Luckily for you, creating an event on Yapsody is the only prerequisite for utilizing our event marketing tools and services to supercharge your audience reach. Here’s something your event marketers to amp up their efforts and reach a wider audience.  

1. SEO Optimization For Events

Screenshot – Yapsody Dashboard

When you start off by creating events on our Online Ticket Store, you can optimize those events to rank higher on Google Search. Using the right keywords and description, you can increase the traffic to your online ticket store. This is one of the highly recommended, cost-free methods of reaching the right audience.

2. MailChimp Integration 

Once you’re done publishing your event, the next step should be marketing it to your existing guest list. With our MailChimp integration, you can send catchy emails to your event attendees to update them about your upcoming event. Maybe throw in an early bird discount to quickly sell out the first phase of tickets. 

3. Premium Event Listing 

Many of our event presenters prefer to spread the word through our high traffic generating website. With our Premium Event Listing, you can increase your visibility by almost 10x by getting listed in your choice of event category. 

Screenshot – Premium Event Listing

4. Social Media Sharing

As an event presenter, the more channels you utilize to display your events, the better. Posting our events from our social media channels is a guaranteed approach for reaching a wider audience and increase your ticket sales. Our numbers speak for themselves. 

Screenshot – Yapsody Facebook Insights

5. Facebook Pixel Tracking

Optimizing and sharing your event pages isn’t enough to stay ahead of the game. You need to track your ticket buyer’s behavior and improve your strategy if required. With our Facebook Pixel Tracking tool, know exactly where your potential ticket buyers dropped off in their buying cycle to further improve your marketing tactics. 

6. Google Analytics Integration

Easy, reliable, and accurate. Our Google Analytics integration is one of the most sought after tools. In pursuit of that perfect event, it’s necessary to understand which channels worked best in increasing your ticket sales and which didn’t. With Google Analytics, you get valuable insights that streamline your entire event marketing campaign.

Looking to take marketing strategy up a few notches? Read how to Step Up Your Event Marketing Strategy in 2020. 

The post 6 Event Marketing Tools & Services To Reach A Wider Audience appeared first on Yapsody.

Insight-Based Engagement

Data is a powerful tool for any event marketer out there. You need to understand why a particular event sold out and why it didn’t. And if it didn’t, did you ponder over your insights and reports to fulfill your attendee’s desires next time? 

We noticed a recurring pattern with our event presenters using our Event Tickets Reporting feature. 

Screenshot – Yapsody Dashboard

They customized their event marketing approach with data points to engage with the right audiences after every event they organized. 

Screenshot – Yapsody Dashboard

With real-time stats regarding inventory, sales, and accounting statistics, we witnessed this most-preferred feature to be a clear cut winner across all venues and events. 

Personalized Email Marketing

Personalizing content before shooting it out to your audiences changes the result of your marketing campaign. With our Mailchimp Integration, our event presenters produced some of the best lead generating email campaigns. The key to a healthy open rate was to add a personal touch with topical emailers. It was quite evident even in 2019 that email marketing will never go out of fashion for its brand awareness and lead generating capabilities.  

Event Marketing Services

A little push goes a long way in reaching that extra mile. All our event presenters did was create their events on our platform, and we provided a host of event marketing services that gave them that boost to reach a wider audience. We promoted their events on Facebook, Instagram and Twitter (and LinkedIn, depending on the nature of their event)

Screenshot – Facebook Marketing Insights

A few event promoters wanted the top slot so they leveraged our premium listing services and increased their visibility by 10x! Others wanted a blog post written exclusively for their event so our marketing specialists churned out blogs on our website reflecting pre and post-event related content that further enhanced their reach.

Apart from Facebook, Twitter and Pinterest, event presenters can now add their Instagram profile links to their Online Ticket Store. Should a ticket purchaser want to visit the presenter’s Instagram profile, they will now be able to without having to look up the profile on the Instagram app. With these services, we cut down on minutes of wasted time for all Yapsody users.

Google Analytics Integration 

If there’s one feature that is unanimously used by all our event presenters regularly, it’s Google Analytics and rightly so. Leveraging the mighty Google Analytics Integration, our presenters were able to:

• Get in-depth detail about how much traffic each marketing channel is contributing to their ticket sales.
• Track real-time sales conversions and create customized reports to understand the figures better.
• Find out how long your visitors spend on which page and which page is getting more traffic.

Ticketing Validating Apps

At Yapsody, we offer event presenters various Ticket Validating Apps to boost the ticket validation process. The end goal of any event is to be a success in the minds and hearts of your audiences. And it’s not gonna happen if you make them wait for an hour in a queue. Event ticketing apps make tasks like validating attendees, scanning tickets and reporting simple and quick. We continue to update our apps that make ticket validation a breeze. 

