Instagram – Yapsody https://www.yapsody.com Ticketing Portal Fri, 06 Mar 2020 06:42:59 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://www.yapsody.com/wp-content/uploads/2017/09/favicon.png Instagram – Yapsody https://www.yapsody.com 32 32 7 Tips To Increase Your Event Visibility On Facebook & Instagram https://www.yapsody.com/ticketing/blog/7-tips-to-increase-your-event-visibility-on-facebook-instagram/ https://www.yapsody.com/ticketing/blog/7-tips-to-increase-your-event-visibility-on-facebook-instagram/#respond Wed, 29 Jan 2020 05:30:10 +0000 http://www.yapsody.com/?p=10619 Facebook and Instagram are two powerhouses of social media platforms that have become a crowd favorite among event presenters and attendees. It’s easier to share, find, and buy event tickets...

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Facebook and Instagram are two powerhouses of social media platforms that have become a crowd favorite among event presenters and attendees. It’s easier to share, find, and buy event tickets through these platforms apart from having a stronger visual impact. Needless to say, it’s vital for event organizers to enhance their event visibility on these ever-evolving channels to stay ahead of the game.

Here are 7 quick tips that will help increase your event visibility on Facebook and Instagram.  

1. Start Early 

Every event organizer knows the hustle of reaching out to a wider audience to build up that guest list. We’ve witnessed event planners who start almost a year in advance to get that early start. Starting early guarantees you an ample amount of time to revise and replan depending on the ground you need to cover. And once you start early, you can start pushing out teasers of your upcoming event to embed your brand in their minds. 

2. Share Your Events 

Once your plan is fixed, it’s time to create your event page and share your events. After creating your events through our online ticket store, you can start sharing your events on social media easily. The more channels and groups that you share your events in, the more chances of people noticing it. Make sure your ticket buying links are updated on Facebook and Instagram before sharing. 

3. Update Your Feed Regularly 

Just don’t bombard them. To stay on top of their news feed algorithm, you need to update your guests regularly with event tidbits to stay relevant in their minds. They deserve to make a ticket-buying decision only after they’re convinced that your event is well worth it. Keep updating your social media feed with artist line-ups, sponsors, keynote speakers, behind the scenes, food & dining options they expect and so on. 

4. Use Event Marketing Tools & Services

Not having enough time to create and manage your event marketing campaigns shouldn’t be an excuse to avoid it completely. Signing up on Yapsody is the only prerequisite to access our event marketing tools and services such as premium Event listing, Google Analytics, Facebook Pixel, and MailChimp. Better yet, our in-house marketing specialists will take care of your campaigns for you. 

5. Hashtag Your Way To The Top

Instagram hashtags are the best way to organically increase your visibility. You never know where your potential ticket buyers are until you spread your wings. Create and use an event-specific hashtag with your brand hashtag that creates an instant recall in your ticket buyer’s mind. Use location, venue, and city-specific hashtags for a targeted approach. Also, learn how you can make your event Instagram-worthy

6. Create A Contest and Giveaway

Contests and giveaways awaken the adrenaline rush of participation winning something for free. As an event marketer you can do plenty to up the ante –  free tickets, group discounts, artist meet and greet. Facebook and Instagram are perfect for creating a contest as your followers are more likely to tag their friends on it. Thus, increasing your event visibility. 

7. Give Your Guests The Spotlight 

Event attendees want to be a part of your social media as it’s the ultimate proof of being a part of your event experience. This is where your hashtags come into play in furthering your visibility to potential audiences. You can set up a contest for attendees such as best dressed, whackiest selfies, or anything that brings your event into the light. User-generated content is organic and works in your favor to bring in more audiences for your upcoming events. 

Don’t have a large team to streamline your event marketing? Leave it to us and our in-house marketing specialists to boost your event visibility. The only pre-requisite is to sign up and create your event with us.

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7 Tips To Make Your Event Instagram-Worthy https://www.yapsody.com/ticketing/blog/7-tips-to-make-your-event-instagram-worthy/ https://www.yapsody.com/ticketing/blog/7-tips-to-make-your-event-instagram-worthy/#respond Tue, 14 Jan 2020 13:01:55 +0000 http://www.yapsody.com/?p=10133 A sure shot way to measure your event success is through its footprint on social media. Instagram has surpassed Facebook in popularity as it’s a highly visual platform for sharing...

