Here are 7 quick tips that will help increase your event visibility on Facebook and Instagram.  

1. Start Early 

Every event organizer knows the hustle of reaching out to a wider audience to build up that guest list. We’ve witnessed event planners who start almost a year in advance to get that early start. Starting early guarantees you an ample amount of time to revise and replan depending on the ground you need to cover. And once you start early, you can start pushing out teasers of your upcoming event to embed your brand in their minds. 

2. Share Your Events 

Once your plan is fixed, it’s time to create your event page and share your events. After creating your events through our online ticket store, you can start sharing your events on social media easily. The more channels and groups that you share your events in, the more chances of people noticing it. Make sure your ticket buying links are updated on Facebook and Instagram before sharing. 

3. Update Your Feed Regularly 

Just don’t bombard them. To stay on top of their news feed algorithm, you need to update your guests regularly with event tidbits to stay relevant in their minds. They deserve to make a ticket-buying decision only after they’re convinced that your event is well worth it. Keep updating your social media feed with artist line-ups, sponsors, keynote speakers, behind the scenes, food & dining options they expect and so on. 

4. Use Event Marketing Tools & Services

Not having enough time to create and manage your event marketing campaigns shouldn’t be an excuse to avoid it completely. Signing up on Yapsody is the only prerequisite to access our event marketing tools and services such as premium Event listing, Google Analytics, Facebook Pixel, and MailChimp. Better yet, our in-house marketing specialists will take care of your campaigns for you. 

5. Hashtag Your Way To The Top

Instagram hashtags are the best way to organically increase your visibility. You never know where your potential ticket buyers are until you spread your wings. Create and use an event-specific hashtag with your brand hashtag that creates an instant recall in your ticket buyer’s mind. Use location, venue, and city-specific hashtags for a targeted approach. Also, learn how you can make your event Instagram-worthy. 

6. Create A Contest and Giveaway

Contests and giveaways awaken the adrenaline rush of participation winning something for free. As an event marketer you can do plenty to up the ante –  free tickets, group discounts, artist meet and greet. Facebook and Instagram are perfect for creating a contest as your followers are more likely to tag their friends on it. Thus, increasing your event visibility. 

7. Give Your Guests The Spotlight 

Event attendees want to be a part of your social media as it’s the ultimate proof of being a part of your event experience. This is where your hashtags come into play in furthering your visibility to potential audiences. You can set up a contest for attendees such as best dressed, whackiest selfies, or anything that brings your event into the light. User-generated content is organic and works in your favor to bring in more audiences for your upcoming events. 

Don’t have a large team to streamline your event marketing? Leave it to us and our in-house marketing specialists to boost your event visibility. The only pre-requisite is to sign up and create your event with us.

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1. Create A Killer First Impression 

The event experience starts well before your actual event even takes place. Your attendees have a keen eye for aesthetics and will judge your branding the minute they land on your event ticketing page. Does it have enough to captivate them? Through our Online Ticket Store, give you can customize every element of it to reflect your brand. Not only that, you have the option of ticket customization to create an e-ticket that would be Instagram-worthy as well. 

2. Make Your Main Stage Memorable

It’s all about creating a memorable event, big or small. And the main stage is one of those crucial elements which will leave a lasting impression on your event attendees. When the event reaches those peak moments, be assured that their cameras will be pointed at your main stage.

3. Create Attention-Grabbing Backdrops

Your venue might be a common library or a theatre but it’s your responsibility to add a little bit of flavor. Something as simple as a quote as a backdrop will end up on Instagram. Or maybe a quirky signpost on the way to the restrooms that make it to the gram. 

4. Encourage Self-Expression

Does your fundraising event stand for a strong cause? Self-expression encourages them to participate actively. Give your event attendees an outlet to express themselves in your community-based events. Wall spaces for personal opinions surely make their way into Instagram posts. 

5. What’s Trending? 

Trends, they come and go. How you make the most out of that moment is what sets you apart from other event presenters. Strike when the iron is hot. A Baby Yoda inspired cocktail for your live music concerts, maybe? 

6. Invite Influencers 

Inviting celebrities, VIPs, and influencers is a sure-shot strategy to get those cameras clicking. Use their star power to generate user-generated content from your event attendees. Make use of our Reserved Seating to make sure your VIPs are not stuck in the queue and have their seating taken care of in advance.  

7. Create Your Unique Hashtag

Make it easier for your attendees to use the event-specific hashtag that they can latch onto. Keep the hashtag unique to your events and catchy. So, if you organize pub crawls on Thursdays, go for a combination of #ThirstyThursdays and your event-specific hashtag. Read more on How to Use Instagram for Your Event Marketing. 

Don’t forget to Sign Up and get more out of your events with our Event Marketing Services.

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Building Hype

You can have a killer line-up and a seamless ticketing page, but if your audience has no clue about your event, they won’t be landing on your page. Word of mouth used to work well but in this age of sold-out ticket phases, building the initial hype online that follows up to your event is absolutely crucial. Build momentum through highly visual yet shareable content like teasers, headliners, and early bird tickets. Divide your marketing campaign into pre-buzz, launch, and post-launch phases for content distribution. 

