Understanding what type of communication works best for the audience you are looking to target is essential. Once you have selected your target audience and your method of communication, then pick from these choice options ideal for event marketing.

1. Facebook

With a minimum of 2.19 billion monthly active users, Facebook has retained its position as the social media channel with the widest reach. The network allows you to reach the most varied of audience in terms of geo, gender, as well as age. Today, everyone from your newly born to your 96 year-old grandma is on Facebook. Even the house cat has an account. This is the channel for you if you are looking to reach out to the maximum audience to sell tickets online.

2. Instagram

Instagram has a slightly different approach to advertising and appeals to those with a high sense of visual aspect in their event. It’s popular with the millennial generation, especially women. Ideal for art festivals, dance performances, F&B events and the likes, Instagram is poised as the perfect social media channel to promote your exquisite pictures and videos.

3. Twitter

If you are looking to reach the wittier section of the millennial generation, Twitter is the network for you. It’s a fast-moving platform said to reach its post peak within 18 minutes. It’s best to have a new witty remark ready to keep relevant.

4. Snapchat

Snapchat is considered the trendsetter among social media channels. It offers you a unique mix of a younger crowd slewing towards the fairer sex.

5. LinkedIn

LinkedIn works great for more serious marketing. It targets professionals when they are in the mindset to make complex decisions. LinkedIn is especially useful in the Education industry, as targeting can be highly specific, and reach out to the exact audience for a particular program.

6. Pinterest

This is the only network that reports higher usage in rural areas as compared to the metropolitan mainstream. It is widely used to promote DIY workshops, craft fairs, and cooking-related events.

Choose Wisely

Remember, while marketing on these platforms, you not only need to keep the target audience in mind but also how you present your content to them. For example, while long textual marketing techniques may work on Facebook, visuals are the way to go on Instagram.

The post The 6 Ultimate Social Media Channels for Event Marketing appeared first on Yapsody.

What you need is some organized way of measuring how effective your event marketing on social media has been. There are tools for calculating the impact of your social media stint. Use social media tools

Social networks such as LinkedIn, Twitter and Facebook have their own set of analytics that you can avail if you are promoting a casino event, concert event, theater event etc. by paying the company. Other users are not aware of these, but you can make use of these in built analytics to determine the reach and response of your social media promotion. Some of them are as follows:

Twitter Analytics

This tool of Twitter allows users to estimate the engagement their post has had with the other users of Twitter. All the data are provided to the user in a demographic format. Users can check the graphs of followers’ interests their location and other information. You can also see the number of views, shares and retweets that your post has invited.

Facebook Page Insight

If you have created a page for your event on Facebook, tracking its organic reach and engagement among users is not difficult at all. Through Facebook page insight one can get all demographic data like

1. Organic reach: views from non followers.
2. Viral views: views from people who were directed to the post by friends.
3. Engagement: the number of likes, shares, comments, mentions, etc.

LinkedIn Company Analytics

With this neat tool you can monitor your followers and other competing events. Here too you can avail specific demographic data regarding your followers and their activities. LinkedIn has some paid tools like:

1. Mention: track responses to your posts.
2. Brandwatch: advanced tracking of followers, their location can be obtained through this.
3. Trackur: gives you data about how active people are on your page.

Key Performance Indicators

You must also promote on Pinterest, Google+, Tumblr to make the event survey easier. Once that is done, check your events KPIs. Through this you can measure how successful the promotion has been. This is through measuring of the number of people who called up, made enquiries through mail and track actual event ticket selling occurred. Social media tools like Hashtracking calculates the number of times your hashtag has been used.

The post How to Measure the Success of Your Event Promotion in Social Media appeared first on Yapsody.

Impressive Profile

Begin your Twitter journey with an attractive profile. You can’t overload with information in the limited space of the ‘Bio’ section but wise use of it can make it look very impressive. Structure your intro using catchy keywords relevant to your business and using some creativity. After creating your profile, ask yourself – will it invoke interest in readers? If it is yes, well done, you are good to go ahead.