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A sure shot way to measure your event success is through its footprint on social media. Instagram has surpassed Facebook in popularity as it’s a highly visual platform for sharing live experiences by event presenters and their attendees. As an event presenter, waking up to your Instagram notifications blowing up with tags and mentions is a feeling next to none.  So, how does one create events that are Instagram-worthy? Follow our tips below to make your event attendees flood their Insta stories with your event hashtag. 

1. Create A Killer First Impression 

The event experience starts well before your actual event even takes place. Your attendees have a keen eye for aesthetics and will judge your branding the minute they land on your event ticketing page. Does it have enough to captivate them? Through our Online Ticket Store, give you can customize every element of it to reflect your brand. Not only that, you have the option of ticket customization to create an e-ticket that would be Instagram-worthy as well. 

2. Make Your Main Stage Memorable

It’s all about creating a memorable event, big or small. And the main stage is one of those crucial elements which will leave a lasting impression on your event attendees. When the event reaches those peak moments, be assured that their cameras will be pointed at your main stage.

3. Create Attention-Grabbing Backdrops

Your venue might be a common library or a theatre but it’s your responsibility to add a little bit of flavor. Something as simple as a quote as a backdrop will end up on Instagram. Or maybe a quirky signpost on the way to the restrooms that make it to the gram. 

4. Encourage Self-Expression

Does your fundraising event stand for a strong cause? Self-expression encourages them to participate actively. Give your event attendees an outlet to express themselves in your community-based events. Wall spaces for personal opinions surely make their way into Instagram posts. 

5. What’s Trending? 

Trends, they come and go. How you make the most out of that moment is what sets you apart from other event presenters. Strike when the iron is hot. A Baby Yoda inspired cocktail for your live music concerts, maybe? 

6. Invite Influencers 

Inviting celebrities, VIPs, and influencers is a sure-shot strategy to get those cameras clicking. Use their star power to generate user-generated content from your event attendees. Make use of our Reserved Seating to make sure your VIPs are not stuck in the queue and have their seating taken care of in advance.  

7. Create Your Unique Hashtag

Make it easier for your attendees to use the event-specific hashtag that they can latch onto. Keep the hashtag unique to your events and catchy. So, if you organize pub crawls on Thursdays, go for a combination of #ThirstyThursdays and your event-specific hashtag. Read more on How to Use Instagram for Your Event Marketing

Don’t forget to Sign Up and get more out of your events with our Event Marketing Services.

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How to Use Instagram For Your Event Marketing https://www.yapsody.com/ticketing/blog/how-to-use-instagram-for-your-event-marketing/ https://www.yapsody.com/ticketing/blog/how-to-use-instagram-for-your-event-marketing/#respond Thu, 07 Nov 2019 05:32:05 +0000 http://www.yapsody.com/?p=8239 Instagram and Snapchat have turned out to be much more popular amongst teens worldwide, surpassing the once-dominant Facebook. Instagram is adding over 300 million active users each month whereas Facebook...

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Instagram and Snapchat have turned out to be much more popular amongst teens worldwide, surpassing the once-dominant Facebook. Instagram is adding over 300 million active users each month whereas Facebook adds 228 million. It comes as no surprise why event marketing has swayed in favor of Instagram. Here are key takeaways on using this platform for your event promotion: 

Building Hype

You can have a killer line-up and a seamless ticketing page, but if your audience has no clue about your event, they won’t be landing on your page. Word of mouth used to work well but in this age of sold-out ticket phases, building the initial hype online that follows up to your event is absolutely crucial. Build momentum through highly visual yet shareable content like teasers, headliners, and early bird tickets. Divide your marketing campaign into pre-buzz, launch, and post-launch phases for content distribution. 

Give Your Event A Visual Personality 

No one trusts a shoddy flyer that is made with stock images. Invest in a graphic designer who can translate your brand ideas into simple yet eye-catching  GIFS and videos.

