Address Your Recipients In Your Subject Line

Speak directly to your user in the subject line as many of the recipients love being addressed by their name. An average person gets bombarded with a lot of emailers on a daily basis so it’s crucial to break through the clutter with a personalized subject line. Keep a bank of subject lines in reserve and keep refreshing them to analyze which one has a healthy open rate.

Correctly Timing Your Emailers

A no-brainer for any event marketer. Email Marketing holds no value if you’re sending out emailers randomly. Being in the entertainment sector, your audience might check for events over the weekend rather than on weekdays. Or maybe they check their emails right before work or before going to bed. Figuring out your audience personas and their online habits is key to acing email open rates.  Use MailChimp’s email personalization to fill in names and send emails at the correct time zone. 

Keep It Short and To The Point

The average attention span of users has been reduced to a GIF or a video which should dissipate maximum information in a short span of time. Similarly, your email content should be broken down into pointers that can be easily digested. Your job is to convey the event details through short and simple messaging. Don’t bombard them with jargon and imagery that diverts them from your Call-To-Action.

Personalize Your Email Templates

Create your own email designs with a drag-and-drop email designer with MailChimp. Your users will love your brand and event persona reflecting in your emailers. No one likes a drab, shoddy looking emailer that looks like a last-minute effort. It’s okay to send out emailers once a week, but make sure it’s unique and value-adding. Creating compelling and visually strong templates will save you a lot of time in the long run. 

Create A Sense Of Urgency

Event marketing is a time-oriented branch of marketing. The plan for bringing any talent on board for an event begins months before. Similarly, for your tickets to sell out, you should try selling them in phases. Early bird discounts or group discounts create a sense of urgency and tend to sell out faster.  Last-minute deals also work well provided you’ve not already sold-out. As a part of their brand loyalty, you can send emailers to your recurring event attendees with a special discount or a referral bonus to bring a friend. A win-win situation where you get old and new attendees for your event. 

Yapsody’s MailChimp Integration is one of the many elements that make up our Event Marketing Tools. If you’re a new event presenter, SIGN UP NOW and get access to our Enterprise-Grade Features such as Google Analytics, Facebook Pixel Tracking, SEO Optimization, and WordPress Integration that will improve your event ticket sales.

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• Google AdWords: Nowadays, Google is synonymous with ‘search’ since at one time or other; everyone uses Google to search for something. Google AdWords can be a great help to target your customers effectively and increase your ticket sales if you use the keywords correctly and properly. To learn more about how to get the most out of Google AdWords, check out Google Business Solution.
• Social Media Contest: Running a contest that people can enter to win free tickets is a great technique to increase customer involvement and word out about your event. You can merge social media and contests to create buzz. For example, one idea might be to ask your customers to share your event with their friends and encourage them to attend the event and on every conversion, they will get certain points that they can redeem on next ticket purchase.
• Email Marketing: Compile an e-mail list of target customers whose contact information you have acquired over the years through things like sign up forms, contents, data mining, inquiries, etc. This is a potential gold mine of prospective customers. Send out an email newsletter to your prospect list and include attractive discounts and offers. Encourage quick action by providing redemption deadlines.

Sometimes these marketing and promotional efforts are counteracted by the dreaded convenience fees, ticketing fees, print at home fees, etc. that many ticketing companies charge. However, we at Yapsody respect the art of selling tickets and fans’ rights to attend their favorite events without having to pay inflated third party fees. Use Yapsody’s online event ticketing system when selling event tickets because event tickets without any extra fees get customers’ attention and provide huge incentive for fans to purchase event tickets.

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