According to IBISWorld Report, ticket purchasers highly value a ticketing system’s “user-friendliness”. Their Ticketing Software Satisfaction Survey report asked ticket purchasers to rate a list of functions in terms of their perceived importance in a ticketing solution.  Approximately 40% of respondents ranked easy navigation as the most important criteria.  25% of respondents selected easy card processing, and another 27% selected Tech Support.  Clearly the vast majority of ticket purchasers are primarily looking for a hassle-free experience. 

Yapsody truly values what fans mean to event presenters, and that’s why we are dedicated to offering simple ticketing with excellent support and all at a price that no fan or presenter could ever refuse.

Hope you found this survey report interesting and helpful. Please feel free to share your comments and thought with us.

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In a survey conducted by SocialMedia Examiner, event presenters having more than 5 years’ were presented with 8 social media categories and asked them to rank them in terms of least used to promote their events. 

It turns out that the vast majority of event presenters don’t believe in social bookmarking and Q & A websites as vehicles for promoting their events.  Alternatively, no presenter was of the opinion that social networking sites have little use, and very few were of the opinion that image sharing and video sharing have little use for promoting their events. While forums and geo location may not be as popular, they nevertheless seem to have importance to a majority of presenters.

This is not necessarily to say that you should ignore social bookmarking and Q & A websites.  It could be that these are valuable platforms that are being grossly under-utilized for promoting events.  However, there is clear consensus among presenters that social networks, video sharing, and image sharing carry a great deal of weight, which is why Yapsody’s Facebook and Twitter sharing features allow you to easily keep your fans and followers informed about all your upcoming events.

Be sure to visit us on Facebook, Twitter, or our website for all of your event-planning needs.

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