Instagram is all about punchy aesthetics that makes someone forward your post or story to their DM list. Consider half of your marketing done when your followers start spreading the word. Keep an eye on the Insights tab to see which type of posts are doing well. 

Storytelling 

For certain events like an annual fundraiser cookout, people need content in the form of a story to refresh their memories. Testimonials of past attendees or short clips from the previous year will bring in both the old and new audiences to your event. This is a good time to refresh and repurpose your old content. Keep an event calendar in your “Highlights” section that helps your attendees plan better. Don’t forget a unique #hashtag that ties in with your upcoming event and makes it easier for people to discover your stories through it.  

Sell Tickets 

The ultimate goal for any event promoter is to sell out the venue. All the previous 3 strategies should eventually lead to a CTA that lands on a ticketing platform. You can add the booking link in your profile bio and also add it as a link in your stories where followers can swipe up and land on the ticketing page.  Some ways of accomplishing a sold-out venue quickly are:

  • Giving out free tickets through “Tag 3 friends to Win” contest
  • Early bird tickets which create a sense of urgency among the audience
  • A flash sale with the messaging “Only 100 more tickets available”

Behind The Scenes 

People love being involved in the event through sneak peeks or behind the scenes. They love getting to know the brains behind the operations of an event. As an event marketer, you should post photos or videos of logistics crews, artist prep,  sponsors, and other participants. Use the Live Video feature by putting up a story informing your followers of the time slot that you plan on going LIVE. 

User-Generated Content 

Proof of a good hashtag turning into a great campaign is evident here. If your event turns out awesome, it’s guaranteed to leave a huge footprint on social media. Your audiences might go live during your event, or post a few stories, and eventually make a carousel post at the end of the night. Even after the completion of your event, you can repost their content on your feed. Everyone loves an awesome group photo, which is why user-generated content is a great way to wrap up your event into a memorable one. 

With the Yapsody’s ticketing platform,  you get features such as Reserved Seating, Ticket Customisation, QR Code Ticket Scanner and much more. Our digital marketing team handles your Instagram Event Marketing which is tailor-made for your brand. Reach out to us HERE if you want additional event marketing services which are an exclusive feature for presenters creating an event with us.  

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The 6 Ultimate Social Media Channels for Event Marketing https://www.yapsody.com/ticketing/blog/social-media-channels-for-event-marketing/ https://www.yapsody.com/ticketing/blog/social-media-channels-for-event-marketing/#respond Tue, 12 Jun 2018 11:29:12 +0000 https://yapsodynew.wpengine.com/?p=2469 When getting ready for marketing your next big event, the first step you need to take is picking the right network for the job. This can be an overwhelming task...

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When getting ready for marketing your next big event, the first step you need to take is picking the right network for the job. This can be an overwhelming task with the sheer number of social media channels in the market today. Often, companies get lost in the higher level tasks of choosing the right event venue or the process of selling maximum tickets. However, it’s commonly seen that an average presence across all networks does not translate into high ticket sales.

Understanding what type of communication works best for the audience you are looking to target is essential. Once you have selected your target audience and your method of communication, then pick from these choice options ideal for event marketing.

1. Facebook

With a minimum of 2.19 billion monthly active users, Facebook has retained its position as the social media channel with the widest reach. The network allows you to reach the most varied of audience in terms of geo, gender, as well as age. Today, everyone from your newly born to your 96 year-old grandma is on Facebook. Even the house cat has an account. This is the channel for you if you are looking to reach out to the maximum audience to sell tickets online.

2. Instagram

Instagram has a slightly different approach to advertising and appeals to those with a high sense of visual aspect in their event. It’s popular with the millennial generation, especially women. Ideal for art festivals, dance performances, F&B events and the likes, Instagram is poised as the perfect social media channel to promote your exquisite pictures and videos.

3. Twitter

If you are looking to reach the wittier section of the millennial generation, Twitter is the network for you. It’s a fast-moving platform said to reach its post peak within 18 minutes. It’s best to have a new witty remark ready to keep relevant.

4. Snapchat

Snapchat is considered the trendsetter among social media channels. It offers you a unique mix of a younger crowd slewing towards the fairer sex.

