We believe this report will not only facilitate strategic decision making for US-based venue presenters and concert organizers. You can download our full infographic here – US Concert Insights In A Post COVID-19 Era.

For those wanting to briefly glance through respondent likelihood in the USA, here’s what you need to know.

1. State-wise Likelihood For Attending Live Concerts

States across the western & central region of the USA appear to have a higher inclination compared to other parts. Highly populous states like California and smaller states like Idaho and Utah also appear to have a sizable audience willing to attend concerts.

2. Likelihood of Attending Live Concerts With or Without Regulations

While fans are likely to attend concerts, they appear to prefer having safety measures at the venue. The likelihood of attending indoor concerts with regulations is lower than that of attending an outdoor concert without or minimal regulations.

The mandatory regulation of wearing face masks and maintaining a distance of 6 feet from strangers appears to be the most preferred amongst survey respondents. Learn more about Choosing An Indoor or Outdoor Venue In The New Normal. 

3. Region-wise Likelihood of Attending Live Concerts

The likelihood of attending concerts, in general, appears to be higher amongst concert attendees in the West and Midwest when compared to those from the Southeast, Southwest, and Northeast.

The likelihood of attending outdoor concert performances is higher compared to indoor concert performances across fan categories.

4. Top States Most Likely To Attend Indoor & Outdoor Live Concerts 

Respondents from US states which are smaller in size and less affected by COVID-19 appear more likely to attend a live concert over other states.

Fans in Wyoming and South Dakota are more likely to attend concerts once they resume. Idaho, Utah, and Louisiana residents are particularly likely to attend indoor concerts, while Kansas, Tennessee, and West Virginia residents prefer outdoor concerts.

We hope our US Concert Survey Infographic helps you plan your upcoming summer concerts with the best outcomes in a safe manner. For more event industry insights during the COVID era, check out our event ticketing blog.

The post How Likely Is It For The People Of USA To Attend Live Concerts? appeared first on Yapsody.

1. Know Your Target Audience

Know your apples from oranges. One of the most quintessential steps in planning any music festival is understanding attendee personas. Don’t organize an EDM festival in a town where most of the audience would rather attend a rock concert. Once you’ve successfully identified your target audience, you can plan your budget and then start allocating your spends accordingly. We’ve witnessed the most successful music festivals where event organizers knew their audience expectations.

2. Figure Out Your Venue

Your venue and location can make or break your reputation. The logistics for an indoor event will differ from that of an outdoor one. The venue of a trance festival will be that of an airy beach where waves crash along with the thumping bass lines whereas a jazz festival will be in a  cozy lounge or auditorium where people can take in the smoothness of the wine and music. In any case, mapping out the event venue will help you arrange the entry, seating, standing, dining, and exit points. Ask for a venue chart from the venue owner which will help you assign different price points for different sections. Plan your section by keeping this in mind – your music festival needs breathing space for people to move around freely. 

3. Artist Outreach

Once you’ve figured out the audience, you might have a set of artists in your mind that you want as headliners and supporting acts. During your artist outreach phase, keep track of your artist budget which should be evenly spread out to bring in big names as well as local talent. If you’re bringing in a new talent, you could host a city tour that effectively markets your upcoming festival. Space out your festival acts across different genres to avoid monotony. 

4. Sponsor Outreach

Organizing a large scale event like a music festival requires big pockets that can be stretched when required. It’s normal for an event organizer to offset this load to a few sponsors which work in favor of everyone. Attendees in your music festival need to fuel themselves with hearty food that can be washed down with a pint or two. Onboarding a few F&B joints to cater your audiences will bring in more revenue and create a brand recall for you and your sponsors. A win-win. Click here to learn 8 smart ways to get sponsors for your events.

5. Production and Equipment

The firepower for your events needs to be top-notch. We’ve noticed events not performing as it should have due to faulty equipment that doesn’t match up to the acoustics of the venue. Your production team should handle everything related to the– the sound, lighting, staging, video, backline, equipment, and power. Once you have these in order, you can start setting up the stage for that larger than life experience.

