Sugar? Yes, Please!

Sweet talking still works, always a classic, that one. Let them know they’re special, show them how much they mean to you, and they’re already in the bag. And what better way to express your gratitude than by giving discounts and freebies? Make sure your call-to-action is luring them into availing early bird discounts or claiming any privilege that is only offered to club members or those with a customer card. This will make things easier for you to work with caterers and hotel blocks with cut-off dates.

Nothing’s Happening if it’s not ASAP-pening.

That’s right. Humans are like rockets – they don’t work unless you set them on fire. We usually save everything for later, even cardiac arrests, for that matter. “Meh, it’s just my heart fooling around. I’ll go see a doc later!” A call-to-action creates a sense of urgency, if you use powerful words to convey that there aren’t a lot of registrations left, or your special discount offer expires in two days, or there won’t be free food for those who register after a certain date (believe me, this is going to work like magic, or even better than magic would).

A Good Designer never reveals his Source, a Good Marketer needs to.

You’re going to market the event to sell your event tickets on several social media channels, and there will be call-to-action links redirecting to your website, landing page, or registration page. A little code can help you find out which source is landing the maximum hits, and this way, you can accelerate promotions on that particular website or application. At the same time, you can stop putting in efforts with channels that aren’t meeting your standards. Hitler was a villain and everything, but he did teach us some basic principles of survival of the fittest. That’s one thing to R.I.P with, Adolf!

Always remember, every action you carry out can be scaled to fit larger needs. Your call-to-action isn’t just a button or link; it can do lots more if used significantly. And if you can’t twist and extract the last drop of juice from a dried lemon, make lemonade and sell it for 20 bucks, what kind of presenter are you, anyway?

The post Why You Should Have Call-To-Action For Event Promotion appeared first on Yapsody.

Before we move on to the tips, you need to have a clear idea about the key goals of your event. Why exactly are you having this event? Who are your potential attendees? How do you aim to organize the show? What all are you going to bring under the roof of the event? Once you are sure about the answers to these, choose a ticketing service that will fit all your needs. (Forgive me if my sales pitch is too high, but Yapsody, yeah, right over here, offers the most professional ticketing system with free features clubbed with an easy-to-use interface. We’re practically yelling “CHOOSE US!” and believe me, that’s what you should do.)

SELL YOUR EVENT

To answer that question mark on your face, um, no, that’s not exactly what you’re doing. Landing on black and white registration forms is like going up to register for an event and being greeted by a bored, old lady who keeps yawning and has a voice like a drone. Make your landing page exciting and cool, fill it up with the finer details and descriptions of tidbits of your event to get people pumped up for it. Put up content that people will love sharing and talking about, hence spreading the word about your event. Now, that’s how you sell your event, exactly.

IS IT ONLY WORDS?

No, it’s not. The attention span of an average human is close to 8 seconds, and the same average human can’t read more than 2 lines in that much time. So, if you really want to make an impression, use pictures that have the vibes of your event. Don’t try to explain it to them, show them instead.

BEFRIEND THE MOBILE

For if your event pages are not mobile friendly, all your promotional act might just flush down the drain because you’ll get people interested alright, but the moment they’ll try to buy event tickets instantly using their smartphones, the desktop version full of horizontal scrolling and zooming and aiming and choosing the right tab will discourage them. Also, Google favors pages that are optimized for mobile usage, hence giving you a chance to move up in the search results, too!

SOCIAL MEDIA SHARING

It’s while proofreading that I realized this point should’ve been the first one (like it always is in all the blogs). Social media is the place where nobody ever shuts up. So, if you want to get the word out about your event, do it on social media and watch it get viral. And if that’s not enough, there is all sort of cool stuff that Facebook, Twitter, LinkedIn, and all these cousins of the Social Media family offer to promote your event for free (mostly).

THE CODE RED

All it translates into is – no coding, web developing, java, php, html, and all that jargon needed. If you use Yapsody to sell your tickets, we provide you with a customized URL for your online ticket store that you can personalize to fit your needs. You don’t have to be a geek to nail that perfect landing page, just find the right people. (Looks like the right people found you, though. *wink*)

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