5. LinkedIn

LinkedIn works great for more serious marketing. It targets professionals when they are in the mindset to make complex decisions. LinkedIn is especially useful in the Education industry, as targeting can be highly specific, and reach out to the exact audience for a particular program.

6. Pinterest

This is the only network that reports higher usage in rural areas as compared to the metropolitan mainstream. It is widely used to promote DIY workshops, craft fairs, and cooking-related events.

Choose Wisely

Remember, while marketing on these platforms, you not only need to keep the target audience in mind but also how you present your content to them. For example, while long textual marketing techniques may work on Facebook, visuals are the way to go on Instagram.

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7 Ways to Leverage Video Marketing for your Events https://www.yapsody.com/ticketing/blog/7-ways-to-leverage-video-marketing-for-your-events/ https://www.yapsody.com/ticketing/blog/7-ways-to-leverage-video-marketing-for-your-events/#comments Wed, 11 Apr 2018 11:46:48 +0000 https://yapsodynew.wpengine.com/?p=2408 As social media marketing becomes an integral element for every business, figuring out what works best on these platforms is essential to maximize impact. With video being projected to claim...

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As social media marketing becomes an integral element for every business, figuring out what works best on these platforms is essential to maximize impact. With video being projected to claim 82 percent of all web traffic by 2021, no wonder social media platforms have jumped the bandwagon. Here are some statistics that confirms the dominance of video content on major social media channels:

  • One billion hours of video viewed on YouTube every day
  • Over 500 million people are watching video on Facebook daily
  • Time spent watching video on Instagram is up more than 80% year over year
  • Videos are six times more likely to be retweeted on Twitter than photos, and three times more likely to receive retweets than GIFs
  • Snapchat has 10 billion daily video views

Here’s how video marketing can boost your social media marketing plan for events:

1. Broadcast live and get more attention

Using the ‘Facebook Live’ feature, you can broadcast videos to your audience in real-time. Apart from Facebook, social media platforms like YouTube, Instagram, Twitter, and Periscope also provide the live video feature.  You can rope in your event’s performing artists and use this feature for promotion in the run-up to the event.

According to Facebook, users spend 3x more time watching live videos than videos that aren’t broadcast in real-time.  Your Facebook followers automatically opt-in to get notifications when you are “going live” which further increases visibility. Once your live broadcast is complete, you can upload the video to your timeline for those users who missed it. This feature is also helpful to give a sneak peek of your event to potential attendees who might show interest at a later point in time.

2. Grab attention early and sell tickets quickly

It’s important to grab the attention of your audience within the first 10 seconds or less, failing which they’ll stop watching your videos and move on. Within the first few seconds, you must convey the purpose of the video to your viewers and also offer some interesting information about your event, like early-bird discounts, and offer for meet-n-greet with artists, etc. You should capture interest during the first or second frame of the video before users have a chance to scroll away.

3. Optimize for search to garner more views

As you would have noticed, most social media platforms have inbuilt search options wherein you can search using terms such as hashtags. Consequently, make sure that your videos are SEO optimized to get noticed in the search engines of these platforms as well as external search engines. To make sure your videos are optimized, add proper headline and description to your video posts. Also, add relevant hashtags on Twitter and Instagram to boost search results. On YouTube, apart from the title and description you can add keyword tags to your videos.

4. Keep clear call-to-action in your videos

A call-to-action is an invitation to your viewers to take action which is why you should end your videos with a bang. Video content marketing needs to garner certain user actions, whether it is getting them to visit your event, share your video, or purchase an event ticket. The most effective place to add a call-to-action in your video is at the end. While creating videos, you must define a proper flow viz. ‘Introduction – Content – Call-to-action’. Keeping call-to-action at the end helps to motivate them to take your desired action.

5. Take your audience behind the scenes

The reason your audience follow you on social media is to know you better and get glimpses of how you run your business. When you do the latter, they connect with your brand. Once they get connected to your brand, it improves brand loyalty which is vital to growing your business.

So, showing videos such as behind-the-scenes, artists performing rehearsals, or the crew setting up the event – can garner interest and brand familiarity as well as engage your audience.