6.Get an Event Ticketing System

After the first few phases of your planning are sorted, you need to put them into action. An event ticketing system that handles event creation, promotion, and revenue collection from ticket sales should be your best bet.  We’ve been one of the best event ticketing platforms in the USA catering to event presenters all over the world. Yapsody has been designed in conjunction with our clients to suit their festival ticketing needs across different venues. On our platform, you can create multiple events, price and customize multiple ticket types, integrate marketing tools, collect revenue through multiple payment gateways, and track your ticket sales for your music festival.

7. Summarize Your Event

We’ve witnessed that organizers who make their event details crystal clear, tend to attract more ticket buyers than average. Whether you prefer creating an Online Ticket Store or use Event Marketing Tools to reach a wider audience, make sure you summarize your event properly. Event name, description, location/venue, ticket prices, artist line-up, artist set timings need to be clearly defined for attendee’s convenience. Don’t leave anything to their imagination. Keep pushing out important updates or ticket price drop alerts that create a sense of urgency. 

8. Customize Event Packages

With decades of experience in helping hospitality enterprises elevate their guest experiences, we’ve realized that event attendees prefer the complete package rather than going à la carte. A festival is a communal gathering of people for a couple of days. Create event packages that fit the bill for different requirements. Few might prefer an all-inclusive deal when it comes to food and accommodation while few might prefer merchandise with their tickets. Why not ask the right questions with our Questionnaires and Surveys tool to gauge their requirements?

9. Insight-Driven Event Marketing

Event marketing begins months before the D-Day. The key to boosting ticket sales is by implanting your upcoming event in their minds through smart event marketing tools. Instagram has proven to be the best tool for event marketers to reach a wider audience through powerful visual storytelling. Event presenters using Yapsody follow insight-driven event marketing that gives them a definitive edge. Figure out which CTA driven post made them land on your event page and you’ll discover a pattern that can be used for your future events.

10. Streamline The Security & Check-In Process

This is where we see many event attendees lose their cool. Nobody wants to wait for hours just because you didn’t create multiple check-in points. Make sure security checks are handled before anything else. Once they’re in the clear, validate their tickets through a QR Code scanner.  An attendee might turn up late but it’s your job to not make them wait any longer. Imagine being stuck in a queue while hearing your favorite band strumming their latest summer single. Our ticketing system supports 12 prominent languages & over 150 currencies to bridge any communication gap between event presenters and attendees. 

We hope our 10 step guide helps you in planning a successful music festival. Check out our Enterprise-Grade Features here which are tailor-made for music festivals.

Don’t forget to Sign Up if you’re an event presenter looking for an end-to-end event ticketing platform.

The post Planning A Successful Music Festival appeared first on Yapsody.

But where might the greatest opportunities lie for new event presenters? Let’s take a brief look at some of the key segments of the live music industry statistics:

he music festival industry growth has been massive. According to the live entertainment industry statistics,  concerts make most of the music industry revenues: an estimated 58.1%. Events in this category include performances at clubs, music theaters, arenas and amphitheaters, as well as local and regional music festivals. Events can array in size from an audience of fewer than 500 people to more than 100,000. As a part of industry revenue, live music concerts segment has experienced slight increases during the five years to 2012. The number and acceptance of club and theater-level concerts has grown in line with consumers’ increasing use of the internet as a tool for music discovery.

Non-franchise sporting events, such as boxing matches and rodeos, are projected to collect about 14.6% of industry revenue in 2012. Sporting events incline to be less price sensitive than arts-related events. This nature is partly due to the partisanship surrounding sports teams. Moreover, sporting teams can perform using the same equipment at every show (e.g. an ice hockey rink or basketball court), which also lowers the cost of staging a performance.

Theatrical performances, such as plays, musicals and operas, account for an estimated 15.6% of the music industry revenues. Demand for this segment has declined slightly over the past five years due to declines in gifts, donations and grants supporting performing arts. Other events include state fairs, agricultural fairs, pageants and all other festivals and events that are not related to sports or performing arts.

We hope you have enjoyed reading the blog and find the details informative and useful.  Stay tuned with Yapsody for more live music industry statistics related news and statistics. The more you will know about live music industry trends, the more you will get success with your event.

Please feel free to contribute your thoughts on the music festival industry growth and share your comments.

The post Live Music Industry Trends: Concerts Highest Revenue Generator appeared first on Yapsody.