MAKE A REGISTRATION PAGE AND CHALK OUT GOALS

After finalizing all the minute details of your event, you need to have a single page wherein people can sign themselves up. This page is the first impression you’ll be creating in front of your potential attendees, so make sure you cover all of the mentioned details in this page itself –

1. The day, date, time, and venue of the event
2. An overview of what exactly the event is all about
3. External links (if any) to know more about the event on other social media platforms
4. A registration form

These registration forms are going to be the main input you give to the tracker – it’s using these that you’ll be able to determine who all are registering and what was the source that drove them to your page. Using our Google Analytics integration, you can track the conversions, that is, who were the ones who visited your page and actually signed up.

ONLINE PROMOTION

Consider it the prequel to the registration process – you have to educate people about your event and make them sign up. Put up posts related to the event, fun facts, infographics, videos, pictures, host online competitions, and anything else even remotely connected to your event that will engage people and make them want to attend your event. Online promotion primarily includes:

1. Organic search
2. Paid search
3. Display advertising
4. Social advertising
5. Email marketing
6. Event listings
7. Public relations

No matter what channel you use, you can have Google Analytics track it for you. Learn more about improving the SEO for your event pages here.

TRACK THE SOURCES

“Eat the fruit and forget about the tree” is a proverb that is legit only in small talks. When you’re talking about establishing a relationship between your entire business and so many targeted customers, you cannot neglect the sources that are contributing to the registrations. Keep a track of the sources that are driving registrations by using the Goals page.

TRACK ATTENDEES

When you’re targeting people from the corporate world, getting them to register and actually attend are two different things. A lot of time, registrations aren’t met with attendance because of urgent meetings coming up at short notices, or other similar reasons. Google’s policy doesn’t allow tracking any data that is identifiable on a personal basis, so you can print out a list of people who’ve registered and tally with the attendees when they check-in. Yapsody also provides a handy mobile app (YapScan) for the same purpose, hence making the job a lot easier. To know more about YapScan, click here.

Agreed, events are just a part of the whole gig, but you can’t disagree with the fact that they are an integral chunk. If required, set up an additional team to keep up with event ticket selling and tracking, and Google Analytics can fill in as the best companion for them.

The post How Plan, Promote and Prepare For The Events Using Google Analytics appeared first on Yapsody.

Sadly, not every sales executive comes up with the best of the performance. There is always up and down in the sales graph. In such a situation, the company should take a note of what it can do to get the maximum out of their sales team.

Well, here are some sure-shot methods that will help you reap the best from salespersons:

How good you are as a motivator

When you don’t get the desired result, gushing out fiery smokes from your ears and yelling on top of the voice won’t help. Calm down and provide your team the much needed support. Sit with them and look into the areas where they have gone wrong and need help. Instil confidence in them. Give them a proper briefing of the event; involve them from the beginning. Bringing them into the picture at the last hour with little planning will yield no result. Encourage your sales team with attractive rewards, incentives, bonus, trips, or a dinner with the company’s big boss.

Breaking out from the four-wall closed room

Sometimes, having a discussion in a four-wall closed room freezes your mind and stops the free flow of ideas. Break this norm and take the team out from this closed environment. A friendlier and relaxed atmosphere means less pressure; there will be more exchange of ideas that will always work to the benefit of the company.

Time is Precious

Don’t waste the valuable time of your salesperson. We often see that many sales representatives are occupied in entering data, finishing some insignificant admin work, resulting in a waste of time. The organization must find out ways to minimize the wastage of time. Understanding target audience thoroughly; providing sales team with a support staff to do all the admin work; equipping them with handy tools; and options of quick communication should be explored to save their precious time and increase productivity.

Exploring Online Marketing

Making best use of online marketing can be helpful in meeting the required targets. However, getting maximum ‘register now’ button clicked is not the only way to gauge the success of online marketing. Keep the sales group updated about the latest digital marketing tools. Limiting them to tools such as Google Adwords, SEO, Newsletters will restrict them from earning more revenues, especially when the market is really competitive. Feed them with regular social updates on trending business mantra, familiarize them with time saving and business friendly applications. Allow them to use social sites such as Twitter, LinkedIn, Facebook, Whatsapp, Instagram, and Google+ to run sales campaign and generate more leads and conversion.

Utilize these simple and easy methods, and maximize the revenue.

The post Your Sales Team can do much better, believe it! appeared first on Yapsody.

What would you do before buying a ticket for a particular event? Wouldn’t you want to try out all available websites and then make an informed decision? Ticket purchasers today are aware of all little marketing tricks and gimmicks. But you must ensure that they eventually come back to you. You can do that with remarketing your hotel’s promotional event. After a user has visited your website, you tap into his system and keep posting ads and other relevant pop-ups that would remind the user of the amazing deals you offered. Event marketing is the best and the only way to establish yourself as a front-runner. These are top 5 tools that will help you to remarket your event

1) Facebook Advertisements

While browsing through your favorite social media, you must have come across ads in Facebook. Such social media platforms are the best way of promoting your hotel’s event or sell your hotel event ticket online. All you have to do is install a Facebook pixel on to your event website. Facebook Ads manager comes in handy here. Everytime people who visited your website login to their profile, they will be greeted by your ads thus keeping you in the back of their minds. This is the best way to keep them hooked to your website.

2) Google AdWords and Analytics

What could be the better way to promote your hotel’s event than through the search giant itself? The Google remarketing system takes into account all the numerous websites associated with it like Gmail and YouTube. Google Analytics thus significantly increases your chances of being noticed by potential customers. With analytics, you will be able to create a remarketing list. Targeting customers have become exceptionally easy with Google AdWords.

3) Instagram Remarketing

Instagram is one of the most popular social media platforms now with almost everyone having an account there. You can promote your hotel’s event through Instagram remarketing. The best part about this kind of remarketing is that you require just a Facebook Ad account. If you already have an account, you can promote your hotel’s event through both Facebook and Instagram. Talk about killing two birds with one stone?!

4) Twitter Remarketing

The best part about marketing on Twitter is that you get to add a personal feel to your promoted tweets. If you’re reaching out to audiences through Twitter, you can hope to create a lasting impression. You can create a tailored audience for your promoted accounts, and use that to keep a tab on the activities of the audience. What’s more, you can even track the conversion rate with your twitter tags!

5) Email Remarketing

Email remarketing is really the simplest way of reaching out to potential buyers. To keep the users hooked to your website, you can create a mailing list and send out promotional emails. Most users check their emails on a regular basis, if your campaign is good enough, you’ll be able to catch the attention of potential ticket purchasers.

Remarketing is the best way to ensure that ticket purchasers choose your company when it comes to buying event tickets to their favorite event. Now that you know about the various platforms that allow you to promote your hotel’s event with ease, what’s stopping you? Get started already!

The post 5 Best Platforms For Your Hotel Event Remarketing appeared first on Yapsody.