6. Capitalize on trending topics and hashtags to boost engagement

Like all other posts on social media, you need to leverage trending hashtags and topics while posting your videos. Capitalizing on these can help you connect with your audience regularly and eventually lead to fulfilling 3 content-goals. Delivering content that interests your audience, increase engagement level, and boost the number of views for your videos.

7. Run video ads to a targeted audience

You can run video ads to a targeted audience, including relevant users whom you haven’t already connected with on social media and get them excited about your upcoming events. Marketing videos on Facebook, Instagram, and Twitter all have ad options that focus on increasing  views and engagement.

If you want to be sure about your video ad campaign, make sure your YouTube marketing is on point. If you get good engagement and views after posting a video on your page, you are more likely to get better results when you turn that video into a video ad campaign. It will eventually help you save a lot of money, which you can otherwise use to promote your event on other channels.

To sum up

After having implemented the above elements if you do not check the performance of your videos, all efforts go in vain. Monitor video analytics components such as the number of views, reach, average view completion rate, average view duration, etc. – to keep a tab on the effectiveness of your videos.

To sum up, video marketing stands out as one of the most in-demand forms of marketing currently. If you aren’t including videos in your social media mix right now, you are incurring a lost opportunity.

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5 Ways To Increase Twitter Followers Organically For Your Event https://www.yapsody.com/ticketing/blog/5-ways-increase-twitter-followers-organically/ https://www.yapsody.com/ticketing/blog/5-ways-increase-twitter-followers-organically/#respond Thu, 22 Sep 2016 10:50:49 +0000 https://blog.yapsody.com/?p=1466 Are you able to garner a decent number of followers on Twitter? Buying followers is easy and appears overwhelming. But, how many of them would genuinely be interested in you?...

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Are you able to garner a decent number of followers on Twitter? Buying followers is easy and appears overwhelming. But, how many of them would genuinely be interested in you? I am sure the number would be discouraging, which isn’t good for SMM (Social Media Marketing). They won’t be able to aid in generating leads and conversions, and won’t serve much purpose for SEO too. It’s always better to grow your followers ethically. With a robust online event registration platform like Yapsody, you also get a host of event marketing services to enhance your Twitter marketing.
Meanwhile, here are some simple ways to get loyal and organic followers.

Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

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How To Effectively Manage Multiple Social Media Accounts https://www.yapsody.com/ticketing/blog/do-multiple-social-media-accounts-equal-stress/ https://www.yapsody.com/ticketing/blog/do-multiple-social-media-accounts-equal-stress/#respond Mon, 28 Mar 2016 07:31:56 +0000 https://blog.yapsody.com/?p=1121 Being a blogger and writer myself, I’ve come to realize that the more social media outlets you’re active on, the more hectic it is to keep each one of them...

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Being a blogger and writer myself, I’ve come to realize that the more social media outlets you’re active on, the more hectic it is to keep each one of them updated. Every time I write a new piece, I spend a good two hours simply sharing it on Twitter, Facebook, Instagram, my personal blog and so on. And if you’re an event presenter, this job only gets ten times more difficult because you simply can’t wiggle your way out of social media when practically 80% of your promotions happen right there. On top of that, you are constantly struggling with time management, and even planners cease to offer considerable help.

I won’t deny, social media definitely consumes a lot of time, and for busy people like y’all, it can wreck your schedule. But, there are ways to manage it, and here I’m going to explain five top ones:

ON THE CLOCK

Event planners practically live off clocks and calendars, so this shouldn’t be a tough one. When you sit down to post event updates on social media to sell your event tickets, you might get distracted really easily, especially when there’s always that ‘View 10 New Tweets’ and ‘20+ New Stories’ popping up again and again. To top it all, you now have push notifications on your smartphones for all twenty social media apps that you’ve installed.

Give specific time windows to these outlets and only be active on them during those intervals. First thing in the morning, plan out your social media ‘schedule’ and stick to it. Turning off your notifications will definitely work since you won’t feel the urge to go back every 10 minutes to check your feed and spend so much time on it. Also, make sure that whenever you’re working on a platform during the time allotted to it, work ONLY on it – create content, engage with your followers, interact with people and so on.