Content Power

Now, take a look at the nature of the content you are going to share. Is it powerful enough to engage readers? If your tweet lacks quality, it is not worthy of reading. No one will visit your profile if you continue to share boring content. Keep a tab on your competitors and target audience to understand what type of tweet works on Twitter. Include links, event videos and images to grab more attention.

Making Connections

Devote a little time and make connections with users. You can start by following them, liking and retweeting their tweets, joining Twitter chats; and if they have a query, respond to it. This is how you can communicate and build a relationship with the audience. You know this is a good marketing strategy.

Increase Tweeting Frequency

Twitter is a fast-paced medium, where countless tweets keep popping up regularly. There’s every chance that readers may have missed out on what you have just tweeted. To make yourself noticeable, keep tweeting consistently – increase the frequency of your tweets. There shouldn’t be a long gap between your first and the second tweet of the day. Schedule your tweets using social media scheduling tools so that readers get the impression that you are active on Twitter. But, don’t forget quality control in all your tweets.

Promote yourself

Leave no room to promote your Twitter profile because that’s how one will start noticing your presence on Twitter. Share your page with all your email contacts. Use Facebook, Instagram, LinkedIn, or Pinterest to promote your Twitter profile. Provide Twitter handle in the business cards, company’s websites and most importantly, in your blogs so that interested readers can follow you.

Well, these are some ways to increase the count of Twitter followers organically but earning followers is a time-consuming process.

Signing up with Yapsody comes with a lot of perks for the event marketer, so come on board and elevate your event marketing.

The post 5 Ways To Increase Twitter Followers Organically For Your Event appeared first on Yapsody.

Sadly, not every sales executive comes up with the best of the performance. There is always up and down in the sales graph. In such a situation, the company should take a note of what it can do to get the maximum out of their sales team.

Well, here are some sure-shot methods that will help you reap the best from salespersons:

How good you are as a motivator

When you don’t get the desired result, gushing out fiery smokes from your ears and yelling on top of the voice won’t help. Calm down and provide your team the much needed support. Sit with them and look into the areas where they have gone wrong and need help. Instil confidence in them. Give them a proper briefing of the event; involve them from the beginning. Bringing them into the picture at the last hour with little planning will yield no result. Encourage your sales team with attractive rewards, incentives, bonus, trips, or a dinner with the company’s big boss.

Breaking out from the four-wall closed room

Sometimes, having a discussion in a four-wall closed room freezes your mind and stops the free flow of ideas. Break this norm and take the team out from this closed environment. A friendlier and relaxed atmosphere means less pressure; there will be more exchange of ideas that will always work to the benefit of the company.

Time is Precious

Don’t waste the valuable time of your salesperson. We often see that many sales representatives are occupied in entering data, finishing some insignificant admin work, resulting in a waste of time. The organization must find out ways to minimize the wastage of time. Understanding target audience thoroughly; providing sales team with a support staff to do all the admin work; equipping them with handy tools; and options of quick communication should be explored to save their precious time and increase productivity.

Exploring Online Marketing

Making best use of online marketing can be helpful in meeting the required targets. However, getting maximum ‘register now’ button clicked is not the only way to gauge the success of online marketing. Keep the sales group updated about the latest digital marketing tools. Limiting them to tools such as Google Adwords, SEO, Newsletters will restrict them from earning more revenues, especially when the market is really competitive. Feed them with regular social updates on trending business mantra, familiarize them with time saving and business friendly applications. Allow them to use social sites such as Twitter, LinkedIn, Facebook, Whatsapp, Instagram, and Google+ to run sales campaign and generate more leads and conversion.

Utilize these simple and easy methods, and maximize the revenue.

The post Your Sales Team can do much better, believe it! appeared first on Yapsody.

We realized it was high time you stopped experimenting with useless techniques to promote your event on Facebook, Twitter, Blogger, WordPress, and virtually every other social media platform that you can think of. Honestly, having a ten-line instruction set to guide your audience to your online ticket store is definitely not working because nowadays, people don’t even read their medical reports that sincerely. It doesn’t matter how rich or witty your content is – if it’s not a click away, it’s no good, anyway! To overcome this major blunder, Yapsody decided to come up with Widgets to make social media promotion a lot easier.