Give Your Event A Visual Personality 

No one trusts a shoddy flyer that is made with stock images. Invest in a graphic designer who can translate your brand ideas into simple yet eye-catching  GIFS and videos.

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Nothing deadly, nothing scary, just tricks, treats and a bag full of candy. Yapsody team wishes you a spooky fun Halloween! #Halloween #HappyHalloween #Events #trickortreat #Candy #Spooky #Scarynights #Yapsody

A post shared by Yapsody (@yapsody) on Oct 31, 2019 at 12:00pm PDT

Instagram is all about punchy aesthetics that makes someone forward your post or story to their DM list. Consider half of your marketing done when your followers start spreading the word. Keep an eye on the Insights tab to see which type of posts are doing well. 

Storytelling 

For certain events like an annual fundraiser cookout, people need content in the form of a story to refresh their memories. Testimonials of past attendees or short clips from the previous year will bring in both the old and new audiences to your event. This is a good time to refresh and repurpose your old content. Keep an event calendar in your “Highlights” section that helps your attendees plan better. Don’t forget a unique #hashtag that ties in with your upcoming event and makes it easier for people to discover your stories through it.  

Sell Tickets 

The ultimate goal for any event promoter is to sell out the venue. All the previous 3 strategies should eventually lead to a CTA that lands on a ticketing platform. You can add the booking link in your profile bio and also add it as a link in your stories where followers can swipe up and land on the ticketing page.  Some ways of accomplishing a sold-out venue quickly are:

• Giving out free tickets through “Tag 3 friends to Win” contest
• Early bird tickets which create a sense of urgency among the audience
• A flash sale with the messaging “Only 100 more tickets available”

Behind The Scenes 

People love being involved in the event through sneak peeks or behind the scenes. They love getting to know the brains behind the operations of an event. As an event marketer, you should post photos or videos of logistics crews, artist prep,  sponsors, and other participants. Use the Live Video feature by putting up a story informing your followers of the time slot that you plan on going LIVE. 

User-Generated Content 

Proof of a good hashtag turning into a great campaign is evident here. If your event turns out awesome, it’s guaranteed to leave a huge footprint on social media. Your audiences might go live during your event, or post a few stories, and eventually make a carousel post at the end of the night. Even after the completion of your event, you can repost their content on your feed. Everyone loves an awesome group photo, which is why user-generated content is a great way to wrap up your event into a memorable one. 

With the Yapsody’s ticketing platform,  you get features such as Reserved Seating, Ticket Customisation, QR Code Ticket Scanner and much more. Our digital marketing team handles your Instagram Event Marketing which is tailor-made for your brand. Reach out to us HERE if you want additional event marketing services which are an exclusive feature for presenters creating an event with us.  

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What would you do before buying a ticket for a particular event? Wouldn’t you want to try out all available websites and then make an informed decision? Ticket purchasers today are aware of all little marketing tricks and gimmicks. But you must ensure that they eventually come back to you. You can do that with remarketing your hotel’s promotional event. After a user has visited your website, you tap into his system and keep posting ads and other relevant pop-ups that would remind the user of the amazing deals you offered. Event marketing is the best and the only way to establish yourself as a front-runner. These are top 5 tools that will help you to remarket your event

1) Facebook Advertisements

While browsing through your favorite social media, you must have come across ads in Facebook. Such social media platforms are the best way of promoting your hotel’s event or sell your hotel event ticket online. All you have to do is install a Facebook pixel on to your event website. Facebook Ads manager comes in handy here. Everytime people who visited your website login to their profile, they will be greeted by your ads thus keeping you in the back of their minds. This is the best way to keep them hooked to your website.

2) Google AdWords and Analytics

What could be the better way to promote your hotel’s event than through the search giant itself? The Google remarketing system takes into account all the numerous websites associated with it like Gmail and YouTube. Google Analytics thus significantly increases your chances of being noticed by potential customers. With analytics, you will be able to create a remarketing list. Targeting customers have become exceptionally easy with Google AdWords.

3) Instagram Remarketing

Instagram is one of the most popular social media platforms now with almost everyone having an account there. You can promote your hotel’s event through Instagram remarketing. The best part about this kind of remarketing is that you require just a Facebook Ad account. If you already have an account, you can promote your hotel’s event through both Facebook and Instagram. Talk about killing two birds with one stone?!

4) Twitter Remarketing

The best part about marketing on Twitter is that you get to add a personal feel to your promoted tweets. If you’re reaching out to audiences through Twitter, you can hope to create a lasting impression. You can create a tailored audience for your promoted accounts, and use that to keep a tab on the activities of the audience. What’s more, you can even track the conversion rate with your twitter tags!

5) Email Remarketing

Email remarketing is really the simplest way of reaching out to potential buyers. To keep the users hooked to your website, you can create a mailing list and send out promotional emails. Most users check their emails on a regular basis, if your campaign is good enough, you’ll be able to catch the attention of potential ticket purchasers.

Remarketing is the best way to ensure that ticket purchasers choose your company when it comes to buying event tickets to their favorite event. Now that you know about the various platforms that allow you to promote your hotel’s event with ease, what’s stopping you? Get started already!

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