A LOT AT ONCE

Having pre-produced content in bulk always helps, because you won’t have to fidget with new ideas and find ways to execute them right at the eleventh hour. Whenever you manage to squirm a little time off, maybe just before you sleep, after you wake up, during breakfast, or while traveling, you can list out tips related to your industry and post them on Twitter. These same tips can be converted to infographics that you can post on Facebook, Instagram, and Pinterest (try using PicMonkey or Canva for the same) and also include your logo in these pictures to increase your branding.

Yes, content creation might take some time, but scheduling it is a cakewalk for an event planner, at least. Use apps like Hootsuite to schedule hourly Tweets, and follow a similar approach with Facebook posts as well.

SMALL IS BIG

When you have ideas on your mind, you want to jump into the implementation. And if you take a really big leap, you might just fall and break your head. This simply means that just because there are a hundred social media outlets out there, you don’t have to be on each one of them all at once. Instead, start with platforms that you’re familiar with, or the ones that are popular in your niche. Later, when you are smoothly managing these platforms and are still left with enough time to start promoting on others, you could expand to more channels.

HOW FREE IS FREE TIME?

As I already mentioned, you could use up your free time (or ‘dead’ time, as they call it) for following up on your social media accounts. This is usually the time where you anyway can’t do something else that’s really productive, for example, when you are waiting in the checkout queue at the supermarket, or waiting for someone at the restaurant before a meeting. You could utilize this time to check your feed, retweet people on Twitter, and you could also create new content using your phone.

SCHEDULE YOUR CONTENT

This is probably a continuation of the second point. For every kind of content that you want to put up online, you can have a rough idea in your mind about the where, when, and how. Divide your content into categories, and then plan how much from each one of it are you going to post in a day, or over a week. So, you won’t have to spend another hour contemplating the kind  of content you want to post, instead, you’ll have a domain that’ll give you a line of thinking when you’re considering what to post.

IN CONCLUSION

So, there you go. Now that you know it won’t be that difficult to manage your social media accounts, you can utilize that time you spent stressing out for coming up with new social media strategies, all the while keeping these five tips at the back of your head.

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Make Your Newsworthy Event Media-worthy https://www.yapsody.com/ticketing/blog/make-your-newsworthy-event-media-worthy/ https://www.yapsody.com/ticketing/blog/make-your-newsworthy-event-media-worthy/#respond Wed, 09 Mar 2016 06:02:44 +0000 https://blog.yapsody.com/?p=1052 There might be many things about your event that call for media attention like VIP attendees or popular keynote speakers. But, if you don’t prep your event for this media...

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There might be many things about your event that call for media attention like VIP attendees or popular keynote speakers. But, if you don’t prep your event for this media coverage, you might have to carry a luggage of an infamous event with you as a presenter. So, if you think your event is newsworthy, you might as well work to make it media-worthy.

Firstly, grab the media’s attention by inviting them or sending out a press release. This offers two-way benefits because it also gives you an upper hand. Since you’ve initiated the whole coverage, you will get to decide what goes up and what doesn’t. At the same time, you can be prepared about the questions that may get asked of you and the information that has to go out to the public.

Oh, and for the record, this “media” also includes bloggers and influential online personalities (YouTubers, Tweeters, Instagrammers, most followed users on Quora, those with a popular Facebook page, etc.) and it’s easy to invite them to give your event an online coverage.

Now that you’ve involved the media, list out the shots that the camera crew should capture. Since it’s your event and nobody knows is better than you do, you can easily jot down the attractive factors and wow moments of the event that will define it. And since you know that there will be cameras, don’t be fussy and get some professionals to do the hair and makeup for all your team members who are going to be on the roll, including yourself.

If you’re planning to have interviews, or are expecting they might be taken, prep your participants, speakers, team members for these pop interviews so that they don’t panic or get cold feet when they’re on camera.

With the media, predicting what may or may not work is very difficult, but a little preparation can give you some assurance of the whole thing happening smoothly, and give you additional control over things that otherwise have a tendency of going really awry.

Being media-worthy involves a robust online event registration software like Yapsody where you create events easily and sell tickets online. Sign Up now.

