regularly with event tidbits to stay relevant in their minds. They deserve to make a ticket-buying decision only after they’re convinced that your event is well worth it. Keep updating your social media feed with artist line-ups, sponsors, keynote speakers, behind the scenes, food & dining options they expect and so on. 

4. Use Event Marketing Tools & Services

Not having enough time to create and manage your event marketing campaigns shouldn’t be an excuse to avoid it completely. Signing up on Yapsody is the only prerequisite to access our event marketing tools and services such as premium Event listing, Google Analytics, Facebook Pixel, and MailChimp. Better yet, our in-house marketing specialists will take care of your campaigns for you. 

5. Hashtag Your Way To The Top

Instagram hashtags are the best way to organically increase your visibility. You never know where your potential ticket buyers are until you spread your wings. Create and use an event-specific hashtag with your brand hashtag that creates an instant recall in your ticket buyer’s mind. Use location, venue, and city-specific hashtags for a targeted approach. Also, learn how you can make your event Instagram-worthy. 

6. Create A Contest and Giveaway

Contests and giveaways awaken the adrenaline rush of participation winning something for free. As an event marketer you can do plenty to up the ante –  free tickets, group discounts, artist meet and greet. Facebook and Instagram are perfect for creating a contest as your followers are more likely to tag their friends on it. Thus, increasing your event visibility. 

7. Give Your Guests The Spotlight 

Event attendees want to be a part of your social media as it’s the ultimate proof of being a part of your event experience. This is where your hashtags come into play in furthering your visibility to potential audiences. You can set up a contest for attendees such as best dressed, whackiest selfies, or anything that brings your event into the light. User-generated content is organic and works in your favor to bring in more audiences for your upcoming events. 

Don’t have a large team to streamline your event marketing? Leave it to us and our in-house marketing specialists to boost your event visibility. The only pre-requisite is to sign up and create your event with us.

The post 7 Tips To Increase Your Event Visibility On Facebook & Instagram appeared first on Yapsody.

When it comes to events, our biggest concern is to do everything in our power to ensure that all our tickets are sold and we don’t have to settle simply for a breakeven. So, if you’re investing in Facebook promotions, it’s vital that you measure the conversions you are getting from that platform to gauge how effectively it’s working for you. And that’s where the Tracking Pixel comes into picture.

By integrating Facebook’s Tracking Pixel into your Yapsody Online Ticket Store, you’ll be able to get insights into the leads that are being generated and conversions that you’re bagging through your Facebook promotions. This new feature by Yapsody is another one of our continuous efforts to ensure that your profits are maximized when you host an event with us.

Here’s how you can first create a Facebook Pixel:

Step 1: Go to https://business.facebook.com/ and log in to your Facebook Business Manager Account.

Step 2: From the Business Manager dashboard, select ‘Pixels’, which is located under the ‘Assets’ column.

Step 3: Select the option of creating a New Pixel. Give your pixel a descriptive name, then review and agree to Facebook’s Pixel Terms. Next, click on ‘Create Pixel’.

Step 4: Then, save your Pixel ID. It’s usually a 15-16 digits long ID that you can find in the shown part of the code.

Now, we move on to integrating this Facebook Tracking Pixel into your Yapsody Event Ticketing System:

Step 1: In your Yapsody Account Dashboard, click on the ‘Facebook Pixel’ tab on the left hand side.

Step 2: Enter the Facebook Pixel ID in the indicated field and click on the ‘Save’ button.

And that’s it! Easy, right? Once you’ve completed the setup, you’ll be conveniently able to track the below activity in your Facebook Account.

PS: Yapsody only supports the basic integration of the Facebook Tracking Pixel into your Yapsody’s Online Ticket Store. However, if you want to learn more about conversion tracking and get a step-by-step guide on how to set it up, you can always visit Facebook’s Guide For Advertisers and Ads Help Center.

However, to learn more about this feature, we suggest you to visit the Yapsody!

Happy Ticketing!

The post Create A Tracking Pixel With Facebook For Your Online Store! appeared first on Yapsody.