WHAT?

Yapsody offers you two essential widgets that are very effective and make event promotion look like a cakewalk:

1. Text Link Widget: You can have a text link that can be shared in your Facebook posts, your tweets, or your blogs. This is a direct hyperlink to your event details.
2. Button Widget: Yapsody generates a source code for you to integrate on your official site. This way, you can have a customized button on your website to link to your event instead of boring text URLs.

HOW?

Once you’ve set up an event at Yapsody, you just need to follow these simple steps to get your Widgets:

• Click on the Event you wish to share, the details of which will be displayed on the right hand side.

• Click on “Edit” on the top-right corner.

• The Events Summary will open by default. Select the “Widgets” option.

• From the two options of Text Link and Button Widgets, select whichever you want to use.

• When you select

a. TEXT LINK WIDGET:

Click on “Generate Code”. Use this code across social media platforms and anyone who clicks it will be redirected to Yapsody to buy event tickets.

b. BUTTON WIDGET:

Click on “Generate Code”. Your Development Team should use this code to integrate the button on your official website.

WHEN?

Well, this section is as useless as the techniques you’ve been playing around with to get a better grip on your social media promotions. Of course, the answer is – NOW! If you have an event and want to go about promoting it, go ahead and use those widgets to make things a lot easier for you. After all, why would we have them in the first place if they didn’t help our presenters? So, stop fidgeting and start widgeting right away!

The post Widgets – Event Promotion Tools For Event Presenters appeared first on Yapsody.

#HASHTAGS!

Create a customized hashtag for your event and inject it into your event content wherever you post it. Be it a Twitter tweet, a Facebook page, a Tumblr blog, or a YouTube channel, you need to make your hashtag viral. Make sure your hashtag is sensible, witty and crisp because sometimes, hashtags can be a complete disaster. For instance, Susan Boyle’s album had a release party with the hashtag #susanalbumparty. Pretty grossed out, eh?

ALL TEXT AND NO GRAPHICS MAKES YOUR POST A DULL GUY

When you draft a post or a tweet to promote your event, bear in mind that normal people who are struggling to keep up with the pace of life are going to be reading it. So, you need to make sure it is really catchy and not simply dry text. Put in pictures, videos of your previous events, or mash up quotes by some good speakers who’ve attended your event; integrate them into a delightful collage and put that up to grab their eyeballs. Don’t overdo it, though, or it’ll look too gaudy and you might simply come out as a desperate attention-seeker.

ONE-SIDED LOVE, OR PROMOTION, ONLY CAUSES PROBLEMS

Your communication with your target audience has to be more of a two-way thing. No matter how engaging your content is, merely watching and reading it will bore your people in no time. Make sure you put in a few contests, challenges, or other online interactive sessions so that your audience develops a stronger connection to your event. Also, tell the world about the feedback’s and reviews that people have given you, and the way you reply to all of them. This way, they’ll know you’re accountable and approachable.

KNOW THYSELF, THY FRIENDS, THE FRIENDS OF THY FRIENDS, AND EVERYONE ELSE

The essence of social media marketing lies in building a QUALITY NETWORK, that is, a network comprised of not just of a lot of people, but also renowned people who have their own throng of followers. When these people promote your event on their social platforms, your reach is magnified exponentially as large audiences are automatically notified of your event. This marketing strategy gives your promotion a great head start. Follow them up on LinkedIn, Facebook, Twitter and other social platforms; and every time they put up content regarding your event, make it a point to post comments from your end, too. This way, their followers can get a link to you directly.

Always remember, it’s a cycle between you and your audience: you need them, and they want your event. All you need is to consistently keep them informed about it and WHY exactly they need to be a part of it – in other words, keep watering that fruit tree!

That is pretty much all the showbiz summed up!

The post Effective Ways To Use Social Media for Event Promotion appeared first on Yapsody.