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How To Make Your Event A Million-Dollar Event https://www.yapsody.com/ticketing/blog/make-it-a-million-dollar-event/ https://www.yapsody.com/ticketing/blog/make-it-a-million-dollar-event/#respond Sun, 01 Nov 2015 10:40:36 +0000 https://blog.yapsody.com/?p=829 …without even spending a million dollars. I knew the title would’ve made most of y’all freak out, but if you’re reading this, thank you for believing in me and reading...

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…without even spending a million dollars. I knew the title would’ve made most of y’all freak out, but if you’re reading this, thank you for believing in me and reading on (that was some risky job I did there). As an event presenter, it’s not news to you that organizing a successful event for any number of attendees is a tedious job. Heck, our job defines tediousness itself. But, when the event is a mega-hit, you know your efforts were worth it. What if I told you there was a way to make your event a mega-hit minus the efforts?

  1. A Lot.

You have Facebook, WhatsApp, Instagram, Twitter, Pinterest, LinkedIn, and two thumbs that can type at the speed of light (you know that’s not a joke). Throw your event all over the social media; post pictures, blogs, articles, memes, infographics, videos, and everything else that’s A, relatable and engaging for your target audience, and B, informs them about your event. How difficult is it to type 140 characters and just tell the folks what you’ve been up to? Who doesn’t like a little insight into what happens at the backstage?

  1. Many Masters, Many Likes.

You may be the all-rounder, putting up an event as awesome as that, but it wouldn’t hurt to have perfectionists or specialists work things out, right? Do what you’re extremely good at – be it decorations, or developing content, or managing the guest list. Put together a team of people who are the best at what they do, this way you’ll do a lot more in a lot less time and there are minimum chances of things going wrong.

  1. Light It Up!

Twitter, Facebook, and Instagram are great, but a blog will simply ace the process. Talk about why your event is a big deal, about the efforts that went into it, what it is all about, and make it public. Unless you shine that spotlight over your event, you won’t be able to grab their eyeballs. There are hundred other club, hotel, theatre, music & casino events are coming up, so why yours? Remember, that’s what you are answering.

  1. Of the People, For the People, and By the People.

Involve as many folks belonging to your community as possible. Events have the capability to influence communities largely. Also, you can seek help from the experts in the industry and make your event better for your attendees. Strike good deals with these people, figure out ways to harness their resources and, at the same time, make it worth their time as well.

  1. We’re Right Here.

If you’re stuck with something, you can always contact Yapsody’s support center. Get in touch via email, or just ping us on our 24/7 Live Chat. Our Support section has many FAQs to clear some basic doubts, and you can find numerous posts on our blog that’ll give you handy tips for making your event a success. At Yapsody, we’re always happy to lend an ear, a hand, or a shoulder.

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Event Planning Technologies Must Be Used By Event Organizers https://www.yapsody.com/ticketing/blog/new-apps-techologies-softwares-used-event-planning/ https://www.yapsody.com/ticketing/blog/new-apps-techologies-softwares-used-event-planning/#respond Wed, 13 May 2015 12:24:26 +0000 https://blog.yapsody.com/?p=511 A few years back in time, event organizers were usually people who were distinctly spotted in the middle of a mayhem carrying bundles of documents, bills and checklists stuffed hastily...

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A few years back in time, event organizers were usually people who were distinctly spotted in the middle of a mayhem carrying bundles of documents, bills and checklists stuffed hastily in mismatched folders, yelling instructions to their team as their hair shot out of maintenance pretty awkwardly under the band of a lopsided headphone with a mic. Now, however, technology has chilled these species out so much it is difficult to really figure out who is the planner, really! Learn how to squirm your way into this chilled out species by using technology for event planning:

WORK OUT THE SOCIAL MEDIA

When it comes to the internet, even the sky isn’t a limit. Social media is a superlatively effective and cheap medium for event promotion and marketing. You first need to be well aware of the social media hubs of your target audience. While Facebook is used virtually by everyone, Google+ and Twitter are places you’ll find most professionals. Tumblr, Instagram, and Pinterest are places you should resort to if you wish to create a rather colorful buzz. You don’t have to keep desperately trying to sell your event using social media; you just need to keep them engaged and entertained so that they feel connected to your event and your sales will build up on their own. Yapsody provides you with a social media integration tool so that you can easily broadcast your event over various platforms. Also, don’t forget to have a crisp #hashtag for your event!