Personalized Chat Support

There was a rising trend in chatbot adoption but many event attendees don’t prefer a robotic problem solver. While automating customer service, it becomes important to address an attendee’s queries on a personal, empathetic level to make them feel valued. Our event presenters closed that gap through our Support team. Tactful customer support before, during, and after the event remains one of the key factors in making your event attendees happy. 

Cybersecurity

With data becoming an extremely powerful tool, handling sensitive data can be risky. From misusing third-party data to the exchange of data, it is challenging for event presenters to secure their events and attendees from cyber attacks. This is one of the many reasons why event presenters and hospitality enterprises trusted us with their ticketing and revenue generation. 

Yapsody employs a cross-functional team of specialists to oversee PCI Compliance and avoid credit card frauds. We are also GDPR compliant that keeps attendee information secure. Read Yapsody’s GDPR policy here. Through our super-secure platform, event presenters remain untroubled with their entire event creation, payment integration, and ticket selling process. 

Adding Events To Calendar 

We’ve witnessed our event presenters undergoing scenarios where their event managed to sell out quickly, but on the D-Day, they ended up with a few empty seats. Their ‘Early Birds’ forgot they ever purchased tickets. To remedy this, we added the ‘Add To Calendar’ plug-in on our platform to ensure their ticket purchasers never forget to attend events again. Once they’ve made a ticket purchase, attendees would receive a reminder for the event directly in their Apple, Google or Outlook calendar. This plug-in made life easier for presenters having a WordPress or Wix site.

Screenshot – Yapsody WordPress Integration

This plugin bridges the gap between the presenter’s WordPress or Wix platform and our Online Store to market their events on their website within a calendar. 

Screenshot – Yapsody WordPress Integration

This calendar dynamically display events on the calendar as and when an event is added, updated or deleted.

Screenshot – Yapsody Calendar

Global Language Selection On Mobile 

Our event ticketing platform facilitates the sales of over 1M event tickets for presenters worldwide. To ensure their tickets sales are not lost in translation, their event attendees can choose from over 15 global languages to view tickets on their Online Ticket Store on their mobile itself.

Yapsody Supported Languages

 This made it easier for Non-English speaking attendees to:

• Read event information & understand instructions. 
• View tickets and Generate e-tickets in their language. 

An event presenter’s ultimate goal is to bring people together for a shared experience and Yapsody leaves no stone unturned to elevate that event experience. 

These were a round-up of our most-preferred features used by event presenters on board with Yapsody. Want to integrate these features to elevate your event creation and revenue generation? Sign up now as a presenter and sell your first 50 tickets with NO ticketing fee + Pass On Fees & collect money directly in your favorite payment gateway account.

The post Round-Up Of Our Most-Preferred Features in 2019 appeared first on Yapsody.

MAKE A REGISTRATION PAGE AND CHALK OUT GOALS

After finalizing all the minute details of your event, you need to have a single page wherein people can sign themselves up. This page is the first impression you’ll be creating in front of your potential attendees, so make sure you cover all of the mentioned details in this page itself –

1. The day, date, time, and venue of the event
2. An overview of what exactly the event is all about
3. External links (if any) to know more about the event on other social media platforms
4. A registration form

These registration forms are going to be the main input you give to the tracker – it’s using these that you’ll be able to determine who all are registering and what was the source that drove them to your page. Using our Google Analytics integration, you can track the conversions, that is, who were the ones who visited your page and actually signed up.

ONLINE PROMOTION

Consider it the prequel to the registration process – you have to educate people about your event and make them sign up. Put up posts related to the event, fun facts, infographics, videos, pictures, host online competitions, and anything else even remotely connected to your event that will engage people and make them want to attend your event. Online promotion primarily includes:

1. Organic search
2. Paid search
3. Display advertising
4. Social advertising
5. Email marketing
6. Event listings
7. Public relations

No matter what channel you use, you can have Google Analytics track it for you. Learn more about improving the SEO for your event pages here.

TRACK THE SOURCES

“Eat the fruit and forget about the tree” is a proverb that is legit only in small talks. When you’re talking about establishing a relationship between your entire business and so many targeted customers, you cannot neglect the sources that are contributing to the registrations. Keep a track of the sources that are driving registrations by using the Goals page.

TRACK ATTENDEES

When you’re targeting people from the corporate world, getting them to register and actually attend are two different things. A lot of time, registrations aren’t met with attendance because of urgent meetings coming up at short notices, or other similar reasons. Google’s policy doesn’t allow tracking any data that is identifiable on a personal basis, so you can print out a list of people who’ve registered and tally with the attendees when they check-in. Yapsody also provides a handy mobile app (YapScan) for the same purpose, hence making the job a lot easier. To know more about YapScan, click here.

Agreed, events are just a part of the whole gig, but you can’t disagree with the fact that they are an integral chunk. If required, set up an additional team to keep up with event ticket selling and tracking, and Google Analytics can fill in as the best companion for them.