With Facebook literally connecting us all, event management and ticketing has become rather simpler. Facebook helps you reach out to more and more potential customers and thus, that automatically increases your ticket sales. Let’s see how you can optimize your effects:

• Make sure you create an event page on Facebook. An event page would contain relevant details about the event, like the date and the venue. That way, people can check out your event and let you know if they are interested or not. Also, interested goers can share the event link with their friends. This helps publicize your event. As your event picks, so do your ticket sales.
• Track your users. Let’s say someone lists your event as interested. Your next step would be to lure him or her in. Now that you know their interests, you could keep reminding him or her about the event and even resort to multi-channel marketing. Increasing the frequency of reminders will surely catch the attention of the event goer, and he or she might just buy the ticket!
• Improve your search options. If an interested customer has heard about your event but is unable to locate the event page on Facebook, you lose out on event attendees. Your events shouldn’t be hard to find. The marketing campaign should be so extensive that entering a few keywords should be enough to pinpoint your events. We recommend the use of hashtags too. These are useful if you are searching for something that is already trending.
• Event attendees want something that immediately piques their interest and makes them want to take a step. Your Facebook events should be attractive and appealing enough. Use images. Use catchy and fun headlines. Go for interesting captions. Do whatever it takes to draw the customers to your event page and to your event ticket selling websites. Marketing is a game; it’s all about how you lure in the maximum number of customers.

Facebook, today, is one of the largest platforms for event promotions, paid and otherwise. So come on, join the wagon!

The post Selling your tickets through Facebook appeared first on Yapsody.

Facebook and Twitter- the two strongest and the most popular social networking sites have emerged as platforms which take just a few minutes to spread the word. These are the most effective present-day tools for content marketing. Gone are the days of posters and graffiti on the roadside walls. Promotional stunts for events and functions are best fulfilled via Twitter and Facebook today, to publicize conferences, webinars and any other occasions.

Facebook Social Media Marketing is your latest Rescuer

1. Share the Word through Facebook

Facebook provides an opportunity for the user to connect with major email service providers. You can import your contacts, inviting them to like your page. There are detailed steps on Facebook which will guide you on how to upload your contact list, though; there is a limitation of 5000 contacts that it can support. So, let your Event Landing Pages be noticed.

2. Interesting Quotient is The New I.Q!

A light-hearted and attractive post which conveys your message properly is always more appreciated than one in a formal tone. This will capture people’s attention easily and keep them boiling with excitement and intrigue more to your event site. So, create interesting event ads to steal the attention of your audience.

3. Target, Shoot, Specific Companies!

Facebook can be used for workplace targeting, that too, at a fraction cost of that of LinkedIn.

4. Target Audience- Key To Your Success!

A specific group of audiences can be targeted for app installs. First, upload your hotel’s event attendee list to Facebook by uploading a data file, and then give your campaign a name. The audience can be identified by Email or mobile number. Next, you have to click on the ‘Create an Ad’ option next to the Audience Name. Then, you have to select “App Installs”. You will then be prompted to key in your app URL.

Facebook is, indeed, a powerful tool for the promotion of the hotels event. Thus, it should be an essential part of your marketing strategy.

Tweet and Retweet: Get Your Event noticed easily

1. Get Set Go- Create a Profile

A profile can be created especially for the event or even in general. All potential clients or audience are to be followed. Be advance, you have an image to create! Create the page well before your event.

2. Be Unique with your Industry Hashtags

After you’re ready, think of a suitable hashtag. Be careful because, obviously, you don’t want it to get hijacked or lost. It should be brief, relevant, easy to spell and unambiguous.

3. Make Them Aware Of Your Page

All the emails you send and the online event ticket registration forms should contain the Twitter handle and hashtag. This is to make sure, your exhibitors and attendees are made aware of.

4. Take a Step Before others!

Encourage your management team to contribute tweets or to retweet to boost the awareness of your event’s social media and your Hotel Name. This will aid you to build a sustainable base of followers.

Event promotion and event marketing never had this mammoth reach until these social giants Facebook and Twitter came into existence. SMM was never so easy before, was it? So, to make sure that you are seen and heard Twitter and Facebook marketing are inevitable!

The post Ways To Effectively Promote Your Hotel Events with Social Media appeared first on Yapsody.