USE ONLINE TICKETING

Everything that’s online is a buzz, they say. For event organizers who seek to reach out to a large audience, online ticketing is a must. Today, nobody would want to go down physically to vendors or offices to book tickets when you can give them the liberty to buy event tickets while answering the nature’s call (which is a pretty relaxed state to make transactions, by the way). Yapsody is home to a wide range of features that make online ticketing look like a cakewalk to you – the Online Ticket Store, customizable e-tickets, Yapsody mobile and iPad apps only posing as little cherries on the top.

METHODS OF PAYMENT

Customers today feel that it’s almost rude to ask for cash when it comes to payment. And that is only fair, considering how easy and secure the other payment methods are. Make sure the transactions related to your events offer payment gateways that are generally preferred by your target audience. Digitized payment methods ensure that even you don’t lose out on records when it comes to ticket sales and other transactions.

DATA ANALYSIS

This basically involves everything – EVERYTHING – your sales, the requirements of your attendees, channeling your existing data, and everything else that comes to your mind. For your social media management, you can use free tools like Facebook Insights and Google Analytics instead of toggling between your documents. Also, if you’re using Yapsody for your event, we provide you with reports that help you keep track of your statistics, sales, tax reconciliation and so on. As far as channeling your existing data is concerned, we allow you to import your professional mailing list into your MailChimp contact list using our free integration tool.

Technology is only as efficient as the person who’s using it is. Quoting Steve Jobs here, “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”

 

 

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Widgets – Event Promotion Tools For Event Presenters https://www.yapsody.com/ticketing/blog/yapsody-event-widgets-new-event-promotion-tools-for-event-presenters/ https://www.yapsody.com/ticketing/blog/yapsody-event-widgets-new-event-promotion-tools-for-event-presenters/#respond Wed, 13 May 2015 12:07:28 +0000 https://blog.yapsody.com/?p=539 WHY? We realized it was high time you stopped experimenting with useless techniques to promote your event on Facebook, Twitter, Blogger, WordPress, and virtually every other social media platform that...

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WHY?

We realized it was high time you stopped experimenting with useless techniques to promote your event on Facebook, Twitter, Blogger, WordPress, and virtually every other social media platform that you can think of. Honestly, having a ten-line instruction set to guide your audience to your online ticket store is definitely not working because nowadays, people don’t even read their medical reports that sincerely. It doesn’t matter how rich or witty your content is – if it’s not a click away, it’s no good, anyway! To overcome this major blunder, Yapsody decided to come up with Widgets to make social media promotion a lot easier.

WHAT?

Yapsody offers you two essential widgets that are very effective and make event promotion look like a cakewalk:

  1. Text Link Widget: You can have a text link that can be shared in your Facebook posts, your tweets, or your blogs. This is a direct hyperlink to your event details.
  2. Button Widget: Yapsody generates a source code for you to integrate on your official site. This way, you can have a customized button on your website to link to your event instead of boring text URLs.

HOW?

Once you’ve set up an event at Yapsody, you just need to follow these simple steps to get your Widgets:

• Click on the Event you wish to share, the details of which will be displayed on the right hand side.

• Click on “Edit” on the top-right corner.

• The Events Summary will open by default. Select the “Widgets” option.

• From the two options of Text Link and Button Widgets, select whichever you want to use.

• When you select

a. TEXT LINK WIDGET:

Click on “Generate Code”. Use this code across social media platforms and anyone who clicks it will be redirected to Yapsody to buy event tickets.

b. BUTTON WIDGET:

Click on “Generate Code”. Your Development Team should use this code to integrate the button on your official website.

WHEN?

Well, this section is as useless as the techniques you’ve been playing around with to get a better grip on your social media promotions. Of course, the answer is – NOW! If you have an event and want to go about promoting it, go ahead and use those widgets to make things a lot easier for you. After all, why would we have them in the first place if they didn’t help our presenters? So, stop fidgeting and start widgeting right away!

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