The post How Plan, Promote and Prepare For The Events Using Google Analytics appeared first on Yapsody.

1. List Out Your Goals

You can’t get out there and start posting memes and comics randomly. If you’re using social media, you have to have a set of objectives that should be fulfilled by these platforms. Mostly, businesses use social media to create brand awareness, because you’ll have the entire world as your audience. Facebook pages allow a call to action button, and you can always use your social media profiles to redirect people to your website. This way, traffic redirected to your website and overall mentions of your brand can be tracked easily. When you’re expecting people to click on your website’s link, be clear as to what should drive them to the website – sales, surveys, registration, or downloads.

2. Use Google Analytics

If you want the cheapest and easiest way to measure your social media performance, it has to be Google Analytics. You can figure out how much traffic is each social media platform redirecting to your website. You could be a little careful with Instagram and Snapchat, though, because they don’t necessarily drive traffic straight back to your website, so numbers can get tricky with these two.

3. Track Your Outreach

Platforms like Facebook and Twitter have insights sections that let you track your reach and the impressions your posts leave, meaning, you’ll know how many newsfeeds was your post pushed into. Graphs will show you in terms of crests and troughs about the kind of content that made it big amongst the target audience and which one took a sweep. This way, you’ll be able to make a note of the content that works for you and the one that doesn’t.

You can also make use of tools like Pulsar that allow you to measure your brand’s “share of voice” around the web by tracking their brand mentions. But, bear in mind, the deeper you want to dig into your mentions, the more expensive it’ll be because the top tools are usually paid.

4. Look At The Numbers

Keep a monthly track of your community – your fans, followers, blog and newsletter subscribers, registering users. Once you collect this data for over a year, it’ll be easier to notice patterns as to what months are usually busy and what pass by quietly. You can use Sprout Social to collect all your engagement figures for you and download these reports.

5. Try Pixel Tracking

Google Analytics and even Facebook offer Pixel Tracking, a feature that lets you track exactly where your conversion traffic is coming from. This way, you’ll be able to figure out exactly the kind of ROI the platforms are getting you.

Physically making reports to track social media effectiveness might sound stupid, but it’s absolutely necessary that whenever you try something for promotion, you keep a constant watch on the results, or you’re simply wasting your time and resources and also, in some cases, money.

The post How To Measure The ROI Of Your Social Media Marketing Efforts appeared first on Yapsody.

What would you do before buying a ticket for a particular event? Wouldn’t you want to try out all available websites and then make an informed decision? Ticket purchasers today are aware of all little marketing tricks and gimmicks. But you must ensure that they eventually come back to you. You can do that with remarketing your hotel’s promotional event. After a user has visited your website, you tap into his system and keep posting ads and other relevant pop-ups that would remind the user of the amazing deals you offered. Event marketing is the best and the only way to establish yourself as a front-runner. These are top 5 tools that will help you to remarket your event

1) Facebook Advertisements

While browsing through your favorite social media, you must have come across ads in Facebook. Such social media platforms are the best way of promoting your hotel’s event or sell your hotel event ticket online. All you have to do is install a Facebook pixel on to your event website. Facebook Ads manager comes in handy here. Everytime people who visited your website login to their profile, they will be greeted by your ads thus keeping you in the back of their minds. This is the best way to keep them hooked to your website.

2) Google AdWords and Analytics

What could be the better way to promote your hotel’s event than through the search giant itself? The Google remarketing system takes into account all the numerous websites associated with it like Gmail and YouTube. Google Analytics thus significantly increases your chances of being noticed by potential customers. With analytics, you will be able to create a remarketing list. Targeting customers have become exceptionally easy with Google AdWords.

3) Instagram Remarketing

Instagram is one of the most popular social media platforms now with almost everyone having an account there. You can promote your hotel’s event through Instagram remarketing. The best part about this kind of remarketing is that you require just a Facebook Ad account. If you already have an account, you can promote your hotel’s event through both Facebook and Instagram. Talk about killing two birds with one stone?!

4) Twitter Remarketing

The best part about marketing on Twitter is that you get to add a personal feel to your promoted tweets. If you’re reaching out to audiences through Twitter, you can hope to create a lasting impression. You can create a tailored audience for your promoted accounts, and use that to keep a tab on the activities of the audience. What’s more, you can even track the conversion rate with your twitter tags!

5) Email Remarketing

Email remarketing is really the simplest way of reaching out to potential buyers. To keep the users hooked to your website, you can create a mailing list and send out promotional emails. Most users check their emails on a regular basis, if your campaign is good enough, you’ll be able to catch the attention of potential ticket purchasers.

Remarketing is the best way to ensure that ticket purchasers choose your company when it comes to buying event tickets to their favorite event. Now that you know about the various platforms that allow you to promote your hotel’s event with ease, what’s stopping you? Get started already!

The post 5 Best Platforms For Your Hotel Event Remarketing appeared first on Yapsody.